What CSIO does

CSIO St. Gallen AG is a privately held Swiss Aktiengesellschaft that organizes and operates the Longines CSIO St. Gallen, Switzerland's official show jumping tournament and the country's only 5-star FEI-ranked outdoor equestrian competition. Founded in 1909 with roots tracing back to 1884, the organization runs a single annual multi-day event at the Breitfeld/Gründenmoos venue in St. Gallen, featuring the Longines Grand Prix of Switzerland, the Longines FEI Nations Cup, the Swiss Cup Les Trois Rois, and a Reitsport.ch Youngster Grand Prix, alongside an Experience Park with theme park attractions, dog park, and family entertainment.

The business is structured around four revenue streams: (1) corporate and individual ticket sales, with 2026 general admission offered free to the Experience Park; (2) premium hospitality packages (VIP Table, Sky Box, Business Lounge, Stallgasse) sold to corporate clients; (3) tiered club memberships (CSIO Club at CHF 1,000/year and CSIO Allianz Club at CHF 10,000/year with exclusive access to rider Martin Fuchs); and (4) a layered sponsorship model anchored by Longines as title sponsor, with main partners MS Direct and Range Rover, official broadcaster SRF, and media partners St. Galler Tagblatt, TVO, and Radio FM1. The organization is led by President Nayla Stössel (since 2013), with Tournament Director Kai Huttrop-Hage overseeing operations, and depends on over 200 volunteers alongside a 101–250 employee headcount to execute the annual event.

The company's technology stack is limited to event operations: Longines Timing systems for official competition results and a livestream platform for remote viewing. Distribution is direct via the official website (csio.ch) and on-site box office, with no disclosed API, software product, or proprietary platform. Strategic direction is shaped by long-tenured partnerships—most notably Emil Frey Gruppe (strategic partner since 2018) and Longines—and by the 2026 strategic pivot to free Experience Park access aimed at broadening family audience reach.

Name

CSIO

Legal name

CSIO St.Gallen AG

Website

https://csio.ch

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

101–250 employees

Short description

CSIO St. Gallen AG organizes Switzerland's official 5-star FEI show jumping tournament, an annual event featuring Nations Cup competition, hospitality packages, and club memberships, serving equestrian enthusiasts, corporate clients, and families with a sponsorship-anchored revenue model.

Ownership category

akta.pro rank

Product category

Sporting Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

akta.pro secondary industries

Championship & Cup Organizers (MPAKADAB), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Sports Events & Match Tickets (THAJAFAE)

Keywords

• Equestrian sports events
• Show jumping tournaments
• FEI Nations Cup competition
• Corporate hospitality packages
• Sports event management

Headquarters

HQ city

Saint Gallen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Direct ticket sales for event entry, offering various seating and access options.
2. Hospitality Packages: VIP tables, Sky Box, Business Lounge, and Stallgasse hospitality offerings for corporate and premium individual clients.
3. Club Memberships: Annual membership programs including CSIO Club (CHF 1,000/year) and exclusive CSIO Allianz Club (CHF 10,000/year) with various benefits including event access, lunches, and networking functions.
4. Sponsorship and Broadcasting: Title sponsorship from Longines, main partner sponsorships, media partnerships, and official broadcaster arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CSIO St. Gallen AG organizes and operates Switzerland's official five-star outdoor show jumping tournament, the Longines CSIO St. Gallen, a four-day annual event featuring the FEI Nations Cup, the Longines Grand Prix of Switzerland, the Swiss Cup Les Trois Rois, and other international show jumping competitions. The organization sells event tickets (with 2026 general admission free), premium corporate hospitality packages (VIP Table, Sky Box, Business Lounge, Stallgasse), annual club memberships, and secures title/main/media sponsorships, while also operating an Experience Park entertainment area with theme park, dog park, and family attractions.

Product overview

CSIO (Concours de Saut International Officiel) St. Gallen is Switzerland's official show jumping tournament organization, operating as a single unified annual event rather than a software platform. The core offering is the Longines CSIO St. Gallen, a 5-star equestrian show jumping tournament held at the Gründenmoos venue in St. Gallen. The event features multiple competitions including the Longines Grand Prix of Switzerland, Swiss Cup Les Trois Rois, and the Longines FEI Nations Cup. Supplementary offerings include hospitality packages (VIP Table, Sky Box, Business Lounge), an Experience Park with family entertainment, and membership programs (CSIO Club and exclusive CSIO Allianz Club). The organization does not offer a software product, API, or technology platform—its offerings are purely event-based.

Differentiator

Problem solved

Functional benefit

Products and services

• Longines CSIO St. Gallen Annual Tournament Switzerland's official five-star outdoor show jumping tournament, a four-day annual event combining the unique Nations Cup, multiple FEI-ranked competitions, shows, music, and the Experience Park entertainment area for spectators, families, and corporate clients.
• Longines Grand Prix of Switzerland The highlight competition of the Longines CSIO St. Gallen, a five-star Grand Prix with obstacles up to 160 cm, counting towards the Longines World Ranking with prize money of 500,000 euros. Run under Table A against the clock with a winning round for international riders.
• Longines FEI Nations Cup The unique Nations Cup team competition held at the Longines CSIO St. Gallen, part of the FEI Jumping Nations Cup series and a marquee draw for international riders and audiences.
• Swiss Cup Les Trois Rois Final The flagship national class of the Longines CSIO St. Gallen, reserved for Switzerland's top ten riders, run over two rounds with obstacles up to 150 cm.
• Experience Park Entertainment area at the Breitfeld venue featuring theme park attractions, show ring, warm-up area, dog park, horse-related activities, and various sales stands; available free of charge with event entry during 2026.
• VIP Table Hospitality Package Premium table seating hospitality package with lunch service during the Longines CSIO St. Gallen event for corporate clients and premium individual guests.
• Sky Box Hospitality Package Exclusive sky box hospitality experience with premium viewing and catering services during the Longines CSIO St. Gallen.
• Business Lounge Hospitality Package Corporate hospitality lounge offering networking opportunities with dining services during the Longines CSIO St. Gallen.
• CSIO Club Annual Membership Annual membership program at CHF 1,000/year offering invitations to the New Year's apéro, media conference with lunch, season tickets for two persons with parking, lunch during the event, closing evening dinner, and 3-5 email club letters per year.
• CSIO Allianz Club Premium Membership Exclusive annual membership at CHF 10,000/year with all CSIO Club benefits plus exclusive events with rider Martin Fuchs.
• Reitsport.ch Youngster Grand Prix CSIYH1* competition for young horses aged 7-8 years old with obstacles up to 145 cm, the highlight of the young horse program at the Longines CSIO St. Gallen, run over two phases under Table A.
• Grosses Jagdspringen of the City and Canton of St. Gallen Major five-star competition against the clock with obstacles up to 150 cm, counting towards the Longines World Ranking.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered title sponsor, main partner, official broadcaster, media partner and strategic partner.

• Longinestitle sponsorStrategic or Co-development PartnerLongines serves as the Title Partner and Title Sponsor of the Longines CSIO St. Gallen. The watch brand's logo appears prominently throughout the event branding, including the Longines Grand Prix of Switzerland, Longines FEI Nations Cup, and various competitions counting towards the Longines World Ranking.
• MS Directmain partnerGTM or Marketing PartnerMS Direct is listed as a main partner of the Longines CSIO St. Gallen event.
• Range Rovermain partnerGTM or Marketing PartnerRange Rover serves as a main partner, historically associated with the Grosse Land Rover Jagdspringen competition.
• SRF (Swiss Radio and Television)official broadcasterGTM or Marketing PartnerSRF is the official broadcaster of the Longines CSIO St. Gallen, providing television coverage and sports reporting for Swiss audiences.
• St.Galler Tagblattmedia partnerGTM or Marketing PartnerSt.Galler Tagblatt serves as a media partner, providing coverage of the event with special supplements published in 2014-2026.
• TVOmedia partnerGTM or Marketing PartnerRegional television partner providing coverage of the event for eastern Switzerland.
• Radio FM1media partnerGTM or Marketing PartnerRadio partner providing audio coverage and promotional support for the event.
• Emil Frey Gruppestrategic partnerStrategic or Co-development PartnerEmil Frey Gruppe became the new strategic partner of CSIO St. Gallen AG in 2018, strengthening the foundation for Switzerland's official show jumping tournament.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Saut Hermès Paris: Saut Hermès is a prestigious indoor show jumping event at the Grand Palais in Paris, targeting a similar luxury hospitality and corporate client base as CSIO St. Gallen, and is a comparable event in the European 5-star calendar.
• CHIO Aachen: CHIO Aachen is Germany's flagship 5-star equestrian show jumping event and a direct FEI Nations Cup host. It is the most direct competitor to CSIO St. Gallen in terms of scale, format, and international rider participation, making it the closest global benchmark.
• Dublin Horse Show (RDS): The Dublin Horse Show is Ireland's flagship equestrian event featuring 5-star show jumping and a Nations Cup leg. It is a direct comparable for a long-established, hospitality-driven national show jumping tournament.
• CSIO Roma - Piazza di Siena: Piazza di Siena is Italy's premier 5-star show jumping event held in Rome, part of the FEI Nations Cup series. It competes for the same pool of international riders, sponsors (including luxury watch and automotive brands), and Nations Cup points as CSIO St. Gallen.
• CHI Geneva (CHIG): CHI Geneva is Switzerland's other top indoor equestrian event, also held under FEI 5-star status. Although indoor rather than outdoor and a CS rather than CSIO, it directly competes for Swiss equestrian audiences, corporate hospitality budgets, and sponsorship dollars.
• Jumping International de Bordeaux: Bordeaux's annual indoor jumping event is a major FEI-sanctioned 5-star competition drawing the same elite international rider pool as CSIO St. Gallen and competing for Western European equestrian audiences and sponsor partnerships.
• Madrid Horse Week: Madrid Horse Week is Spain's major indoor equestrian festival combining 5-star show jumping with entertainment and family programming, similar to CSIO St. Gallen's blend of sport and the Experience Park-style entertainment offering.

Broad incumbents

• Longines Global Champions Tour: LGCT is a multi-venue global show jumping series backed by Longines (the same title sponsor as CSIO St. Gallen). It represents both a competing commercial platform for rider appearance fees and a potential strategic ally, given the shared sponsor.
• Rolex Series (FEI): FEI's Rolex Series represents a competing premium sponsor activation platform for major equestrian events. It is comparable as a high-prestige equestrian event ecosystem that competes for top riders and corporate sponsors.

Regional players

• Wellington Equestrian Festival (Winter Equestrian Festival): The Winter Equestrian Festival in Wellington, Florida is the largest annual equestrian event in the U.S., comparable in scale and 5-star competition level, but operating in a different geographic market. Useful as a benchmark for venue-based show jumping economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CSIOStGallen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CSIO