MyWellness

Private Spa and Wellness Servicesmcwellness.me

MyWellness GmbH operates a German network of 14 private wellness suite locations across 13 cities, renting sauna, whirlpool and hydrojet suites by the hour to individual consumers, couples and solo wellness seekers via an online booking platform, mobile app and Shopify-based retail storefront.

Company typePrivate
Founded2015
HeadquartersDubai, United Arab Emirates
Headcount51–100
GTM typeB2C
OfferingServices

What MyWellness does

Revenue is generated almost entirely on a pay-as-you-go hourly rental basis, augmented by a layered set of paid add-ons (Premium Spa Package, Candle-Light-Upgrade, Flex-Option extended cancellation, Wellness-Extras such as snacks and drinks), a gift-voucher storefront (gutscheine.mywellness.de), a Shopify-based retail line of beauty and home products under "MyWellness Essentials," and a repeat-customer loyalty program called "MyWellness Friend." The technology stack is conventional and consumer-facing rather than AI-driven: a web booking engine, a mobile app, Matterport 3D virtual tours for suite preview, WhatsApp and Zendesk for customer support, and Shopify for e-commerce. Customer segments are individual adults, couples and solo wellness seekers booking leisure time; no enterprise or B2B contracts are disclosed, and the company is privately held with no institutional funding rounds, acquisitions or partnerships on record.

MyWellness firmographics

Firmographics

Name: MyWellness
Legal name: MyWellness GmbH
Website: https://mcwellness.me
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 51–100 employees
Short description: MyWellness GmbH operates a German network of 14 private wellness suite locations across 13 cities, renting sauna, whirlpool and hydrojet suites by the hour to individual consumers, couples and solo wellness seekers via an online booking platform, mobile app and Shopify-based retail storefront.
Ownership category
akta.pro rank

MyWellness industry classification

Industry

Product category: Private Spa and Wellness Services
NAICS: Accommodation (721)
SIC: Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
akta.pro primary industry: Day Spas (HSALAFAA)
akta.pro secondary industries: Day Spas (Facials, Body Treatments & Packages) (HSADAKAA), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

Private spa suites
Wellness hospitality
Day spa services
Sauna whirlpool
Spa booking platform

Where MyWellness is headquartered

Location

Headquarters

HQ city: Dubai
HQ country: United Arab Emirates
HQ region: Middle East

Offices17 records

Markets served

MyWellness business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

Private Suite Bookings: Time-based rental of private wellness suites with amenities including sauna, whirlpool, and hydrojet massage. Customers pay per hour with options for 1-8 hour durations. Suite categories include Superior, Deluxe, and Comfort with varying price points.
Wellness Extras and Upgrades: Additional revenue from spa packages (premium packages), candle-light upgrades, flex options, and stay extensions.
Snacks and Beverages: On-site food and beverage offerings during wellness visits.
Retail Products (MyWellness Essentials): Sale of beauty products (hand soap, hand balm, body lotion, body scrub) and home accessories (towels, hamam towels). Online shop at shop.mywellness.de.
Gift Certificates: Sale of gift vouchers for private wellness experiences.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Superior Suite - Standard private wellness suite with sauna, whirlpool, and hydrojet massage
Unit Pricing	Pay-as-you-go	Deluxe Suite - Premium private wellness suite with enhanced amenities
Unit Pricing	Pay-as-you-go	Comfort Suite - Entry-level private wellness experience
Unit Pricing	Pay-as-you-go	Spa Packages and Upgrades

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

MyWellness product offering

Product offering

Core offering

MyWellness operates a network of private wellness spa suites across 14 German locations, offering guests exclusive hourly rentals (1-8 hours) of suites equipped with sauna, whirlpool, and hydrojet massage. Suite categories include Superior, Deluxe, and Comfort tiers, with accessible variants available at select locations. The company also sells spa packages, upgrades, gift vouchers, beauty products, and home accessories online.

Product overview

MyWellness operates a private wellness platform with 14 locations across 13 German cities, offering private spa suites as its core product. The suite categories (Superior, Deluxe, Comfort) provide sauna, whirlpool, and hydrojet massage services for 1-8 hour bookings. The ecosystem includes the MyWellness App for booking management, the MyWellness Shop (Shopify-based e-commerce) for beauty products and gift vouchers, the MyWellness Friend loyalty program, and optional add-ons such as Spa-Pakete (Premium packages), Candle-Light-Upgrade romantic experiences, Flex-Option booking flexibility, and Wellness-Extras. Virtual 3D tours via Matterport enable suite previews. All locations share a unified booking platform but operate independently.

Differentiator

Problem solved

Functional benefit

Brands

MyWellness-Friend: Loyalty program rewarding customers with exclusive discounts and promotions
MyWellness-App
MyWellness Essentials
Summer Road

Products and services

Private Wellness Suite Bookings Hourly rental of private wellness suites featuring sauna, whirlpool, and hydrojet massage beds for individual adults and couples for durations of 1-8 hours. Available in Comfort, Deluxe, and Superior categories with accessible (barrier-free) variants at select locations.
Spa-Pakete (Premium Spa Package) Pre-configured premium wellness package add-on that bundles enhanced amenities and experiences with a private suite booking.
Candle-Light-Upgrade Romantic ambiance upgrade add-on featuring a decorated table with cheesecake, sparkling wine, rose petals, and candles, designed for couples celebrating an occasion during their private spa visit.
Flex-Option Booking flexibility add-on that extends the cancellation and rebooking window for a wellness suite reservation.
Wellness-Extras Additional wellness extras add-ons including snacks, drinks, and supplementary relaxation treatments that customers can purchase with their suite booking.
Gutscheine (Gift Vouchers) Digital and physical gift vouchers for private wellness experiences, sold online via a dedicated voucher shop and redeemable at any MyWellness location.
MyWellness Shop (Beauty and Home Products) Online retail shop selling MyWellness Essentials beauty products (hand soap, hand balm, body lotion, body scrub) and home accessories (towels, hamam towels), organized into collections such as Lemon and Orange.
MyWellness App Mobile application for booking private spa suites, managing reservations, and accessing wellness services across all MyWellness locations.

Companies that use MyWellness

Customer profile

Segments3 records

Ideal customer profiles3 records

MyWellness technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

MyWellness partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

MyWellness competitors and assessment

Company assessment

Emerging players

Körperwelten / Private Spa concepts (Germany): A selection of emerging private-suite spa and small-format wellness concepts emerging across German cities (e.g., private spa studios, hammam, hamam/private bath houses). Comparable as emerging players experimenting with bookable private spa suites, representing potential competitive pressure on MyWellness's private-spa category.
CitySpa / DaySpa franchise brands: Smaller German urban day-spa operators and franchise concepts offering sauna, massage, and wellness packages for short-duration bookings. Comparable as an emerging/franchise peer targeting urban couples and individual wellness customers with a similar bookable, time-based pricing model.

Regional players

Badewelt Euskirchen: Large thermal spa and sauna complex in NRW Germany serving day-spa and overnight wellness guests. Comparable as an NRW-region wellness operator with sauna/hydrotherapy offerings that overlap with MyWellness's suite amenities, competing for the same regional customer base.

Direct peers

Liquidrom: Berlin-based urban day spa offering sauna, thermal baths, and massage in a premium setting. Comparable as a German premium day-spa targeting urban adults seeking private relaxation experiences similar to MyWellness's target customer.
Vabali Spa: German day-spa operator with multiple locations offering sauna, massage, and wellness experiences. Closest direct comparable: similar multi-site German day-spa model with tiered pricing and a private-suite-leaning positioning, competing with MyWellness for the same urban wellness customer.
Aquadreams / Day Spa Studios: Independent private-spa and day-spa studios in Germany offering bookable private wellness experiences for couples and individuals. Direct comparable as a smaller-scale private-suite spa concept that competes locally with MyWellness's value proposition.

Broad incumbents

WestCord Hotel Spas / Urban Hotel Spa Brands: European (Netherlands/DACH) urban hotel brands operating day-spa and wellness facilities alongside accommodations. Comparable as a broader-incumbent wellness/hospitality operator offering spa experiences that overlap with MyWellness's amenity mix.
Therme Erding: Germany's largest thermal bath and wellness complex near Munich, combining sauna, water parks, and hotel accommodations. Comparable as a scaled German wellness destination that competes for the same leisure-wellness spend, though broader/incumbent in scope and less focused on the private-suite concept.

Others

Swarovski Crystal Worlds / Wellness Concept Stores: Premium brand experience and lifestyle/wellness destinations in DACH combining retail and wellness. Thematically adjacent rather than a direct competitor, included as an illustration of high-end German/Austrian wellness-brand experience concepts that could partner with or inspire MyWellness's experiential positioning.
BookWell / Treatwell (wellness booking platforms): Online booking marketplaces for beauty, spa, and wellness services across Germany (and Europe). Comparable as an indirect/adjacent ecosystem player; not a direct spa operator but a demand aggregator and potential channel partner for MyWellness's suite bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

MyWellness financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MyWellness leadership team

Management profile

Number of profiles

MyWellness funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MyWellness M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyWellness

What does MyWellness do?

Is MyWellness a public or private company?

MyWellness is a private company. It is classified as unknown and is currently operating.

When was MyWellness founded?

MyWellness was founded in 2015. It employs 51 to 100 people.

Where is MyWellness based?

MyWellness is headquartered in Dubai, United Arab Emirates, in the Middle East region.

How does MyWellness make money?

Five revenue lines are on record. Private Suite Bookings are the primary driver. The others are wellness Extras and Upgrades, snacks and Beverages, retail Products (MyWellness Essentials) and gift Certificates.

Who are MyWellness's main competitors?

Emerging players on record are Körperwelten / Private Spa concepts (Germany) and CitySpa / DaySpa franchise brands. Badewelt Euskirchen is listed as a regional player. Direct peers are Liquidrom, Vabali Spa and Aquadreams / Day Spa Studios. Broad incumbents are WestCord Hotel Spas / Urban Hotel Spa Brands and Therme Erding. Others are Swarovski Crystal Worlds / Wellness Concept Stores and BookWell / Treatwell (wellness booking platforms).

Does MyWellness have an API?

No public API is recorded for MyWellness.

What industry is MyWellness in?

MyWellness's product category is Private Spa and Wellness Services. Its primary akta.pro industry code is HSALAFAA, Day Spas, with a secondary code of HSADAKAA, Day Spas (Facials, Body Treatments & Packages). Its NAICS code is 721 and its SIC code is 7000.