AMA
The American Medical Association is a 501(c)(6) professional association of U.S. physicians, founded in 1847, that owns the CPT medical coding standard, publishes JAMA Network Open research, and advocates for physician interests with CMS, DEA, and Congress.
- Company typePrivate
- Founded1847
- HeadquartersPhoenix, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AMA does
The American Medical Association (AMA) is a 501(c)(6) professional association of physicians founded in 1847 and headquartered in Chicago, Illinois. It is the largest U.S. physician membership organization and serves as the authoritative voice on physician policy, practice standards, and healthcare regulation. Its primary constituents are primary care and specialty physicians across the United States, with secondary engagement of healthcare providers, payers, and policymakers.
AMA's core product is the CPT (Current Procedural Terminology) code set — the national medical coding standard used by providers, payers, and EHR/billing systems — supplemented by JAMA Network Open research, regulatory guidance resources (e.g., ADT notifications, two-factor e-prescribing rules), and educational programs such as the STEPS Forward® Innovation Academy independent-practice incubator. Underlying "technology" assets are primarily standards and codified knowledge rather than software platforms; AI-related capability is expressed via CPT coding for AI, digital health, and remote patient monitoring services and via annual physician adoption surveys.
AMA's business model is nonprofit and member-funded: revenue is generated through member dues, CPT licensing (used nationally for billing and data sharing), and publishing activities. The organization operates without venture funding, is not publicly traded, and is governed by its physician membership rather than external shareholders.
AMA firmographics
Firmographics- Name
- AMA
- Legal name
- American Medical Association
- Website
- https://ama-az.com
- Company type
- Private
- Founded year
- 1847
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The American Medical Association is a 501(c)(6) professional association of U.S. physicians, founded in 1847, that owns the CPT medical coding standard, publishes JAMA Network Open research, and advocates for physician interests with CMS, DEA, and Congress.
- Ownership category
- akta.pro rank
AMA industry classification
Industry- Product category
- Medical Professional Association and Healthcare Standards
- NAICS
- Document Preparation Services (56141)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Clinical Coding Support (ICD/CPT/SNOMED) & Documentation Compliance Tools (HLACAAAO)
- akta.pro secondary industries
- Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA), Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), Medical Billing & Coding Automation (HLACACAA)
Keywords
Where AMA is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Markets served
AMA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Distribution channels2 records
Marketing channels2 records
AMA product offering
Product offeringCore offering
AMA publishes and maintains the CPT (Current Procedural Terminology) code set, the national medical coding standard used by healthcare providers, payers, and billing systems for medical, surgical, and diagnostic services. It also publishes physician research via JAMA Network Open, advocates for healthcare policy (telehealth, drug shortages, prior authorization), and operates educational programs such as the STEPS Forward Innovation Academy. Regulatory guidance on ADT notifications, two-factor authentication, and digital health codes complements its core publishing and advocacy mission.
Product overview
The American Medical Association (AMA) operates primarily as a medical association rather than a technology product company. Its core offerings include the CPT (Current Procedural Terminology) code set—a standardized medical coding system for billing and data sharing—and regulatory guidance resources. The AMA publishes new CPT codes annually (288 new codes for 2026 covering digital health, AI, and remote patient monitoring), and provides educational programs such as the STEPS Forward® Innovation Academy. The organization also produces policy guidance on healthcare regulations including ADT notifications, telehealth, prior authorization, and prescription authentication requirements. AMA does not appear to offer a commercial software product platform with modules, but rather provides codes, guidelines, and educational resources to the physician community.
Differentiator
Problem solved
Functional benefit
Brands
- AMA STEPS Forward® Innovation Academy: Structured incubator program to support physicians in starting independent practices offering educational content, live discussions, and practical assignments over 12 months
- CPT Codes
Products and services
- CPT Codes (Current Procedural Terminology) The standardized medical code set published and maintained by the AMA for billing and data sharing for medical, surgical, and diagnostic services. The 2026 code set includes 288 new codes covering digital health, AI, and remote patient monitoring. Used by healthcare providers, payers, and billing systems across the U.S. healthcare system.
- AMA STEPS Forward® Innovation Academy Independent Practice Incubator A 12-month structured incubator program supporting physicians in starting independent practices, offering educational content, live discussions, and practical assignments covering strategic planning, legal considerations, finances, technology, and marketing.
- ADT Notification Regulatory Guidance Resources AMA-published myth-debunking resources clarifying hospital ADT (Admission, Discharge, Transfer) notification requirements under CMS regulations, helping physicians and healthcare organizations understand notification delivery standards.
- Two-Factor Authentication E-Prescribing Guidance AMA resource clarifying federal and state requirements for two-factor authentication in electronic prescribing, including guidance on controlled vs. non-controlled substance requirements.
Quantifiable outcome
- 78% increase in physician health AI usage from 38% to 66% in one year (2023-2024)
- +2 more outcomes
Companies that use AMA
Customer profileSegments3 records
Ideal customer profiles3 records
AMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature2 records
AMA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Atrius Health (Massachusetts)minorAtrius Health in Massachusetts is cited as an example organization that utilized AMA's regulatory clarification on ADT notifications. The organization consolidated ADT notifications into a dashboard accessible on-demand by physicians, reducing inbox clutter and improving workflow efficiency. This demonstrates AMA's influence in shaping healthcare organization practices through policy guidance.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
AMA competitors and assessment
Company assessmentBroad incumbents
- HIMSS (Healthcare Information and Management Systems Society): HIMSS is a global advisor and professional society focused on health information and technology. Comparable to AMA in healthcare IT advocacy, surveys/research on technology adoption, and convening stakeholders on digital health standards.
- World Health Organization (WHO): WHO maintains the ICD (International Classification of Diseases) code set used alongside CPT in US healthcare. Comparable to AMA as a global/international standards-setting organization for medical classification and terminology used by providers and payers.
Direct peers
- American Hospital Association (AHA): AHA is a national professional association representing hospitals and healthcare networks. Comparable to AMA in being a major US healthcare advocacy organization with policy influence, regulatory engagement, member services, and research publications.
- National Medical Association (NMA): NMA is the largest national organization representing African American physicians and their patients. Comparable to AMA as a national physician advocacy organization with policy and professional development roles for an underserved physician constituency.
- American College of Physicians (ACP): ACP is the largest US medical specialty society, representing internists. Comparable to AMA as a major physician membership organization with advocacy, education, and clinical guidelines programs serving a defined physician constituency.
- American Nurses Association (ANA): ANA is a national professional association representing nurses in the US. Comparable to AMA as a similarly structured healthcare professional association with advocacy, education, certification, and standards-setting roles across the healthcare workforce.
- American Academy of Family Physicians (AAFP): AAFP represents family physicians in the US and is a major specialty medical society. Comparable to AMA in member-driven advocacy, CME/CE programs, clinical guidelines, and policy engagement for a specific physician constituency.
- American Osteopathic Association (AOA): AOA represents osteopathic physicians (DOs) in the US and serves as their primary certifying body. Comparable to AMA as a parallel national physician membership organization with advocacy, accreditation, and professional standards roles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMA leadership team
Management profileNumber of profiles
Profiles1 record
AMA funding detail
Funding detailFunding overview
Funding rounds
Investors
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AMA M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about AMA
What does AMA do?
AMA publishes and maintains the CPT (Current Procedural Terminology) code set, the national medical coding standard used by healthcare providers, payers, and billing systems for medical, surgical, and diagnostic services. It also publishes physician research via JAMA Network Open, advocates for healthcare policy (telehealth, drug shortages, prior authorization), and operates educational programs such as the STEPS Forward Innovation Academy. Regulatory guidance on ADT notifications, two-factor authentication, and digital health codes complements its core publishing and advocacy mission.
Is AMA a public or private company?
AMA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AMA founded?
AMA was founded in 1847. It employs 1 to 10 people.
Where is AMA based?
AMA is headquartered in Phoenix, United States, in the North America region.
Who are AMA's main competitors?
Broad incumbents on record are HIMSS (Healthcare Information and Management Systems Society) and World Health Organization (WHO). Direct peers are American Hospital Association (AHA), National Medical Association (NMA), American College of Physicians (ACP), American Nurses Association (ANA), American Academy of Family Physicians (AAFP) and American Osteopathic Association (AOA).
Does AMA have an API?
No public API is recorded for AMA.
What industry is AMA in?
AMA's product category is Medical Professional Association and Healthcare Standards. Its primary akta.pro industry code is HLACAAAO, Clinical Coding Support (ICD/CPT/SNOMED) & Documentation Compliance Tools, with a secondary code of EDAGAGAA, Medical & Clinical Reference (Physicians, Nursing, Allied Health). Its NAICS code is 56141 and its SIC code is 7370.