Livos
Livos is a Canadian manufacturer of 100% natural wood finishing oils and waxes, founded in 2005, serving DIY consumers and trade professionals across North America through DTC e-commerce (livos-us.com) and physical retailer partners.
- Company typePrivate
- Founded2005
- HeadquartersQuebec, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Livos does
Livos is a Canadian manufacturer of natural wood finishing products, founded in 2005 and operating across North America with a workforce of 11-50 employees. The company specializes in 100% natural wood oils and finishes formulated without synthetic additives, using a wood-penetrating technology that conditions the substrate rather than forming a surface film. Its product portfolio spans interior finishes, exterior treatments, waxes, cleaners, and accessories, organized in part under sub-brands including KOIMOS (Oil Monocoat) and KUNOS (Countertop Oil) that target specific use cases.
Livos firmographics
Firmographics- Name
- Livos
- Legal name
- Livos
- Website
- https://livos.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Livos is a Canadian manufacturer of 100% natural wood finishing oils and waxes, founded in 2005, serving DIY consumers and trade professionals across North America through DTC e-commerce (livos-us.com) and physical retailer partners.
- Ownership category
- akta.pro rank
Livos industry classification
Industry- Product category
- Wood Care Products
- akta.pro primary industry
- Wood Coatings & Finishes (IMAEAGAG)
- akta.pro secondary industry
- Wood Coatings & Finishes (IMADAKAD)
Keywords
Where Livos is headquartered
LocationHeadquarters
- HQ city
- Quebec
- HQ country
- Canada
- HQ region
- North America
Markets served
Livos business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Natural Wood Oil Product Sales: Revenue generated from the sale of natural wood oils and related products including interior oils, exterior oils, waxes, and cleaners. Products are sold as unit purchases (one-time transactions) with free shipping threshold for larger orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | KOIMOS Oil Monocoat - Natural wood oil finish |
| Unit Pricing | Pay-as-you-go | KUNOS Countertop Oil - Natural countertop finish |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Livos product offering
Product offeringCore offering
Livos manufactures and sells 100% natural, non-toxic wood oil finishes for interior and exterior wood surfaces, anchored by KOIMOS Oil Monocoat and KUNOS Countertop Oil, and complemented by interior oils, exterior oils, natural waxes, cleaners, and application accessories. The oils penetrate wood fibers from the inside out, letting the wood breathe, and are sold directly to consumers through livos-us.com and through physical retailers across North America.
Product overview
Livos is a natural wood oil company offering a portfolio of high-quality ecological wood oils and related products. The product line centers on two flagship offerings: KOIMOS Oil Monocoat and KUNOS Countertop Oil, supplemented by broader interior wood oils, exterior wood oils, natural waxes, cleaners, and accessories. All products are 100% natural formulations without synthetic additives, designed to penetrate wood fibers while allowing the wood to breathe, offering superior coverage compared to traditional stains.
Differentiator
Problem solved
Functional benefit
Brands
- KOIMOS: Oil Monocoat product line
- KUNOS
Products and services
- KOIMOS Oil Monocoat
Quantifiable outcome
- Up to 75% of wood oil absorbed upon first application, making only a thin second coat necessary
Companies that use Livos
Customer profileSegments3 records
Ideal customer profiles3 records
Livos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Livos partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Livos competitors and assessment
Company assessmentDirect peers
- BioShield: North American maker of natural, non-toxic wood finishes and oils emphasizing zero-VOC and food-safe formulations. Closely aligned with Livos on ingredient philosophy (natural, no synthetics) and target use cases (interior wood surfaces).
- Rubio Monocoat: Belgian-headquartered manufacturer of single-coat natural oil wood finishes with a virtually identical value proposition (penetrating, natural, monocoat) to Livos. Direct head-to-head competitor in the natural wood oil category, especially across interior flooring and furniture applications.
- AFM Safecoat: California-based manufacturer of non-toxic, environmentally responsible paints and wood finishes. Overlaps with Livos on the natural wood oil and finish product lines and the health-conscious consumer positioning.
- Tried & True: US-based maker of traditional, all-natural wood finishes including linseed-based and beeswax products. Targets the same eco-conscious woodworker and homeowner segment as Livos with a similar 'pure ingredients' value proposition.
- Osmo: German manufacturer of natural wood finishes, oils, and waxes based on plant-based raw materials. Competes directly with Livos in interior and exterior wood oils, with overlapping eco-friendly positioning and comparable premium pricing.
- Briwax: Manufacturer of natural wax-based wood finishes, stains, and cleaners with strong DIY and pro-sumer recognition. Competes with Livos in wax and natural finish categories and shares a similar specialty/premium distribution footprint.
Broad incumbents
- Minwax: Category-leading US wood stain and finish brand owned by Sherwin-Williams. Dominates the mainstream wood care market and increasingly competes in the 'natural' sub-segment via hybrid product launches, representing a large competitive threat to Livos's premium positioning.
- General Finishes: Established US wood finish brand offering a broad portfolio of stains, topcoats, and oils including water-based and oil-based lines. Overlaps with Livos in oil finishes but operates at greater scale across mainstream retail channels.
- Watco (Rust-Oleum): Owner of the Watco brand of Danish oil and traditional wood finishes, part of the broader Rust-Oleum portfolio. Competes directly with Livos in penetrating wood oils but at much larger scale and lower price points across mass retail.
Emerging players
- WOCA Denmark: Danish manufacturer of natural wood oils, soaps, and finishes emphasizing water-based and plant-based formulations. Comparable to Livos in product philosophy and premium positioning, with growing North American distribution.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Livos social profiles
Digital presenceLivos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Livos leadership team
Management profileNumber of profiles
Livos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Livos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Livos
What does Livos do?
Livos manufactures and sells 100% natural, non-toxic wood oil finishes for interior and exterior wood surfaces, anchored by KOIMOS Oil Monocoat and KUNOS Countertop Oil, and complemented by interior oils, exterior oils, natural waxes, cleaners, and application accessories. The oils penetrate wood fibers from the inside out, letting the wood breathe, and are sold directly to consumers through livos-us.com and through physical retailers across North America.
Is Livos a public or private company?
Livos is a private company. It is classified as unknown and is currently operating.
When was Livos founded?
Livos was founded in 2005. It employs 11 to 50 people.
Where is Livos based?
Livos is headquartered in Quebec, Canada, in the North America region.
How does Livos make money?
One revenue line is on record: natural Wood Oil Product Sales.
Who are Livos's main competitors?
Direct peers on record are BioShield, Rubio Monocoat, AFM Safecoat, Tried & True, Osmo and Briwax. Broad incumbents are Minwax, General Finishes and Watco (Rust-Oleum). WOCA Denmark is listed as an emerging player.
Does Livos have an API?
No public API is recorded for Livos.
What industry is Livos in?
Livos's product category is Wood Care Products. Its primary akta.pro industry code is IMAEAGAG, Wood Coatings & Finishes, with a secondary code of IMADAKAD, Wood Coatings & Finishes.