Escola Agro

What Escola Agro does

Escola Agro is a Brazilian agribusiness education company founded in 2016 and headquartered in Cuiabá, Mato Grosso, operating a proprietary e-learning platform (escolaagro.eadplataforma.app) that delivers domain-specific training for professionals serving rural producers. The company offers three core learning paths: Trilha Fundamental (introductory agribusiness covering rural credit, agriculture, cattle raising, and family farming), Trilha Avançada (advanced topics on sustainability, horticulture, and consulting), and a 40-hour Financeiro e Contábil na Prática course covering financial management, accounting, taxation, and succession planning for rural producers. Content is delivered through short 8-minute video lessons in a hybrid format combining asynchronous content with synchronous live sessions, designed to accommodate different learning styles and the schedules of working professionals.

The company targets a hybrid customer base including agricultural credit managers (notably at cooperatives like Sicredi and Sicoob), commercial teams serving farmers, HR managers, and directly rural producers, accountants, and consultants. Revenue is generated through three streams: B2B corporate licensing of content for integration into enterprise learning management systems, individual course enrollment on a one-time license basis, and team training programs. The platform hosts 76 courses and 300+ video lessons, and the company reports having trained 8,000+ professionals across Brazil with downstream impact on 800,000+ rural producers. Distribution is national across all Brazilian states, leveraging WhatsApp Business as the primary sales channel.

The company operates with a very small team (1-10 employees) including co-founders Angelo Ozelame (CEO, former IMEA manager) and Adolfo Petry (former Aprosoja-MT director), plus instructor-accountants Djoni Filippini and Julinho Paludo. The founders' institutional ties to Aprosoja-MT, Sicredi, and IMEA provide credibility and channel access within the Mato Grosso agricultural ecosystem. Pricing is not publicly disclosed; all sales are conducted via consultation through WhatsApp. The company reports an NPS of 8.7, 200% knowledge gain, and 9.1/10 confidence level among trainees, though these are self-reported metrics without third-party validation.

Name

Escola Agro

Legal name

Escola Agro

Website

https://escolaagro.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Escola Agro is a Brazilian agribusiness education company founded in 2016 that delivers domain-specific e-learning courses on rural producer dynamics, agricultural credit, and farm financial management to credit managers, commercial teams, accountants, and rural producers across Brazil.

Ownership category

akta.pro rank

Product category

Agricultural Education and Training

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDABALAA

Agriculture & Food Production

Education/Corporate Training & Professional Development/Industry-Specific Professional Training (e.g., Healthcare, Manufacturing, Construction)

Keywords

• Agribusiness training
• Online agricultural courses
• Rural producer education
• Agricultural finance training
• Corporate e-learning agribusiness

Headquarters

HQ city

Mato Grosso

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Course Licensing - B2B: Corporate training licenses for agricultural companies, cooperatives, and financial institutions to train their teams on rural producer dynamics and agricultural business
2. Individual Course Enrollment: Direct course sales to producers, managers, accountants, and consultants seeking agricultural accounting and financial management knowledge
3. Team Training Programs: B2B team capacity building with 8,000+ professionals trained, targeting credit agro managers, commercial teams, and agricultural sector leaders

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Escola Agro is a training and education platform that delivers online courses for professionals who work with Brazilian rural producers. Through its proprietary e-learning platform (escolaagro.eadplataforma.app), it offers structured learning paths covering rural credit, agricultural accounting, farm financial management, cattle and crop operations, sustainability, and family farm succession planning. Content is sold both directly to individual learners and licensed to agricultural companies, cooperatives, and financial institutions for team training.

Product overview

Escola Agro is a training and education platform for agribusiness professionals, offering a structured curriculum of online courses through its proprietary e-learning platform (escolaagro.eadplataforma.app). The portfolio consists of three main learning paths: Trilha Fundamental (introductory course covering agribusiness basics, rural credit, agriculture, cattle raising, and family farming), Trilha Avançada (advanced topics on sustainability, horticulture, and consulting), and the specialized Financeiro e Contábil na Prática para o Produtor Rural course (40-hour program on financial management, accounting, fiscal/tax matters, and succession planning). The platform delivers content through short 8-minute video lessons with hybrid (synchronous/asynchronous) support, targeting credit managers, commercial teams, HR leaders, and rural producers across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Trilha Fundamental An introductory learning path covering agribusiness basics including rural credit, agriculture, cattle raising (beef and dairy), and family farming. Designed for individuals and teams new to agribusiness.
• Trilha Avançada An advanced learning path covering sustainability in agribusiness, horticulture, and consulting for cattle farmers and agriculturalists.
• Financeiro e Contábil na Prática para o Produtor Rural A 40-hour comprehensive course on financial management, accounting, fiscal/tax matters, rural credit, succession planning, and tax reform impacts for rural producers.
• Plataforma EAD Escola Agro Proprietary e-learning platform (escolaagro.eadplataforma.app) offering asynchronous and synchronous training content for agribusiness professionals, accessible on any device, with course access, progress tracking, and certification. Also offered as a white-label content library for corporate clients' own learning management systems.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Aprosoja-MT (Associação dos Produtores de Soja e Milho do Estado de Mato Grosso)coreStrategic or Co-development PartnerCo-founder Adolfo Petry served as Ex-director of Aprosoja-MT and ex-coordinator of the agricultural policy commission, indicating deep institutional ties with one of Brazils most important agricultural associations

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Udemy Business: Enterprise-facing B2B training subscription with thousands of agribusiness, accounting, and finance courses. Comparable as a generic LMS competing directly for the same corporate training buyers targeted by Escola Agro's licensing model.
• SENAR (Serviço Nacional de Aprendizagem Rural): Brazil's national rural vocational training service delivering courses on agribusiness, livestock, and farm management nationwide. It is a broad incumbent with overlapping course content but operates as a government-funded institution rather than a B2B SaaS-style training platform.
• SENAI (Serviço Nacional de Aprendizagem Industrial): Brazil's national industrial training service delivering vocational and corporate courses across industries, including segments adjacent to agribusiness supply chains. Comparable in delivery model (Brazilian national training provider with corporate contracts) though focused on industrial rather than rural content.
• Coursera for Business: Global enterprise LMS with a growing catalog of agribusiness, supply chain, and rural economics specializations from universities. Comparable as a corporate B2B training destination competing for the same HR/L&D budgets at agribusiness firms.
• Embrapa (Empresa Brasileira de Pesquisa Agropecuária): Brazilian public agricultural research corporation offering training, technical publications, and capacity-building programs across the agribusiness chain. Comparable in subject matter (Brazilian agriculture and rural economics) but operates as a state-backed research/training entity rather than commercial B2B courses.
• LinkedIn Learning: LinkedIn's B2B learning platform marketed into corporate HR/L&D teams, including content on business, finance, and industry-specific skills. Comparable as a broad incumbent alternative for HR managers evaluating agribusiness training vendors.

Regional players

• ESALQ/USP (Luiz de Queiroz College of Agriculture): Brazil's leading agriculture and livestock college at USP, offering MBAs, extension courses, and online learning in agribusiness management. Comparable in subject focus (Brazilian agribusiness economics, rural credit, and finance) but anchored as an academic institution rather than commercial B2B course platform.

Emerging players

• Poli.lab (agribusiness training): Brazilian online agribusiness education provider targeting credit managers, cooperatives, and rural professionals with similar commercial training content. Most direct niche competitor to Escola Agro in the Brazilian agribusiness e-learning segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=egfY7CnOl8o&list=PLjU1h7q5EYGrzlw3heHwoLmAC-UJH49Qh
• Facebookfacebook.com/escolaagro
• LinkedInlinkedin.com/company/escolaagro
• Instagraminstagram.com/escolaagro/reels

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escola Agro