Mount Vernon Gazette
Mount Vernon Gazette is a community newspaper serving affluent Northern Virginia suburbs, owned by Ellington via the Connection Newspapers network. It delivers local news, politics, and advertising across print, digital, social, and Google-augmented channels to over 100,000 readers.
- Company typePrivate
- Founded2001
- HeadquartersAlexandria, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Mount Vernon Gazette does
Mount Vernon Gazette is a community newspaper serving the Mount Vernon area of Fairfax County, Virginia, and surrounding Northern Virginia communities including Alexandria, Arlington, Burke, Centreville, Chantilly, Clifton, Fairfax, Great Falls, Herndon, Lorton, McLean, Oakton, Reston, Springfield, and Vienna, plus Potomac, Maryland. The publication delivers local coverage across news, sports, opinion, politics, education, entertainment, health/lifestyle, and community events. It is one of more than fifteen affiliated titles operated under the Connection Newspapers network, which is owned by Ellington (also referenced as Local Media Connection), a privately-held Virginia-based local media company.
The product surface consists of a core digital and print newspaper, six regional print editions, online digital PDF archives dating back to 2008, a free digital subscription/email newsletter product, and classified advertising verticals. The underlying technology is a website-based digital publication powered by Ellington CMS, with distribution extending across print, web, email, RSS, and social media (notably Twitter/X @mtvernongazette). Reach is reported at 100,000+ readers and viewers across eight demographically segmented markets.
Revenue is generated almost entirely through advertising: display advertising (print, digital edition, social, and website placements augmented with Google ad impressions), classifieds (legal notices, employment, and other listings), and a free digital subscription tier that currently does not monetize via paywall. GTM is sales-led, targeting local SMB advertisers seeking affluent suburban demographics; pricing is opaque and offered via contact form or phone (703-778-9431), with an annual billing cadence suggested. The publication has won Virginia Press Association awards in 2011 and 2012 and a Fairfax County Media Partnership Award in 2012.
Mount Vernon Gazette firmographics
Firmographics- Name
- Mount Vernon Gazette
- Legal name
- Ellington
- Website
- https://mountvernongazette.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mount Vernon Gazette is a community newspaper serving affluent Northern Virginia suburbs, owned by Ellington via the Connection Newspapers network. It delivers local news, politics, and advertising across print, digital, social, and Google-augmented channels to over 100,000 readers.
- Ownership category
- akta.pro rank
Mount Vernon Gazette industry classification
Industry- Product category
- Local Newspaper
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Mount Vernon Gazette is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mount Vernon Gazette business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Print and Digital Advertising: Display advertising in print and digital editions, Google advertising, social media advertising across 8 demographically segmented markets targeting more than 100,000 readers and viewers in Northern Virginia's upscale suburbs
- Classified Advertising: Classified advertising including legal notices, employment listings, and other classified categories
- Digital Subscriptions: Free digital subscriptions available; potential premium subscription model
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Display advertising in print, digital, social media, and websites with Google ad impressions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Mount Vernon Gazette product offering
Product offeringCore offering
Mount Vernon Gazette is a local community newspaper providing print and digital news coverage focused on Northern Virginia and Potomac, Maryland. It operates as part of the Connection Newspapers network under parent company Ellington, serving 100,000+ readers across 8 markets with 6 print editions, and monetizes primarily through display and classified advertising.
Product overview
Mount Vernon Gazette operates as a local community newspaper under the Connection Newspapers network, offering a digital news platform complemented by print editions. The product portfolio consists of the core newspaper (providing news, sports, politics, education, entertainment, and opinion coverage for Mount Vernon and surrounding Fairfax County communities), a free digital subscription service for online access, print archives dating back to 2008, and advertising services across multiple Northern Virginia markets. The publication covers 16 communities including Alexandria, Arlington, Burke, Fairfax, McLean, Reston, Springfield, and Vienna.
Differentiator
Problem solved
Functional benefit
Products and services
- Mount Vernon Gazette (print edition) The print edition of the Mount Vernon Gazette is a community newspaper delivered to subscribers and readers in Northern Virginia and Potomac, Maryland, providing hyper-local news, classifieds, and community information. It is one of 6 print editions operated across 8 markets within the Connection Newspapers network.
- Display Advertising Display advertising service sold to local businesses, providing prominent ad placements in the print edition and on the digital website. This is the primary revenue stream, offering advertisers access to 100,000+ readers across the Connection Newspapers network markets.
- Classified Advertising Classified advertising service offered in both print and digital formats, allowing individuals and local businesses to place listings for items, services, jobs, and real estate. Sold separately from display advertising, with pricing available upon request.
Companies that use Mount Vernon Gazette
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Mount Vernon Gazette technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mount Vernon Gazette partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Connection NewspaperscoreThe Mount Vernon Gazette is part of the Connection Newspapers network, which includes multiple local publications covering Northern Virginia and Potomac, Maryland. The network provides shared advertising sales, distribution infrastructure, and content syndication across 8 demographically segmented markets.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Mount Vernon Gazette competitors and assessment
Company assessmentBroad incumbents
- The Washington Post: Major metropolitan daily covering the broader DC/Northern Virginia/Maryland region including local Northern Virginia sections — overlaps with Mount Vernon Gazette on regional news and political coverage but at much larger scale and scope.
- Washingtonian: Regional magazine covering DC, Northern Virginia, and Maryland lifestyle, dining, and politics — competes for affluent regional advertisers and politically engaged reader attention.
- Northern Virginia Magazine: Regional lifestyle magazine focused on Northern Virginia — overlaps with Mount Vernon Gazette's affluent Northern Virginia audience and competes for premium local-brand advertisers.
Emerging players
- DCist: Digital-first local news site covering DC neighborhoods and adjacent Northern Virginia communities under WAMU public media — directly comparable digital community-news competitor.
- Tysons Reporter: Hyperlocal digital news outlet serving Tysons and surrounding Fairfax County communities — directly comparable digital-only community news coverage of affluent Northern Virginia neighborhoods.
Direct peers
- Patch: National hyperlocal digital news network covering thousands of communities including those in Northern Virginia — competes directly for community-news audience share and local SMB advertising.
- InsideNoVa: Digital-led local news outlet covering Northern Virginia with breaking news, politics, and community sections — directly competes with Mount Vernon Gazette for the same readers and advertisers in the same regional geography.
- ARLnow: Hyperlocal Arlington, VA digital news outlet covering community, politics, and lifestyle — a direct peer in suburban DC community journalism with overlapping advertisers and reader segments.
- Falls Church News-Press: Independent local print and online newspaper serving Falls Church and greater Northern Virginia — comparable community newspaper targeting the same suburban DC readership with overlapping political and local coverage.
Others
- Alexandria Gazette Packet: Sister publication within the same Connection Newspapers/Ellington network covering Alexandria and adjacent Northern Virginia communities — same parent and shared ad sales; included as a network-affiliated comparable rather than direct external competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mount Vernon Gazette social profiles
Digital presenceMount Vernon Gazette financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mount Vernon Gazette leadership team
Management profileNumber of profiles
Mount Vernon Gazette funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mount Vernon Gazette M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mount Vernon Gazette
What does Mount Vernon Gazette do?
Mount Vernon Gazette is a local community newspaper providing print and digital news coverage focused on Northern Virginia and Potomac, Maryland. It operates as part of the Connection Newspapers network under parent company Ellington, serving 100,000+ readers across 8 markets with 6 print editions, and monetizes primarily through display and classified advertising.
Is Mount Vernon Gazette a public or private company?
Mount Vernon Gazette is a private company. It is classified as corporate owned and is currently operating.
When was Mount Vernon Gazette founded?
Mount Vernon Gazette was founded in 2001. It employs 51 to 100 people.
Where is Mount Vernon Gazette based?
Mount Vernon Gazette is headquartered in Alexandria, United States, in the North America region.
How does Mount Vernon Gazette make money?
Three revenue lines are on record. Print and Digital Advertising is the primary driver. The others are classified Advertising and digital Subscriptions.
Who are Mount Vernon Gazette's main competitors?
Broad incumbents on record are The Washington Post, Washingtonian and Northern Virginia Magazine. Emerging players are DCist and Tysons Reporter. Direct peers are Patch, InsideNoVa, ARLnow and Falls Church News-Press. Alexandria Gazette Packet is listed as an others.
Does Mount Vernon Gazette have an API?
No public API is recorded for Mount Vernon Gazette.
What industry is Mount Vernon Gazette in?
Mount Vernon Gazette's product category is Local Newspaper. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.