Marshalls Wallcoverings

What Marshalls Wallcoverings does

Marshalls Wallcoverings (legal entity Marshalls India) is a privately-held, family-owned Indian wallcovering manufacturer and retailer founded in 1975 by Mr. Baldevkrishan Sharma, currently led in its second generation by Managing Director Karan Sharma and Director Mona Menon. The company designs, manufactures, imports, distributes, and installs PVF (polyvinyl fluoride) vinyl-coated wallcoverings and custom murals for the Indian market, claiming the position of India's No. 1 wallcovering brand. Its product portfolio spans 10,000+ designs organized into repetitive-pattern wallcoverings (1.04m × 5m roll format) and one-wall non-repeat murals customized to wall dimensions, with pricing from Rs 27 per sqft up to Rs 2,000 per sqft in premium designer collections. Core differentiators include a 20-year SASMIRA-certified lifespan, IIT Mumbai-endorsed thermal insulation properties (claimed 5–7% energy savings), fire retardancy to American/British standards, an optional Bio-Pruf anti-fungal/anti-bacterial coating for healthcare, and LEED eligibility (up to 5 points for builders).

The company operates an in-house digital printing manufacturing facility with 2 Million+ sqft annual capacity under the Marshalls Design Studio (MDS), which launches new catalogues quarterly and produces India-themed and custom designs. Marshalls sources additional imported collections from Europe and North America and holds signature collaborations with internationally recognized designers including Zaha Hadid, Karim Rashid, Ulf Morritz, Kelly Hoppens, and Barbara Becker. The company runs 11 owned retail showrooms concentrated in the Mumbai metropolitan area (Worli flagship, Andheri, Mahim, Powai, Prabhadevi, Thane, Navi Mumbai flagship) plus Bengaluru (Jayanagar), New Delhi (Mangla Puri), Pune (Lulla Nagar), and Vapi.

Marshalls' go-to-market is hybrid: direct-to-consumer through owned showrooms and the marshallsindia.com e-commerce site (with multi-currency support and free delivery), a developing franchise network for entrepreneur partners, and dedicated B2B specification channels serving architects, interior designers, builders (DLF, Lodha, Hiranandani, Raheja, Lokhandwala, Mantri Reality), and hospitality chains (JW Marriott, Taj Hotels). Revenue is generated primarily through unit-priced wallcovering and mural sales, supported by a network of 100+ professionally trained installers delivering a 2-year composite warranty on dry-wall application. The company does not disclose revenue, has no external funding rounds in the input data, and operates exclusively within India.

Name

Marshalls Wallcoverings

Legal name

Marshalls India

Website

https://marshallsindia.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Marshalls Wallcoverings is India's leading wallcovering brand since 1975, selling PVF vinyl wallcoverings and custom murals via 11 retail showrooms, e-commerce, and a franchise network. It serves homeowners, real estate developers, hotels, and interior designers across India.

Ownership category

akta.pro rank

Product category

Wallcoverings and Wall Décor

NAICS

Paint and Wallpaper Retailers (44412), Painting and Wall Covering Contractors (23832)

SIC

Papers & Allied Products (2600), Plastics Products, Nec (3089)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

akta.pro secondary industry

Painting, Decorating & Wallcoverings (IMAFANAI)

Keywords

• Vinyl wallcoverings
• Custom wall murals
• Interior wall decoration
• Designer wallpaper collections
• PVF coated wall coverings

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wallcovering Product Sales: Marshalls generates primary revenue through the sale of wallcovering products including repetitive-pattern wallpapers and custom murals. Products are sold in roll formats (1.04m x 5m) and as bespoke murals customized to wall dimensions. Pricing ranges from Rs 27 per sq ft to Rs 2,000 per sq ft, with separate pricing for murals. Sales occur through owned retail showrooms, franchise stores, and the e-commerce website.
2. Professional Installation Services: Marshalls provides professional installation through its network of 100+ authorized and professionally trained installers. Installation services include a composite warranty of 2 years for wallcoverings and application on dry wall surface. Sponge-washing maintenance services are offered at a nominal cost.
3. Custom and Bespoke Design Services: Through the Marshalls Design Studio (MDS), the company creates customer-specific designs, colours, and themes for architects, designers, brands, and corporates. Every quarter the studio launches at least one new catalogue. Designer collaborations (e.g., Zaha Hadid, Karim Rashid) provide exclusive signature collections.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Marshalls Wallcoverings manufactures and sells PVF (polyvinyl fluoride) vinyl-coated wallcoverings and custom murals through 11 owned retail showrooms across India, an e-commerce platform (marshallsindia.com), and a franchise network. The portfolio features over 10,000 designs spanning global imports from Europe and North America alongside in-house digital-printed India-themed and bespoke collections, with international designer collaborations from Zaha Hadid, Karim Rashid, Ulf Morritz, Kelly Hoppens, Barbara Becker, and Krsna Mehta. Operations are supported by 100+ professionally trained installers providing 6-hour application with a 2-year composite warranty.

Product overview

Marshalls Wallcoverings is India's leading wallcovering brand (since 1975) offering a comprehensive portfolio of interior wall decoration products. The core offering consists of PVF vinyl-coated wallcoverings (standard roll format 1.04m x 5m with repetitive patterns) and custom murals (one-wall, non-repeat designs customized to wall dimensions). The portfolio is organized into three main categories: (1) Imported Collections featuring international designer collaborations (Zaha Hadid, Karim Rashid, etc.) sourced from Europe and North America; (2) MDS Collection (Marshalls Design Studio) - an in-house design studio with quarterly new catalogue launches and 2 Million+ sqft annual digital printing capacity; and (3) Signature Collections including Landscape, Prakriti, Paradise, Parisian Tales, The Artist, Voyage, Precious Weaves, Autograph, Fun Zone, and KRSNNA Mehta. Additional channels include Clearance Sale and Discount Sale for discounted imported products. All products feature washable, colorfast, fire-retardant, and energy-saving properties with SASMIRA-certified 20-year lifespan.

Differentiator

Problem solved

Functional benefit

Brands

• Marshalls Design Studio (MDS): In-house full-fledged design studio with artists that create custom wallcovering designs for customers, launching at least one new catalogue quarterly.

Products and services

• Wallcoverings (Repetitive Pattern Rolls) PVF (polyvinyl fluoride) vinyl-coated wallcoverings printed in roll formats of 1.04m x 5m featuring repetitive patterns (typically 20 inches x 20 inches or 40 inches x 40 inches repeats). Available across categories including Textures, Florals, Kids & Teens, Indian, Geometric, and Contemporary. Washable, colorfast, fire retardant, and certified by SASMIRA for a 20-year lifespan. Sold to residential homeowners, builders, interior designers, and hospitality clients.
• Custom Wall Murals One-wall, non-repeat mural designs customized to wall dimensions, including paintings, images, and large-scale prints used as feature wall highlights. Available across categories such as 3D, Bricks & Stones, City & Landscape, Contemporary, Corporate, Damask, Florals, Geometric, Indian, Kids & Teens, Nature, Spiritual & Religion, and Textures. Customized to wall size for residential and commercial clients.
• MDS Collection (Marshalls Design Studio Originals) In-house full-fledged design studio collection featuring original wallcovering and mural designs created by Marshalls artists, with quarterly new catalogue launches. Includes Landscape, Prakriti, Paradise, and Voyage sub-collections, supported by in-house digital printing capacity of 2 Million+ sqft annually, enabling India-themed designs and bespoke customer-specific projects for architects, designers, brands, and corporates.
• Autograph (Signature Designer) Collection Signature designer wallcovering and mural collection featuring exclusive designs from world-renowned international architects and designers. Includes customized mural options for premium residential and commercial projects, priced at the premium tier (up to Rs 2,000 per sq ft).
• KRSNNA Mehta Collection (India Fusion) Designer collaboration wallcovering and mural collection featuring designs by Krsna Mehta, blending Indian aesthetics with contemporary styles. Sold through Marshalls' e-commerce website and retail showrooms.
• Professional Wallcovering Installation Services Paid professional installation services delivered by a network of 100+ authorized and professionally trained installers across India. Includes 6-hour application on dry wall surfaces with a 2-year composite warranty on wallcovering materials and application, plus optional sponge-washing maintenance services at nominal cost. Available to residential, commercial, and institutional clients purchasing Marshalls wallcoverings.
• Custom and Bespoke Design Services (MDS) Bespoke design service delivered through the Marshalls Design Studio (MDS), creating customer-specific designs, colours, and themes for architects, interior designers, brands, and corporate clients. Includes one-on-one consultation, India-themed designs, and brand-customized murals tied to project specifications.
• Clearance Sale Wallcoverings Discounted wallcovering products in clearance pricing, featuring discontinued and overstock items across categories such as 3D, Bricks & Stones, Contemporary, Damask, Florals, Geometric, and Textures. Clearance items start from as low as Rs 900.
• Bio-Pruf Anti-fungal Wallcovering Option Special Bio-Pruf coating applied to PVF wallcoverings to impart anti-fungal and anti-bacterial properties for hospitals, clinics, and other hygiene-critical spaces. Targeted at healthcare and institutional buyers and complemented by dust-repellent and easy-clean features.

Quantifiable outcome

• 5-7% energy savings
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• HiranandanicoreStrategic or Co-development PartnerHiranandani is one of Marshalls' key builder patrons, specifying Marshalls wallcoverings for their residential and commercial construction projects across India.
• LodhacoreStrategic or Co-development PartnerLodha Group, a major Indian real estate developer, uses Marshalls wallcoverings in their premium residential projects.
• RahejacoreStrategic or Co-development PartnerRaheja Developers specifies Marshalls wallcoverings across their project portfolio.
• Lokhandwala ConstructionscoreStrategic or Co-development PartnerLokhandwala Constructions uses Marshalls wallcoverings for their residential developments.
• Mantri RealitycoreStrategic or Co-development PartnerMantri Reality partners with Marshalls for wallcovering solutions in their housing projects.
• DLFcoreStrategic or Co-development PartnerDLF, India's largest real estate developer, specifies Marshalls wallcoverings for luxury residential and commercial projects.
• J W MarriottcoreStrategic or Co-development PartnerJ W Marriott hotel chain uses Marshalls wallcoverings for interior decor in their Indian properties.
• Taj HotelscoreStrategic or Co-development PartnerTaj Hotels (IHCL) uses Marshalls wallcoverings for guest rooms and common areas across their Indian hotel properties.
• Zaha HadidflagshipStrategic or Co-development PartnerWorld-renowned architect Zaha Hadid has created signature wallcovering designs for Marshalls, sold as exclusive collections.
• Karim RashidflagshipStrategic or Co-development PartnerInternationally acclaimed designer Karim Rashid creates signature wallcovering collections for Marshalls, offering exclusive designer designs.
• Ulf MorritzflagshipStrategic or Co-development PartnerDesigner Ulf Morritz contributes exclusive signature wallcovering designs to Marshalls' portfolio.
• Kelly HoppensflagshipStrategic or Co-development PartnerKelly Hoppens creates signature wallcovering designs exclusive to Marshalls' collections.
• Barbara BeckerflagshipStrategic or Co-development PartnerBarbara Becker provides exclusive designer wallcovering designs for Marshalls.
• Elite LivingminorGTM or Marketing PartnerElite Living is featured on Marshalls' website as a partner providing home furnishings and furniture. The partnership cross-promotes interior design solutions, with Elite Living offering customized décor solutions to Marshalls' customer base.
• Make In India InitiativecoreStrategic or Co-development PartnerMarshalls has re-established its domestic manufacturing facility with digital printing technology as part of the Make In India initiative, enabling India-themed designs and customer-specific products.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MarshallsIndia
• Facebookfacebook.com/MarshallsWallcoverings
• LinkedInlinkedin.com/company/marshallswallcoverings/posts/?feedView=all
• Instagraminstagram.com/marshallswallcoverings

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marshalls Wallcoverings