ENZED
- Company typePrivate
- Founded1972
- HeadquartersPanmure, New Zealand
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What ENZED does
ENZED operates Australasia's largest hose and fitting service network, distributing hydraulic, industrial, and pneumatic hoses, fittings, quick couplings, seals, O-rings, valves, tubing, filters, hydraulic crimpers, and oils/lubricants through more than 200 independently owned Service Centre franchises and mobile Hose Doctor units across Australia and New Zealand. The company was founded in New Zealand in 1972 as Sharples Engineering, rebranded as ENZED Precision Products in 1975, expanded into Australia in 1981, and was acquired by Parker Hannifin Corporation in June 1989, since when it has operated as a brand under Parker's Fluid & Gas Handling group. Core technical components include the Parker Tracking System (a proprietary RFID-style tagging and asset management solution for reliability-centred maintenance), the ENZED Connected App (a digital customer platform launched in 2019), on-site mobile container workshops for remote job sites, and the Wodonga manufacturing plant (producing PVC hose, brass and stainless fittings, cylinders, pumps, valves, and manifold blocks). The Parker Training Centre operates as an RTO-accredited facility, supporting franchisee certification; quality management is certified to ISO9001:2015 via annual DNV audits.
ENZED makes money through three revenue streams: (1) sale of Parker-sourced hardware products through the Service Centre and Hose Doctor franchise network, (2) on-site and in-shop repair, replacement, and 24/7 emergency call-out services (including scheduled total-hose-management programs), and (3) franchise fees and royalties paid by franchisees for the right to operate under the ENZED and HOSE DOCTOR trademarks with access to Parker products, systems, training, and support. Pricing is not publicly disclosed and is determined at the franchisee level. Customers span a horizontal mix of industrial and resource-economy sectors — including mining and quarrying, agriculture, logistics and cold storage, material handling, construction, forestry, and marine — served through enterprise-grade on-site service contracts, preventative maintenance agreements, and break-fix emergency response. The company's primary strategic proposition is reducing plant and machinery downtime by bringing hose and connector repair solutions to the customer's site rather than requiring equipment transport to a workshop.
ENZED firmographics
Firmographics- Name
- ENZED
- Legal name
- ENZED Parker Hannifin (Australia) Pty Limited
- Website
- https://enzed.co.nz
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
ENZED industry classification
Industry- Product category
- Industrial Hose & Fitting Services
- NAICS
- Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Services-Facilities Support Management Services (8744), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK)
Keywords
Where ENZED is headquartered
LocationHeadquarters
- HQ city
- Panmure
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
ENZED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (Hoses, Fittings, Components): Sale of hydraulic hoses, industrial hoses, pneumatic hoses, fittings, quick couplings, seals, O-rings, valves, tubing, filters, hydraulic crimpers, equipment, and oils/ lubricants through Service Centre franchisees and Hose Doctor mobile units.
- Repair and Replacement Services: On-site and in-shop repair, service and replacement of hoses and fittings. Includes emergency 24/7 call-out services from Hose Doctors and scheduled maintenance services from Service Centres.
- Franchise Fees and Royalties: ENZED operates as a franchisor收取加盟费和特许权使用费来自Service Centre和Hose Doctor加盟商. Franchisees pay for the right to operate under the ENZED brand with access to Parker products, systems, training and support.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
ENZED product offering
Product offeringCore offering
ENZED operates the largest hydraulic, industrial, and pneumatic hose and fitting service network in Australasia, with over 200 franchise Service Centres and mobile HOSE DOCTOR units delivering on-site assembly, repair, replacement, 24/7 emergency call-out, and preventative maintenance. The business distributes Parker Hannifin's motion and control product range, complemented by its Parker Tracking System asset-management technology and on-site container solutions for remote job sites.
Product overview
ENZED is a hose and fitting service network operated as a franchise model under Parker Hannifin, offering both fixed Service Centres and mobile HOSE DOCTOR units. The core product portfolio centers on hydraulic and industrial hoses, fittings, quick couplings, seals, valves, tubing, filters, and hydraulic equipment. Key product lines include Parker-branded items such as Compact Spiral Hose, Brass Fittings, Thermoplastic Hose, Industrial Tube Fittings, and Quick Coupling Systems, all sourced from Parker Hannifin's manufacturing. Supporting services include the Parker Tracking System (proprietary tagging technology), On-site Containers for remote operations, and Kengro spill kits. The company operates through over 200 franchise locations across Australia and New Zealand, providing repair, replacement, and 24/7 emergency services.
Differentiator
Problem solved
Functional benefit
Products and services
- ENZED Service Centres Fixed-location franchise outlets providing high-quality repair, service and replacement of hoses and fittings, with extensive product inventory of hydraulic, industrial and pneumatic hose, fittings, and complementary products. Over 200 locations across Australia and New Zealand.
- HOSE DOCTORS Mobile Service Mobile on-site hose repair and emergency call-out service operating 24/7 with fully stocked vehicles. RTO accredited in hose and fitting replacement, providing assembly, repair, or replacement of hoses and fittings on the spot at customer locations across Australia and New Zealand.
- On-site Containers Mobile workshop containers installed at customer job sites for real-time inventory efficiency, service supply and support in remote or constrained locations. Designed to withstand harsh environments, remote areas, and industrial job sites with customised technology fabrication and inventory solutions.
- Parker Tracking System (PTS) Proprietary tagging and tracking solution for hoses and parts that facilitates recording, managing and retrieving critical asset information in real-time. Enables reliability-centred maintenance before critical failure and allows ordering of tagged products sight unseen.
- Hydraulic Hoses & High Pressure Hoses High-pressure hydraulic hose assemblies for industrial and mobile hydraulic applications.
- Hose Fittings & Quick Couplings Precision-engineered hose fittings and quick coupling connectors for hydraulic systems, including quick couplings for low, medium and high pressure applications.
- Seals & O-Rings Industrial seals and O-rings for fluid system applications.
- Valves Fluid control valves for hydraulic and industrial applications.
- Tubing Rigid and flexible tubing solutions for fluid conveyance systems.
- Filters, Separators & Purifiers Filtration products for hydraulic fluid conditioning and contamination control.
- Hydraulic Crimpers and Equipment Crimping equipment for hose assembly manufacturing and termination.
- Oil & Lubricants Hydraulic oils including standard, food grade, bio hydraulic, and specialty formulations (ISO 32, 46, 68). Distributed from Hi-Tech Oils Australia.
- Kengro Spill Kits Oil spill prevention and response products including Biosorb, Deltra-dri, Pillows, Socks and Booms. 100% organic and bio remediation capable.
Quantifiable outcome
- ENZED has saved customers millions of dollars and hours in downtime since the mid-1970s through rapid response mobile service.
- +2 more outcomes
Companies that use ENZED
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
ENZED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ENZED partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Parker HannifincoreParker Hannifin acquired ENZED in June 1989, providing ENZED with international backing and access to Parker's vast range of quality products, innovative solutions, knowledgeable support, and professional service. Parker Hannifin is the world's leading motion and control company operating in aerospace, fluid & gas handling, hydraulics, automation, climate & industrial controls, seal, filtration and instrumentation sectors. ENZED operates as a brand under Parker Hannifin's Fluid & Gas Handling group.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
ENZED competitors and assessment
Company assessmentBroad incumbents
- Eaton: Eaton is a global power management company with a significant hydraulics division offering hoses, fittings, valves, and motion control products. It is a broad incumbent competing in the same industrial fluid power categories as ENZED.
- Gates Industrial: Gates is a global manufacturer of industrial and hydraulic hoses, fittings, and fluid power products, supplying OEM and aftermarket channels. It is a broad incumbent whose products compete head-to-head with Parker/ENZED product lines.
- Parker Hannifin Corporation: Parker Hannifin is ENZED's NYSE-listed parent company and the world's leading motion and control technology company. It manufactures the products ENZED distributes and provides the engineering and R&D backbone for the ENZED network.
- Continental (ContiTech): Continental's ContiTech division is a global manufacturer of industrial hoses, hydraulic hoses, and fittings serving industrial and automotive markets. It competes with Parker/ENZED across product categories and is a broad industry incumbent.
Emerging players
- Kuriyama of America: Kuriyama manufactures and distributes industrial and hydraulic hoses, fittings, and accessories globally. It is an emerging competitor in the industrial hose distribution space with growing presence in Australasian markets.
- Polyhose: Polyhose is a global manufacturer of thermoplastic and hydraulic hoses serving industrial, oil & gas, and mining markets. It is an emerging competitive force in hydraulic hose supply with growing distribution reach.
Direct peers
- Ryco Hydraulics: Ryco Hydraulics is an Australian-headquartered manufacturer and distributor of hydraulic hoses, fittings, and adapters with a national distribution and service network. It directly competes with ENZED in product distribution and replacement services across Australasia.
- Hydraulink: Hydraulink is an Australian franchise network providing hydraulic hose and fitting sales, service, and on-site repair, operating a similar franchise and mobile service model to ENZED across Australia and New Zealand.
- Manuli Rubber Industries: Manuli is a global manufacturer and supplier of hydraulic hoses, fittings, and fluid connectors, with a strong presence in mining, construction, and agricultural applications. It is a direct product and service competitor in the industrial hose market.
- Pirtek: Pirtek operates a near-identical franchise model for hydraulic and industrial hose services with mobile on-site repair units (Pirtek Service & Supply Centres) across Australia, New Zealand, and globally. It is the closest direct competitor to ENZED's Hose Doctor network in Australasia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ENZED social profiles
Digital presenceENZED financial estimates
Financial estimateRevenue estimate
Valuation estimate
ENZED leadership team
Management profileNumber of profiles
ENZED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ENZED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ENZED
What does ENZED do?
ENZED operates the largest hydraulic, industrial, and pneumatic hose and fitting service network in Australasia, with over 200 franchise Service Centres and mobile HOSE DOCTOR units delivering on-site assembly, repair, replacement, 24/7 emergency call-out, and preventative maintenance. The business distributes Parker Hannifin's motion and control product range, complemented by its Parker Tracking System asset-management technology and on-site container solutions for remote job sites.
Is ENZED a public or private company?
ENZED is a private company. It is classified as corporate owned and is currently operating.
When was ENZED founded?
ENZED was founded in 1972. It employs 501 to 1,000 people.
Where is ENZED based?
ENZED is headquartered in Panmure, New Zealand, in the Oceania region.
How does ENZED make money?
Three revenue lines are on record. Product Sales (Hoses, Fittings, Components) is the primary driver. The others are repair and Replacement Services and franchise Fees and Royalties.
Who are ENZED's main competitors?
Broad incumbents on record are Eaton, Gates Industrial, Parker Hannifin Corporation and Continental (ContiTech). Emerging players are Kuriyama of America and Polyhose. Direct peers are Ryco Hydraulics, Hydraulink, Manuli Rubber Industries and Pirtek.
Does ENZED have an API?
No public API is recorded for ENZED.
What industry is ENZED in?
ENZED's product category is Industrial Hose & Fitting Services. Its primary akta.pro industry code is IMAIABAK, Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration). Its NAICS code is 811310 and its SIC code is 8744.