N distribution

What N distribution does

N Distribution s.r.o. is a privately held Czech authorized importer and wholesale distributor of premium international sports brands, founded in the early 1990s and headquartered in Prague 4. The company represents 15+ brands spanning cycling (Santa Cruz, Cervélo, BMC, Kona, Northwave cycling, Selle Italia, Bell), snowboarding and winter sports (Spyder, Capita, Union, Level, Drake), motocross (Fox Racing), and action-sports/lifestyle apparel (Fox Racing, Volcom, Globe), distributing them to a network of hundreds of authorized dealers across the Czech Republic and Slovakia.

The business operates a multi-channel model: a wholesale arm organized by sales segment (street/fashion/MTB, MX, MTB broadly) with a dedicated B2B portal at b2b.n1shop.cz for dealer ordering; a direct-to-consumer e-commerce store at n1shop.cz; and, since 2025, a brick-and-mortar bike shop in Prague 6 Dejvice offering servicing and, from 2026, idMatch bike-fitting. Supporting infrastructure includes centralized technical documentation and conformity-declaration downloads, brand-by-brand dealer locator pages, and GoPay payment processing. There is no proprietary technology platform; competitive position rests on long-tenured brand authorizations and dealer relationships.

Ownership is founder/management-controlled by managing directors Zdeněk Löffelmann (marketing) and Martin Novák (international trade), with no disclosed external investors. The company has expanded deliberately via selective premium-brand additions (Capita and Union in 2022; Santa Cruz and Cervélo in 2023; Spyder in January 2025) and the 2025 Dejvice retail opening, while operating within a narrow two-country geographic footprint.

Name

N distribution

Legal name

N Distribution s.r.o.

Website

https://ndistribution.cz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

N Distribution s.r.o. is a Czech authorized importer and wholesale distributor of 15+ premium international sports brands, supplying hundreds of dealers across the Czech Republic and Slovakia, plus direct e-commerce and a 2025-opened Prague retail bike shop.

Ownership category

akta.pro rank

Product category

Sporting Goods Wholesale Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

akta.pro primary industry

Cycling & Micromobility Products Distribution (CRAOAJAF)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

Keywords

• Sporting goods wholesale
• Authorized brand distribution
• Premium cycling distribution
• Action sports apparel
• Snowboard equipment wholesale

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Distribution: N Distribution generates the majority of its revenue as an authorized wholesale distributor of premium international sports brands to retailers across the Czech Republic and Slovakia. It supplies hundreds of authorized dealers (bike shops, skateboard shops, ski/snowboard retailers) with branded products from its portfolio of 15+ brands.
2. Retail / E-commerce Sales: Revenue from direct retail sales through the company's own e-commerce store n1shop.cz and a physical store in Prague 6 Dejvice, offering a curated selection of products from its imported brands, along with servicing and bike-fitting services.
3. B2B Portal / Account Management: N Distribution operates a dedicated B2B portal (b2b.n1shop.cz) for authorized dealers to place wholesale orders, managing the commercial relationship and order flow between the company and its retail partners.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

N Distribution is an authorized wholesale importer and distributor of 15+ premium international sports brands covering cycling (Santa Cruz, Cervélo, BMC, Kona, Northwave, Selle Italia, Bell), snowboarding (Spyder, Capita, Union, Level, Drake), skateboarding (Globe), motocross and action sports apparel (Fox Racing, Volcom). The company supplies hundreds of authorized dealers across the Czech Republic and Slovakia, and sells directly to consumers through its N1shop.cz e-commerce platform and a physical bike shop opened in 2025 in Prague 6 Dejvice. A dedicated B2B portal at b2b.n1shop.cz manages wholesale dealer ordering and account management.

Product overview

N Distribution is an authorized importer and distributor of sports goods in the Czech Republic with over 20 years of tradition. The company operates a wholesale distribution business for brands spanning snowboarding (SPYDER, CAPITA, UNION), cycling (CERVÉLO, SANTA CRUZ, BMC, KONA, Northwave cycling, Selle Italia, BELL), and action sports/lifestyle apparel (FOX Racing, VOLCOM, GLOBE, LEVEL, DRAKE). The core offering is the portfolio of distributed international brands, complemented by a B2C e-commerce platform (N1shop.cz) and physical retail stores (N1 Bikeshop). The company serves wholesale customers through its B2B portal and maintains relationships with retailers across the Czech Republic.

Differentiator

Problem solved

Functional benefit

Brands

• N1shop: E-commerce platform for retail sales of imported sports brands
• N1 Bikeshop

Products and services

• Santa Cruz Premium Mountain Bikes Distribution Authorized wholesale distribution of Santa Cruz premium mountain bicycles (founded 1994 by Rob Roskopp) featuring VPP suspension technology and variable geometry, supplied to specialized bike retailers across the Czech Republic and Slovakia.
• Cervélo Premium Road Bikes Distribution Authorized wholesale distribution of Cervélo premium aerodynamic road bicycles, developed using CAD programs, computer-simulated airflow, and wind tunnel testing, supplied to specialized bike retailers in the Czech Republic.
• BMC Swiss Premium Bikes Distribution Authorized wholesale distribution of BMC Swiss premium road and mountain bicycles, produced at the company's Grenchen, Switzerland headquarters with in-house R&D, supplied to specialized bike retailers across the Czech Republic and Slovakia.
• Kona Mountain Bikes Distribution Authorized wholesale distribution of Kona Canadian bicycles, ranging from urban single-speed to downhill mountain bike specialists, supplied to bike retailers across the Czech Republic.
• Northwave Cycling Footwear & Apparel Distribution Authorized wholesale distribution of Northwave Italian cycling shoes, apparel, helmets, jerseys, bib shorts, base layers, and sunglasses, supplied to cycling retailers across the Czech Republic and Slovakia.
• Selle Italia Bicycle Saddles Distribution Authorized wholesale distribution of Selle Italia premium Italian bicycle saddles, including the Flite ultralight construction and anatomical saddle lines, supplied to specialized cycle retailers across the Czech Republic and Slovakia.
• Bell Helmets Distribution Authorized wholesale distribution of Bell motorcycle and cycling helmets, supplied to moto and bike retailers across the Czech Republic and Slovakia.
• Fox Racing Action Sports Apparel Distribution Authorized wholesale distribution of Fox Racing motocross, mountain bike, and lifestyle apparel (Lifestyle, MTB, MX segments) including Flexair elastic suits, MIPS helmets, Lexan goggles, and Dri-Release clothing, supplied to retailers across the Czech Republic and Slovakia.
• Volcom Skate/Lifestyle Apparel Distribution Authorized wholesale distribution of Volcom California skate, surf, snowboard, and lifestyle apparel (Kering Group brand), supplied to authorized dealers including Footshop, Houseboard, and Intersport.sk across the Czech Republic and Slovakia.
• Globe Skateboard Products Distribution Authorized wholesale distribution of Globe Australian skateboard shoes, cruisers, longboards (with Slant components and multi-layer maple/bamboo decks), and apparel, supplied to skateboard and lifestyle retailers across the Czech Republic including Alza, Muziker, and N1shop.
• Spyder Winter Sports Apparel Distribution Authorized wholesale distribution of Spyder American ski apparel (SpeedWyre technology, Spyder EXO Shield waterproof membrane) including winter jackets, pants, and accessories, supplied to winter sports retailers including Sportisimo, David Sport, and Helia Sport across the Czech Republic.
• Capita Snowboards Distribution Authorized wholesale distribution of Capita Austrian handmade snowboards produced in a carbon-neutral, self-powered factory, supplied to snowboard retailers across the Czech Republic.
• Union Snowboard Bindings Distribution Authorized wholesale distribution of Union premium snowboard bindings, known for compatibility, ease of adjustability, and use by professional riders, supplied to snowboard retailers across the Czech Republic.
• Level Winter Sports Gloves Distribution Authorized wholesale distribution of Level Italian winter sports gloves (pioneered snowboard gloves in 1989), including Protection, breathable venting, and Kirax protection systems and the Bliss by Level women's line, supplied to winter sports retailers across the Czech Republic and Slovakia.
• Drake Snowboard Bindings Distribution Authorized wholesale distribution of Drake snowboard bindings (sister brand to Northwave), featuring quality materials and effective energy transfer construction, distributed as part of the Northwave & Drake segment to winter sports retailers.
• N1shop.cz E-commerce Platform Company-operated direct-to-consumer online store selling a curated selection of products from the imported brand portfolio, available to end consumers across the Czech Republic with checkout, payment processing, and shipping. The B2B portal is accessible at b2b.n1shop.cz for wholesale dealer ordering.
• N1 Bikeshop Physical Retail Store Physical retail bike shop in Prague 6 Dejvice offering in-stock products from imported bike brands, full servicing for all bike brands, and (from 2026) modern bike-fitting with idMatch technology. Cash and card payments accepted on-site.

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

15 partnerships are on record, tiered core.

• Fox RacingcoreChannel Partner/ Reseller/ DistributorFox Racing is a core distributed brand in N Distribution's portfolio. N Distribution serves as the authorized importer and distributor of Fox Racing products (covering Fox Lifestyle, Fox MTB, and Fox MX segments) across the Czech Republic and Slovakia. Dealer networks span dozens of specialized retailers across both countries. Technical documentation, manuals, and conformity declarations are available via N Distribution's download portal.
• Santa CruzcoreChannel Partner/ Reseller/ DistributorSanta Cruz premium mountain bikes became part of N Distribution's portfolio in 2023. N Distribution serves as the authorized importer and distributor of Santa Cruz (and Resérve) products in the Czech Republic. A dealer network of specialized bike shops covers the Czech Republic and Slovakia. Product manuals and conformity declarations are available via N Distribution's download portal.
• CervélocoreChannel Partner/ Reseller/ DistributorCervélo — one of the world's most aerodynamic bicycle brands — was added to N Distribution's portfolio in 2023 alongside Santa Cruz. N Distribution serves as the authorized importer and distributor in the Czech Republic. Dealer network includes specialized bike retailers such as AZ bike, Velosprint, Bicycle café, and others.
• BMCcoreChannel Partner/ Reseller/ DistributorBMC is a Swiss premium bicycle brand distributed by N Distribution, added to the portfolio around 2016. With approximately 120 employees worldwide and its R&D center in Grenchen, Switzerland, BMC produces road and mountain bikes. N Distribution distributes BMC across the Czech Republic and Slovakia.
• KonacoreChannel Partner/ Reseller/ DistributorCanadian mountain bike brand Kona has been part of N Distribution's portfolio since approximately 2016. N Distribution serves as the authorized importer and distributor in the Czech Republic. Kona is known for its broad bike range from urban single-speed to downhill specialists. Dealer network includes Albie, Bike assault, Dookie, and many other specialized bike shops.
• VolcomcoreChannel Partner/ Reseller/ DistributorVolcom, the iconic California-based skate/lifestyle/snowboard apparel brand (owned by Kering Group), is distributed by N Distribution. Added around 2018, N Distribution opened the first Volcom store in Prague and manages a network of authorized dealers including Footshop, Houseboard, Intersport.sk, and others in the Czech Republic and Slovakia.
• NorthwavecoreChannel Partner/ Reseller/ DistributorNorthwave is an Italian brand for cycling footwear and apparel distributed by N Distribution, added to the portfolio around 2016. N Distribution covers both the cycling and snowboard boot segments (Northwave snowboard boots and the sister brand Drake bindings). Dealer network spans dozens of cycling and multi-sport retailers across the Czech Republic and Slovakia.
• Selle ItaliacoreChannel Partner/ Reseller/ DistributorSelle Italia, the Italian manufacturer of premium bicycle saddles (world leader in hi-end bike seats since 1897), is distributed by N Distribution. Added to the portfolio around 2018. Dealer network includes Bicykly.cz, Bike gallery, Rideko, and other specialized cycle retailers.
• CapitacoreChannel Partner/ Reseller/ DistributorCapita — Austrian manufacturer of hand-made snowboards with a sustainable, carbon-neutral factory — was added to N Distribution's portfolio in 2022. N Distribution serves as the authorized importer and distributor in the Czech Republic, also covering Split-boarding needs.
• UnioncoreChannel Partner/ Reseller/ DistributorUnion is a premium snowboard binding brand added to N Distribution's portfolio in 2022 alongside Capita. N Distribution serves as the authorized importer and distributor in the Czech Republic. Union bindings are known for their reliability and ease of adjustability, used by professional snowboarders worldwide.
• BellcoreChannel Partner/ Reseller/ DistributorBell — the legendary motorcycle and cycling helmet brand founded in 1954 — is distributed by N Distribution, added around 2020. Dealer network includes Razzo, Bikers Crown, MotoVšem, and others. Technical documentation available via N Distribution's download portal.
• LevelcoreChannel Partner/ Reseller/ DistributorLevel is a legendary Italian winter sports glove brand, added to N Distribution's portfolio alongside Shred. Level is credited with pioneering snowboard gloves in 1989 and has continued innovating with technologies such as Protection (1992), breathable venting systems (1994), and the Kirax protection system (2002). The women's line is marketed as Bliss by Level. Dealer network spans dozens of retailers across the Czech Republic and Slovakia.
• SpydercoreChannel Partner/ Reseller/ DistributorSpyder is an American ski and winter sports apparel brand (founded 1978, official supplier to the US national ski team since 1989) added to N Distribution's portfolio in January 2025. N Distribution serves as the authorized importer and distributor in the Czech Republic. Dealer network includes Sportisimo, David Sport, Helia Sport, and others.
• GlobecoreChannel Partner/ Reseller/ DistributorGlobe is an iconic Australian skateboard and lifestyle brand (active since 1994) that has been in N Distribution's portfolio since the early days of the company. N Distribution distributes Globe products across the Czech Republic, with dealers including Alza, Muziker, N1shop, and others. Products include skate shoes, cruisers, longboards, and apparel.
• DrakecoreChannel Partner/ Reseller/ DistributorDrake is a sister brand to Northwave for snowboard bindings, distributed alongside Northwave by N Distribution. Known for maximum functionality, quality materials, and excellent price-to-performance ratio. Distributed as part of the Northwave & Drake segment.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• SPORT 2000: International sports retailer cooperative with stores in CZ/SK across cycling, ski, and outdoor categories. Comparable multi-brand sporting-goods retailer in the same region.
• Decathlon: Global vertically integrated sporting-goods retailer with private-label and branded assortment. Overlaps with N Distribution on cycling, snow sports, and lifestyle categories through its CZ/SK footprint.
• Sportisimo: Largest Czech sporting-goods retail chain; named customer/dealer of N Distribution for Spyder winter sports apparel. Comparable in the CZ sporting-goods retail category but operates at retail rather than wholesale.
• Intersport: International sporting-goods retailer and buying group with Czech/Slovak operations. Comparable in that it manages multi-brand cycling, ski, and lifestyle assortment at retail, interfacing with N Distribution's dealer base.
• Blue Tomato: Austrian-rooted multi-brand action sports retailer and online store (snowboard, skate, surf, lifestyle) that overlaps with N Distribution's snowboarding, skateboarding, and lifestyle categories.
• Hervis Sports: Austrian sporting-goods retail chain owned by SPAR with growing CZ/SK presence. Comparable multi-brand sporting-goods retailer operating in adjacent segments (cycling, ski, outdoor).

Direct peers

• Hudy Sport: Czech wholesale distributor of premium cycling and winter sports brands (Felt, Scott, Giro, etc.). Closest comparable peer in model — authorized importer serving an authorized dealer network across the Czech Republic and Slovakia.

Regional players

• Author: Czech-designed bicycle brand with its own distribution across Central Europe. Comparable as a Czech cycling player with branded distribution, although it competes from the brand side rather than third-party distribution.
• Alpine Pro: Czech outdoor and ski apparel brand with regional distribution in CZ/SK. Comparable as a domestically distributed sport/lifestyle brand with overlapping seasonal categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about N distribution