What Focal Point Fires does

Focal Point Fires Ltd is a UK-based manufacturer and distributor of gas and electric fires, founded in 1983 and headquartered at a manufacturing facility in Christchurch, Dorset, with a registered office in London. The company designs, manufactures, and supplies a portfolio covering flueless gas fires, traditional inset gas fires, electric stoves, electric fireplaces, surrounds, and complete electric suites under its own brand and the British Fires sub-brand. Its proprietary technology platform centres on a purpose-made double-skinned firebox for improved heat efficiency, integrated Flame Supervision Devices (FSD) and Oxygen Depletion Sensors (ODS) for safety, and electric suite products featuring LED flame effects, remote controls, and thermostatic controls. The company holds ISO 9001 quality management and ISO 14001 environmental management certifications (the latter achieved first-in-sector in 2000) and is registered with the Gas Safe Register.

Focal Point Fires operates a hybrid go-to-market combining direct-to-consumer sales through its e-commerce website (focalpointfires.co.uk), telephone and email sales support, distribution through major UK retailers including B&Q, a network of independent fireplace retailers, and international distribution across Europe (France), North America (USA, Canada), Australia, and the UAE. Revenue is generated primarily through one-time product sales of manufactured fire units, with all products carrying a 3-year guarantee and gas fires requiring commissioning by a Gas Safe registered installer. Pricing is not publicly disclosed. The privately-held company has no disclosed external investment and appears to be founder or family-owned, operating with 11-50 employees. Its British Fires sub-brand earned the King's Award for Enterprise 2026 in the International Trade category, recognising rapid cross-continent growth and validating its international expansion strategy.

Name

Focal Point Fires

Legal name

Focal Point Fires Ltd.

Website

https://focalpointfires.co.uk

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Focal Point Fires is a UK manufacturer and distributor of gas and electric fires, stoves, and electric suites founded in 1983, serving residential consumers through direct e-commerce, B&Q retail, independent retailers, and international distribution across five continents.

Ownership category

akta.pro rank

Headquarters

HQ city

Christchurch

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fire product sales: Direct sales of manufactured gas fires, electric fires, stoves, surrounds, and complete electric suites to consumers and retailers through e-commerce, telephone sales, and retail partnerships

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Focal Point Fires manufactures and supplies gas and electric fires, including flueless gas fires, traditional inset gas fires, electric stoves, LED electric suites, and fireplace surrounds. The company produces its products at its Christchurch, Dorset facility under BS EN ISO 9001 quality guidelines and sells them directly to consumers via its e-commerce website and telephone sales, as well as through retailers including B&Q and independent fireplace shops across the UK and internationally.

Product overview

Focal Point Fires Ltd is a UK manufacturer and distributor of gas and electric fires founded in 1983, headquartered in Christchurch, Dorset. The company operates as a single-product portfolio manufacturer with its core offerings being gas fires and electric fires, supplemented by stoves, surrounds, and electric suites. The electric suite sub-product line includes named products such as Amersham, Atherstone (Brick and Slate variants), Elvington, Horsham, Hurst, Medford, Meon, Panoramic, and Rivenhall (Black and White), which feature LED flame effects, remote controls, and thermostatic controls. The company's British Fires sub-brand received the King's Award for Enterprise 2026 for international trade achievements. All products are manufactured under BS EN ISO:9001 quality management guidelines.

Differentiator

Problem solved

Functional benefit

Brands

• British Fires: A brand of Focal Point Fires specializing in innovative fireplace designs. Awarded King's Award for Enterprise 2026 in International Trade category.

Products and services

• Gas Fires Gas-fired fireplaces manufactured under BS EN ISO:9001 guidelines, including flueless gas fires and traditional inset gas fires. Features the company's pioneering double-skinned firebox technology and integrated Flame Supervision Devices and Oxygen Depletion Sensors for safety. Designed for residential installation by a Gas Safe registered installer.
• Electric Fires Electric fireplace units in wall-hung, freestanding, and inset configurations. Feature LED flame effects that operate independently of heating, allowing year-round visual enjoyment. Targeted at residential consumers, particularly homes without chimneys or flues.
• Stoves Gas and electric stove products including flueless gas stoves and LED stove suites. Designed for residential heating with realistic log effect fuel beds.
• Surrounds Fireplace surrounds and mantels designed to complement gas and electric fires. Sold as standalone accessories for residential installations.
• Amersham Electric Suite A fully assembled electric fireplace suite featuring an all-white surround, back panel, and hearth with a 1.5kW heater and realistic log effect fuel bed. Includes LED display, remote control, timer, and thermostatic control options for residential consumers.
• Atherstone Brick Freestanding LED Suite Freestanding LED electric suite featuring a brick-effect finish with a 1.85kW heater and realistic log effect fuel bed. Flame effect can be used independently of heat; includes LED display, remote control, timer, and thermostatic control options.
• Atherstone Slate Freestanding LED Suite Slate-finish freestanding LED electric suite with a 1.85kW heater and realistic log effect fuel bed. Features LED display, remote control, timer, and thermostatic control with flame effect independent of heat.
• Elvington Freestanding LED Inset Suite Freestanding LED suite designed to be installed against a flat wall with no recess required. Features simple plug-in installation with complete fireplace functionality for residential consumers.
• Horsham LED Suite Electric suite designed to be installed against a flat wall, featuring LED lights for ambient glow and a variable fan heater for warmth in residential settings.
• Hurst Oak & Grey LED Stove Suite Stove-style suite in oak and grey finish requiring assembly. Features a 1.5kW LED stove heater with realistic log effect fuel bed; flame effect operates independently of heating for year-round use.
• Medford LED Complete Suite Complete electric suite with white surround and glass-fronted log-effect fuel bed. Features 2.0kW heat output, realistic flame effect usable independently of heater, and four flame heights controlled by remote.
• Meon Electric Suite Electric suite with 1.0kW low heat output and manual button control. Features compact dimensions suitable for various room configurations in residential properties.
• Panoramic Electric Suite Fully assembled contemporary electric fireplace suite with white surround, glass side panels, and graphite hidden base. Features 2.0kW heat output, real pebble fuel bed, and four flame heights with remote control.
• Rivenhall Black LED Electric Suite LED electric suite with a 2.0kW heater and realistic log effect fuel bed. Features LED display, remote control, timer, and thermostatic control. Can be installed as wall hung or freestanding.
• Rivenhall White LED Electric Suite LED electric suite with 2.0kW heater and realistic log effect fuel bed. Features LED display, remote control, timer, and thermostatic control with independent flame effect. Can be wall hung or freestanding.
• British Fires Brand of electric fires operating under the Focal Point Fires corporate umbrella, specializing in innovative fireplace designs. Awarded the King's Award for Enterprise 2026 in the International Trade category for rapid growth across Europe, North America, Australia, and the UAE.

Quantifiable outcome

• Rapid international growth across Europe, North America, Australia, and UAE leading to King's Award for Enterprise 2026 recognition

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ACR Heat Products: UK manufacturer of stoves and heating products focused on solid fuel, gas, and electric alternatives, with comparable product positioning to Focal Point in the residential heating category.
• Burley Fires: UK manufacturer of gas and electric fires, particularly known for flueless gas fire innovation — a category where Focal Point's ODS-equipped flueless range also competes directly.
• Flamerite Fires: UK-based electric fire manufacturer serving similar residential consumer and fireplace retailer segments with comparable LED flame-effect product lines.
• Gazco: UK-based manufacturer of gas fires, electric fires, and stoves under the Stovax Group. Direct competitor in the same product categories with a similar distribution model via fireplace retailers and direct channels.
• Broseley Fires: UK-based manufacturer and retailer of stoves and fireplace products with a directly overlapping product range in electric stoves, gas fires, and complete fireplace suites.
• Charlton & Jenrick: UK manufacturer of gas fires, electric fires, and stoves with established retail and trade distribution channels, competing in many of the same product categories as Focal Point.
• BFM Europe (Verine / Kinder): UK-based manufacturer of gas fire brands including Verine and Kinder, competing directly with Focal Point in flueless gas fires and inset gas fires through fireplace retailers.

Broad incumbents

• Dimplex (Glen Dimplex): Major electric heating manufacturer and part of the Glen Dimplex Group, one of the world's largest heating companies. Overlaps with Focal Point in electric fires but operates at significantly larger scale and across broader heating categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FocalPointFires
• Facebookfacebook.com/FocalPointFires

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Focal Point Fires