Krono Original

What Krono Original does

Krono Original is a German-headquartered (Lampertswalde) flooring and wall panel manufacturer operating as a brand under Kronoplus Limited, a privately held company registered in Malta (C 93394). Founded around 1980 and employing 251-500 people, the company supplies laminate flooring, luxury vinyl flooring, cork-based flooring, and a line of wall panels to residential and commercial customers via a global network of specialty flooring retailers, home improvement chains, and professional installers. The product portfolio is organized around four core flooring sub-brands — Rocko Vinyl, Durastar Silent Cork, O.R.C.A. Waterproof, and MO.RE! Water Resistant — plus a standard laminate offering, with a wall panel lineup spanning Acoustic, 3D Wall (Kronowall), and Wall & Ceiling panels.

The platform rests on several proprietary technologies that constitute the company's primary differentiation: Perfect Plank digital printing (up to 120 unique herringbone planks per 10 m²); Authentic Embossed synchronized pore surface that follows the printed grain; O.R.C.A. waterproof construction with 100+ hours of splash-water protection; MO.RE! water-resistant laminate with A.B.C. antibacterial coating and PVC-free composition; Durastar Silent Cork with 144+ hours splash protection and integrated cork underlayment; the 1clic 2go pure+ click-lock joint system; and PerfectPad integrated underlayments (IXPE, cork, ECO). The Multi Room Concept is a platform-level feature that allows one decor design to be specified across multiple plank formats (Herringbone, Wide Plank, Long Plank, Standard Plank), enabling visual consistency across rooms with different performance requirements.

Krono Original monetizes through wholesale and reseller channels rather than direct-to-consumer sales; pricing is not publicly disclosed. No external investment, M&A, leadership change, or capital-raise activity is disclosed in source materials, and ownership is concentrated within Kronoplus Limited (directors Mark Bircham and Warren Zarb). The website cross-links to Kronospan under "Other Products," indicating alignment with a broader Krono Group manufacturing ecosystem.

Name

Krono Original

Legal name

Kronoplus Limited

Website

https://krono-original.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Krono Original is a German-based manufacturer of laminate, luxury vinyl, cork, and waterproof flooring plus decorative wall panels, selling globally through flooring retailers, home improvement chains, and professional installers under proprietary technologies including O.R.C.A. waterproof and Perfect Plank digital printing.

Ownership category

akta.pro rank

Product category

Flooring and Wall Panels

NAICS

Floor Covering Retailers (449121)

SIC

Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

akta.pro secondary industries

Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA), Floor Covering Backing & Primary Substrate Manufacturing (IMAOAJAK)

Keywords

• Laminate flooring
• Vinyl flooring
• Waterproof flooring
• Wall panels
• Flooring manufacturing

Headquarters

HQ city

Lampertswalde

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Distribution channels3 records

Marketing channels4 records

Core offering

Krono Original manufactures and supplies laminate, vinyl, waterproof, water-resistant, and cork-based flooring as alternatives to genuine wooden floors, alongside acoustic, 3D, and wall/ceiling panels. The product portfolio is organized into sub-brands including Rocko Vinyl, Durastar Silent Cork, O.R.C.A. Waterproof, and MO.RE! Water Resistant flooring, supported by proprietary technologies such as Perfect Plank digital printing, Authentic Embossed synchronized pores, and the 1clic 2go pure+ click-lock installation system. Products are sold through authorized retailers, home improvement chains, and professional installers worldwide.

Product overview

Krono Original is a flooring and wall panel manufacturer operating as part of Kronoplus Limited (Krono Group). The product portfolio is organized as a modular platform combining complementary flooring and wall panel lines. The core flooring offering includes four main sub-brands: Rocko Vinyl (luxury vinyl), Durastar Silent Cork (cork-infused flooring), O.R.C.A. Waterproof (fully waterproof vinyl), and MO.RE! (water resistant laminate), plus standard Laminate flooring. The wall panel lineup comprises Acoustic panels, 3D Wall panels, and Wall & Ceiling panels. A unifying platform feature is the Multi Room Concept, enabling the same decor design across multiple plank formats (Herringbone, Wide Plank, Long Plank, Standard Plank). Key technology differentiators include Perfect Plank (low-repeat digital printing with up to 120 unique planks), Authentic Embossed (synchronized pore texture), 1clic 2go pure+ installation system, and PerfectPad integrated underlayment. Products are organized into collections such as Atlantic (7-12mm), Long Plank, Herringbone, Super Natural, Classic Silent Eco, Titanium Ultra, and Kronowall 3D Panels. The portfolio serves both residential and commercial environments with utility classes up to Class 33.

Differentiator

Problem solved

Functional benefit

Brands

• ROCKO: Vinyl flooring brand featuring Rocko Vinyl flooring products
• O.R.C.A.
• MO.RE!
• Durastar Silent Cork
• Kronowall
• Atlantic
• Super Natural
• Titanium Ultra
• PerfectPad
• 1clic 2go pure
• Sensotouch
• Flex Silent Cork
• Clever Silent Eco
• Classic Silent Eco

Products and services

• Rocko Vinyl Flooring

Quantifiable outcome

• O.R.C.A. waterproof flooring provides 100+ hours splash-water protection
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shaw Industries: US-based broad-line flooring incumbent with extensive resilient, laminate, and waterproof offerings and global distribution; a relevant incumbent comparable for technology investment scale and channel strategy, though primarily North American in focus.
• Mohawk Industries: Global flooring conglomerate owning Quick-Step, Pergo, and IVC; competes broadly with Krono Original through multiple brands across laminate, LVT, and rigid core and serves as a benchmark for scale, channel, and technology investment.

Direct peers

• Berry Alloc: Norwegian/Belgian laminate and vinyl flooring manufacturer with comparable product mix (laminate, LVT, waterproof), click-lock systems, and a strong European retail presence that overlaps with Krono Original's distribution footprint.
• Quick-Step (Unilin, Mohawk): Laminate and vinyl flooring flagship brand of Unilin (owned by Mohawk Industries), a direct competitor in European laminate and LVT with overlapping waterproof and click-lock technologies and a comparable retail-distribution model.
• Egger: Austrian wood-based panels and flooring manufacturer with an integrated substrate supply chain analogous to Kronospan's, producing laminate and related flooring for European retail and project channels.
• Windmöller / Wineo: German resilient flooring specialist (PURLINE and LVT) with a comparable focus on water-resistant and eco-friendly formulations, competing in overlapping premium vinyl and waterproof segments with Krono Original's Rocko and O.R.C.A. lines.
• Tarkett: European-headquartered flooring manufacturer with strong resilient and laminate product portfolios and overlapping waterproof/water-resistant technology claims; directly comparable in target customers, retail channels, and product breadth.
• Balta Industries: Belgian-headquartered carpet and resilient flooring manufacturer with European mass-market retail presence, offering competing soft- and hard-surface flooring solutions with overlapping target customers.
• Pergo (Mohawk): Inventor of laminate flooring and now owned by Mohawk Industries; competes head-to-head with Krono Original across residential laminate, waterproof vinyl, and click-lock installation systems in European and global retail channels.
• Classen Industries: German laminate flooring manufacturer with proprietary click systems and European retail relationships, directly competing in the entry-to-mid laminate tier against Krono Original's standard and long-plank collections.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kronooriginal
• LinkedInlinkedin.com/company/kronoflooring-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krono Original