Buurtbier.nl

What Buurtbier.nl does

Buurtbier.nl is a Dutch specialty beer retailer operated as a sole proprietorship under the legal entity GJJ Produkties, founded around 2016 and run entirely by owner-operator Gert-Jan Jansen from Utrecht. The company curates and sells specialty beers sourced exclusively from over 100 small Dutch microbreweries through two channels: a nationwide e-commerce webshop shipping via PostNL and a physical retail store at Amsterdamsestraatweg 116 in Utrecht opened on April 14, 2023. Its distinctive positioning is to stock only beers not readily available in mainstream retail or large liquor chains, and management explicitly removes any beer from the catalog once it achieves wider distribution. The tagline 'het speciaalste bier van Nederland' (the most special beer of the Netherlands) frames this exclusivity positioning.

The business is built on a standard WordPress/WooCommerce e-commerce platform with Jet Engine for product catalog management — there are no proprietary technology components, no AI features, and no integrations beyond standard age-verification (18+) and payment flows. Unit-pricing ranges from €2.99 to €12.99 per bottle/can, with a €20 minimum order and shipping costs of ~€12.50 per shipment, of which €9.95 is passed to the customer. Revenue mechanics extend beyond unit beer sales into professionally-hosted in-store beer tastings (Bierproeverijen) for groups up to 14 people, monthly Saturday brewery-visit events (BuurtBierBrouwersBezoeken), curated beer packages (Bierpakketten), and a small line of beer-themed books.

Customers are individual Dutch craft-beer enthusiasts nationwide and small groups (friends, families, colleagues) seeking tasting-experience activities, primarily within Utrecht and via national shipping. The business is bootstrapped with no external investors, no parent company, no funding rounds, and only one identified full-time operator — Gert-Jan Jansen, who also acts as Data Protection Officer and lead tasting host. Marketing is limited to organic social (Instagram and Facebook), an occasional email newsletter, and word-of-mouth through in-store events; there is no paid acquisition channel, no enterprise customer, and no disclosed revenue or transaction data. The structure resembles a curated lifestyle brand rather than a scalable retail business.

Name

Buurtbier.nl

Legal name

GJJ Produkties

Website

https://buurtbier.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Buurtbier.nl is a Dutch sole proprietorship that curates and sells specialty beers from over 100 small Dutch microbreweries via a WordPress/WooCommerce webshop and a physical Utrecht store, serving individual craft-beer enthusiasts and small group tasting events nationwide.

Ownership category

akta.pro rank

Product category

Specialty Craft Beer Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)

akta.pro secondary industries

Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC), Alcohol Subscription Clubs & Membership Retail (CRANAAAI), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Craft beer retail
• Specialty beer shop
• Beer tasting events
• Dutch microbrewery beers
• Online beer webshop

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Beer Sales: Primary revenue from selling specialty beers from Dutch microbreweries through online webshop and physical store. Products include various beer styles (IPAs, stouts, sours, lagers, etc.) in bottles and cans.
2. Beer Tastings (Proeverijen): Organized beer tasting events in the Utrecht store, accommodating groups up to 14 people. Includes guided tasting of approximately 5 beers with expert commentary by Gert-Jan.
3. Event Hosting: Hosting brewery visit events (BuurtBierBrouwersBezoeken) where brewers visit the store monthly on Saturdays to meet customers and offer special deals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Buurtbier.nl sells specialty beers exclusively from Dutch microbreweries through an online webshop (with shipping across the Netherlands) and a physical retail store in Utrecht. The assortment is personally quality-checked by the owner, and the business also offers guided in-store beer tasting events (Bierproeverij) for groups of up to 14 people, plus monthly brewery visit events where brewers meet customers in the store.

Product overview

Buurtbier.nl operates as a specialty beer e-commerce platform and physical store in Utrecht, Netherlands. The business sells beers exclusively from Dutch microbreweries that are not widely available in larger liquor stores or supermarkets. The platform offers a Webshop for online ordering with delivery across the Netherlands, a Physical Store for walk-in purchases and tastings, Bierproeverijen (beer tasting events), and curated Beer Packages. The company was founded by Gert-Jan Jansen and sources products directly from local breweries, personally vetting each beer for quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Dutch Specialty Beer Retail Sale of specialty beers exclusively from Dutch microbreweries, available through the online webshop with shipping across the Netherlands (PostNL) and through the physical store at Amsterdamsestraatweg 116, Utrecht. Catalog spans styles such as IPAs, stouts, sours, lagers, tripels, porters, alcohol-free options, and specialty ciders in bottles and cans, priced per unit in roughly the €2.99–€11.99 range, with a €20 minimum online order and age verification (18+) required.
• Bierproeverij (Beer Tasting Events) Guided beer tasting service for groups of up to 14 people, offered either in the Utrecht store or as a curated home tasting set. Each tasting covers approximately five beers with expert commentary by owner Gert-Jan Jansen (who records personalized introduction videos for home tastings), and includes snacks. Targeted at friends, family, and colleagues looking for group social activities, corporate outings, or team-building events.
• BuurtBierBrouwersBezoeken (Brewery Visit Events) Monthly Saturday in-store events where Dutch brewers visit the Buurtbier store to meet customers in person and offer special deals on their beers. Acts as both a customer engagement channel and a sales event for featured brewery products.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Dutch Microbreweries (100+)coreStrategic or Co-development PartnerDirect purchasing relationships with over 100 Dutch microbreweries. Buurtbier.nl buys directly from brewers and personally knows suppliers. When beers from a brewery appear in mainstream retail, they are removed from Buurtbier.nl's assortment.
• Brouwerij Vet & LazyminorStrategic or Co-development PartnerFeatured brewery with products like Je Moeder Tripel and Le Phallus Porter available in store.
• ROTT Brewing CompanyminorStrategic or Co-development PartnerFeatured brewery with collaborative products like Mark V Barrel Aged (with Brouwerij Solaes), ROTT.Smoothie II, ROTT.Sourt II.
• Ouwe Skilder Brouwerij (Texel)minorStrategic or Co-development PartnerCollaborative brewing partnership resulting in exclusive products like 'Al het goede komt uit de buurt' Saison with Texelse cranberries.
• 14 Rotterdamse brouwerijenminorStrategic or Co-development PartnerCollaborative product 'Make it Helles Megacollab Rotterdam' created by 14 Rotterdam breweries.
• Eten wat de PodcastminorStrategic or Co-development PartnerCollaborative product 'Muurligger Blond WK-bier' brewed with Brouwerij Eleven for podcast audience.
• MyWheelsminorOthersElectric car sharing service used for sustainable local deliveries in Utrecht.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Bierproeflokaal / Slijterij specialty shops: Independent Dutch specialty liquor stores (slijterijen) and tasting venues across other Dutch cities compete with Buurtbier.nl's physical store model and tasting event offering, but in different geographies, limiting direct head-to-head overlap.

Direct peers

• Drankdozijn: Drankdozijn is a Dutch online alcohol retailer with a strong craft beer assortment and nationwide shipping. It overlaps directly with Buurtbier.nl on e-commerce craft beer delivery, though it carries a broader alcoholic beverage range.
• Beerwulf: Beerwulf is a Dutch online craft beer retailer offering a large curated assortment of specialty beers with home delivery. It is the most direct head-to-head competitor to Buurtbier.nl's online webshop channel, operating at significantly larger scale with venture backing.
• Bierboer: Bierboer is a Dutch online craft beer webshop delivering nationwide, focused on a wide selection of specialty beers. It mirrors Buurtbier.nl's online-only D2C model in the same Dutch craft beer retail market.
• De Bierkoning: De Bierkoning is one of the largest specialty beer stores in the Netherlands, combining a large physical store with online sales of domestic and international craft beers. It competes directly with Buurtbier.nl in the curated specialty craft segment across both online and offline.

Broad incumbents

• Mitra: Mitra is a Dutch liquor store franchise chain with broad physical coverage and an online offering. It competes on convenience and assortment and has been expanding its craft beer range, putting pressure on specialty retailers like Buurtbier.nl.
• Albert Heijn: Albert Heijn is the leading Dutch supermarket chain and has aggressively expanded its local and craft beer assortment. As mainstream retail absorbs more microbrewery SKUs, AH is a structural competitor that determines which beers Buurtbier.nl can still carry exclusively.
• Gall & Gall: Gall & Gall is the largest liquor store chain in the Netherlands with hundreds of physical locations and a national online channel. While not specialty-focused, it competes on assortment breadth and convenience, and increasingly stocks local craft beers that overlap with Buurtbier.nl's catalog.

Emerging players

• Beer Tasting Box / beer subscription services: Subscription-based craft beer discovery services in the Netherlands overlap directly with Buurtbier.nl's bierpakketten and beer subscription offering. They compete for recurring revenue from the same craft-enthusiast segment but often with stronger digital subscription tooling.

Others

• MyWheels (logistics partner): MyWheels is a Dutch electric car-sharing platform that Buurtbier.nl uses for sustainable last-mile local delivery in Utrecht. It is not a retail competitor but a relevant ecosystem partner for the company's sustainability positioning.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/buurtbier
• Facebookfacebook.com/buurtbier
• Xx.com/BieruitdeBuurt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buurtbier.nl