Conn's
Conn's is a multi-state retail financing company that provides in-house installment credit and bundled protection products for furniture, appliance, and electronics purchases across 15 U.S. states.
- Company typePrivate
- Founded1890
- HeadquartersThe Woodlands, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Conn's does
Conn's, doing business as Conn's HomePlus Financing, is a multi-state retail installment financing company that extends in-house credit to subprime and credit-constrained consumers purchasing furniture, appliances, and electronics across 15 U.S. states: Alabama, Arizona, Louisiana, North Carolina, Tennessee, Texas, Virginia, Colorado, New Mexico, Nevada, Oklahoma, Mississippi, Florida, South Carolina, and Georgia. The company's core product is Conn's HomePlus Financing, a retail installment credit agreement underwritten and serviced in-house and tied to its branded retail footprint. Loans are bundled at point of sale with a stack of protection products — Credit Insurance, FurnitureGard product protection, Repair Service Agreement (RSA), and Food Loss Claim — administered through specialized insurance partners.
Credit insurance claims processing is split across two counterparties: Assurant Solutions administers claims in one subset of operating states, while Fortegra administers claims in the remaining states, indicating enough loan-book scale to require geographically segmented administration. Customer servicing is supported by an active call center and an Online Bill Payment Portal that routes payments through a third-party processor charging a $2.25 fee per transaction. The company's distribution model relies on physical retail presence in its operating states rather than a digital-direct origination channel.
The source data also references Conn's/Badcock bankruptcy proceedings, which indicates a recent or ongoing M&A-related restructuring event affecting the combined entity. No public/private status, revenue figure, headcount, funding total, or AI/ML capability is disclosed in the available source material, so any quantitative assessment of scale or trajectory is necessarily triangulated from operational proxies rather than first-party financial disclosure.
Conn's firmographics
Firmographics- Name
- Conn's
- Legal name
- Conn's
- Website
- https://conns.com
- Company type
- Private
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Conn's is a multi-state retail financing company that provides in-house installment credit and bundled protection products for furniture, appliance, and electronics purchases across 15 U.S. states.
- Ownership category
- akta.pro rank
Conn's industry classification
Industry- Product category
- Consumer Retail and Home Goods Financing
- NAICS
- Sales Financing (52222), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Personal Credit Institutions (6141), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Consumer Electronics & Appliance Financing (FSAKAFAL)
Keywords
Where Conn's is headquartered
LocationHeadquarters
- HQ city
- The Woodlands
- HQ country
- United States
- HQ region
- North America
Markets served
Conn's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Payment - No fee option available |
Distribution channels3 records
Marketing channels3 records
Conn's product offering
Product offeringCore offering
Conn's is a U.S. retail financing company that sells furniture, appliances, electronics, and home goods through its Conn's HomePlus Financing installment credit program across 15 states. Customers purchase merchandise at Conn's retail locations and repay over time using one of multiple payment channels, with optional credit insurance and protection plans bundled into the financing.
Product overview
Conn's is a retail financing company offering a single integrated platform for purchasing home furnishings and electronics. The core offering is Conn's HomePlus Financing, which enables installment-based purchasing. Add-on modules include Credit Insurance (covering property, life, disability, and involuntary unemployment), FurnitureGard® protection plans, Repair Service Agreements, Food Loss Claim coverage, and an Online Bill Payment Portal for account management.
Differentiator
Problem solved
Functional benefit
Products and services
- Conn's HomePlus Financing
- Credit Insurance
- FurnitureGard®
- Repair Service Agreement (RSA)
- Food Loss Claim
Companies that use Conn's
Customer profileSegments1 record
Ideal customer profiles1 record
Conn's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Conn's partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AssurantcoreAssurant is a provider of credit insurance products for Conn's customers. They handle property insurance claims, involuntary unemployment claims, life insurance claims, and disability claims for loans originated in Alabama, Arizona, Louisiana, North Carolina, Tennessee, Texas, and Virginia.
- FortegracoreFortegra provides credit insurance products for Conn's customers in Colorado, New Mexico, Nevada, Oklahoma, Mississippi, Florida, and South Carolina. Services include property, involuntary unemployment, life, and disability insurance claims.
Recent moves1 record
Expansion highlights3 records
Conn's competitors and assessment
Company assessmentDirect peers
- Rent-A-Center: Rent-A-Center provides rent-to-own furniture, appliances, and electronics through company-owned stores, sharing Conn's captive-credit, brick-and-mortar, and subprime customer model.
- Snap Finance: Snap Finance is a point-of-sale lease-to-own and installment lender for furniture, appliances, and electronics — a direct fintech competitor to Conn's HomePlus Financing for non-prime shoppers.
- The Aaron's Company: Aaron's operates lease-to-own and installment sales of furniture, appliances, and electronics through owned retail stores — directly comparable to Conn's integrated retail-plus-financing model with similar subprime customer targeting.
- FlexShopper: FlexShopper provides lease-to-own financing for furniture, appliances, and electronics to underbanked consumers — a smaller-scale direct competitor with a similar subprime captive-credit model.
Emerging players
- Klarna: Klarna offers BNPL and pay-in-installments options integrated into furniture and electronics retailers globally — an emerging digital competitor to Conn's in-store financing model.
- Affirm: Affirm is a BNPL and point-of-sale installment lender that has expanded aggressively into furniture and appliance retail — competing with Conn's HomePlus for the same big-ticket purchases at competing retailers.
Broad incumbents
- Synchrony Financial: Synchrony is the largest US private-label credit-card and installment lender for retail partners including furniture and appliance merchants — a broad-incumbent competitor to Conn's captive financing model.
- Progressive Leasing: Progressive Leasing, a subsidiary of Progressive, is one of the largest virtual lease-to-own providers for furniture and appliance retail — competing with Conn's at partner retail point-of-sale and operating a broader national merchant footprint.
Regional players
- RC Willey: RC Willey is a regional furniture and appliance retailer with installment credit options operating in the Western US — comparable to Conn's integrated retail-plus-financing model in a different geography.
Others
- Badcock Home Furniture & More (estate): Badcock Home Furniture & More was acquired by Conn's and is referenced alongside the active bankruptcy case on Conn's website — a historical subsidiary whose integration is part of the restructuring context affecting Conn's.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Conn's social profiles
Digital presenceConn's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conn's leadership team
Management profileNumber of profiles
Conn's funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conn's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conn's
What does Conn's do?
Conn's is a U.S. retail financing company that sells furniture, appliances, electronics, and home goods through its Conn's HomePlus Financing installment credit program across 15 states. Customers purchase merchandise at Conn's retail locations and repay over time using one of multiple payment channels, with optional credit insurance and protection plans bundled into the financing.
When was Conn's founded?
Conn's was founded in 1890. It employs 1,001 to 5,000 people.
Where is Conn's based?
Conn's is headquartered in The Woodlands, United States, in the North America region.
Who are Conn's's main competitors?
Direct peers on record are Rent-A-Center, Snap Finance, The Aaron's Company and FlexShopper. Emerging players are Klarna and Affirm. Broad incumbents are Synchrony Financial and Progressive Leasing. RC Willey is listed as a regional player. Badcock Home Furniture & More (estate) is listed as an others.
Does Conn's have an API?
No public API is recorded for Conn's.
What industry is Conn's in?
Conn's's product category is Consumer Retail and Home Goods Financing. Its primary akta.pro industry code is FSAKAFAL, Consumer Electronics & Appliance Financing. Its NAICS code is 52222 and its SIC code is 6141.