What ProMag Industries does

ProMag Industries is a Phoenix, Arizona-based manufacturer and direct-to-consumer seller of firearm magazines and related accessories, founded in 1997 and operating as a privately held company with 1–10 employees. The company manufactures its products in the United States using a combination of traditional metal stamping and welding of heat-treated high carbon steel and modern precision injection molding of mil-spec polymer compounds (including DuPont Zytel-based polymers), and stands behind every magazine with a lifetime guarantee against manufacturer's defects.

Its product portfolio spans standard box magazines, high-capacity drum magazines (30–120 rounds), and the proprietary Archangel sub-brand of precision-engineered rifle stocks, forends, grips, rails, and shell carriers. Magazines are offered across 40+ firearm platforms — including 1911, AK, AR-15/M16, AR-308, Glock, Sig Sauer, Smith & Wesson, Ruger, Beretta, and many others — and across calibers ranging from .22 LR to .308/7.62x39mm, with price points from approximately $13.99 for entry-level box magazines to $141.99 for high-capacity drums.

ProMag generates revenue through a multi-channel U.S. distribution model: a BigCommerce-powered direct-to-consumer e-commerce storefront at promagindustries.com, a dedicated wholesale channel serving Federal Firearms License dealers (with its own phone line and dealer program), and inside/phone-based retail sales. Customers are segmented into individual firearm owners and recreational/competitive shooters, firearms retailers and dealers, and law enforcement and professional users. Operations are domestic-only, with shipping explicitly restricted to California, Colorado, Connecticut, and New York due to state-level magazine regulations.

Name

ProMag Industries

Legal name

ProMag Industries

Website

https://promagindustries.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

ProMag Industries is a Phoenix-based, Made-in-USA manufacturer of firearm magazines and the Archangel line of rifle stocks and accessories, selling direct-to-consumer, wholesale, and by phone across 40+ firearm platforms in the United States.

Ownership category

akta.pro rank

Product category

Firearms Accessories

NAICS

Small Arms Ammunition Manufacturing (332992)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Firearm magazines
• Drum magazines
• Rifle stocks
• Firearm accessories
• Aftermarket gun parts

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Firearm Magazine Sales: Primary revenue generated through the sale of firearm magazines. Products include standard box magazines, extended magazines, and drum magazines in various calibers (.22 LR, .380 ACP, 9mm, .40 S&W, .45 ACP, 5.56mm, .223, 7.62x39mm, .308, and others) compatible with major firearm brands. Standard box magazines range from approximately $13.99 to $40, while drum magazines range from approximately $55.99 to $141.99.
2. Archangel Accessories: Sales of the Archangel product line including stocks, forends, grips, rails, and shell carriers for rifles. These proprietary aftermarket accessories complement the magazine business and expand the product ecosystem.
3. Firearm Accessories: Sales of accessories including gunsmithing tools, magazine accessories, folding stocks, rails, and tactical equipment for various firearm platforms.
4. Wholesale Distribution: B2B wholesale sales to retailers and dealers through dedicated wholesale channel, with volume pricing and dealer programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ProMag Industries manufactures and sells firearm magazines, drum magazines, and the Archangel line of rifle stocks and firearm accessories. Products are produced in the United States using heat-treated high carbon steel and mil-spec polymer compounds, and every magazine carries a lifetime guarantee against manufacturer's defects. The company serves both individual consumers via its e-commerce storefront and licensed dealers via a dedicated wholesale channel.

Product overview

ProMag Industries is a firearms magazine manufacturer offering a diverse portfolio of magazine products and firearm accessories. The core offering consists of ProMag® magazines designed with heat-treated steel and mil-spec polymer compounds, featuring a lifetime guarantee. The company's product line includes standard box magazines, high-capacity drum magazines, and the Archangel sub-brand specializing in precision-engineered rifle stocks and accessories. Magazines are produced for a wide range of firearms platforms including 1911 pistols, AK rifles, AR-308 rifles, AR-15/M16 rifles, and Glock pistols, covering numerous calibers. The company also offers a selection of firearm accessories and online-exclusive products. All ProMag products are manufactured in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• Archangel: Stock, accessories, and magazine products for rifles and firearms including AR-15, AK-series, and various hunting rifle platforms.

Products and services

• ProMag Magazines Factory-style replacement firearm magazines produced in the United States using heat-treated high carbon steel and mil-spec polymer compounds. Covers standard box and extended magazines across all major calibers for 40+ firearm brands. Every magazine carries a lifetime guarantee against manufacturer's defects.
• Drum Magazines
• Archangel Rifle Stocks and Accessories
• Firearm Accessories
• Online Only Products

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Brownells: Brownells is a large, established firearms accessories retailer/distributor with a broad catalog including firearms, magazines, reloading, and gunsmithing supplies. It overlaps with ProMag's wholesale and dealer distribution motion and resells many competing magazine brands.
• Midway USA: Midway USA is a major multi-channel retailer of firearms, ammunition, reloading supplies, and accessories. It is comparable as a downstream wholesale/retail channel for the same end customer and competes with ProMag's DTC and dealer program offerings.
• Caldwell (BATON/Battenfeld): Caldwell manufactures and distributes shooting sports accessories including rests, targets, and reloading equipment. It is comparable via the broader firearms accessories and shooting sports product category and overlapping distribution channels.

Direct peers

• Lancer Systems: Lancer Systems manufactures advanced polymer and hybrid ammunition magazines, most notably L7AWM and L5AWM for AR-15 and other platforms. It competes head-to-head with ProMag in the magazine category and appeals to a similar tactical/law-enforcement buyer.
• Magpul Industries: Magpul is the dominant aftermarket firearms magazine and accessories manufacturer (PMAGs, stocks, grips). It directly competes with ProMag across AR-15, AK, and pistol magazine categories and is the price/brand benchmark ProMag competes against.
• Okay Industries / Okay Magazines: Okay Industries (including its consumer magazine brand) manufactures metal and polymer AR-15 magazines, supplying both OEM and aftermarket channels. It is a direct competitor in the magazine manufacturing space with overlapping customer segments.
• Mission First Tactical: Mission First Tactical designs and manufactures polymer magazines, stocks, and firearm accessories, with strong overlap in AR-15 magazines and stocks. It is a direct substitute competitor to ProMag's magazine and Archangel product lines.
• Amend2 Magazine: Amend2 produces polymer magazines for Glock, AR-15, and other platforms at value price points. It competes directly with ProMag's standard and extended box magazines in the consumer/recreational shooter segment.

Regional players

• EuroOptic: EuroOptic is a U.S.-based specialty retailer of firearms, optics, and shooting accessories with a strong e-commerce presence. While it carries competing magazine brands and accessories, it serves as a comparable peer in DTC shooting sports commerce rather than as a direct manufacturer competitor.

Others

• XS Sights / DDM4 accessories ecosystem players: XS Sights is a Texas-based manufacturer of aftermarket firearm sights, accessories, and related components with U.S. manufacturing. It is an adjacent peer in the small, U.S.-based firearms accessories manufacturing space with similar wholesale and DTC go-to-market motions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/promag-industries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProMag Industries