Doyles Veg Prep

What Doyles Veg Prep does

Doyles Veg Prep Ltd (DVP) is an Irish-owned, family-run fresh produce supplier headquartered in Clondalkin, Dublin 22, operating since 1998. The company supplies fresh fruit, whole and prepared vegetables, dairy, cheese, salads, mushrooms, exotics and juices to the foodservice industry, with direct B2B relationships to hotels, catering companies, and bars/restaurants. Operations are conducted from a single, state-of-the-art temperature-controlled production facility, where a combination of hand and machine cutting is used to produce prepared vegetable SKUs. The company runs a refrigerated fleet of twenty vehicles on a six-day delivery schedule, with next-day delivery available to Dublin-area customers Monday through Saturday (6.00am–12.30pm).

The business generates revenue through a B2B wholesale model with quote-based pricing to foodservice customers — pricing is not publicly disclosed. It has also recently extended a "DVP at Home" online storefront that enables customers (B2C/SMB) to place collection orders at the Dublin warehouse, but the core go-to-market remains direct enterprise sales. Product breadth is 400+ SKUs across eight categories, sourced from local Irish growers and farmers. The company is fully HACCP compliant and registered with the Environmental Health Board. The leadership team consists of Kieran Doyle (Owner, who took over after founder Bernard Doyle's passing in 2004) and co-director Jason Ray (joined 2008). Headcount is stated at 110+ team members on the company homepage, with 500+ active partner customers cited.

Name

Doyles Veg Prep

Legal name

Doyles Veg Prep Ltd

Website

https://doylesvegprep.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Doyles Veg Prep is a Dublin-based, family-owned fresh produce supplier founded in 1998 that prepares and distributes fruit, vegetables, dairy, cheese, salads and mushrooms to hotels, catering companies, and restaurants across Ireland via a refrigerated delivery fleet.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Perishable Prepared Food Manufacturing (311991), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Service Contractors (72231)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Chilled/ready-to-heat prepared meals manufacturing (AFAKAHAB)

akta.pro secondary industries

Refrigerated Prepared Meals (Chilled Ready Meals) (CRADADAM), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

Keywords

• Fresh produce supply
• Prepared vegetables wholesale
• Foodservice distribution
• Fruit and vegetable supply
• Dairy and cheese wholesale

Headquarters

HQ city

Clondalkin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fresh Produce Supply (B2B): Supply of fresh fruit, vegetables, prepared vegetables, dairy, cheese, salads and mushrooms to foodservice businesses. Primarily business-to-business model with direct supply relationships to hotels, catering companies, and restaurants. Next day delivery service in Dublin.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Doyles Veg Prep is a Dublin-based B2B fresh produce supplier operating from a state-of-the-art temperature-controlled facility since 1998. The company supplies fresh fruit, whole and prepared vegetables, dairy, cheese, salads, mushrooms, and exotics to the Irish foodservice industry, including hotels, catering companies, and bars and restaurants. It operates a refrigerated fleet of twenty vehicles providing six-day delivery with next-day service in the Dublin area.

Product overview

Doyles Veg Prep is an Irish-owned, family-run fresh produce supplier operating since 1998. The business operates as a single unified offering—fresh fruit and vegetable supply to the foodservice industry—organized across eight product categories: Fresh Fruit, Fresh Vegetables (whole), Prepared Vegetables (hand-cut and machine-cut), Dairy, Cheese, Salads & Leaves, and Mushrooms. The company recently added a DVP at Home online store module enabling B2C and B2B customers to order products online for warehouse collection. All products are sourced from local Irish growers and delivered via a six-day refrigerated fleet.

Differentiator

Problem solved

Functional benefit

Products and services

• Prepared Vegetables Freshly prepared vegetables produced using hand and machine cutting, including mixed veg, coleslaw, shredded cabbage, prepared turnip, cauliflower florets, potatoes (cut, sliced, straw, washed, peeled), chips (hand cut, machine cut, skinny, wedges), and carrots (diced, sliced, chunky, julienne). Supplied to hotels, catering companies, and restaurants in the Irish foodservice industry.
• Fresh Whole Vegetables Fresh whole vegetables including potatoes, cabbage, carrots, Chinese vegetables, tomatoes, onions, and baby vegetables, supplied to the Irish foodservice industry.
• Fresh Fruit Fresh fruit supply including apples, bananas, pears, exotic fruits, melons, berries, citrus, and stone fruits, supplied to the Irish foodservice industry.
• Dairy Products Dairy supply including butter, boxed eggs, tray eggs, cream, buttermilk, and milk, supplied to the Irish foodservice industry.
• Cheese Extensive cheese selection including cream cheese, blue cheese, brie, parmesan, grana padana, feta, grated cheeses (cheddar, mozzarella, white cheddar), and sliced cheeses, supplied to the Irish foodservice industry.
• Salads & Leaves Fresh salads and leaves including various lettuces, cress varieties (watercress, affilia, mixed micro, mustard, sakura cress), and baby leaf (rocket, spinach, mixed baby leaf), supplied to the Irish foodservice industry.
• Mushrooms Varied mushroom selection including button, oyster, flat, shiitake, cultivated mixed, and portobello mushrooms, supplied to the Irish foodservice industry.
• DVP at Home Online Store Online ordering platform offering restaurant-quality prepared vegetables, fresh fruit, whole vegetables, potatoes, dairy, and cheese for collection from the Dublin warehouse.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Local Growers and Farmers in IrelandcoreOthersDoyles Veg Prep sources produce from local growers and farms throughout Ireland. This is a core supply chain partnership ensuring fresh, locally sourced produce for their foodservice customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Keelings: Irish family-owned fresh produce grower, packer and supplier serving retail and foodservice across Ireland, the UK and Europe. Directly comparable as a vertically integrated fresh produce company with value-added prepared product offerings and similar geographic anchor in Ireland.
• Pallas Foods: Ireland-based broad-line foodservice distributor supplying hotels, restaurants, caterers and healthcare accounts. Comparable B2B foodservice model with refrigerated distribution and a wide fresh, chilled and ambient product range to the same target segments.
• Country Crest: Irish family-run fresh produce grower and packer with prepared vegetable and ready-to-cook ranges supplied to Irish retail and foodservice. Directly comparable as a value-added Irish fresh produce processor serving similar end customers in Ireland.

Broad incumbents

• Total Produce / Dole plc: One of the world's largest fresh produce companies with significant operations in Ireland through Total Produce heritage. Operates across the same fresh produce and prepared product categories but at vastly larger scale and global geographic footprint.
• Brakes Group: Large UK and pan-European foodservice distributor with broad fresh, chilled and ambient ranges supplied to hotels, restaurants and caterers. Comparable in foodservice delivery model and product breadth but operates across the UK and Europe at significantly greater scale.
• Musgrave MarketPlace: Wholesale and foodservice arm of the Musgrave Group operating Cash & Carry and delivered wholesale to foodservice businesses across Ireland. Overlaps with Doyles' B2B foodservice focus and refrigerated delivered wholesale, but on a much broader assortment and wider footprint.
• Sysco Ireland: Ireland operation of the global Sysco foodservice distribution network, serving hotels, restaurants and institutional accounts across the country. Overlaps with Doyles' B2B foodservice supply model but is part of a much larger multinational distribution platform.

Regional players

• Freshways: Independent fresh produce and dairy delivery specialist serving foodservice customers in the UK with refrigerated next-day distribution. Comparable B2B fresh produce business model and cold-chain last-mile operation, though focused on the UK rather than Ireland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DoylesVegPrepLtd
• LinkedInlinkedin.com/company/about

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doyles Veg Prep