Certified Coaches Alliance

What Certified Coaches Alliance does

Certified Coaches Alliance (CCA) is a privately held coach credentialing and accreditation organization founded in 2004 and headquartered in Victoria, British Columbia. CCA operates as a fully internet-driven body that certifies individual coaches, accredits training programs run by third-party schools, and verifies coach credentials through a publicly searchable directory. Its service catalog includes the Certified Coach Practitioner (CCP) program across life, executive, spiritual, and Christian coaching tracks, plus Continuing Personal & Professional Development (CPPD) micro-credentials and an Enduring Certification pathway designed for long-tenured practitioners.

The business is structured around three membership tiers: Level ONE for individual affiliation, Level TWO for credentialed Professional Coaches, and Level THREE for Training Providers whose curricula are accredited by CCA. CCA also offers a public coach verification service that lets consumers and employers confirm a coach's standing, and maintains dual-accreditation pathways with the International Coach Federation (ICF) and cross-promotion relationships with the Association for Coaching, SHRM, and WASET.

Revenue mechanics are based on three fee streams: recurring coach affiliation fees, one-time and renewal program accreditation fees paid by training schools, and certification program fees paid by individual candidates. The affiliated coach base spans 132 countries, but the company itself runs on a small administrative team with no disclosed revenue, headcount figures beyond that implied team size, or external funding.

Name

Certified Coaches Alliance

Legal name

Certified Coaches Alliance

Website

https://certifiedcoachesalliance.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Certified Coaches Alliance is a privately held, internet-based coach credentialing organization that certifies individual coaches, accredits training programs, and verifies coach credentials across 132 countries via a three-tier membership model.

Ownership category

akta.pro rank

Product category

Professional Coaching Certification Services

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

akta.pro secondary industry

Specialized/Single-Purpose Accreditors (e.g., seminaries, arts conservatories) (EDADACAD)

Keywords

• Professional coaching certification
• Coach training accreditation
• Credential verification services
• Continuing professional development
• Professional affiliation membership

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Coach Affiliation Fees: Affiliated coaches pay affiliation fees on a 2-year, 3-year basis, or a one-time fee for Enduring Certification. Fees support organizational operations and member services.
2. Program Accreditation Fees: Training providers pay for the accreditation process including application review, program assessment, and ongoing quality assurance reviews.
3. Certification Program Fees: Revenue from the Certified Coach Practitioner Program (CCP) - a 12-hour self-paced or LIVE training program leading to certification. First year affiliation is free upon program completion.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Certified Coaches Alliance is a global certification and accreditation body that grants professional coach credentials to individual coaches and accredits coach training programs operated by schools and training providers. Its core offerings include tiered affiliation memberships (Level ONE Individual, Level TWO Professional Coach, Level THREE Training Provider), the Certified Coach Practitioner Program (CCP) that is co-accredited with the ICF, a Coach Verification Service for prospective clients, and Continuing Personal and Professional Development (CPPD) resources delivered through the Affiliated Coach Campus online platform.

Product overview

Certified Coaches Alliance (CCA) operates as a global certification and accreditation body for professional coaches, offering a platform-plus-services model. The core offerings include the Certified Coach Practitioner Program (CCP) for initial training, Program Accreditation Services for training providers, Coach Verification Service for client validation, and the Affiliated Coach Campus as a digital hub. The organization provides three-tiered membership levels (Individual, Professional Coach, and Training Provider affiliation) and Continuing Personal and Professional Development (CPPD) resources. CCA connects coaches from 132 countries, emphasizing flexible, coach-focused certification that allows coaches to select their own professional designations.

Differentiator

Problem solved

Functional benefit

Products and services

• Certified Coach Practitioner Program (CCP) A 12-hour self-paced or LIVE training program leading to certification through CCA and ICF accreditation, providing foundational coaching skills and credentials for aspiring and existing coaches. Graduates receive one year of free certification upon completion.
• CCA Program Accreditation Services Formal recognition that a coach training program meets or exceeds rigorous standards of professional training, ethics, and outcomes, offered to training institutions seeking CCA accreditation. Accredited providers can certify their graduates under the CCA banner.
• Coach Verification Service A verification service that allows current or prospective clients to confirm a coach's active certification and good standing with the CCA through an online form with a 48-hour response time.
• Continuing Personal and Professional Development (CPPD) Ongoing professional development resources including micro certificate programs, workshops, webinars, and mentoring opportunities for affiliated coaches to maintain and enhance their coaching competencies.
• Affiliated Coach Campus (MaxCampus) A digital campus platform providing affiliated coaches with access to resources, networking, publications, a success library, CCA store, classifieds, event calendar, and professional development tools.
• CCA Professional Affiliation Membership (Tiered) Tiered membership affiliations for individual coaches, professional coaches, and training providers, offered on 2-year, 3-year, or one-time Enduring Certification terms. Includes access to CPPD, digital badges, publications, event calendar, and Code of Ethics alignment at the professional level.

Quantifiable outcome

• 84% of coaching clients believe certification is necessary
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• 4D Associates InternationalminorOthersDisplayed as a partner on the CCA website. Provides coaching certification for managers through their TCCP (The Coach Certification Program) for managers, featured in the CCA Spotlight section.
• Association for Coaching (AC)coreStrategic or Co-development PartnerPartnership for events and professional development. Co-hosts AC Victoria Community of Practice and AC Global Conference: Coaching as a Leader. AC Digital Learning serves as contact for global conference events.
• Life Coach Certification GroupcoreStrategic or Co-development PartnerPresents the 12-hour Certified Coach Practitioner Program (CCP), which is CCA and ICF accredited. Graduates receive 1-year FREE certification upon completion.
• International Coach Federation (ICF)coreStrategic or Co-development PartnerDual accreditation partner. The Certified Coach Practitioner Program is accredited by both CCA and ICF. ICF Global Consumer Awareness Study data (2022) cited on website.
• Society for Human Resource Management (SHRM)minorGTM or Marketing PartnerCCA lists SHRM26 Annual Conference & Expo as an upcoming event of interest to coaches. SHRM is described as 'the world's largest HR conference' with significant content on leadership development.
• World Academy of Science, Engineering and Technology (WASET)minorGTM or Marketing PartnerOrganizer of International Conference on Educational Sciences (ICES) listed on CCA events. Events taking place May 2026 in Paris and June 2026 in Toronto.
• The Life Coach Certification GroupcoreImplementation/ SI/ Consulting PartnerPresents the Certified Coach Practitioner Program (CCP), a 12-hour self-paced or LIVE training program leading to certification through the CCA and ICF.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• International Coach Federation (ICF): The largest global coaching credentialing body, offering individual coach credentials (ACC, PCC, MCC) and program accreditation. Direct competitor to CCA across both coach certification and training-provider accreditation, and also a co-marketing partner for the dual-accredited CCP program.
• International Association of Coaching (IAC): Coaching credentialing organization granting the IAC Certified Coach designation at multiple levels, plus governance standards. Directly competes with CCA for individual coach credentials and trains providers.
• Association for Coaching (AC): Global professional body for coaches offering membership, credentialing pathways, and the AC Global Conference — explicitly co-promoted by CCA on its events page. Direct peer in professional community-building and continuing education for coaches.
• European Mentoring and Coaching Council (EMCC): Internationally recognized European-based coaching and mentoring accreditation body with EQA program-level accreditation and individual credentials (Foundation, Practitioner, Senior Practitioner, Master Practitioner). Comparable to CCA's accreditation-plus-membership model.
• World Coach Federation: Smaller global credentialing body offering individual coach certifications and program endorsements. Competes with CCA at the entry tier of the credentialing market.

Emerging players

• Coach U / Coach Training Alliance: Large-scale online coach training programs that issue their own credential-bearing certificates. Competes indirectly with CCA by issuing proprietary credentials to graduates who might otherwise seek CCA affiliation.
• iPEC (Institute for Professional Excellence in Coaching): ICF-accredited coach training school providing certification and continuing education. Comparable as a training provider that feeds the credentialing ecosystem and also competes for accreditation-related marketing mindshare.
• Co-Active Training Institute: ICF-accredited coaching training school issuing the CPCC credential. Comparable to iPEC as a training provider feeding the broader credentialing landscape in which CCA competes for affiliation renewals.

Broad incumbents

• Center for Credentialing & Education (CCE): Provider of board certification (BCC) and accreditation services for coaching and human development programs. A wider-credentialing incumbent offering overlapping accreditation services alongside broader human services credentials.
• National Board for Health & Wellness Coaching (NBHWC): Issues the HWC Certified credential for health/wellness coaches and accredits training programs through NBC-HWC. Comparable as a program accreditor and credentialing body, though narrower in scope (health/wellness only).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/certified-coaches-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Certified Coaches Alliance