BACO
BACO is a Mexican manufacturer founded in 1943 that produces over 700 school, writing, and office stationery SKUs in its own plants, selling through its baco.com.mx e-commerce site and exporting to more than 14 countries.
- Company typePrivate
- Founded1943
- HeadquartersBellavista, Mexico
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What BACO does
BACO is a Mexican consumer goods manufacturer founded in 1943 and headquartered in the Bellavista neighborhood of Mexico City. The company produces more than 700 SKUs of school, writing, and office stationery — including erasers, chalk, paints, modeling clay, geometry instruments, scissors, markers, highlighters, pencils, crayons, pens, folders, clips, fasteners, staples, and clipboards — all manufactured in its own Mexican plants with Mexican labor. Its branded portfolio includes sub-brands such as Bacoflash, Bacolor, Bacotwin, Bacomini, Bacolin, Bacoiris, Tatoo, Baco-doh, Bacrilic, Archibaco, Bacoflex, Le plume, and Tizapen.
The company sells through two primary go-to-market motions: a direct-to-consumer e-commerce channel via its bilingual baco.com.mx website (with a downloadable PDF catalog), and a wholesale/export channel reaching more than 14 countries coordinated through a dedicated [email protected] inbox. Its customer base is split between two broad horizontal segments — students and families purchasing back-to-school supplies, and office workers/corporate buyers purchasing daily office consumables — with no named enterprise anchor customers disclosed. The underlying technology is conventional physical-product manufacturing; there is no software, API, AI/ML, or platform component.
The revenue model is one-time hardware sales of physical stationery products with no disclosed pricing, no subscriptions, and no premium tiers. The company is privately held with no disclosed institutional investors, parent company, funding rounds, or public listing. Operating principles stated by the company are respect, quality, service, and competitive pricing.
BACO firmographics
Firmographics- Name
- BACO
- Legal name
- Baco
- Website
- https://baco.com.mx
- Company type
- Private
- Founded year
- 1943
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- BACO is a Mexican manufacturer founded in 1943 that produces over 700 school, writing, and office stationery SKUs in its own plants, selling through its baco.com.mx e-commerce site and exporting to more than 14 countries.
- Ownership category
- akta.pro rank
Where BACO is headquartered
LocationHeadquarters
- HQ city
- Bellavista
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
BACO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Physical Product Sales: BACO generates revenue through the sale of physical stationery and office supply products. Their product portfolio spans three main categories: school supplies (gomas, gises, borradores, pinturas, acuarelas, plastilina, geometry equipment), writing instruments (markers, pencils, crayons, pens), and office supplies (folders, clips, staples, fasteners). Revenue appears to be primarily from one-time product sales rather than subscriptions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
BACO product offering
Product offeringCore offering
BACO is a Mexican manufacturer founded in 1943 that designs and produces more than 700 physical stationery products in its own plants using Mexican labor, organized into three lines: School (Línea Escolar — erasers, chalks, paints, modeling clay, geometry tools, rulers, compasses, scissors), Writing (Línea de Escritura — markers, highlighters, pencils, crayons, pens), and Office (Línea de Oficina — folders, clips, fasteners, staples, dividers, sheet protectors). The company sells these own-manufactured products through its baco.com.mx e-commerce site, through domestic sales representatives, and via exports to more than 14 countries.
Product overview
BACO is a Mexican manufacturer of stationery and office supplies founded in 1943, producing over 700 products across three distinct product lines: School (Línea Escolar), Writing (Línea de Escritura), and Office (Línea de Oficina). The School line covers educational supplies like erasers, chalks, paints, geometry tools, and drafting instruments. The Writing line encompasses markers, highlighters, pencils, crayons, and pens. The Office line provides organizational supplies including folders, clips, fasteners, staples, and clipboards. All products are manufactured in Mexico with Mexican labor and exported to over 14 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Bacoflash: Highlighter brand including fine point and standard variants
- Bacolor
- Bacotwin
- Bacomini
- Bacolin
- Bacoiris
- Tatoo
- Baco-doh
- Bacrilic
- Archibaco
- Bacoflex
- Le plume
- Tizapen
Products and services
- School Line (Línea Escolar) School supplies for students of all educational levels: erasers (gomas, borradores), chalks (gises), poster paints (pinturas), watercolors (acuarelas), modeling clay (plastilina), acrylic paints, scissors, cutters, geometry sets, rulers, compasses, protractors, triangles, abacuses, and drafting tools, including the Baco-doh, Bacrilic and Bacoflex sub-brands.
- Writing Line (Línea de Escritura) Writing instruments for school, home and office use: permanent markers, whiteboard markers, highlighters, fine-point markers, color markers, crayons, colored pencils, graphite pencils (triangular, hexagonal and short), wax markers, and pens, including the Bacoflash, Bacolor, Bacotwin, Bacomini, Bacolin, Bacoiris, Tatoo, Le plume and Tizapen sub-brands.
- Office Line (Línea de Oficina) Office organizational and desktop supplies: file fasteners, brass fasteners, paper clips, thumbtacks (chinches), clips, staples, staple removers, fashion/vinyl/pressboard folders, sheet protectors, index tabs, file guides, the Archibaco arch file range, and clipboard cases and clipboards.
Companies that use BACO
Customer profileSegments2 records
Ideal customer profiles2 records
BACO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BACO partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
BACO competitors and assessment
Company assessmentDirect peers
- BIC: Multinational manufacturer of ballpoint pens, markers, highlighters, and other writing instruments widely distributed in Mexico. Directly comparable on writing-instrument category (where BACO fields Le plume, Tizapen, Bacoflash, Bacolor).
- Maped: French manufacturer of school and office supplies including compasses, scissors, sharpeners, and writing instruments. Closely comparable to BACO's geometry and school product categories.
- Staedtler: German manufacturer of pencils, pens, markers, and art supplies with strong Mexican retail presence. Closely comparable to BACO across school, writing, and geometry/drafting product lines.
- Crayola: Leading manufacturer of crayons, markers, paints, and art supplies targeted primarily at schoolchildren. Direct competitor to BACO's school line (paints, watercolors, modeling clay/Baco-doh, crayons).
- Pelikan: German manufacturer of writing instruments (pens, pencils), art supplies, and school products with Latin American distribution. Comparable to BACO across writing and school categories.
- Pentel: Japanese manufacturer of pens, pencils, markers, and art supplies distributed in Mexico. Comparable product mix in writing instruments and artists' materials to BACO's writing line.
- Pilot Corporation: Japanese manufacturer of ballpoint, gel, and rollerball pens, markers, and writing instruments with significant Mexican distribution. Direct competitor to BACO's pen and marker brands.
- Faber-Castell: Global manufacturer of pencils, colored pencils, pens, and art supplies with deep presence across Latin America. Directly comparable to BACO in school, writing, and art categories, and is the leading premium brand BACO competes against in Mexico.
Broad incumbents
- 3M: Multinational conglomerate whose office division includes Post-it, Scotch, and Command products. Larger and broader than BACO but directly competes in office supplies (fasteners, adhesives, organizational tools).
- Newell Brands: Large consumer goods conglomerate owning Paper Mate, Sharpie, Elmer's, Parker, and Waterman, spanning writing, art, and office categories. Broader and more global than BACO but directly competitive in writing instruments and school supplies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BACO social profiles
Digital presenceBACO financial estimates
Financial estimateRevenue estimate
Valuation estimate
BACO leadership team
Management profileNumber of profiles
BACO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BACO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BACO
What does BACO do?
BACO is a Mexican manufacturer founded in 1943 that designs and produces more than 700 physical stationery products in its own plants using Mexican labor, organized into three lines: School (Línea Escolar — erasers, chalks, paints, modeling clay, geometry tools, rulers, compasses, scissors), Writing (Línea de Escritura — markers, highlighters, pencils, crayons, pens), and Office (Línea de Oficina — folders, clips, fasteners, staples, dividers, sheet protectors). The company sells these own-manufactured products through its baco.com.mx e-commerce site, through domestic sales representatives, and via exports to more than 14 countries.
Is BACO a public or private company?
BACO is a private company. It is classified as unknown and is currently operating.
When was BACO founded?
BACO was founded in 1943. It employs 501 to 1,000 people.
Where is BACO based?
BACO is headquartered in Bellavista, Mexico, in the Latin America region.
How does BACO make money?
One revenue line is on record: physical Product Sales.
Who are BACO's main competitors?
Direct peers on record are BIC, Maped, Staedtler, Crayola, Pelikan, Pentel, Pilot Corporation and Faber-Castell. Broad incumbents are 3M and Newell Brands.
Does BACO have an API?
No public API is recorded for BACO.