What Prognos MKA does

Prognos MKA AB is a Sweden-based, privately held data services company founded in 1983 in Gothenburg that sells subscription-based procurement cost intelligence to enterprise purchasers. The company maintains a proprietary database of over 8,000 indices covering raw material prices, manufacturing costs, labour wages, transportation rates, taxation tariffs, and currency movements, sourced from multiple official channels and aggregated into a continuously updated cost-intelligence layer. Its product portfolio consists of two core SaaS platforms — Prognos Online (foundational access to the index database via license-key authentication) and Prognos Tailored (premium, expert-customized interactive reports with drill-down and export capabilities supporting Should Cost Tracking, Selected Indices, and Country Focus features) — plus an entry-tier Overview Package of 18 key indicators with unlimited in-organization user access, and a Should-Cost Analysis Course distributed externally through learnhowtosource.com.

Revenue is generated primarily through subscription contracts (multi-year licenses for Prognos Online and annual contracts for Prognos Tailored) priced on a quote basis and targeted at strategic purchasers and category managers in manufacturing, industrial, energy, retail, and construction firms. The company employs 1–10 people, serves approximately 40+ active customized-report customers on local and global markets, and cites a cumulative base of 1,000+ clients and 3,000+ reports curated since inception. Named reference customers include SKF, Peab, Clas Ohlson, Jönköping Energi, AJ produkter, and BeGroup, with go-to-market executed through a combination of direct sales (Business Developer Erik Lehman and CEO Jan Månesköld) and self-serve platform registration, supported by content marketing on the company's Insights blog.

Leadership comprises founder Ulf Kolheden, partner Jacob Mannheimer (joined 2002), CEO Jan Månesköld, and Business Developer Erik Lehman. The firm underwent an ownership transition in 2018 when part of the company was acquired by the current owners. Operating geographies are anchored in Sweden with globally accessible web platforms, and the business model is anchored in expert curation of the index database for client-specific should-cost analysis supporting supplier negotiations.

Name

Prognos MKA

Legal name

Prognos MKA AB

Website

https://prognos.se

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Prognos MKA is a Swedish data-services firm founded in 1983 that sells subscription-based procurement cost intelligence built on a proprietary database of over 8,000 raw-material, wage, currency, and manufacturing indices, serving enterprise strategic purchasers and category managers primarily in Nordic manufacturing, retail, energy, and construction with customized should-cost reporting.

Ownership category

akta.pro rank

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Prognos Online Subscription: Access to over 8,000 indices on raw materials, components, wages and currencies through an interactive online tool. Users register with a license key and access the platform online.
2. Prognos Tailored Subscription: Premium subscription providing customized, continuously updated interactive reports tailored to the organisation's specific needs and purchasing behaviour. Includes unlimited user access within the organization.
3. Should-Cost Analysis Course: Online course designed to empower purchasers with tools, techniques, and strategies for sourcing and supplier negotiations. Sold through external platform courses.learnhowtosource.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Prognos MKA sells subscription access to a curated cost-data platform that helps strategic purchasers and manufacturing enterprises negotiate with suppliers. Its Prognos Online tool exposes over 8,000 indices on raw materials, components, wages and currencies, while Prognos Tailored delivers expert-customized, continuously updated interactive reports with drill-down and export capabilities for individual organizations. The company also sells a standalone Should-Cost Analysis Course via an external course platform.

Product overview

Prognos MKA offers a dual-platform portfolio consisting of Prognos Online (a foundational tool providing access to over 8,000 indices on raw materials, components, wages, and currencies) and Prognos Tailored (a premium customized reporting layer built on top of the same data infrastructure). Prognos Tailored delivers interactive, continuously updated reports with drill-down capabilities, while Prognos Online serves as the entry-level interactive tool. Additional offerings include the Should-Cost Analysis Course for training and the Overview Package providing 18 key indicators. The Should Cost Tracker, Selected Indices, and Country Focus are feature modules within the Prognos Tailored platform.

Differentiator

Problem solved

Functional benefit

Brands

• Prognos Tailored: Platform providing access to interactive, continuously updated reports where users can drill down in materials, compare prices to their own cost development, export graphs or underlying data for further analysis. Reports are customized by Prognos experts.
• Prognos Online
• Should-Cost Analysis Course

Products and services

• Prognos Online An interactive online platform granting subscription-based access to over 8,000 indices on raw materials, components, wages, and currencies, enabling strategic purchasers and procurement teams in manufacturing enterprises to transform and analyze cost data for supplier negotiations.
• Prognos Tailored A customized reporting subscription platform delivering continuously updated interactive reports, with drill-down into materials, price comparison against own cost development, graph and underlying data export, and unlimited user access within the customer's organization; reports are tailored by Prognos experts to each organization's specific products and suppliers.
• Should-Cost Analysis Course A standalone online training course that equips purchasers with tools, techniques, and strategies to run should-cost analyses and own supplier negotiations, distributed through the external platform courses.learnhowtosource.com.
• Overview Package A bundled subscription service featuring 18 key economic and cost indicators designed to provide broad insights across an organization, including access for an unlimited number of users within the customer's company.

Quantifiable outcome

• 20% cost savings within major procurement categories through fact-based negotiations supported by Prognos models

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SAP Ariba: SAP Ariba is a leading enterprise procurement and supplier-collaboration platform with deep integrations into ERP systems. It addresses similar procurement and cost-analysis use cases as Prognos but as one module within a much larger suite.
• GEP: GEP provides a unified procurement platform with spend analysis, sourcing, and supplier management. It addresses the same strategic-purchaser persona as Prognos at a much larger scale.
• Zycus: Zycus offers a procurement suite with source-to-pay and spend-analytics modules. Its category-strategy and should-cost capabilities overlap with Prognos's core offering within a broader platform.
• Coupa: Coupa (now under Thoma Bravo) is a broad procurement and spend-management suite used by enterprises to manage sourcing, invoicing, and supplier negotiations. It overlaps with Prognos in the procurement cost-analysis and negotiation-support layer but as part of a much wider platform.
• Jaggaer: Jaggaer offers an end-to-end procurement suite covering sourcing, supplier management, and spend analytics. It competes with Prognos in the should-cost and supplier-negotiation intelligence space while serving a broader procurement mandate.

Emerging players

• Levadata: Levadata is an AI-driven procurement analytics platform focused on direct-material spend and supplier-negotiation insights. It is an emerging competitor to Prognos in the should-cost analytics category.

Direct peers

• Simfoni: Simfoni provides spend-analysis and should-cost analytics tooling for procurement teams. It is a direct competitor to Prognos in the cost-breakdown and supplier-negotiation analytics niche.
• Corcentric (Determine): Corcentric's Determine platform offers procurement analytics including should-cost modeling and supplier spend analysis, directly overlapping with Prognos Tailored's core capability.

Regional players

• Per Angusta: Per Angusta is a Swedish/Nordic procurement performance software vendor. It is a regional peer addressing a similar strategic-purchaser persona in the same geography as Prognos.
• Spendency: Spendency provides spend-analysis software with strong presence in the Nordic market. It targets a similar strategic-purchaser segment as Prognos and competes in the same regional ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prognos-mka

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prognos MKA