University of Oklahoma - Price College of Business
Price College of Business is the University of Oklahoma's constituent business school in Norman, delivering BBA, MBA, and EMBA programs across in-person, online, and evening formats to undergraduate students, working professionals, and corporate recruiters, and ranked #1 in Oklahoma within the top 10% of U.S. public business schools.
- Company typePublic
- Founded1890
- HeadquartersNorman, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What University of Oklahoma - Price College of Business does
The Michael F. Price College of Business is a constituent college of the University of Oklahoma, a public research university founded in 1890 and headquartered in Norman, Oklahoma. The college delivers undergraduate (BBA) and graduate business education spanning accounting, business analytics, finance, management information systems, supply chain management, and entrepreneurship, with MBA and EMBA programs offered in-person, online, and in evening formats through the Gene Rainbolt Graduate College of Business sub-brand. Named after donor Michael F. Price, the college has operated for nearly a century and is positioned as a top-decile U.S. public business school.
Revenue is generated primarily through tuition and fees charged to undergraduate, graduate, MBA, and EMBA cohorts, supplemented by alumni giving campaigns routed through the OU Foundation that fund scholarships, research, and program development. As a publicly funded state entity under the Oklahoma State Regents for Higher Education, Price College does not operate under a traditional for-profit commercial model; it serves prospective undergraduate students seeking foundational business credentials, working professionals pursuing advanced degrees with schedule flexibility, and employers who recruit graduates through the college's career services. GTM motion is direct-to-consumer via university admissions, with marketing concentrated on the university website, earned-media rankings, and PR coverage.
The college has accumulated measurable brand equity, including #1 in Oklahoma (U.S. News and World Report, 2025), top 10% of U.S. public business schools, #5 national MBA ROI (Bloomberg), #44 Online MBA (Princeton Review, inaugural), #48 EMBAs in Energy and Aerospace & Defense (Fortune), #12 Graduate Specialization in Entrepreneurship (Princeton Review), #1 BBA in Management Information Systems (Best Value Schools), #1 Energy Graduate Program (Oil and Gas Investor), and #2 global university entrepreneurship research productivity (TCU Global). Technology delivery is conventional — classroom instruction paired with online and hybrid learning platforms — with no proprietary AI/ML systems, APIs, SDKs, patents, or disclosed integrations. Notable strategic actions include the recent launch of an Online MBA, new EMBA verticals in Energy and Aerospace & Defense, and a 2026 interdisciplinary collaboration with the Gallogly College of Engineering on clean-water solutions for the 2028 Olympics Oklahoma River venue.
University of Oklahoma - Price College of Business firmographics
Firmographics- Name
- University of Oklahoma - Price College of Business
- Legal name
- Michael F. Price College of Business, The University of Oklahoma
- Website
- https://price.ou.edu
- Company type
- Public
- Founded year
- 1890
- Operating status
- Operating
- Short description
- Price College of Business is the University of Oklahoma's constituent business school in Norman, delivering BBA, MBA, and EMBA programs across in-person, online, and evening formats to undergraduate students, working professionals, and corporate recruiters, and ranked #1 in Oklahoma within the top 10% of U.S. public business schools.
- Ownership category
- akta.pro rank
University of Oklahoma - Price College of Business industry classification
Industry- Product category
- Higher Education - Business School
- NAICS
- Colleges, Universities, and Professional Schools (611310)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)
- akta.pro secondary industries
- MBA & Executive MBA Programs (EDAHAHAB), Graduate & Professional School Preparation (EDALABAI)
Keywords
Where University of Oklahoma - Price College of Business is headquartered
LocationHeadquarters
- HQ city
- Norman
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
University of Oklahoma - Price College of Business business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tuition and Fees: Revenue generated from undergraduate, graduate, and MBA program tuition and fees charged to students for business education programs.
- Alumni Giving and Donations: The college engages alumni and supporters through giving campaigns to fund scholarships, research, and program development.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
University of Oklahoma - Price College of Business product offering
Product offeringCore offering
Price College of Business delivers undergraduate and graduate business education through the University of Oklahoma's academic infrastructure. It offers BBA programs in accounting, business analytics, finance, management information systems, and supply chain management, alongside MBA, EMBA, and specialized master's programs available in in-person, online, and evening formats designed for working professionals. The college also supports employer recruitment through career services and alumni engagement through giving campaigns.
Product overview
Price College of Business is a single unified educational institution offering a portfolio of undergraduate and graduate business degree programs. The portfolio includes BBA programs (notably ranked #1 for Management Information Systems), MBA programs available in-person, online, and evening formats (ranked #5 for ROI by Bloomberg), EMBA specializations in Energy and Aerospace & Defense (ranked #48 by Fortune), and specialized graduate programs in entrepreneurship and energy. These programs collectively position the college as a top-tier business school, ranked in the top 10% of public business schools nationally by U.S. News and World Report.
Differentiator
Problem solved
Functional benefit
Brands
- Gene Rainbolt Graduate College of Business: Graduate college within Price College offering MBA and advanced degree programs for working professionals, including in-person, online, and evening courses.
Products and services
- BBA in Management Information Systems Bachelor of Business Administration in Management Information Systems, ranked #1 for Best Value Schools. Designed for students pursuing careers at the intersection of business and technology.
- Undergraduate Degree Programs (BBA) Bachelor of Business Administration programs covering accounting, business analytics, finance, and supply chain management, designed for budding entrepreneurs and future business professionals.
- MBA Degree Programs Advanced MBA degree programs for working professionals available in-person, online, and evening formats through the Gene Rainbolt Graduate College of Business. Ranked #5 in the nation for ROI by Bloomberg.
- Online MBA
Quantifiable outcome
- #5 ROI for MBA programs in the nation according to Bloomberg
- +6 more outcomes
Companies that use University of Oklahoma - Price College of Business
Customer profileSegments3 records
Ideal customer profiles3 records
University of Oklahoma - Price College of Business technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
University of Oklahoma - Price College of Business partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gallogly College of EngineeringcoreInterdisciplinary collaboration between Price College of Business and Gallogly College of Engineering on projects combining business and engineering expertise. Notably, entrepreneurship and engineering students collaborated on ensuring clean Oklahoma River water for the 2028 Summer Olympics.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
University of Oklahoma - Price College of Business competitors and assessment
Company assessmentBroad incumbents
- Indiana University - Kelley School of Business: Top-ranked public business school with one of the most established online MBA programs nationally. Competes with Price for online MBA students and represents a benchmark for online program scale and reputation.
- University of Michigan - Ross School of Business: Elite public business school with global brand recognition. While at a higher tier than Price, both compete for top public business school rankings and similar employer recruiting pools.
- University of Illinois Urbana-Champaign - Gies College of Business: Top-tier public business school with strong online and undergraduate programs. Comparable in scale, public university status, and program portfolio to Price, but with significantly stronger national brand.
Direct peers
- Texas A&M University - Mays Business School: Top-tier public business school in Texas with energy specialization and large undergraduate enrollment. Comparable to Price in program mix, energy focus, and regional brand leadership.
- University of Texas at Austin - McCombs School of Business: Public flagship university business school in a neighboring state offering BBA, MBA, and specialized master's programs. Directly comparable to Price as a top-tier regional public business school competing for similar in-region students and employers.
- Arizona State University - W. P. Carey School of Business: Large public business school recognized as a leader in online MBA and scalable digital programs. Directly competes with Price's online MBA initiative and similar undergraduate scale.
- Oklahoma State University - Spears School of Business: In-state peer and direct competitor within Oklahoma. Both schools compete for the same Oklahoma-resident students, state appropriations, and employer relationships, making it the closest head-to-head competitor.
- University of Houston - Bauer College of Business: Public business school with strong energy sector programs and similar regional positioning. Comparable to Price's Energy Graduate Program focus and large-scale undergraduate business education.
- University of Kansas - School of Business: Mid-sized public business school in the central US with similar BBA, MBA, and specialized master's offerings. Comparable regional positioning and program portfolio.
Regional players
- University of Tulsa - Collins College of Business: Private Oklahoma-based business school with energy industry focus. Operates in the same geography as Price but as a private institution, competing for Oklahoma students with different funding model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
University of Oklahoma - Price College of Business social profiles
Digital presenceUniversity of Oklahoma - Price College of Business financial estimates
Financial estimateRevenue estimate
Valuation estimate
University of Oklahoma - Price College of Business leadership team
Management profileNumber of profiles
University of Oklahoma - Price College of Business funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University of Oklahoma - Price College of Business M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University of Oklahoma - Price College of Business
What does University of Oklahoma - Price College of Business do?
Price College of Business delivers undergraduate and graduate business education through the University of Oklahoma's academic infrastructure. It offers BBA programs in accounting, business analytics, finance, management information systems, and supply chain management, alongside MBA, EMBA, and specialized master's programs available in in-person, online, and evening formats designed for working professionals. The college also supports employer recruitment through career services and alumni engagement through giving campaigns.
Is University of Oklahoma - Price College of Business a public or private company?
University of Oklahoma - Price College of Business is a public company. It is classified as state government owned and is currently operating.
When was University of Oklahoma - Price College of Business founded?
University of Oklahoma - Price College of Business was founded in 1890.
Where is University of Oklahoma - Price College of Business based?
University of Oklahoma - Price College of Business is headquartered in Norman, United States, in the North America region.
How does University of Oklahoma - Price College of Business make money?
Two revenue lines are on record. Tuition and Fees are the primary driver. The others are alumni Giving and Donations.
Who are University of Oklahoma - Price College of Business's main competitors?
Broad incumbents on record are Indiana University - Kelley School of Business, University of Michigan - Ross School of Business and University of Illinois Urbana-Champaign - Gies College of Business. Direct peers are Texas A&M University - Mays Business School, University of Texas at Austin - McCombs School of Business, Arizona State University - W. P. Carey School of Business, Oklahoma State University - Spears School of Business, University of Houston - Bauer College of Business and University of Kansas - School of Business. University of Tulsa - Collins College of Business is listed as a regional player.
Does University of Oklahoma - Price College of Business have an API?
No public API is recorded for University of Oklahoma - Price College of Business.
What industry is University of Oklahoma - Price College of Business in?
University of Oklahoma - Price College of Business's product category is Higher Education - Business School. Its primary akta.pro industry code is EDAHAHAA, Undergraduate Business Schools (BBA/BSBA Programs), with a secondary code of EDAHAHAB, MBA & Executive MBA Programs. Its NAICS code is 611310 and its SIC code is 8200.