South Orange Performing Arts Center
- Company typePrivate
- Founded2006
- HeadquartersSouth Orange, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
South Orange Performing Arts Center firmographics
Firmographics- Name
- South Orange Performing Arts Center
- Legal name
- South Orange Performing Arts Center
- Website
- https://sopacnow.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
South Orange Performing Arts Center industry classification
Industry- Product category
- Performing Arts Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Fine Arts Schools (61161)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
- akta.pro secondary industries
- Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB), Arts Education & Community Arts Programs (BPAGAHAC)
Keywords
Where South Orange Performing Arts Center is headquartered
LocationHeadquarters
- HQ city
- South Orange
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
South Orange Performing Arts Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Primary revenue stream from ticket sales to performances. Mainstage tickets typically range $20-$95; Kids 'N Family tickets $20-$25; School performances from $9-$13 per person depending on group size.
- Membership Dues: Annual memberships at four levels ($100 Advocate, $250 Ambassador, $500 Champion) plus five Giving Circle tiers ($1,000 Patron's Circle through $10,000 Producer's Circle). Members receive presale access, ticket discounts, Local Business Network discounts, drink vouchers, and invitations to exclusive events.
- Individual Donations: Tax-deductible charitable contributions accepted online with recurring donation options (annual auto-renew). Planned giving through wills, IRA charitable contributions (for donors 70.5+), gifts of appreciated stock, memorial/tribute gifts.
- Corporate Sponsorships: Customized sponsorship packages for businesses including show sponsorship, logo placement, free tickets, pre-show slideshow placement, season program and brochure placement, and website recognition. Benefits scale with sponsorship level.
- Government and Foundation Grants: Funding from institutional sources including NJ State Council on the Arts, New Jersey Department of State Division of Travel and Tourism, and private foundations. Operating budget was $3.3 million in FY18 with 43% from contributed income.
- Facility Rentals: The theater and Loft are available for rental for receptions, meetings, screenings, rehearsals, and performances by third-party producers.
- Gift Cards: Gift cards available in various denominations, redeemable for tickets to SOPAC-presented shows (excludes rentals, Seton Hall events, and special events).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Advocate Level - $100/year |
| Subscription | Annual | Ambassador Level - $250/year |
| Subscription | Annual | Champion Level - $500/year |
| Subscription | Annual | Patron's Circle - $1,000/year |
| Subscription | Annual | Conductor's Circle - $2,500/year |
| Subscription | Annual | Director's Circle - $5,000/year |
| Subscription | Annual | Producer's Circle - $10,000/year |
| One time/ perpetual license | Pay-as-you-go | Mainstage Performance Tickets |
| Unit Pricing | Pay-as-you-go | School Performance Tickets |
| Unit Pricing | Pay-as-you-go | LUX Orchestra School Performance |
| Transaction based/ take rate | Pay-as-you-go | SOPAC Loft Multibuy Package |
| Unit Pricing | Pay-as-you-go | Student Rush Tickets |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels8 records
South Orange Performing Arts Center product offering
Product offeringCore offering
SOPAC is a 501(c)(3) nonprofit performing arts center that hosts live entertainment events across genres including jazz, comedy, rock, folk, world music, theater, and family programming in its Mainstage theater and Loft performance spaces. The organization also delivers arts education programming for schools and the community through initiatives such as the School Performance Series, Arts Residencies, the LUX Orchestra, Poetry Out Loud, and INSPIRED MINDS.
Product overview
South Orange Performing Arts Center (SOPAC) is a 501(c)(3) nonprofit performing arts venue offering a multi-platform entertainment and arts education ecosystem. The core offering consists of Mainstage Theater Performances in the Jennifer & Tony Leitner Performance Hall and SOPAC Loft intimate events featuring series such as Jazz in the Loft, Laughs in the Loft, Cabaret in the Loft, and Healing Sounds in the Loft. Free outdoor programming includes Summer Nights at Flood's Hill in partnership with South Orange Village. The education division encompasses School Performance Series, Arts Residencies (strings, jazz, and AileyDance Kids), the LUX Orchestra Initiative with Carnegie Hall's Link Up, Poetry Out Loud (regional partner since 2013), and INSPIRED MINDS young artist gallery exhibitions. Ancillary offerings include The Herb + Milly Iris Gallery, Facility Rentals, a tiered Membership Program, Accessibility Services, and Ticket Protection.
Differentiator
Problem solved
Functional benefit
Products and services
- Mainstage Live Performance Series
- Loft Performance Series
- School Performance Series
- Arts Residencies
- LUX Orchestra Program
- Membership Program
- Facility Rentals
- Gift Cards
Quantifiable outcome
- Over 30,000 patrons served annually
- +4 more outcomes
Companies that use South Orange Performing Arts Center
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
South Orange Performing Arts Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
South Orange Performing Arts Center partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- Felina Steak South OrangeflagshipSeason 20 presenting sponsor. Located at 101 S Orange Ave, South Orange, NJ 07079. Offers special Pre Fixe Menu for SOPAC ticket holders before performances. Serves as primary restaurant partner for pre-show dining.
- BGR Burgers Grilled RightcoreKids + Family Sponsor. Located at 9 West South Orange Avenue. SOPAC ticket holders receive 20% off dining 2 hours before or after performances. 10% off Mon-Thu for SOPAC Members.
- Alvin Ailey Arts in Education & Community ProgramscorePartnership for AileyDance Kids residencies in South Orange and Maplewood School District. Serving approximately 120 middle school students annually in 16-week residencies since 2018.
- Carnegie Hall's Link UpflagshipPartnership for LUX Orchestra Initiative. Carnegie Hall's nationally recognized music education program bringing orchestral experiences to students. SOPAC presents LUX performances for local school groups.
- Count Basie Center for the ArtscorePartner for Poetry Out Loud New Jersey State Finals competition venue. SOPAC serves as Region 5 host.
- Seton Hall UniversitycoreSHU Arts Council presents performances at SOPAC. Students eligible for Pirate Rush free tickets. Faculty/students receive 30-50% discount with valid ID. Shufly Shuttle Service provides transit to SOPAC.
- NJ TransitcoreAdjacent parking lot shared with NJ Transit. South Orange Station provides accessible rail access 35 minutes from NYC Penn Station. Bus stops nearby.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
South Orange Performing Arts Center competitors and assessment
Company assessmentDirect peers
- New Brunswick Performing Arts Center (NBPAC): Two-venue performing arts center in New Brunswick, NJ, presenting music, comedy, and dance with an adjacent arts-education mission. Comparable in scale, mission, and audience development strategy to SOPAC.
- Bergen Performing Arts Center (bergenPAC): Regional New Jersey performing arts venue in Englewood presenting comparable genres (jazz, rock, comedy, family) at a similar suburban-catchment scale. Competes directly with SOPAC for northern NJ patrons and national touring acts.
- New Jersey Performing Arts Center (NJPAC): Largest performing arts center in New Jersey, based in Newark. Directly comparable in presenting model (music, comedy, family, education) and competes with SOPAC for the same NJ arts audiences, foundation funding, and touring talent, though at materially larger scale.
- Mayo Performing Arts Center (MPAC): Historic Moorestown/Morristown NJ-area performing arts center presenting comparable music, comedy, and family programming with similar ticket pricing tiers. Closest comparable suburban NJ PAC by venue size and patron demographic.
- Count Basie Center for the Arts: Regional New Jersey performing arts center in Red Bank presenting a similar mix of music, comedy, and family programming with comparable scale. Already a strategic partner of SOPAC through the Poetry Out Loud NJ State Finals, and is the closest comparable mid-size NJ PAC for audience, programming model, and ticket pricing.
Broad incumbents
- Lincoln Center for the Performing Arts: NYC's flagship multi-venue performing arts complex. Competes for premium touring acts, donor dollars, and the same NYC-metro audience spillover that SOPAC relies on, but at vastly larger scale and institutional capacity.
- The Town Hall (NYC): Mid-sized historic NYC presenting house with a comparable jazz, folk, comedy, and spoken-word programming focus. Serves as a benchmark for the kind of intimate-presenting niche SOPAC occupies in suburban NJ.
- Carnegie Hall: Premier NYC concert hall that is simultaneously a strategic partner of SOPAC through the Link Up / LUX Orchestra Initiative. Represents the broader institutional incumbent whose brand and reach shape the performing-arts landscape SOPAC operates within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
South Orange Performing Arts Center social profiles
Digital presenceSouth Orange Performing Arts Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
South Orange Performing Arts Center leadership team
Management profileNumber of profiles
Profiles3 records
South Orange Performing Arts Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
South Orange Performing Arts Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about South Orange Performing Arts Center
What does South Orange Performing Arts Center do?
SOPAC is a 501(c)(3) nonprofit performing arts center that hosts live entertainment events across genres including jazz, comedy, rock, folk, world music, theater, and family programming in its Mainstage theater and Loft performance spaces. The organization also delivers arts education programming for schools and the community through initiatives such as the School Performance Series, Arts Residencies, the LUX Orchestra, Poetry Out Loud, and INSPIRED MINDS.
Is South Orange Performing Arts Center a public or private company?
South Orange Performing Arts Center is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was South Orange Performing Arts Center founded?
South Orange Performing Arts Center was founded in 2006. It employs 11 to 50 people.
Where is South Orange Performing Arts Center based?
South Orange Performing Arts Center is headquartered in South Orange, United States, in the North America region.
How does South Orange Performing Arts Center make money?
Seven revenue lines are on record. Ticket Sales are the primary driver. The others are membership Dues, individual Donations, corporate Sponsorships, government and Foundation Grants, facility Rentals and gift Cards.
Who are South Orange Performing Arts Center's main competitors?
Direct peers on record are New Brunswick Performing Arts Center (NBPAC), Bergen Performing Arts Center (bergenPAC), New Jersey Performing Arts Center (NJPAC), Mayo Performing Arts Center (MPAC) and Count Basie Center for the Arts. Broad incumbents are Lincoln Center for the Performing Arts, The Town Hall (NYC) and Carnegie Hall.
Does South Orange Performing Arts Center have an API?
No public API is recorded for South Orange Performing Arts Center.
What industry is South Orange Performing Arts Center in?
South Orange Performing Arts Center's product category is Performing Arts Venue. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of BPAGAHAB, Performing Arts Organizations (Theater, Dance, Opera, Music). Its NAICS code is 71131 and its SIC code is 7900.