fred&ted
fred&ted is a San Francisco-based boutique creative agency founded in 2019 that provides brand strategy, advertising, and creative campaign services exclusively to enterprise technology companies, leveraging proprietary ACT and BOP methodologies through a core & flex team model.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What fred&ted does
fred&ted is a boutique creative agency founded in 2019 in San Francisco by Matt Day (Co-Founder, President & Chief Client Partner) and Kevin McCarthy (Co-Founder, Chief Creative Officer), specializing exclusively in brand storytelling for enterprise technology companies. The agency serves clients across cybersecurity (Proofpoint, Salt Security), networking (Juniper Networks), data management (Informatica), enterprise software (BMC Software), fintech (Nium), IT managed services (Foundation Technologies), API security, and sports technology (Scout), with engagement models spanning project-based work and multi-year retainer relationships. The firm maintains a deliberately small core team (1-10 employees) supplemented by flexible contractor capacity, a model the founders describe as 'core & flex.'
The agency's core capability rests on two proprietary methodologies: ACT (Agile Creative Transformation), a creative process refined over 15 years that compresses the journey from input to execution, and BOP (Business Organizing Platform), a brand strategy framework that produces comprehensive brand platforms with guidelines and design kits. Service offerings span brand strategy (Brand Blueprint), identity development, advertising and campaign creation, customer experience design, website design and development, video production, corporate events and field marketing, and brand research. These services are sold exclusively through direct enterprise sales targeting CMOs and brand leaders at technology companies, with no self-serve, marketplace, or channel distribution.
fred&ted generates revenue through professional services engagements on a project and retainer basis with enterprise technology clients. Pricing is not publicly disclosed and is negotiated per engagement. The agency has operated continuously for six years without disclosed external funding, institutional investors, or parent company ownership — remaining independently held by its two co-founders. Beyond client work, the firm publishes the Tech Brand Brief as a monthly thought leadership newsletter and maintains a LinkedIn presence as its primary content distribution channel. The agency claims a global footprint serving enterprise clients across North America and internationally, though its operational base remains in San Francisco.
fred&ted firmographics
Firmographics- Name
- fred&ted
- Legal name
- fred&ted
- Website
- https://fredandted.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- fred&ted is a San Francisco-based boutique creative agency founded in 2019 that provides brand strategy, advertising, and creative campaign services exclusively to enterprise technology companies, leveraging proprietary ACT and BOP methodologies through a core & flex team model.
- Ownership category
- akta.pro rank
fred&ted industry classification
Industry- Product category
- Creative & Brand Strategy Services
- NAICS
- Graphic Design Services (541430), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Creative Boutique Agencies (MPAAAAAB)
- akta.pro secondary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where fred&ted is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
fred&ted business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative Agency Services: fred&ted generates revenue through professional services engagements including brand strategy, creative development, advertising campaigns, digital design, video production, and brand consulting. The agency operates on a project and retainer basis with enterprise technology clients.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
fred&ted product offering
Product offeringCore offering
fred&ted is a boutique creative agency that delivers brand strategy, creative development, advertising campaigns, digital design, video production, and brand consulting exclusively to enterprise technology brands. The agency operates on a 'core & flex' model, pairing veteran creative leadership with flexible talent to build complete creative platforms spanning from brand to demand, anchored by its proprietary ACT (Agile Creative Transformation) methodology and BOP (Business Organizing Platform).
Product overview
fred&ted is a creative agency built for enterprise technology brands, offering a unified suite of marketing and branding services centered around their proprietary ACT (Agile Creative Transformation) methodology. The agency provides services spanning brand strategy (Brand Blueprint, BOP), creative development (Brand Identity, Video & Animation), campaign execution (Advertising & Campaign Development), digital experience (Website Design & Development, Customer Experience Design), and research (Customer & Brand Research). Services are delivered through a 'core & flex' model with veteran leadership and flexible talent, and the agency publishes the Tech Brand Brief as a thought leadership content piece.
Differentiator
Problem solved
Functional benefit
Products and services
- ACT – Agile Creative Transformation
- BOP – Business Organizing Platform
- Brand Blueprint & Journey Forward
- Brand Identity Development
- Advertising & Campaign Development
- Brand Action
- Customer Experience Design
- Website Design & Development
- Video & Animation Production
- Corporate Events & Field Marketing
- Customer & Brand Research
- Emerging Brands Services
Companies that use fred&ted
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles2 records
fred&ted technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
fred&ted partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
fred&ted competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
fred&ted social profiles
Digital presencefred&ted financial estimates
Financial estimateRevenue estimate
Valuation estimate
fred&ted leadership team
Management profileNumber of profiles
Profiles6 records
fred&ted funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fred&ted M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fred&ted
What does fred&ted do?
fred&ted is a boutique creative agency that delivers brand strategy, creative development, advertising campaigns, digital design, video production, and brand consulting exclusively to enterprise technology brands. The agency operates on a 'core & flex' model, pairing veteran creative leadership with flexible talent to build complete creative platforms spanning from brand to demand, anchored by its proprietary ACT (Agile Creative Transformation) methodology and BOP (Business Organizing Platform).
Is fred&ted a public or private company?
fred&ted is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was fred&ted founded?
fred&ted was founded in 2019. It employs 1 to 10 people.
Where is fred&ted based?
fred&ted is headquartered in San Francisco, United States, in the North America region.
How does fred&ted make money?
One revenue line is on record: creative Agency Services.
Does fred&ted have an API?
No public API is recorded for fred&ted.
What industry is fred&ted in?
fred&ted's product category is Creative & Brand Strategy Services. Its primary akta.pro industry code is MPAAAAAB, Creative Boutique Agencies, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541430 and its SIC code is 7311.