Beautyrest

Name

Beautyrest

Legal name

Beautyrest

Website

https://beautyrest.ca

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

Beautyrest is the Canadian mattress and sleep products brand of Serta Simmons Bedding, selling premium innerspring and hybrid mattresses plus baselogic adjustable bases to consumers across Canada via 888+ authorized retail partners and a direct e-commerce site.

Ownership category

akta.pro rank

Product category

Mattresses and Sleep Products

NAICS

Mattress Manufacturing (33791)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Bed Frames, Foundations & Headboards Retail (CRAIABAE), Pillows & Pillow Systems Retail (CRAIABAC)

Keywords

• Premium mattresses
• Innerspring mattresses
• Hybrid mattresses
• Adjustable bed bases
• Mattress foundations

Headquarters

HQ city

Yellowknife

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Personnel

Revenue model

1. Mattress Sales: Beautyrest generates revenue through the direct sale of mattresses across multiple collections including Beautyrest, World Class, Centennial, BeautySleep, and Quintessence. Products are sold in various firmness levels (Ultra Plush, Plush, Medium, Firm, Extra Firm) and sizes (Twin, Twin XL, Full, Queen, King, Cal King).
2. Bed Frame Sales: Revenue from the sale of baselogic™ adjustable bed frames (Bronze, Silver, Gold, Platinum tiers) and flat mattress foundations. Adjustable bases offer features like head/foot adjustability, massage, USB charging, and wireless remotes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Beautyrest designs, manufactures, and sells premium mattresses and bed frames in Canada. Its mattress portfolio spans four collections (Beautyrest Core, World Class, Centennial, and Quintessence) plus the entry-level BeautySleep line, all built on proprietary Pocketed Coil® technology in varying densities. The company also sells baselogic™ adjustable bed bases in four tiers (Bronze, Silver, Gold, Platinum) and flat mattress foundations. Products are sold via beautyrest.ca and through 888+ authorized retail partners across Canada.

Product overview

Beautyrest is a mattress and sleep products company offering a portfolio of innerspring and hybrid mattresses along with complementary bed frames and foundations. The mattress portfolio includes four main collections: (1) Beautyrest Core with 875 Density Pocketed Coil Technology, (2) Beautyrest World Class featuring 1000 Density Pocketed Coil Technology for upgraded support, (3) Beautyrest Centennial as the most advanced collection with Triple-Stranded Pocketed Coil Technology, and (4) Beautyrest Quintessence as the luxury line with silk, cashmere, and alpaca materials. Additionally, BeautySleep offers an entry-level option. The baselogic adjustable base line spans Bronze, Silver, Gold, and Platinum tiers with increasing features including massage, USB charging, sound therapy, and neck adjustment. Flat foundations in two heights complete the product ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• baselogic: Adjustable bed frame product line including Bronze, Silver, Gold, and Platinum models with various features such as head/foot adjustability, massage, USB charging, and wireless remotes
• BeautySleep
• Beautyrest Centennial
• Beautyrest Quintessence
• World Class Collection
• World Class Hybrid

Products and services

• Beautyrest Mattress (Core Collection) Signature innerspring mattress with 875 Density Pocketed Coil® Technology for individualized support and motion separation. Available in Level 1 and Level 2 variants with quilted surface. Designed for individual consumers seeking a premium everyday sleep surface.
• Beautyrest World Class Mattress Premier innerspring mattress with 1000 Density Pocketed Coil® Technology, InfiniCool® MAX cooling surface, and World Class Relief™ High Density Foam for responsive pressure relief. Heights 14.25–16.25 inches. Targeted at consumers seeking upgraded support and temperature management.
• Beautyrest World Class Hybrid Mattress Hybrid mattress combining 1000 Density Pocketed Coil® Technology with smooth contouring surface and high-density memory foam for pressure-relieving feel and cooling. Aimed at consumers who want both coil support and foam comfort.
• Beautyrest Centennial Mattress Most advanced mattress in the Beautyrest line, featuring Triple-Stranded Pocketed Coil® Technology for maximum individualized support and ultimate motion separation, Sleep Climate™ Technology for heat transfer, and Beautyrest® Gel Memory Foam for pressure relief. Available in innerspring and hybrid constructions. For consumers seeking the brand's highest-performance sleep system.
• Beautyrest Quintessence Collection Luxury mattress collection built with premium materials including silk, cashmere, and alpaca for a high-end sleep experience. Includes Ideal Firm, Illustrious Medium, Illustrious Ultra Plush, Immaculate Luxury Firm, Immaculate Plush, and Impeccable Medium models. Targeted at luxury-segment consumers.
• BeautySleep Mattress Affordable mattress featuring 815 Original Beautyrest Pocketed Coil® Technology for consistent, comfortable support. Entry-level option in the Beautyrest portfolio aimed at price-sensitive consumers.
• baselogic Bronze Adjustable Base Entry-level adjustable bed base with head adjustability, wired remote control, zero-clearance design, foldable construction, and 10-year warranty. Compatible with Beautyrest mattresses. Manufactured by Ergomotion.
• baselogic Silver Adjustable Base Mid-tier adjustable base with head and foot adjustability, wireless remote, zero-gravity preset, one-touch flat preset, and 3-in-1 adjustable legs (12 inches). 20-year warranty. Compatible with Beautyrest mattresses.
• baselogic Gold Adjustable Base Premium adjustable base with single massage, USB A and C charging ports, 3 memory presets, underbed lighting, and zero-gravity preset. 20-year warranty. Compatible with Beautyrest mattresses.
• baselogic Platinum Adjustable Base Top-tier adjustable base with head, neck, and foot adjustability (including automatic pillow tilt), dual massage, integrated sound therapy (white, pink, brown noise), anti-snore preset, and 3 ambient underbed light settings. 20-year warranty. Compatible with Beautyrest mattresses.
• Beautyrest Flat Foundation Mattress foundation providing long-lasting comfort and support, available in Low Profile (5.5 inches) and Standard (9 inches) heights with spruce framework and welded steel elements. Compatible with platform frames or traditional bases.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Serta Simmons BeddingcoreOthersBeautyrest is a brand under Serta Simmons Bedding, one of the largest bedding manufacturers in North America. Serta Simmons Bedding also owns related brands including BeautySleep and Tuft & Needle.
• The BrickcoreChannel Partner/ Reseller/ DistributorMajor furniture retailer with multiple locations across Canada (including Meadow Lake SK and Cold Lake AB). Carries Beautyrest, Beautyrest Black Hotel, and Beautyrest Black Signature collections.
• Downtown Appliance and FurnishingsminorChannel Partner/ Reseller/ DistributorRegional furniture and appliance retailer in Meadow Lake, SK carrying the Beautyrest Centennial collection.
• CanexminorChannel Partner/ Reseller/ DistributorRetail partner in Cold Lake, AB carrying Beautyrest mattresses.
• City Furniture & Appliances OutletminorChannel Partner/ Reseller/ DistributorRegional furniture retailer in Cold Lake, AB carrying BR Legacy and Heritage collections.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Purple: DTC mattress brand expanding into Canada with proprietary hyper-elastic polymer grid technology. Partially overlapping competitor in the premium mattress category with a different core technology and growing Canadian presence.

Direct peers

• Casper: Pioneer DTC mattress-in-a-box brand operating in Canada, competing for the same consumer with vertically integrated online fulfillment, home trial, and direct pricing. Directly comparable product category and target customer, differentiated only by channel model.
• Stearns & Foster: Luxury innerspring mattress brand owned by Tempur Sealy International. Comparable premium-tier positioning and traditional in-store trial-driven distribution through Canadian furniture retailers.
• Endy: Canadian DTC mattress-in-a-box challenger known for the Endy mattress, competing directly with Beautyrest in the Canadian online mattress market with transparent pricing and trial offerings. Closely comparable as a Canadian-headquartered consumer mattress brand.
• Douglas (by GoodMorning.com): Canadian DTC mattress brand under GoodMorning.com, competing in the mid-tier online mattress category with foam and hybrid constructions. Directly comparable Canadian consumer target and e-commerce purchase model.
• Tuft & Needle: Sister brand to Beautyrest under Serta Simmons Bedding, offering competitively-priced foam mattresses through a DTC-online model. Comparable as a SSB portfolio brand targeting consumers in the mattress category, though with a contrasting channel strategy.
• Serta: Sister brand under the same parent (Serta Simmons Bedding), offering a comparable portfolio of innerspring and hybrid mattresses across multiple price tiers. Directly comparable as a competing brand within the same parent portfolio targeting the same Canadian consumer through similar retail channels.
• Sleep Country Canada: Leading Canadian specialty mattress retailer carrying Beautyrest and rival brands (Tempur-Pedic, Sealy, Stearns & Foster) through its own store footprint. Comparable as a Canadian mattress distribution channel with overlapping product assortment and customer base.
• Tempur-Pedic: Premium mattress brand operated by Tempur Sealy International, offering memory-foam and hybrid mattresses in Canada through similar retail and DTC channels. Comparable premium-sleep positioning and in-store trial-driven purchase journey.
• Sealy: Direct competitor mattress brand owned by Tempur Sealy International, with overlapping innerspring/hybrid product lines and Canadian retail distribution. Competes head-to-head in the same furniture-store channel with comparable mid-to-premium tiered offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/beautyrest
• Facebookfacebook.com/beautyrestcanada
• Instagraminstagram.com/beautyrest
• Xx.com/Beautyrest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beautyrest