Criterion Property Management

What Criterion Property Management does

Criterion Property Management is a privately held property management company founded in 2007 and headquartered in Sioux Falls, South Dakota. The firm operates as a tenant-landlord matching and full-service residential property management operation for the Sioux Falls metro area, working with local property owners to lease and manage rental units across multiple neighborhoods including Downtown, McKennan Park, Southeast, Northeast, Southwest, Northwest, Historic District, and Terrace Park.\n\nThe company's primary digital asset is the Love My Rental website (lovemyrental.com), an online listing portal built on Altus Marketplace, a third-party platform provided by Altus Internet. The site allows prospective tenants to search available rentals using filters for rent range, bedroom count, bathroom count, unit type, smoking preference, and neighborhood. Visible inventory at time of capture included only two featured duplex listings — a one-bedroom unit at 2006 W 22nd St ($790/month) and a three-bedroom unit at 1301 E 28th St ($1,240/month) — though the company indicates it manages a broader portfolio for 'a variety of property owners.'\n\nCriterion Property Management is an owner-operator business led by Cyndi Herrboldt, a licensed Property Management Professional. The revenue model is professional services: management fees, $65 application fees per adult, security deposits, and ancillary charges from landlords and tenants for tenant placement, rent collection, and property maintenance coordination. Distribution is direct-to-consumer via the website and phone, with no formal marketing budget, partnerships, or proprietary technology investment evident beyond the Altus Marketplace platform.

Name

Criterion Property Management

Legal name

Criterion Property Management

Website

https://www.lovemyrental.com/

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Criterion Property Management is a privately held Sioux Falls property management firm founded in 2007 that matches residential tenants with landlords and manages rental properties across the metro area via its Love My Rental online portal.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

Keywords

• Residential property management
• Rental property listings
• Tenant placement services
• Landlord services
• Duplex rental management

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Property Management Services: The company earns revenue by managing rental properties for landlords. They match tenants to landlords and provide ongoing property management services including tenant placement, rent collection, and property maintenance coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Criterion Property Management manages residential rental properties on behalf of landlords in the Sioux Falls, SD area. The company matches prospective tenants to available properties via its Love My Rental website and provides ongoing property management services including tenant placement, rent collection, and property maintenance coordination. Two featured duplex properties are currently listed on the site, with rents ranging from $790 to $1,240 per month.

Product overview

Criterion Property Management operates Love My Rental as a single unified rental listing platform. The website serves as the company's primary digital property listing service, allowing prospective tenants to browse available rentals with filtering options including rent range ($500-$3000), bedroom count (studio to 4+), bathroom count, unit type (apartment, duplex, house, townhouse, twin home), smoking preference, and neighborhood location. Two featured duplex properties were visible in the source data: a 1-bedroom unit at 2006 W 22nd St ($790/month) and a 3-bedroom unit at 1301 E 28th St ($1,240/month).

Differentiator

Problem solved

Functional benefit

Products and services

• Love My Rental Online rental property listing portal operated by Criterion Property Management that enables prospective tenants in the Sioux Falls, SD area to search and browse available rental properties. The site includes filtering by rent range, bedrooms, bathrooms, unit type, smoking preference, and neighborhood, with downloadable rental applications and contact options for scheduling showings.
• Property Management Services Full-service residential property management for landlords in the Sioux Falls area, including tenant placement, rent collection, and ongoing property maintenance coordination across a portfolio of duplexes, townhomes, and single-family rentals. Targeted at area property owners who outsource management of their rental real estate.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Direct peers

• AppFolio: AppFolio provides cloud-based property management software for landlords and property managers of residential portfolios. While AppFolio is a SaaS platform (not a service provider), it directly competes with Criterion for the same landlord customers by enabling self-service management at scale.
• Buildium: Buildium offers property management software targeted at small-to-mid residential landlords and managers. It competes with Criterion by giving individual landlords the tools to self-manage duplexes, houses, and small multifamily assets — the same unit types Criterion currently services.
• TurboTenant: TurboTenant is a free rental listing and tenant screening platform for independent landlords, with paid add-ons for applications, leases, and rent collection. It targets the same small-portfolio residential landlord segment Criterion serves and offers a more modern listing experience than lovemyrental.com.
• DoorLoop: DoorLoop is a property management software platform offering tenant screening, online rent collection, maintenance tracking, and accounting for residential managers. It competes with Criterion's manual service offering by letting landlords self-manage more efficiently.
• RentRedi: RentRedi is a mobile-first property management platform for small residential landlords, providing listings, screening, rent collection, and maintenance. It overlaps directly with Criterion's landlord-facing services and tenant-facing listing portal.
• Avail: Avail (owned by Realtor.com operator Move, Inc.) provides rental listing, tenant screening, lease creation, and rent collection for independent landlords. It competes with Criterion for both landlord contracts and tenant search traffic.
• Rentec Direct: Rentec Direct offers property management software for landlords and managers of residential portfolios of all sizes. It overlaps with Criterion's landlord-management use case with a more technology-forward delivery model.
• Hemlane: Hemlane combines software with on-demand local service partners (leasing agents, maintenance, eviction support) for small residential landlords. Its hybrid model directly mirrors Criterion's service-plus-listing positioning, but at potentially lower cost to the landlord.

Broad incumbents

• Zillow Rental Manager: Zillow's Rental Manager is a free listing tool tied to the dominant U.S. residential real estate search platform. It is a broad incumbent that captures the tenant search traffic Criterion's portal would otherwise own, eroding the demand for a locally branded listing site.
• Apartments.com: Apartments.com (CoStar Group) is a leading national apartment and rental home marketplace. It competes with Criterion for tenant mindshare in the Sioux Falls metro and provides landlords a free/paid listing channel that bypasses local operators.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Criterion Property Management