IMG Business Advisors

What IMG Business Advisors does

IMG Business Advisors is a privately-held lower middle-market M&A advisory firm founded in 2013 by Michael Givner and headquartered in Morristown, New Jersey. The firm guides business owners through confidential sale, acquisition, merger, and valuation transactions, targeting companies generating $5 million to $50 million in annual revenue. Its four service lines — Sell Your Business, Growth Through Acquisition, Mergers & Acquisitions, and Valuation Services — are delivered through a disciplined four-phase engagement model (Discovery, Preparation & Valuation, Confidential Marketing, Negotiation & Close) led by senior advisors from first contact through closing.

The firm has no proprietary technology platform; its competitive offering rests on senior practitioner expertise, a structured process, and a vetted network of legal, accounting, and lending professionals. The core team includes President Michael Givner (16 years at Jefferies & Co.), Senior Transaction Advisor Kevin Doyle (a New Jersey CPA for nearly 25 years, joined 2015), Director of Client Relations Julie Kaye (former Director of HR at Morgan Stanley), and Online Marketing Coordinator Leah Schneeflock. The firm claims nationwide buyer and seller reach with regional depth in New Jersey, New York, Connecticut, and Pennsylvania.

IMG generates revenue through professional services fees on sell-side and buy-side M&A mandates and independent valuations. Pricing is not publicly disclosed; every engagement is initiated with a confidential, no-cost conversation with a senior advisor. The firm has completed transactions across at least 15 verticals including commercial laundry, contract packaging, fire protection, IT services, HVAC, mining, senior care, dental, and food distribution, with flagship recent mandates including the August 2025 sale of White Plains Linen to Surge Private Equity (over $50 million) and the December 2023 sale of A&R Bulk-Pak to NOVA Infrastructure. Distribution is exclusively direct and senior-advisor-led, supported by content marketing, speaking engagements, and leadership roles in ACG New Jersey and the Exit Planning Exchange (XPX) New Jersey chapter.

Name

IMG Business Advisors

Legal name

IMG Business Advisors

Website

https://imgbusinessadvisors.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

IMG Business Advisors is a privately-held lower middle-market M&A advisory firm founded in 2013 in Morristown, NJ, providing sell-side, buy-side, merger, and valuation advisory services to business owners with $5 million to $50 million in annual revenue across diverse U.S. industries.

Ownership category

akta.pro rank

Product category

Middle-Market M&A Advisory Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)

akta.pro secondary industries

M&A Advisory (Buy-side/Sell-side) (BPAHADAC), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Corporate Finance & Capital Advisory (BPAHADAB)

Keywords

• Middle market M&A advisory
• Business valuation services
• Sell-side advisory
• Buy-side advisory
• Exit planning services

Headquarters

HQ city

Morristown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. M&A Advisory Fees: IMG Business Advisors earns fees for providing sell-side and buy-side M&A advisory services to lower middle-market business owners. Services include business sales, acquisitions, mergers, and independent valuations. Fees are likely structured as success-based transaction fees or retainers, consistent with middle-market M&A advisory practices.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

IMG Business Advisors is a lower middle-market M&A advisory firm that guides business owners through confidential sales, acquisitions, and valuations of companies with $5M to $50M in annual revenue. The firm runs a disciplined four-phase engagement process led by senior advisors and supplements it with a vetted nationwide network of legal, accounting, and lending professionals. Core service lines include sell-side advisory, buy-side advisory, mergers & acquisitions advisory, and independent business valuations.

Product overview

IMG Business Advisors operates as a lower middle-market M&A advisory firm offering four integrated service lines: Sell Your Business (sell-side advisory), Growth Through Acquisition (buy-side advisory), Mergers & Acquisitions (comprehensive M&A advisory), and Valuation Services. These services work together to guide business owners through confidential sales, acquisitions, and strategic transactions for companies with annual revenues ranging from $5 million to $50 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Sell Your Business

Quantifiable outcome

• Represented White Plains Linen in a $50M+ sale to Surge Private Equity, advising the seller (a fourth-generation family business) through a successful transaction.
• +1 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Harbor LogisticsminorStrategic or Co-development Partner · 12 December 2023Harbor Logistics, a NOVA Infrastructure portfolio company and leading provider of transportation, logistics, and warehousing services in Charleston, SC, entered into a strategic partnership agreement with A&R Bulk-Pak in conjunction with the NOVA acquisition. Harbor is the largest drayage provider in Charleston.
• Association for Corporate Growth New Jersey (ACG New Jersey)coreOthersMichael Givner serves as head of ACG New Jersey, a professional business association that drives key connections for middle management to C-suite-level executives through membership programs and educational/networking events. IMG uses ACG NJ as a primary networking and referral channel within the deal community.
• Exit Planning Exchange (XPX) New JerseycoreOthersMichael Givner serves as President of the New Jersey chapter of Exit Planning Exchange (XPX), a professional community of advisors focused on exit and succession planning. This leadership role connects IMG to the broader exit planning ecosystem and referral network.
• Vetted Legal, Accounting, and Lending Professionals NetworkcoreImplementation/ SI/ Consulting PartnerIMG engages trusted legal, accounting, and lending professionals from across the country as needed when a transaction requires it. This vetted network supports clients throughout the M&A process, providing integrated advisory services. Specific named legal counsel referenced includes Brown Moskowitz & Kallen, P.C. and The Law Office of Joshua F. Laff (A&R Bulk-Pak transaction).

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Transworld M&A Advisors: Lower middle-market M&A and business brokerage franchise network serving owners of small-to-mid-sized businesses. Closely comparable to IMG in target client (SMB/lower middle-market owners), service mix (sell-side and business sales), and nationwide coverage model.
• Calder Capital: Lower middle-market M&A advisory firm serving business owners primarily in the Midwest and Southeast. Comparable to IMG in niche focus on privately-held businesses generating roughly $5M-$50M in revenue and in offering sell-side advisory and valuation services.
• Allegro Mergers & Acquisitions: Lower middle-market M&A advisory firm specializing in the sale of privately-held businesses across diverse industries. Directly comparable to IMG in target segment (private owners of $5M-$50M+ revenue businesses), service scope, and senior-advisor-led engagement model.
• Benchmark International: Global lower middle-market M&A advisory firm with a strong North American presence serving private business owners across diverse industries. Directly comparable to IMG in segment focus, industry breadth, and senior-advisor-led sell-side process.
• Source Capital Group: Middle-market investment bank focused on M&A and capital raising for lower middle-market private companies. Comparable to IMG in target segment, with a somewhat broader capital-markets toolkit (including private placements) alongside M&A advisory.
• Woodbridge International: Global middle-market M&A advisory firm with a strong focus on lower middle-market sell-side mandates and cross-border transactions. Comparable to IMG in segment focus and advisory-led (rather than broker-led) engagement style.
• Generational Group: One of the largest U.S. lower middle-market M&A advisory firms, specializing in business sales, acquisitions, and valuations for companies typically generating $5M-$500M in revenue. Directly comparable to IMG in segment focus and process discipline.
• Cornerstone Business Services: Boutique lower middle-market M&A and business brokerage firm serving closely-held companies in the Northeast. Comparable to IMG in regional strength, target client size, and full-service sell-side advisory offering.
• Walden M&A Advisors: Middle-market M&A advisory firm representing owners in the sale of their businesses, primarily in the lower middle-market. Comparable to IMG in client profile, transaction size band, and advisory-only (non-broker) positioning.

Others

• Exit Planning Institute: Provider of exit-planning education, certification, and a professional advisor community (including the XPX chapters in which IMG's president is a leader). Adjacent rather than directly competitive: EPI feeds pre-transaction planning pipelines into firms like IMG.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/img-business-advisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMG Business Advisors