Mayfair Capital Partners

What Mayfair Capital Partners does

Mayfair Capital Partners is the direct private equity investment division of Oxford Financial Group, Ltd., a Registered Investment Advisor headquartered in Carmel, Indiana. MCP targets control and non-control investments of $50-125 million per deal in lower-middle-market businesses with $10-30 million of EBITDA, making direct private equity investments on behalf of Oxford's underlying LP base of 700+ high net worth families and institutional clients. The firm was formally seeded in 2024 with approximately $500 million of initial AUM, with an additional $300+ million earmarked for deployment over the next three years. MCP differentiates through flexible deal structures, patient capital without traditional fund timing pressures, and a partnership-oriented approach with portfolio management teams.

The business model is asset management-based: revenue is derived from managing Oxford's committed capital through direct equity investments and, historically, LP commitments to approximately three dozen independent private equity funds (Regent Street strategy) totaling more than $1 billion. Oxford's broader technology infrastructure includes the Oxford Eye Portal, a client-facing platform powered by Addepar and Tamarac that delivers real-time portfolio analytics to clients. MCP's go-to-market is relationship-driven, distributing exclusively through Oxford's advisory platform across multiple U.S. metros, leveraging the Oxford Investment Fellows network and direct outreach for deal sourcing. The parent structure provides structural advantages in capital access, deal flow visibility, and client relationships, though MCP does not independently fundraise from third-party LPs.

Name

Mayfair Capital Partners

Legal name

Mayfair Capital Partners

Website

https://ofgltd.com

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Mayfair Capital Partners is the direct private equity division of Oxford Financial Group, making $50-125 million control and non-control investments in lower-middle-market businesses with $10-30 million of EBITDA on behalf of Oxford's 700+ high net worth and institutional clients.

Ownership category

akta.pro rank

Product category

Private Equity Investment Management

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Alternative Investments for Private Wealth (Hedge Funds, PE/VC Access, Private Credit) (FSAAABAI)

akta.pro secondary industries

Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE), Co-Investment / Direct Allocation Platforms (alongside FoF) (FSANAGAK)

Keywords

• Private equity investments
• Direct equity investing
• Lower middle market
• Growth capital
• Control buyout investments

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Private Equity Investment Management: Mayfair Capital Partners generates returns through direct private equity investments on behalf of Oxford Financial Group's LP base and clients. Revenue is derived from management of approximately $500 million in initial AUM with additional capital earmarked for deployment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mayfair Capital Partners is the private equity investment division of Oxford Financial Group that makes direct private equity investments on behalf of Oxford's underlying LP base. MCP targets investments between $50-125 million per deal, pursuing both control and non-control opportunities in businesses with $10-30 million of EBITDA, while offering flexible deal structures and partnership-oriented value creation with management teams.

Product overview

Mayfair Capital Partners operates as the private equity investment division of Oxford Financial Group, a Registered Investment Advisor serving ultra-high-net-worth families and institutions. MCP manages direct private equity investments targeting $50-125 million per deal, while Oxford provides comprehensive wealth management through its core offerings: the Aspirational Investments platform (direct private equity, fund investing, and co-investments), Bespoke Generational Solutions (multigenerational planning), Private Family Services of Oxford (family office support), and Institutional Consulting Services. Technology infrastructure centers on the Oxford Eye Portal, a client-facing platform powered by Addepar and Tamarac that provides real-time portfolio analytics and insights.

Differentiator

Problem solved

Functional benefit

Brands

• Regent Street: Oxford's strategy for being a meaningful limited partner with independent private equity fund managers, with aggregate commitments of more than $1 billion in approximately three dozen private equity funds.

Products and services

• Mayfair Capital Partners Direct Private Equity Investments Direct private equity investments of $50-125 million per deal in operating companies with $10-30 million EBITDA, offered on a control and non-control basis to Oxford Financial Group's high net worth families and institutional clients.
• Oxford Investment Fellows

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Partnerships

One partnership is on record.

• Oxford Financial Group, Ltd.coreOthersMayfair Capital Partners is a division of Oxford Financial Group, making direct private equity investments on behalf of Oxford's underlying LP base and clients. Oxford began making private equity investments in the early 1980s and MCP represents a significant commitment of Oxford resources to better serve client needs for private equity allocations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wynnchurch Capital: Middle-market PE firm focused on operationally intensive situations and complex carve-outs in the U.S. and Canada, competing for similar-sized lower-middle-market opportunities as MCP.
• Shore Capital Partners: Lower-middle-market PE firm investing in healthcare, food, and business services with $50–250M checks and a focus on founder/family-owned businesses — overlapping directly with MCP's deal-size parameters and target profile.
• Pritzker Private Capital: Family-office-affiliated middle-market PE firm making control investments in North American lower-middle-market companies with a patient-capital, partnership-oriented model that closely mirrors MCP's Oxford-backed structure.
• NewSpring Capital: Multi-fund lower-middle-market PE firm with comparable AUM scale and similar focus on growth, control, and non-control investments in the U.S. mid-Atlantic and Southeast — a near-comparable PE platform.
• Threshold Group: Multi-family office serving HNW and UHNW families with integrated private equity, direct investing, and co-investment capabilities — comparable in mission, client base, and product mix to MCP within Oxford.
• Sterling Investment Partners: Lower-middle-market PE firm making control and non-control investments in consumer, business services, and industrials — directly comparable in deal size and partnership approach to MCP.
• Pathstone: Independent, partner-owned multifamily office offering private equity fund investing, co-investments, and direct investing for HNW families — a near-comparable to MCP's Oxford-anchored private markets offering.

Broad incumbents

• Bessemer Trust: Privately-held wealth and investment management firm serving UHNW families with private equity, direct investing, and alternative investment capabilities — a structural analog to Oxford's relationship with MCP.
• Aspiriant: National RIA serving HNW and UHNW clients with private investments and alternative-asset access — competes with Oxford for the same client base that underpins MCP's LP capital.
• Glenmede: Large, established RIA and multi-family office that operates private equity and direct-investment capabilities for UHNW clients — analogous to Oxford's broader platform of which MCP is a division.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oxford-financial-group-ltd.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayfair Capital Partners