Ortho Select
Ortho Select GmbH is a German medical device manufacturer founded in 2019 that develops, manufactures, and sells traumatology implants and orthopedic instruments directly to hospitals and healthcare institutions worldwide, excluding the European Economic Area.
- Company typePrivate
- Founded2019
- HeadquartersWurmlingen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ortho Select does
Ortho Select GmbH is a German medical device manufacturer founded in 2019 and headquartered in Wurmlingen, near Tuttlingen — one of the world's largest centers for medical engineering and manufacturing. The company develops, manufactures, and markets traumatology implants and general orthopedic instruments, operating in close collaboration with leading surgeons and customers to expand its product portfolio based on market requirements. Its core product offering spans six categories: steel plates for fracture fixation, fusion locking systems, intramedullary nails (including humerus nails), external fixation devices, specialized hand and foot surgery implant systems (including HBS systems), and supporting general orthopedic surgical instruments. Ortho Select emphasizes "Made in Germany" manufacturing quality as a core differentiator.
The company's business model is direct B2B sales of medical hardware to hospitals and medical institutions, with no disclosed distribution partners or channel intermediaries. All products are explicitly NOT CE-certified and are distributed exclusively outside the European Economic Area (EEA) and in countries where CE marking is not required, a deliberate regulatory positioning that defines both the opportunity and a structural ceiling on the addressable market. The company is privately held as a German GmbH, with no external investors, parent company, or venture capital backing disclosed. Maxine Wang serves as Managing Director, and the company operates with 11-50 employees from a single production facility in Wurmlingen.
Ortho Select distributes its products globally (excluding the EEA) through a direct sales motion and supports customers via a 24-hour emergency incident reporting service. The company maintains a multilingual corporate website in German, English, and Spanish, and a presence on Facebook, Instagram, LinkedIn, and XING — consistent with a small, professionally operated niche manufacturer targeting non-EEA healthcare markets. No patents, trademarks, certifications, partnerships, customer logos, or revenue figures are disclosed in the available data, which constrains financial and competitive analysis.
Ortho Select firmographics
Firmographics- Name
- Ortho Select
- Legal name
- Ortho Select GmbH
- Website
- https://ortho-select.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ortho Select GmbH is a German medical device manufacturer founded in 2019 that develops, manufactures, and sells traumatology implants and orthopedic instruments directly to hospitals and healthcare institutions worldwide, excluding the European Economic Area.
- Ownership category
- akta.pro rank
Ortho Select industry classification
Industry- Product category
- Orthopedic Medical Devices
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Orthopedic Trauma & Extremities Fixation (Plates/Screws/Nails/External Fixation) (HLAHAEAB)
Keywords
Where Ortho Select is headquartered
LocationHeadquarters
- HQ city
- Wurmlingen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Ortho Select business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Medical Device Sales: Ortho Select generates revenue through the development, manufacturing, and sale of traumatology implants and orthopedic instruments. The company sells directly to healthcare providers and medical institutions, with products distributed exclusively outside the European Economic Area (EEA) and in countries where CE marking is not required.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Ortho Select product offering
Product offeringCore offering
Ortho Select develops, manufactures, and markets traumatology implants and general orthopedic instruments. The product portfolio includes steel plates, fusion locking plates, intramedullary nails, external fixators, and hand/foot surgery systems, all produced under "Made in Germany" quality standards. Products are sold directly to hospitals and medical institutions exclusively outside the European Economic Area (EEA) and in countries where CE marking is not required.
Product overview
Ortho Select GmbH is a German medical device manufacturer specializing in traumatology implants and orthopedic instruments. The company offers a comprehensive portfolio of six core product categories: Steel plates and Fusion locking systems for bone fixation, intramedullary Nails for fracture stabilization, External Fixation devices, Hand & Foot surgery implant systems (including HBS), and supporting surgical Instruments. All products are manufactured in Germany and are distributed exclusively outside the European Economic Area (EEA) in countries where CE marking is not required, as the devices are not CE-certified.
Differentiator
Problem solved
Functional benefit
Products and services
- Steel Plates Traumatology implants used for bone fracture fixation in orthopedic surgical procedures, manufactured in Germany for non-EEA markets.
- Fusion Locking Plates
Companies that use Ortho Select
Customer profileSegments1 record
Ideal customer profiles1 record
Ortho Select technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ortho Select partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Ortho Select competitors and assessment
Company assessmentBroad incumbents
- DePuy Synthes (Johnson & Johnson): Global market leader in orthopedic trauma with the broadest plates/screws/nails portfolio and decades of surgeon relationships. The dominant incumbent Ortho Select must compete against in every geography.
- Zimmer Biomet Trauma: One of the top global orthopedic trauma players with comprehensive plating, nailing, and fixation portfolios. Competes for trauma surgery contracts globally, including in emerging markets.
- Aesculap (B. Braun): German-headquartered orthopedic implant and surgical instruments division of B. Braun. Geographic and 'Made in Germany' positioning overlap, but operates at much larger scale with broader product range.
- Stryker Trauma & Extremities: Major orthopedic trauma division with extensive plating, nailing, and external fixation product lines sold globally. Establishes the quality and clinical-evidence benchmark Ortho Select must meet to win surgeon adoption.
- Smith & Nephew Trauma: Global orthopedic trauma and extremities player with a full portfolio of plates, screws, nails, and external fixation devices. Competes for the same hospital procurement budgets Ortho Select targets.
Direct peers
- Orthofix Medical: US-listed orthopedic and spine device company with strong extremities, external fixation, and trauma portfolios. Direct competitor in plates, nails, and external fixation systems across global markets.
- Acumed: US-based orthopedic implant specialist focused on upper and lower extremity fractures and fixation. Comparable specialty trauma manufacturer with surgeon-collaborative product development model.
- Medartis AG: Swiss-headquartered orthopedic trauma and CMF implant specialist with plate, screw, and fixation systems for upper/lower extremities. Comparable mid-sized specialty trauma manufacturer targeting international markets with premium engineering positioning.
- I.T.S. GmbH: Austrian specialty manufacturer of trauma and small-bone orthopedic implants (plating, intramedullary nails, extremity fixation). Closely comparable to Ortho Select in size, geographic focus (DACH origin, international distribution), and trauma-only product scope.
Others
- Bricon Group: Ortho Select's website links its downloads area to bricon.com, suggesting a distribution, manufacturing, or sister-company relationship. Likely an adjacent or enabling peer in the orthopedic device supply chain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ortho Select social profiles
Digital presenceOrtho Select financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ortho Select leadership team
Management profileNumber of profiles
Profiles1 record
Ortho Select funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ortho Select M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ortho Select
What does Ortho Select do?
Ortho Select develops, manufactures, and markets traumatology implants and general orthopedic instruments. The product portfolio includes steel plates, fusion locking plates, intramedullary nails, external fixators, and hand/foot surgery systems, all produced under "Made in Germany" quality standards. Products are sold directly to hospitals and medical institutions exclusively outside the European Economic Area (EEA) and in countries where CE marking is not required.
Is Ortho Select a public or private company?
Ortho Select is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ortho Select founded?
Ortho Select was founded in 2019. It employs 11 to 50 people.
Where is Ortho Select based?
Ortho Select is headquartered in Wurmlingen, Germany, in the Europe region.
How does Ortho Select make money?
One revenue line is on record: medical Device Sales.
Who are Ortho Select's main competitors?
Broad incumbents on record are DePuy Synthes (Johnson & Johnson), Zimmer Biomet Trauma, Aesculap (B. Braun), Stryker Trauma & Extremities and Smith & Nephew Trauma. Direct peers are Orthofix Medical, Acumed, Medartis AG and I.T.S. GmbH. Bricon Group is listed as an others.
Does Ortho Select have an API?
No public API is recorded for Ortho Select.
What industry is Ortho Select in?
Ortho Select's product category is Orthopedic Medical Devices. Its primary akta.pro industry code is HLAHAEAB, Orthopedic Trauma & Extremities Fixation (Plates/Screws/Nails/External Fixation). Its NAICS code is 339113 and its SIC code is 3842.