Maior
Maior is an Italian manufacturer of motorized TV lift systems that conceal and retract televisions in residential and commercial spaces. The Faenza-based company sells ceiling, floor, and cabinet-embedded solutions directly to architects, system integrators, installers, and private consumers across six-language international markets.
- Company typePrivate
- Founded2011
- HeadquartersFaenza, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Maior does
Maior is an Italian manufacturer of motorized TV lift systems designed to conceal and retract televisions in residential and commercial environments. The company's product portfolio includes ceiling-mounted motorized TV brackets, floor TV lifts, and cabinet-embedded retractable mechanisms, all positioned as "Made in Italy" design solutions that combine mechanical engineering expertise with aesthetic sensibilities drawn from the furniture industry. Manufacturing is based at the company's headquarters in Faenza, Italy (Via Luigi Galvani, 45/47 – 48018 Faenza (RA), P.I. 02036270391).
The business model is one-time hardware sales with no recurring revenue components. Maior sells directly through its website using a multi-language storefront (English, Italian, German, French, Russian, Spanish) and through project-based engagement with professional buyers. The go-to-market targets four named customer segments: architects and interior designers (primary), system integrators (primary), professional installers (primary), and private consumers undertaking renovations (secondary). Dedicated landing pages are maintained for each segment, and the company's value proposition emphasizes design integration into architectural and interior-design projects rather than purely technical AV mounting.
The company is privately held with no disclosed investors, parent company, management team, subsidiaries, patents, or certifications in the available source material. No revenue figures, headcount, founding date, or funding rounds are disclosed, and the firm operates without disclosed retail, marketplace, or reseller distribution partners, suggesting a relatively contained organizational footprint supported primarily by direct digital sales channels.
Maior firmographics
Firmographics- Name
- Maior
- Legal name
- Maior
- Website
- https://maiormover.it
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maior is an Italian manufacturer of motorized TV lift systems that conceal and retract televisions in residential and commercial spaces. The Faenza-based company sells ceiling, floor, and cabinet-embedded solutions directly to architects, system integrators, installers, and private consumers across six-language international markets.
- Ownership category
- akta.pro rank
Maior industry classification
Industry- Product category
- Motorized TV Mounts and Home Automation Hardware
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- TV, Shelf & Art Mounting (Anchoring & Bracketing) (HSAGAAAF)
- akta.pro secondary industry
- Flat-Pack & Modular Furniture Assembly (IKEA, Wayfair, etc.) (HSAGAHAA)
Keywords
Where Maior is headquartered
LocationHeadquarters
- HQ city
- Faenza
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Maior business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Motorized TV Mount Hardware Sales: Sale of motorized TV lifts, ceiling brackets, floor lifts, and cabinet TV mechanisms. Products are sold as one-time hardware purchases with no recurring revenue components mentioned. The company appears to operate in the premium home automation and furniture integration market segment.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Maior product offering
Product offeringCore offering
Maior is an Italian manufacturer that designs, produces, and sells motorized TV mounting systems designed to hide and retract televisions in residential and commercial environments. The product portfolio includes ceiling-mounted motorized TV brackets, cabinet-embedded hidden TV lifts, and floor TV lifts, all manufactured in Italy and combining mechanical engineering expertise with furniture-industry aesthetic design. Products are sold primarily to architects, system integrators, professional installers, and private consumers undertaking renovations.
Product overview
Maior is an Italian manufacturer of innovative motorized TV mounting solutions. The company's product portfolio consists of ceiling-mounted motorized TV brackets and cabinet-embedded TV lifts designed to hide retractable televisions. All products are manufactured in Italy with a focus on combining mechanical engineering expertise with furniture-world aesthetic sensitivity, targeting architects, system integrators, installers, and private clients for both residential and commercial environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorized TV Mounts for Ceiling Motorized ceiling-mounted TV brackets that allow televisions to be raised or lowered from the ceiling, providing flexible viewing solutions for residential and commercial spaces. Designed for architects, system integrators, and private clients seeking hidden TV solutions.
- Hidden TV Lifts for Cabinets Retractable television mechanisms designed to be installed inside furniture cabinets, enabling TVs to be hidden when not in use and revealed as needed. Targeted at architects, interior designers, and private consumers for integrated furniture concealment solutions.
Companies that use Maior
Customer profileSegments4 records
Ideal customer profiles3 records
Maior technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Maior partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
Maior competitors and assessment
Company assessmentDirect peers
- Nexus 21: US manufacturer of motorized TV lift systems and concealment hardware, serving custom integrators and luxury residential projects. Directly competes with Maior in motorized TV lift mechanisms and premium AV integration.
- Erard: French manufacturer of AV mounts, brackets, and support solutions for residential and professional installations. Comparable to Maior as a European specialist in TV mounting hardware targeting integrators.
- Auton Motorized Systems: US manufacturer of motorized TV lifts, projector lifts, and pop-up mechanisms with a long heritage in custom AV concealment. Comparable to Maior in motorized concealment hardware for residential and commercial environments.
- Future Automation: UK-based specialist in motorized TV lifts and concealment mechanisms for residential and commercial AV installations. Closely comparable to Maior in motorized lift technology, premium positioning, and integrator-led go-to-market.
Broad incumbents
- Blum: Austrian global leader in furniture fittings (hinges, lift systems, drawer runners). Comparable to Maior through the overlap in premium concealed motion hardware for furniture-integrated applications, though Blum operates at vastly larger scale.
- Chief (Legrand AV): Legrand AV brand manufacturing professional AV mounting, rigging, and display solutions for commercial integrators. Comparable to Maior as a professional-grade AV mount manufacturer, though focused on commercial display rather than residential concealment.
- Vogel's: Dutch specialist in TV and AV mounting solutions with broad consumer and professional portfolios. Comparable to Maior as a TV mount hardware manufacturer, though Vogel's operates at much larger scale and broader price points.
- Sanus: Legrand-owned brand offering TV mounts, furniture, and AV accessories for residential and commercial use. Comparable to Maior in TV mounting category but with broader mass-market positioning rather than luxury motorized concealment.
Regional players
- Brateck: Asia-based manufacturer of TV mounts, projector mounts, and AV hardware sold primarily in APAC and global OEM channels. Comparable to Maior in motorized and fixed TV mount product category, primarily competing in different geographies.
Emerging players
- Kesseböhmer: German premium furniture fittings and hardware manufacturer with growing presence in motorized mechanisms. Comparable to Maior in design-driven European furniture hardware and premium concealment mechanisms.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Maior financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maior leadership team
Management profileNumber of profiles
Maior funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maior M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maior
What does Maior do?
Maior is an Italian manufacturer that designs, produces, and sells motorized TV mounting systems designed to hide and retract televisions in residential and commercial environments. The product portfolio includes ceiling-mounted motorized TV brackets, cabinet-embedded hidden TV lifts, and floor TV lifts, all manufactured in Italy and combining mechanical engineering expertise with furniture-industry aesthetic design. Products are sold primarily to architects, system integrators, professional installers, and private consumers undertaking renovations.
Is Maior a public or private company?
Maior is a private company. It is classified as unknown and is currently operating.
When was Maior founded?
Maior was founded in 2011. It employs 11 to 50 people.
Where is Maior based?
Maior is headquartered in Faenza, Italy, in the Europe region.
How does Maior make money?
One revenue line is on record: motorized TV Mount Hardware Sales.
Who are Maior's main competitors?
Direct peers on record are Nexus 21, Erard, Auton Motorized Systems and Future Automation. Broad incumbents are Blum, Chief (Legrand AV), Vogel's and Sanus. Brateck is listed as a regional player. Kesseböhmer is listed as an emerging player.
Does Maior have an API?
No public API is recorded for Maior.
What industry is Maior in?
Maior's product category is Motorized TV Mounts and Home Automation Hardware. Its primary akta.pro industry code is HSAGAAAF, TV, Shelf & Art Mounting (Anchoring & Bracketing), with a secondary code of HSAGAHAA, Flat-Pack & Modular Furniture Assembly (IKEA, Wayfair, etc.). Its NAICS code is 33431 and its SIC code is 3651.