MyWellness

What MyWellness does

Revenue is generated almost entirely on a pay-as-you-go hourly rental basis, augmented by a layered set of paid add-ons (Premium Spa Package, Candle-Light-Upgrade, Flex-Option extended cancellation, Wellness-Extras such as snacks and drinks), a gift-voucher storefront (gutscheine.mywellness.de), a Shopify-based retail line of beauty and home products under "MyWellness Essentials," and a repeat-customer loyalty program called "MyWellness Friend." The technology stack is conventional and consumer-facing rather than AI-driven: a web booking engine, a mobile app, Matterport 3D virtual tours for suite preview, WhatsApp and Zendesk for customer support, and Shopify for e-commerce. Customer segments are individual adults, couples and solo wellness seekers booking leisure time; no enterprise or B2B contracts are disclosed, and the company is privately held with no institutional funding rounds, acquisitions or partnerships on record.

Name

MyWellness

Legal name

MyWellness GmbH

Website

https://mcwellness.me

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

MyWellness GmbH operates a German network of 14 private wellness suite locations across 13 cities, renting sauna, whirlpool and hydrojet suites by the hour to individual consumers, couples and solo wellness seekers via an online booking platform, mobile app and Shopify-based retail storefront.

Ownership category

akta.pro rank

Product category

Private Spa and Wellness Services

NAICS

Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Private spa suites
• Wellness hospitality
• Day spa services
• Sauna whirlpool
• Spa booking platform

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private Suite Bookings: Time-based rental of private wellness suites with amenities including sauna, whirlpool, and hydrojet massage. Customers pay per hour with options for 1-8 hour durations. Suite categories include Superior, Deluxe, and Comfort with varying price points.
2. Wellness Extras and Upgrades: Additional revenue from spa packages (premium packages), candle-light upgrades, flex options, and stay extensions.
3. Snacks and Beverages: On-site food and beverage offerings during wellness visits.
4. Retail Products (MyWellness Essentials): Sale of beauty products (hand soap, hand balm, body lotion, body scrub) and home accessories (towels, hamam towels). Online shop at shop.mywellness.de.
5. Gift Certificates: Sale of gift vouchers for private wellness experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

MyWellness operates a network of private wellness spa suites across 14 German locations, offering guests exclusive hourly rentals (1-8 hours) of suites equipped with sauna, whirlpool, and hydrojet massage. Suite categories include Superior, Deluxe, and Comfort tiers, with accessible variants available at select locations. The company also sells spa packages, upgrades, gift vouchers, beauty products, and home accessories online.

Product overview

MyWellness operates a private wellness platform with 14 locations across 13 German cities, offering private spa suites as its core product. The suite categories (Superior, Deluxe, Comfort) provide sauna, whirlpool, and hydrojet massage services for 1-8 hour bookings. The ecosystem includes the MyWellness App for booking management, the MyWellness Shop (Shopify-based e-commerce) for beauty products and gift vouchers, the MyWellness Friend loyalty program, and optional add-ons such as Spa-Pakete (Premium packages), Candle-Light-Upgrade romantic experiences, Flex-Option booking flexibility, and Wellness-Extras. Virtual 3D tours via Matterport enable suite previews. All locations share a unified booking platform but operate independently.

Differentiator

Problem solved

Functional benefit

Brands

• MyWellness-Friend: Loyalty program rewarding customers with exclusive discounts and promotions
• MyWellness-App
• MyWellness Essentials
• Summer Road

Products and services

• Private Wellness Suite Bookings Hourly rental of private wellness suites featuring sauna, whirlpool, and hydrojet massage beds for individual adults and couples for durations of 1-8 hours. Available in Comfort, Deluxe, and Superior categories with accessible (barrier-free) variants at select locations.
• Spa-Pakete (Premium Spa Package) Pre-configured premium wellness package add-on that bundles enhanced amenities and experiences with a private suite booking.
• Candle-Light-Upgrade Romantic ambiance upgrade add-on featuring a decorated table with cheesecake, sparkling wine, rose petals, and candles, designed for couples celebrating an occasion during their private spa visit.
• Flex-Option Booking flexibility add-on that extends the cancellation and rebooking window for a wellness suite reservation.
• Wellness-Extras Additional wellness extras add-ons including snacks, drinks, and supplementary relaxation treatments that customers can purchase with their suite booking.
• Gutscheine (Gift Vouchers) Digital and physical gift vouchers for private wellness experiences, sold online via a dedicated voucher shop and redeemable at any MyWellness location.
• MyWellness Shop (Beauty and Home Products) Online retail shop selling MyWellness Essentials beauty products (hand soap, hand balm, body lotion, body scrub) and home accessories (towels, hamam towels), organized into collections such as Lemon and Orange.
• MyWellness App Mobile application for booking private spa suites, managing reservations, and accessing wellness services across all MyWellness locations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Körperwelten / Private Spa concepts (Germany): A selection of emerging private-suite spa and small-format wellness concepts emerging across German cities (e.g., private spa studios, hammam, hamam/private bath houses). Comparable as emerging players experimenting with bookable private spa suites, representing potential competitive pressure on MyWellness's private-spa category.
• CitySpa / DaySpa franchise brands: Smaller German urban day-spa operators and franchise concepts offering sauna, massage, and wellness packages for short-duration bookings. Comparable as an emerging/franchise peer targeting urban couples and individual wellness customers with a similar bookable, time-based pricing model.

Regional players

• Badewelt Euskirchen: Large thermal spa and sauna complex in NRW Germany serving day-spa and overnight wellness guests. Comparable as an NRW-region wellness operator with sauna/hydrotherapy offerings that overlap with MyWellness's suite amenities, competing for the same regional customer base.

Direct peers

• Liquidrom: Berlin-based urban day spa offering sauna, thermal baths, and massage in a premium setting. Comparable as a German premium day-spa targeting urban adults seeking private relaxation experiences similar to MyWellness's target customer.
• Vabali Spa: German day-spa operator with multiple locations offering sauna, massage, and wellness experiences. Closest direct comparable: similar multi-site German day-spa model with tiered pricing and a private-suite-leaning positioning, competing with MyWellness for the same urban wellness customer.
• Aquadreams / Day Spa Studios: Independent private-spa and day-spa studios in Germany offering bookable private wellness experiences for couples and individuals. Direct comparable as a smaller-scale private-suite spa concept that competes locally with MyWellness's value proposition.

Broad incumbents

• WestCord Hotel Spas / Urban Hotel Spa Brands: European (Netherlands/DACH) urban hotel brands operating day-spa and wellness facilities alongside accommodations. Comparable as a broader-incumbent wellness/hospitality operator offering spa experiences that overlap with MyWellness's amenity mix.
• Therme Erding: Germany's largest thermal bath and wellness complex near Munich, combining sauna, water parks, and hotel accommodations. Comparable as a scaled German wellness destination that competes for the same leisure-wellness spend, though broader/incumbent in scope and less focused on the private-suite concept.

Others

• Swarovski Crystal Worlds / Wellness Concept Stores: Premium brand experience and lifestyle/wellness destinations in DACH combining retail and wellness. Thematically adjacent rather than a direct competitor, included as an illustration of high-end German/Austrian wellness-brand experience concepts that could partner with or inspire MyWellness's experiential positioning.
• BookWell / Treatwell (wellness booking platforms): Online booking marketplaces for beauty, spa, and wellness services across Germany (and Europe). Comparable as an indirect/adjacent ecosystem player; not a direct spa operator but a demand aggregator and potential channel partner for MyWellness's suite bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MyWellnessGmbH
• Instagraminstagram.com/mywellness_spa
• TikToktiktok.com/@mywellness_spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyWellness