POPCAKES
- Company typePrivate
- Founded2013
- HeadquartersGauteng, South Africa
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
POPCAKES firmographics
Firmographics- Name
- POPCAKES
- Legal name
- Popcakes
- Website
- https://popcakes.co.za
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
POPCAKES industry classification
Industry- Product category
- Bakery and Dessert Manufacturing
- NAICS
- Retail Bakeries (311811), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Cake Shops & Custom Celebration Cakes (THAFAFAC)
- akta.pro secondary industries
- Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Patisseries & Dessert Boutiques (CRAHAGAB)
Keywords
Where POPCAKES is headquartered
LocationHeadquarters
- HQ city
- Gauteng
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
POPCAKES business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Dessert Products: Sale of individually portioned desserts including Volcano Cakes, brownies, cinnamon buns, spring rolls, and mini cheesecakes. Products sold in bulk boxes for retail and hospitality. Products require refrigeration, are freezer-friendly, and have shelf life of 21-28 days.
- Custom Celebration Cakes: Custom cakes, cupcakes, cake pops, macarons, iced biscuits and platters for celebrations including birthdays, baby showers, gender reveals, and weddings.
- Sugar Artist Products: Ready-baked cakes, cake pops, prepared buttercreams and ganache, fondant decorations and figurines sold to sugar artists who prefer decorating to baking.
- Pippa Pop Icing Kits: Themed biscuit icing kits for kids with accompanying YouTube video tutorials. Sold online through Shopify store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Home Made Brownie - Individual portions in bulk boxes |
| Unit Pricing | Pay-as-you-go | Volcano Cakes - Individual lava cakes |
| Unit Pricing | Pay-as-you-go | Nutty Brownie Ganache - Individual brownies with chocolate topping |
| Unit Pricing | Pay-as-you-go | Dessert Springrolls - Fried dessert portions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
POPCAKES product offering
Product offeringCore offering
POPCAKES manufactures and sells dessert and bakery products from a factory in Roodepoort, South Africa. Its core line consists of portion-controlled, freezer-friendly desserts (Volcano Cakes, brownies, cinnamon buns, spring rolls, mini cheesecakes, macarons) sold in bulk to hospitality and retail customers alongside custom celebration cakes, wedding cakes, sugar artist supplies, and themed kids icing kits under the Pippa Pop sub-brand.
Product overview
POPCAKES is a South African bakery company founded in 2013, offering a diverse portfolio of desserts and bakery products. Their core products include Volcano Cakes (chocolate lava cakes), Home Made Brownies, Nutty Brownie Ganache, Cinnamon Buns, Dessert Springrolls, Apple Crumble, Mini Cheesecakes, and Macarons. They operate under distinct sub-brands: Pippa Pop (themed biscuit icing kits for children with YouTube tutorials) and Sugar Artist Products (ready-made baking supplies for professional decorators). Their celebration offerings span wedding cakes, birthday cakes (including Ladies, Mens, Teen, Boy, Girl, and Toddler categories), baby shower and gender reveal cakes, corporate event products, and custom cakes. They serve both the hospitality industry (restaurants and hotels in Johannesburg and Pretoria) and retail customers across South Africa.
Differentiator
Problem solved
Functional benefit
Brands
- Pippa Pop: A range of themed Biscuit Icing Kits for kids with accompanying YouTube video tutorials specially designed for children. Includes kits such as 'Lets get started', 'My Teacher Rules', 'Dress me up Princesses', 'I Dig Dinosaurs', and 'Christmas time'.
Products and services
- Volcano Cakes A decadent rich chocolate lava cake that creates an unforgettable eating experience, expertly baked to give a melt-in-your-mouth sensation. Requires refrigeration, is suitable for freezing, and is best eaten within 21 days of production. Targeted at hospitality establishments and retail customers.
- Home Made Brownie A decadent, rich, moist, thick baked brownie topped with real chocolate and nuts, made with flour, sugar, chocolate, milk, eggs, and nuts. Sold in boxes of 30 individually portioned units with retail 6-unit clam shell packaging. Requires refrigeration, suitable for freezing, best eaten within 28 days of production.
- Nutty Brownie Ganache A decadent nutty brownie topped with chocolate ganache, with a layer of Pecan Nuts splashed with chocolate. Sold in boxes of 24 units, best eaten within 21 days of production.
- Cinnamon Buns Sweet dough filled with nuts, cinnamon, and creamy syrup rolled up, baked, and soaked in syrup, then topped with vanilla icing.
- Dessert Springrolls Deep fried spring rolls with pastry crisp and golden brown, oozing with deliciousness. Made with flour, chocolate, milk, eggs, and peanuts. Available in packs of 12 or 24 units. Recommended to be served with ice cream, whipped cream, or Dark Chocolate Mousse.
- Apple Crumble Apple crumble dessert product.
- Mini Cheesecakes A variety of delicious mini cheesecakes available as a trio, singles on the buffet table, or a small sweet treat following a meal. Flavours include Passion Fruit, Strawberry, Blueberry, Apple Crumble, Chocolate Mousse, Caramel & Chocolate, and Pecan Nut and Toffee.
- Macarons Small round cakes with meringue-like consistency made with egg white, sugar, and powdered almonds with a creamy filling, described as irresistible sweet treats that melt in the mouth.
- Pippa Pop Icing Kits Themed biscuit icing kits for kids with accompanying YouTube tutorial videos specially designed for children. Available kits include Kit #1 Let's get started, Kit #2 My Teacher Rules, Kit #3 Dress me up Princesses, Kit #4 I Dig Dinosaurs, and Kit #5 Christmas time. Available for online ordering through the Shopify store.
- Sugar Artist Products A range of products for sugar artists who prefer decorating over baking. Includes ready-baked cakes (round, square, rainbow, numbers), ready-baked dipped cake pops, ready-made buttercreams, ready-made ganache, fondant decorations, and fondant figurines and flowers. Delivery is available.
- Wedding Cakes and Favours Wedding cakes and favours for special occasions, including standard tiered cakes, tiers of popcakes, macarons, cupcakes, or donuts. Services include cake tasting, cake stand hiring, and delivery and set up at the venue.
- Celebration Cakes and Platters Custom cakes for various celebrations including birthday celebrations, baby showers, gender reveals, product launches, and weddings. Offerings include custom cakes, cupcakes, cake pops, macarons, iced biscuits, and platters.
- Hospitality Desserts Portion-controlled desserts for the hospitality industry, correctly portioned for individual serving, requiring minimal preparation time and freezer-friendly. Deliveries around Johannesburg and Pretoria, with waiter training provided for new desserts.
- Corporate Event Products Corporate promotion gifts, cakes, and sweet platters for corporate events, including design services within budget for product launches, celebrations, and announcements. Products include biscuits, popcakes, cupcakes, and big cakes.
Quantifiable outcome
- Desserts have 21-28 day shelf life when refrigerated
Companies that use POPCAKES
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
POPCAKES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
POPCAKES partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Various Event PartnersminorThe company mentions having partners that can help with every other aspect of arranging events beyond their cake and dessert offerings, though specific partner names are not listed.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
POPCAKES competitors and assessment
Company assessmentBroad incumbents
- Mondelez International: Global confectionery and biscuits giant with major South African operations. Comparable via adjacent cookie/biscuit product categories where POPCAKES competes (Pippa Pop kits) and via mass retail distribution channels.
- Spur Corporation: Listed SA restaurant franchise group. Comparable through its role as a large hospitality customer for portion-controlled dessert suppliers like POPCAKES, and as a competing brand for celebration and family dining occasions.
- Pick n Pay: Mass-market SA grocer with in-store bakeries producing celebration cakes and desserts. Competitor in the retail baked goods category where POPCAKES operates.
- Krispy Kreme Doughnuts South Africa: Operates portion-controlled sweet treat retail and foodservice channels in South Africa. Comparable to POPCAKES in the dessert/B2B hospitality space, though focused on doughnuts rather than baked cakes.
- Famous Brands: JSE-listed SA food franchise operator. Indirectly comparable via its hospitality customers (restaurants) that POPCAKES supplies desserts to, and through its portfolio of food brands serving similar end markets.
- Woolworths Food (South Africa): South African premium grocer with in-store bakeries producing cakes, brownies, and celebration desserts. Overlaps with POPCAKES' retail dessert and celebration cake offerings at significantly larger scale.
- Nestlé South Africa: Global food major with significant South African presence in frozen desserts, confectionery, and bakery adjacencies. Overlaps with POPCAKES in dessert categories (frozen treats, baking supplies) at vastly larger scale.
Emerging players
- Sweetest Thing Cakes: Independent South African bakery producing custom celebration cakes and dessert platters. Comparable to POPCAKES in custom cakes and event desserts for the same end customer base of celebrations and corporate events.
Direct peers
- The Cake Boutique (South Africa): South African specialty custom cake and dessert boutique. Directly comparable to POPCAKES' custom celebration cakes and cupcakes segment, serving similar consumer and corporate event customers.
Others
- The Baking Industry (Confectionery wholesale distributors): South African bakery and confectionery wholesalers/distributors that supply hospitality and retail channels. Comparable to POPCAKES' sugar artist wholesale and B2B hospitality distribution model, enabling industry connections.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
POPCAKES social profiles
Digital presencePOPCAKES financial estimates
Financial estimateRevenue estimate
Valuation estimate
POPCAKES leadership team
Management profileNumber of profiles
POPCAKES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POPCAKES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POPCAKES
What does POPCAKES do?
POPCAKES manufactures and sells dessert and bakery products from a factory in Roodepoort, South Africa. Its core line consists of portion-controlled, freezer-friendly desserts (Volcano Cakes, brownies, cinnamon buns, spring rolls, mini cheesecakes, macarons) sold in bulk to hospitality and retail customers alongside custom celebration cakes, wedding cakes, sugar artist supplies, and themed kids icing kits under the Pippa Pop sub-brand.
Is POPCAKES a public or private company?
POPCAKES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was POPCAKES founded?
POPCAKES was founded in 2013. It employs 1 to 10 people.
Where is POPCAKES based?
POPCAKES is headquartered in Gauteng, South Africa, in the Africa region.
How does POPCAKES make money?
Four revenue lines are on record. Retail Dessert Products are the primary driver. The others are custom Celebration Cakes, sugar Artist Products and pippa Pop Icing Kits.
Who are POPCAKES's main competitors?
Broad incumbents on record are Mondelez International, Spur Corporation, Pick n Pay, Krispy Kreme Doughnuts South Africa, Famous Brands, Woolworths Food (South Africa) and Nestlé South Africa. Sweetest Thing Cakes is listed as an emerging player. The Cake Boutique (South Africa) is listed as a direct peer. The Baking Industry (Confectionery wholesale distributors) is listed as an others.
Does POPCAKES have an API?
No public API is recorded for POPCAKES.
What industry is POPCAKES in?
POPCAKES's product category is Bakery and Dessert Manufacturing. Its primary akta.pro industry code is THAFAFAC, Cake Shops & Custom Celebration Cakes, with a secondary code of AFAIAFAB, Pastry, Cakes & Desserts Wholesale. Its NAICS code is 311811 and its SIC code is 2050.