Alpha Prime Capital

What Alpha Prime Capital does

Alpha Prime Capital is a Miami-based registered investment advisory firm founded in 2018 by William P. Smythe, CFA, that offers a single product, the "Alpha Strategy," to SEC-qualified clients with a minimum of $1.1M in investable assets. The strategy is an aggressive, concentrated long-only equity portfolio selected via fundamental analysis focused on Growth at a Reasonable Price (GARP), augmented by a proprietary options overlay used to both grow and protect wealth, with the explicit objective of outperforming the S&P 500 over the long run. The firm deliberately avoids AI-driven stock picking and short-term trend-chasing, holding cash or hedges opportunistically and leaning contrarian.

The business operates on a fee-only model: a 1% annual AUM charge plus a 20% outperformance fee calculated monthly on returns above the benchmark under a high-watermark mechanism, with no outperformance fee charged in underperforming months. Distribution is exclusively direct to HNW individuals and institutions via the founder's professional network, supplemented by an informational social-media presence on Twitter/X, Facebook, and LinkedIn, and industry positioning through the CFA Society Miami board and the Leadership Miami alumni program. Operating scale is small (1–10 employees), the firm is founder-owned with no institutional backing, and there are no disclosed funding rounds, acquisitions, partnerships, or geographic expansion programs beyond a stated "global" equity selection remit.

Name

Alpha Prime Capital

Legal name

Alpha Prime Capital

Website

https://alphaprimecapital.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Alpha Prime Capital is a Miami-based registered investment advisor founded in 2018 that runs the Alpha Strategy, a fundamental-analysis equity portfolio with a proprietary options overlay, serving SEC qualified clients ($1.1M minimum) and charging 1% AUM plus a 20% outperformance fee.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Investment Management Fees: Alpha Prime Capital charges a 1% annual AUM (Assets Under Management) fee plus a 20% outperformance fee on performance above the designated benchmark. The outperformance fee is calculated monthly with a high watermark to prevent double counting. No outperformance fee is charged if the strategy doesn't outperform its benchmark.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Alpha Prime Capital is a registered investment advisory firm that provides personalized investment management centered on its proprietary Alpha Strategy. The strategy combines fundamental analysis of individual global equities selected on a Growth at a Reasonable Price (GARP) basis with a proprietary options overlay designed to grow and protect client wealth, targeting long-term outperformance versus the S&P 500.

Product overview

Alpha Prime Capital offers a single unified investment advisory service centered on the Alpha Strategy. This strategy combines fundamental analysis of individual global equities with a proprietary options overlay. The firm targets high net-worth individuals and institutions meeting SEC qualified client requirements ($1.1M minimum). Fee structure includes a 1% AUM annual fee plus a 20% outperformance fee on gains above the designated benchmark.

Differentiator

Problem solved

Functional benefit

Brands

• Alpha Strategy: An aggressive investment strategy consisting primarily of individual equities with an options overlay, using fundamental analysis to outperform the S&P 500.

Products and services

• Alpha Strategy An aggressive investment strategy consisting primarily of individual equities with a proprietary options overlay. Uses fundamental analysis to identify mispriced securities under a Growth at a Reasonable Price (GARP) framework, may hold cash or hedge based on market conditions, and uses options to both grow and protect wealth. Exclusively offered to SEC qualified clients with $1.1M minimum investable assets.

Quantifiable outcome

• Superior long-term returns vs S&P 500 benchmark through fundamental analysis and proprietary options strategy

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Others

• LPL Financial: Largest US independent broker-dealer and RIA custodian/platform, providing technology, custody, and compliance infrastructure to thousands of independent RIAs including potential peers. Relevant to Alpha Prime as a possible future platform partner, custodian choice, or acquirer of boutique RIAs seeking scale.

Direct peers

• Staley Capital Advisers: Boutique fundamental equity manager running concentrated, benchmark-relative strategies for endowments, foundations, and HNW families. Closely aligned with Alpha Prime's boutique RIA positioning, fundamental discipline, and HNW/institutional focus.
• Polen Capital: Boutique active equity manager focused on concentrated, fundamental, growth-at-reasonable-price investing for individual and institutional clients. Compares to Alpha Prime as a similarly sized, conviction-driven equity RIA targeting long-term outperformance versus broad market benchmarks.
• Cypress Capital Management: Independent, employee-owned investment adviser managing concentrated equity portfolios using fundamental research. Matches Alpha Prime's boutique scale, fundamental bottom-up equity selection approach, and orientation toward HNW and institutional clients seeking benchmark-relative alpha.
• Anchor Capital Advisors: Independent registered investment adviser offering fundamental, conviction-weighted equity strategies to institutions and individuals. Comparable to Alpha Prime in boutique scale, fundamental GARP-style philosophy, and benchmark-outperformance orientation.
• Horizon Kinetics: Fundamental, value-oriented investment adviser running actively managed equity strategies with overlays and a contrarian bent. Comparable to Alpha Prime in active fundamental stock selection, willingness to deviate from benchmarks, and focus on long-term wealth compounding for HNW and institutional clients.

Broad incumbents

• Glenmede Trust Company: Independent investment and wealth management firm serving HNW individuals, families, and institutions with discretionary equity and multi-asset mandates. Directly comparable as a competitor for institutional and HNW mandates and one of the founder's prior professional affiliations.
• Wells Fargo Advisors: Large US broker-dealer and wealth management franchise serving HNW clients with advisor-led portfolio strategies. Comparable as a competitor for HNW advisory relationships and another prior employer of Alpha Prime's founder.
• Morgan Stanley Wealth Management: One of the largest US wealth management platforms, offering advisor-led equity, options, and multi-asset strategies to HNW and institutional clients. Comparable to Alpha Prime as a competing destination for the same HNW segment that Alpha Prime targets, and notably the founder's prior employer.
• Raymond James Financial: Florida-headquartered diversified financial services firm with a large wealth management and advisor channel serving HNW clients. Comparable as a major competitor for HNW advisory assets in the Southeast US, Alpha Prime's primary geographic market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/A_P_Capital
• Facebookfacebook.com/AlphaPrimeCapital
• LinkedInlinkedin.com/company/alphaprimecapital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha Prime Capital