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Lanyon Asset Management

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uuid002rlwh

Namestring
Lanyon Asset Management
Legal namestring
Lanyon Asset Management Pty Limited
Websiteurl
lanyonam.com
Company typeenum
Private
Founded yearint
2010
Descriptiontext

Lanyon Asset Management Pty Limited is an Australian boutique investment management firm founded in 2010 and headquartered in Adelaide, with a secondary office in Sydney. It operates as a specialist value-oriented, high-conviction equity manager applying deep fundamental research to listed companies under a long-term, patient capital allocation approach. The firm offers two core products: the Lanyon Investment Fund, a long-only concentrated equity fund available to institutional investors, family offices, charities and foundations, athletes, and private investors; and Lanyon Special Purpose Funds, which provide tailored fund structures and customized mandates for institutional clients.

The firm is licensed under Australian Financial Services Licence (AFSL) 342955 and is constituted as a private limited company. Its investment process is described as a disciplined fundamental research methodology; no proprietary technology platform, quantitative models, or AI/ML systems are disclosed, and the offering rests on human-led fundamental analysis. The team comprises four individuals led by Managing Director & Portfolio Manager David Prescott, supported by an Operations Manager and two Analyst/Portfolio Managers.

The business model is fee-based recurring revenue typical of Australian managed investment schemes: management fees on the Lanyon Investment Fund and Special Purpose Funds, with the likely inclusion of performance fees on certain mandates. Distribution is direct, via field sales to institutional investors and family offices, supplemented by relationship and referral channels; the firm does not publish pricing and does not disclose AUM or revenue. Client servicing is supported by a login portal providing performance reports, ESG and Responsible Investment policy documentation, monthly and quarterly reports, and position summaries.

Short descriptiontext

Lanyon Asset Management is an Australian boutique, value-oriented, high-conviction equity investment manager founded in 2010, offering the Lanyon Investment Fund and Lanyon Special Purpose Funds to institutional investors, family offices, charities, foundations, athletes, and private investors.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersAdelaide, Australia
HQ citystring
Adelaide
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
value-oriented equity management, high-conviction fund management, institutional asset management, fundamental research investing, long-only equity funds
Industry3 codes
1Portfolio Management–Led RIAs (Discretionary/Model-Based)
CodeFSAAACACPrimaryYes
2Comprehensive/Full-Service RIAs & Independent Wealth Managers
CodeFSAAACAAPrimaryNo
3Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes)
CodeFSAAACALPrimaryNo
NAICS code2 codes
  • Portfolio Management and Investment Advice523940
  • Portfolio Management and Investment Advice52394
SIC code1 code
  • Investment Advice6282
Product category
Investment Management
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Investment Fund Management
TypeSubscription Recurring
Description

Manages investment funds for institutional investors, family offices, charities, foundations, athletes, and private investors. Generates revenue through management fees and potentially performance fees typical of hedge funds and managed accounts.

lanyon.com.au
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Brand1 of 2 records shown
1Lanyon Investment Fund
Description

Primary investment fund offered by Lanyon Asset Management

lanyon.com.au
+1 more record
Core offering1 text field

Lanyon Asset Management is a specialist value-oriented, high-conviction equity investment management firm that manages investment funds for institutional investors, family offices, charities, foundations, athletes, and private investors. The firm offers the Lanyon Investment Fund (a long-only, high-conviction strategy targeting listed equities) and Lanyon Special Purpose Funds, along with tailored mandates for institutional clients, applying deep fundamental research and a disciplined long-term investment approach.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Lanyon Asset Management is a specialist value-oriented, high-conviction equity investment management firm founded in 2010. The firm operates as a single unified investment platform offering two core products: the Lanyon Investment Fund and Lanyon Special Purpose Funds. The Investment Fund is a long-only, high-conviction strategy targeting listed equities for institutional investors, family offices, charities, foundations, athletes, and private investors. The Special Purpose Funds provide tailored mandates for institutional investors requiring customized fund structures. The firm also offers additional client services including the Lanyon Foundation and access to ESG & Responsible Investment policy, monthly reports, quarterly reports, and investment/position summaries through the client portal.

Product and service1 record
1Lanyon Investment Fund
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Large Australian wealth and asset manager with active equity capabilities serving institutional and retail clients. Operates broadly with diversified products beyond pure value equity.

TypeDirect peer
Description

Australian boutique active equity manager providing income and growth strategies to institutional clients. Comparable as a domestic boutique with multi-product offerings.

TypeDirect peer
Description

Australian active equity boutique managing concentrated long-only strategies for institutional clients using bottom-up fundamental research. Directly comparable by philosophy and client mix.

TypeDirect peer
Description

Australian boutique active equity manager with a value-tilted, high-conviction approach and similar target audience of institutional and family-office clients. Closest comparable by strategy, philosophy, and boutique scale.

TypeDirect peer
Description

Australian affiliate of the value-oriented Allan Gray group, applying contrarian fundamental research to listed equities for institutional and advised clients. Directly comparable philosophy in the same domestic market.

TypeBroad incumbent
Description

Large Australian-based active equity manager serving global institutional and retail clients. Overlaps in active equity philosophy but operates at far greater scale and product breadth.

TypeDirect peer
Description

Australian value/global equity boutique applying fundamental research with a contrarian, long-term orientation to listed companies. Comparable by mandate structure and institutional client focus.

TypeDirect peer
Description

Australian boutique manager running active equity strategies for institutional and advised retail clients. Comparable scale and product set within the local boutique segment.

TypeRegional player
Description

Asia-Pacific-based asset manager offering active equity strategies, with Australian distribution. Comparable as a regionally rooted active equity manager competing for the same Australian institutional mandates.

TypeDirect peer
Description

Australian active equity boutique offering fundamental, research-driven global and Australian mandates to institutions. Comparable boutique active-equity peer in the same market.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Lanyon Asset Management

Investment Managementlanyonam.com

Lanyon Asset Management is an Australian boutique, value-oriented, high-conviction equity investment manager founded in 2010, offering the Lanyon Investment Fund and Lanyon Special Purpose Funds to institutional investors, family offices, charities, foundations, athletes, and private investors.

What Lanyon Asset Management does

Lanyon Asset Management Pty Limited is an Australian boutique investment management firm founded in 2010 and headquartered in Adelaide, with a secondary office in Sydney. It operates as a specialist value-oriented, high-conviction equity manager applying deep fundamental research to listed companies under a long-term, patient capital allocation approach. The firm offers two core products: the Lanyon Investment Fund, a long-only concentrated equity fund available to institutional investors, family offices, charities and foundations, athletes, and private investors; and Lanyon Special Purpose Funds, which provide tailored fund structures and customized mandates for institutional clients.

The firm is licensed under Australian Financial Services Licence (AFSL) 342955 and is constituted as a private limited company. Its investment process is described as a disciplined fundamental research methodology; no proprietary technology platform, quantitative models, or AI/ML systems are disclosed, and the offering rests on human-led fundamental analysis. The team comprises four individuals led by Managing Director & Portfolio Manager David Prescott, supported by an Operations Manager and two Analyst/Portfolio Managers.

The business model is fee-based recurring revenue typical of Australian managed investment schemes: management fees on the Lanyon Investment Fund and Special Purpose Funds, with the likely inclusion of performance fees on certain mandates. Distribution is direct, via field sales to institutional investors and family offices, supplemented by relationship and referral channels; the firm does not publish pricing and does not disclose AUM or revenue. Client servicing is supported by a login portal providing performance reports, ESG and Responsible Investment policy documentation, monthly and quarterly reports, and position summaries.

Lanyon Asset Management firmographics

Firmographics
Name
Lanyon Asset Management
Legal name
Lanyon Asset Management Pty Limited
Website
https://lanyonam.com
Company type
Private
Founded year
2010
Operating status
Operating
Headcount range
1–10 employees
Short description
Lanyon Asset Management is an Australian boutique, value-oriented, high-conviction equity investment manager founded in 2010, offering the Lanyon Investment Fund and Lanyon Special Purpose Funds to institutional investors, family offices, charities, foundations, athletes, and private investors.
Ownership category
akta.pro rank

Lanyon Asset Management industry classification

Industry
Product category
Investment Management
NAICS
Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
SIC
Investment Advice (6282)
akta.pro primary industry
Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC)
akta.pro secondary industries
Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA), Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes) (FSAAACAL)

Keywords

  • Value-oriented equity management
  • High-conviction fund management
  • Institutional asset management
  • Fundamental research investing
  • Long-only equity funds

Where Lanyon Asset Management is headquartered

Location

Headquarters

HQ city
Adelaide
HQ country
Australia
HQ region
Oceania

Offices2 records

Markets served

Lanyon Asset Management business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

  1. Investment Fund Management: Manages investment funds for institutional investors, family offices, charities, foundations, athletes, and private investors. Generates revenue through management fees and potentially performance fees typical of hedge funds and managed accounts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Lanyon Asset Management product offering

Product offering

Core offering

Lanyon Asset Management is a specialist value-oriented, high-conviction equity investment management firm that manages investment funds for institutional investors, family offices, charities, foundations, athletes, and private investors. The firm offers the Lanyon Investment Fund (a long-only, high-conviction strategy targeting listed equities) and Lanyon Special Purpose Funds, along with tailored mandates for institutional clients, applying deep fundamental research and a disciplined long-term investment approach.

Product overview

Lanyon Asset Management is a specialist value-oriented, high-conviction equity investment management firm founded in 2010. The firm operates as a single unified investment platform offering two core products: the Lanyon Investment Fund and Lanyon Special Purpose Funds. The Investment Fund is a long-only, high-conviction strategy targeting listed equities for institutional investors, family offices, charities, foundations, athletes, and private investors. The Special Purpose Funds provide tailored mandates for institutional investors requiring customized fund structures. The firm also offers additional client services including the Lanyon Foundation and access to ESG & Responsible Investment policy, monthly reports, quarterly reports, and investment/position summaries through the client portal.

Differentiator

Problem solved

Functional benefit

Brands

  • Lanyon Investment Fund: Primary investment fund offered by Lanyon Asset Management
  • Lanyon Special Purpose Funds

Products and services

  • Lanyon Investment Fund

Companies that use Lanyon Asset Management

Customer profile

Segments5 records

Ideal customer profiles2 records

Lanyon Asset Management technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Lanyon Asset Management partnerships and signals

Strategic signal

Scale indicators1 record

Expansion highlights4 records

Lanyon Asset Management competitors and assessment

Company assessment

Broad incumbents

  • Perpetual Limited: Large Australian wealth and asset manager with active equity capabilities serving institutional and retail clients. Operates broadly with diversified products beyond pure value equity.
  • Magellan Asset Management: Large Australian-based active equity manager serving global institutional and retail clients. Overlaps in active equity philosophy but operates at far greater scale and product breadth.

Direct peers

  • Yarra Capital Management: Australian boutique active equity manager providing income and growth strategies to institutional clients. Comparable as a domestic boutique with multi-product offerings.
  • Plato Investment Management: Australian active equity boutique managing concentrated long-only strategies for institutional clients using bottom-up fundamental research. Directly comparable by philosophy and client mix.
  • Cooper Investors: Australian boutique active equity manager with a value-tilted, high-conviction approach and similar target audience of institutional and family-office clients. Closest comparable by strategy, philosophy, and boutique scale.
  • Allan Gray Australia: Australian affiliate of the value-oriented Allan Gray group, applying contrarian fundamental research to listed equities for institutional and advised clients. Directly comparable philosophy in the same domestic market.
  • Antipodes Partners: Australian value/global equity boutique applying fundamental research with a contrarian, long-term orientation to listed companies. Comparable by mandate structure and institutional client focus.
  • Clime Asset Management: Australian boutique manager running active equity strategies for institutional and advised retail clients. Comparable scale and product set within the local boutique segment.
  • Vinva Investment Management: Australian active equity boutique offering fundamental, research-driven global and Australian mandates to institutions. Comparable boutique active-equity peer in the same market.

Regional players

  • Nikko Asset Management (Australia): Asia-Pacific-based asset manager offering active equity strategies, with Australian distribution. Comparable as a regionally rooted active equity manager competing for the same Australian institutional mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Lanyon Asset Management social profiles

Digital presence

Lanyon Asset Management financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Lanyon Asset Management leadership team

Management profile

Number of profiles

Profiles4 records

Lanyon Asset Management funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Lanyon Asset Management M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lanyon Asset Management

What does Lanyon Asset Management do?

Lanyon Asset Management is a specialist value-oriented, high-conviction equity investment management firm that manages investment funds for institutional investors, family offices, charities, foundations, athletes, and private investors. The firm offers the Lanyon Investment Fund (a long-only, high-conviction strategy targeting listed equities) and Lanyon Special Purpose Funds, along with tailored mandates for institutional clients, applying deep fundamental research and a disciplined long-term investment approach.

Is Lanyon Asset Management a public or private company?

Lanyon Asset Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Lanyon Asset Management founded?

Lanyon Asset Management was founded in 2010. It employs 1 to 10 people.

Where is Lanyon Asset Management based?

Lanyon Asset Management is headquartered in Adelaide, Australia, in the Oceania region.

How does Lanyon Asset Management make money?

One revenue line is on record: investment Fund Management.

Who are Lanyon Asset Management's main competitors?

Broad incumbents on record are Perpetual Limited and Magellan Asset Management. Direct peers are Yarra Capital Management, Plato Investment Management, Cooper Investors, Allan Gray Australia, Antipodes Partners, Clime Asset Management and Vinva Investment Management. Nikko Asset Management (Australia) is listed as a regional player.

Does Lanyon Asset Management have an API?

No public API is recorded for Lanyon Asset Management.

What industry is Lanyon Asset Management in?

Lanyon Asset Management's product category is Investment Management. Its primary akta.pro industry code is FSAAACAC, Portfolio Management–Led RIAs (Discretionary/Model-Based), with a secondary code of FSAAACAA, Comprehensive/Full-Service RIAs & Independent Wealth Managers. Its NAICS code is 523940 and its SIC code is 6282.

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