Upstream Life
Upstream Life Insurance Company is a private U.S. annuity and securities provider serving individuals nearing retirement through a network of independent agents across 24 states, offering MYGA products and SEC Reg D securities to consumers.
- Company typePrivate
- Founded2015
- HeadquartersOxford, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Upstream Life does
Upstream Life Insurance Company is a privately held U.S. financial services company headquartered in Winston-Salem, North Carolina, with an additional office in Oxford, Mississippi. The firm specializes in retirement-income and savings products for individuals nearing retirement, distributed exclusively through a network of independent insurance agents operating across 24 states. Its product portfolio comprises Multi-Year Guaranteed Annuities (MYGA), with Single Premium Deferred Annuities (SPDA) and Flexible Premium Deferred Annuities (FPDA) listed as upcoming launches, alongside a Securities offering structured under SEC Regulation D 506(c) for accredited investors.
The company's technology platform consists of standard financial-services administration infrastructure, including illustration portals for agents, a client insurance portal for policyholders, marketing and rate-sheet resources, and commission-tracking systems. No proprietary technology, AI/ML capabilities, or API/SDK offerings are disclosed. Agent support tools include downloadable brochures, policy maps, service forms, financial profiles, applications, and rate sheets, supplemented by company-provided errors-and-omissions and gap coverage insurance.
The business operates on a B2B2C model: Upstream Life designs and underwrites annuity and securities products, while independent agents source, advise, and place policies with individual consumers. Revenue is generated through premium payments on annuity products (a recurring, long-duration revenue stream) and securities subscriptions/transaction fees from accredited investors. The company traces its heritage to a financial entity founded in 1912 and was reconstituted under current ownership in 2015 when Upstream Life acquired Americo Financial Company. Leadership is led by President & Chairman Tom Weyer, with a management team of approximately 10 named executives across distribution, compliance, finance, and marketing functions.
Upstream Life firmographics
Firmographics- Name
- Upstream Life
- Legal name
- Upstream Life Insurance Company
- Website
- https://upstreamlife.us
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Upstream Life Insurance Company is a private U.S. annuity and securities provider serving individuals nearing retirement through a network of independent agents across 24 states, offering MYGA products and SEC Reg D securities to consumers.
- Ownership category
- akta.pro rank
Upstream Life industry classification
Industry- Product category
- Life Insurance & Annuities
- NAICS
- Direct Life Insurance Carriers (524113), Insurance Carriers and Related Activities (524)
- SIC
- Life Insurance (6311), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Fixed Annuities (FSAIACAA)
- akta.pro secondary industries
- Qualified Annuities (Retirement Plan/IRA) (FSAIACAG), Non-Qualified Annuities (After-Tax) (FSAIACAH), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)
Keywords
Where Upstream Life is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Upstream Life business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Annuity Products: Multi-Year Guaranteed Annuities (MYGA) offering fixed interest rates for set terms, providing predictable secure growth without market risk. Single Premium Deferred Annuities (SPDA) and Flexible Premium Deferred Annuities (FPDA) for tax-deferred long-term growth. Revenue generated through premium payments on these insurance products.
- Securities Offerings: Securities products designed for accredited investors, providing access to exclusive high-yield opportunities under SEC Regulation D (506(c)). Revenue generated through securities offerings and investor subscriptions.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Upstream Life product offering
Product offeringCore offering
Upstream Life provides fixed annuity products — Multi-Year Guaranteed Annuities (MYGA), Single Premium Deferred Annuities (SPDA), and Flexible Premium Deferred Annuities (FPDA) — and Securities offerings under SEC Regulation D (506(c)) for accredited investors. These products are designed to deliver tax-deferred growth, predictable retirement income, and protection from market volatility for individuals nearing retirement, distributed exclusively through a network of independent insurance agents across 24 U.S. states.
Product overview
Upstream Life is a financial services company specializing in annuity and securities products for individuals planning for retirement. The product portfolio includes three annuity products—MYGA (Multi-Year Guaranteed Annuities), SPDA (Single Premium Deferred Annuities), and FPDA (Flexible Premium Deferred Annuities)—alongside Securities offerings for accredited investors. The annuity products work together to offer tax-deferred growth and guaranteed income solutions, while the Securities products provide alternative high-yield investment opportunities under SEC Regulation D.
Differentiator
Problem solved
Functional benefit
Products and services
- MYGA (Multi-Year Guaranteed Annuities) Multi-Year Guaranteed Annuities offering fixed interest rates for a set term, providing predictable, secure growth without market risk, targeted at individuals nearing retirement seeking guaranteed income.
- Securities Offerings Investment offerings designed for accredited investors, providing access to exclusive, high-yield opportunities under SEC Regulation D (506(c)), ensuring full compliance and investor transparency.
- SPDA (Single Premium Deferred Annuities)
- FPDA (Flexible Premium Deferred Annuities)
Companies that use Upstream Life
Customer profileSegments1 record
Ideal customer profiles1 record
Upstream Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Upstream Life partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights5 records
Upstream Life competitors and assessment
Company assessmentDirect peers
- F&G Annuities & Life: F&G is a leading annuity and life insurance provider with a heavy emphasis on indexed universal life, multi-year guaranteed annuities, and immediate annuities sold through independent agents - closely comparable in product mix and distribution.
- Sammons Financial Group (Midland National): Through Midland National, Sammons Financial Group offers fixed, indexed, and immediate annuities plus life insurance distributed via independent agents - a strong product, channel, and customer overlap with Upstream Life's offering.
- EquiTrust Life Insurance Company: EquiTrust (formerly American Equity) is a leading issuer of fixed-rate and multi-year guaranteed annuities distributed through independent agents - a near-identical product, channel, and customer model to Upstream Life's MYGA focus.
- Forethought Financial (subsidiary of Globe Life): Forethought specializes in annuities (fixed and indexed), life insurance, and preneed solutions distributed through financial institutions and independent agents - directly comparable in product specialization and distribution approach.
- North American Company for Life and Health Insurance (Sammons): North American is a Sammons Financial Group carrier offering fixed and indexed annuities plus life insurance through independent agents and financial professionals - a direct peer in MYGA-style fixed annuity products.
- Security Benefit: Security Benefit is a retirement-focused insurer offering fixed, fixed-indexed, and variable annuities primarily through independent financial professionals - directly comparable in target customer, product, and distribution model.
Broad incumbents
- Brighthouse Financial: Brighthouse is a major US annuity provider (fixed, indexed, variable, immediate) serving retail and institutional clients through financial professionals - a national-scale incumbent operating in the same fixed-annuity sub-segment as Upstream.
- Athene Holding: Athene is a top-tier retirement services company specializing in fixed, fixed-indexed, and registered index-linked annuities distributed through independent advisors - a much larger but directly overlapping competitor in Upstream's core product category.
- New York Life: New York Life is a broad mutual insurer offering fixed and income annuities alongside life and long-term care insurance through a hybrid captive and independent distribution model - an incumbent with overlapping retirement products and a much larger scale.
- Global Atlantic Financial Group: Global Atlantic offers individual and group annuities, life insurance, and reinsurance through a broad independent distribution network - a larger peer with overlapping retirement products and an independent agent channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Upstream Life social profiles
Digital presenceUpstream Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upstream Life leadership team
Management profileNumber of profiles
Profiles10 records
Upstream Life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upstream Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upstream Life
What does Upstream Life do?
Upstream Life provides fixed annuity products — Multi-Year Guaranteed Annuities (MYGA), Single Premium Deferred Annuities (SPDA), and Flexible Premium Deferred Annuities (FPDA) — and Securities offerings under SEC Regulation D (506(c)) for accredited investors. These products are designed to deliver tax-deferred growth, predictable retirement income, and protection from market volatility for individuals nearing retirement, distributed exclusively through a network of independent insurance agents across 24 U.S. states.
Is Upstream Life a public or private company?
Upstream Life is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Upstream Life founded?
Upstream Life was founded in 2015. It employs 101 to 250 people.
Where is Upstream Life based?
Upstream Life is headquartered in Oxford, United States, in the North America region.
How does Upstream Life make money?
Two revenue lines are on record. Annuity Products are the primary driver. The others are securities Offerings.
Who are Upstream Life's main competitors?
Direct peers on record are F&G Annuities & Life, Sammons Financial Group (Midland National), EquiTrust Life Insurance Company, Forethought Financial (subsidiary of Globe Life), North American Company for Life and Health Insurance (Sammons) and Security Benefit. Broad incumbents are Brighthouse Financial, Athene Holding, New York Life and Global Atlantic Financial Group.
Does Upstream Life have an API?
No public API is recorded for Upstream Life.
What industry is Upstream Life in?
Upstream Life's product category is Life Insurance & Annuities. Its primary akta.pro industry code is FSAIACAA, Fixed Annuities, with a secondary code of FSAIACAG, Qualified Annuities (Retirement Plan/IRA). Its NAICS code is 524113 and its SIC code is 6311.