What Clover does

Clover 四叶新媒体 (iDaily Media / 每日科技) is a Shanghai-headquartered mobile application studio founded in September 2011 by two co-founders (且听枫吟, born 1985, and Saic, born 1990) and registered as 每日科技（上海）股份有限公司. The company develops and publishes 30+ iOS and Android applications spanning three pillars: media magazines (iDaily 每日环球视野 news with 3000px-resolution imagery, iDaily Museum, iDaily Watch, iDaily Jewel, iBag), productivity tools (Days Matter 倒数日, iHour time-investment planner, iBetter habit tracker, MyWeek weekly planner, ClassTable), and lifestyle utilities (MyWeather, iMoney currency converter, iMoon calendar, iCity diary, 每日壁纸杂志 wallpaper magazine). The technology stack is native iOS and Android client apps, with integrations to Firebase Analytics and Microsoft App Center for observability, and Apple In-App Purchase for monetization.

The business model is consumer freemium: apps are free to download with optional in-app purchases and subscriptions. Disclosed pricing for 每日壁纸杂志 is $0.49 per month or $4.49 per year via Apple IAP. Distribution is entirely through app stores (Apple App Store, Google Play, and Clover-operated Android stores such as idai.ly and app.ipad.ly), with offices in Shanghai, New York, London, and Paris supporting global availability. Marketing is product-led, relying on App Store optimization and organic discovery, augmented by Apple editorial recommendations — Clover has received two Apple App of the Year awards (2014 for iDaily Museum, 2016), 20+ product recommendations, and 36 new-product editorial features, plus multiple China App Store #1 overall rankings.

The company is founder-owned and bootstrapped, with no disclosed external funding, M&A, or institutional investors. The core customer base is Chinese-speaking mobile consumers, with cumulative downloads exceeding 260 million across platforms as of 2023 (per company milestone) and the homepage highlighting 50M+ active users. Notable user segments include iDaily news readers (12M+), iDaily Museum art-exhibition readers (1.8M+), and Days Matter productivity users. The firm competes in mobile media, productivity, and lifestyle verticals against other Chinese app developers, with differentiation centered on Apple-ecosystem polish, ultra-high-resolution content, and editorial quality.

Name

Clover

Legal name

每日科技（上海）股份有限公司

Website

https://clover.ly

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Clover 四叶新媒体 is a bootstrapped Shanghai-based mobile-app studio (founded 2011) that develops 30+ iOS and Android consumer apps across media magazines, productivity tools, and lifestyle utilities, serving 260M+ cumulative Chinese-speaking users via freemium and in-app subscriptions.

Ownership category

akta.pro rank

Product category

Consumer Mobile Applications (iOS/Android)

NAICS

Software Publishers (513210), Periodical Publishers (513120)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Mobile App Stores (General) (MPAFACAC)

akta.pro secondary industry

Developer Distribution & App Release Platforms (BPAMADAF)

Keywords

• Mobile app development
• IOS productivity apps
• Chinese media apps
• Lifestyle applications
• Digital magazine apps

Headquarters

HQ city

Luwan

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. In-app purchases and subscriptions: Apps offer freemium model with in-app purchases and subscription plans for premium features. Example: 每日壁纸杂志 offers monthly and annual membership for premium features.
2. App Store revenue: Revenue from iOS and Android app stores through paid apps and in-app purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Clover (四叶新媒体, DBA iDaily Media) develops and publishes a portfolio of more than 40 iOS and Android mobile applications targeted at Chinese-speaking consumers, spanning news and lifestyle digital magazines (the iDaily series covering global news, museums, watches, jewelry, and bags), productivity tools (Days Matter countdown, iHour time tracker, iBetter habit tracker, MyWeek planner, iNote notes, ClassTable schedules), and lifestyle utilities (MyWeather, iMoney currency converter, iMoon calendar, daily wallpaper apps). The apps are distributed globally via the Apple App Store and Google Play under a freemium model with monthly and annual premium subscriptions.

Product overview

Clover四叶新媒体（iDaily Media每日科技）是一个以iOS和Android移动应用为核心的媒体与生活服务产品矩阵，创立于2011年9月。旗下产品覆盖生活、效率、财务各方面，包括：iDaily每日环球视野系列（提供超高清新闻图片报道）、iMuseum每日环球展览、iWatch每日腕表杂志、iJewel每日珠宝杂志等媒体应用；倒数日Days Matter、iHour时间投资计划、iBetter习惯养成、MyWeek一周计划等效率工具；MyWeather天气、iMoney汇率、iMoon万年历、iCity日记等生活服务应用；以及壁纸杂志、摄影杂志、星座运程等娱乐内容应用。整体用户规模已突破2.6亿中文用户，多次获得App Store年度最佳应用荣誉。

Differentiator

Problem solved

Functional benefit

Brands

• iDaily 每日环球视野: 第一个提供超越3000px超高清分辨率图片的中文媒体应用
• Days Matter 倒数日
• iMuseum 每日环球展览
• MyWeek 一周计划
• iBetter 习惯养成打卡
• iHour 时间投资计划
• 每日壁纸杂志

Products and services

• iDaily 每日环球视野 (iDaily Global Vision) A Chinese-language news magazine app delivering global news through ultra-high-resolution (3000px+) photography and curated daily coverage, targeted at Chinese-speaking iOS and Android users.
• iDaily Museum 每日环球展览 A lifestyle app focused on global art exhibitions and museum activities, helping users discover nearby exhibitions, plan visits, and record/share exhibition photos; targeted at art and culture enthusiasts in the Chinese-speaking market.
• iDaily Watch 每日腕表杂志 A vertical magazine app dedicated to horology, providing daily watch covers, global product news, and a watch encyclopedia; targeted at watch enthusiasts among Chinese readers.
• iDaily Jewel 每日珠宝杂志 A Chinese-language jewelry magazine app presenting global fine jewelry, high-jewelry editorials, gem knowledge, and jewelry history columns; targeted at jewelry enthusiasts.
• iBag 包包 A lifestyle app delivering daily coverage of global trending handbags, fashion editorials, a bag encyclopedia, and fashion stories; targeted at fashion-conscious Chinese users.
• Days Matter 倒数日 A cross-platform countdown app that helps users remember important dates, supporting full-platform synchronization, native iOS widgets, lunar calendar, custom categories, and a built-in date calculator.
• iHour 时间投资计划 (Habit & Skill Tracker) A focused time-investment and habit-tracking app that helps users plan and log their time investment across activities, with multi-year planning horizons and an achievement system to reinforce progress.
• iBetter 习惯养成打卡 A habit formation app that helps users build good habits and quit bad ones through daily reminders, encouragement, progress tracking, and a collectible badge system.
• MyWeek 一周计划 A weekly planning app that helps users organize their weekly schedule with a familiar timetable interface, reminders, and a countdown memo feature for important items.
• MyWeather 我的天气 A weather app providing real-time temperature, air quality, 10-day forecasts, and precise hourly trends for Chinese-speaking users.
• iMoney 全球汇率转换 A real-time currency converter supporting 170+ currencies, with a minimalist and intuitive interface for cross-border users and travelers.
• iMoon 每日万年历 A professional Chinese calendar app offering lunar calendar lookup, solar terms, public holidays, daily taboos, sunrise/sunset times, and planetary positions.
• iCity 我的日记 A private social network app that allows users to record their lives, exchange observations, and engage in private social interaction within a personal network.
• 每日壁纸杂志 (Daily Wallpaper Magazine) A wallpaper magazine app covering diverse visual categories to bring aesthetics and culture into daily device use, distributed under a freemium model with monthly and annual premium subscriptions for additional features.
• iNote 灵感笔记 A cross-platform note-taking app for capturing ideas and inspirations, with rich-text editing, checklists, image templates, and multi-platform synchronization.
• ClassTable 课程表 A class schedule app for students, providing daily class reminders and an exam countdown feature to support academic planning.
• iCare 吃药提醒 A health app that helps users and their family members remember to take medications on schedule, supporting multiple daily reminders via SMS and phone-call notifications.
• iDaily 2022 年度别册 (Annual Edition) An annual retrospective digital magazine featuring thousands of curated photojournalism images reviewing the year's global events; targeted at Chinese-speaking readers of the iDaily series.

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• 一个 (One)minorOthersCo-published Chinese app '一个 One' in October 2012 - a literary/cultural content app

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cheetah Mobile: NYSE-listed Chinese mobile utility app developer/publisher with a multi-app portfolio (Clean Master, CM Launcher, etc.). Highly comparable to Clover as a Chinese-rooted, multi-app mobile utility/lifestyle studio with global distribution.
• Fabulous: Mobile habit and routine-building app with freemium subscription model. Direct comparable to Clover's iBetter and iHour productivity/habit apps in business model and mobile-first design.
• Outfit7: Mobile entertainment app publisher behind Talking Tom franchise and other apps. Comparable to Clover as a multi-app mobile studio with global reach and freemium monetization.
• iHandy: Chinese mobile utility app developer behind popular apps like iHandy Carpenter, iHandy Level, and weather/calculator utilities. Direct comparable to Clover as a Chinese bootstrapped studio with a portfolio of small, focused mobile utility apps.
• Habitica: Open-source habit and productivity app with gamified mechanics. Comparable to Clover's habit-tracking apps (iBetter, iHour) in target use case and freemium mobile product approach.
• APUS Group: Beijing-based mobile app developer known for APUS Launcher and a suite of utility apps. Comparable to Clover as a Chinese mobile app studio building a portfolio of lifestyle/utility apps distributed globally through app stores.
• Duolingo: Publicly listed mobile-first learning app with strong freemium subscription model and product-led growth. Comparable to Clover in freemium mobile app mechanics, though focused on a single flagship product rather than a portfolio.
• Forest (Seekrtech): Taiwan-based productivity/habit-tracking app studio. Comparable to Clover on apps like iHour and iBetter as a mobile habit/productivity app developer with freemium subscription.

Broad incumbents

• Calm: Major subscription wellness/lifestyle app. Comparable to Clover on freemium premium subscription mobile model, but a single-product incumbent in a different lifestyle vertical.
• Headspace: Well-funded wellness/lifestyle subscription app. Comparable to Clover on freemium lifestyle app mechanics, but broader in scope and backed by major institutional capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clover