Loubsol
Loubsol is a French eyewear brand founded in 1948 that designs and sells Made-in-Italy ski goggles and performance sunglasses, serving outdoor sports consumers across cycling, running, ski, and lifestyle use cases via direct e-commerce, a reseller network, and athlete-led marketing.
- Company typePrivate
- Founded1948
- HeadquartersHérouville-saint-clair, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Loubsol does
Loubsol is a French eyewear company founded in 1948 and headquartered in Hérouville-saint-clair, France, that designs and sells ski goggles and sunglasses for outdoor sports and lifestyle use. Its portfolio is organized into two core categories: ski and snowboard goggles (adult models LS2 through LS7 plus children's models LS1 and LS Mini sized for ages 2 to 10+) and a sunglass line split across performance, sport, speed, lifestyle, street, and children's collections with named product lines including Scalpel, Sérac, Subzero, Plasma, Katana, Revolt, Volt, Izoard, Vermont, Noda, Mamba, Dex, Kink, Jalousie, Icon, Ozzy, and Mini Ozzy.
The company's core technology is its proprietary lens stack built around the 'Apex' family (Apex Photochromic, Apex High Definition, Apex High Contrast, Apex Polarized) plus the Loubsomatic adaptive system, offered across cylindrical, spherical, and toric goggle geometries and lens categories 1-4. Manufacturing is positioned as Made in Italy. The company does not disclose patents, regulatory certifications, or third-party technology validation.
Loubsol operates a direct-to-consumer business with a primary e-commerce storefront at loubsol.com and a separate Italian storefront at loubsol.it, complemented by an official reseller network, social channels on Instagram and Facebook, email newsletter marketing with a first-order discount, and seasonal promotional campaigns. Pricing is unit-based and modest, with sunglasses ranging from €34 (entry tier) through €94 (premium Subzero line), free shipping in France above €59, and a 2-year warranty. Loubsol also runs athlete ambassador programs (LS Factory Team, LS Speed Team, LS Freeski Lab) covering ski, trail, running, and triathlon sports.
Loubsol firmographics
Firmographics- Name
- Loubsol
- Legal name
- Loubsol
- Website
- https://loubsol.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Loubsol is a French eyewear brand founded in 1948 that designs and sells Made-in-Italy ski goggles and performance sunglasses, serving outdoor sports consumers across cycling, running, ski, and lifestyle use cases via direct e-commerce, a reseller network, and athlete-led marketing.
- Ownership category
- akta.pro rank
Loubsol industry classification
Industry- Product category
- Sport Eyewear
- NAICS
- Optical Goods Retailers (45613), Sporting Goods Retailers (45911)
- SIC
- Ophthalmic Goods (3851)
- akta.pro industry
- Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors)Sport & Performance Eyewear
Keywords
Where Loubsol is headquartered
LocationHeadquarters
- HQ city
- Hérouville-saint-clair
- HQ country
- France
- HQ region
- Europe
Markets served
Loubsol business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Eyewear Product Sales: Direct sales of sunglasses and ski goggles through e-commerce and official resellers. Products are sold at fixed retail prices with occasional seasonal promotions and discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level sunglasses (Revolt, Volt, Noda lines) |
| Unit Pricing | Pay-as-you-go | Mid-range sunglasses (Plasma, Izoard, Vermont, Mamba, Dex, Kink, Jalousie lines) |
| Unit Pricing | Pay-as-you-go | Premium sunglasses (Scalpel Air, Scalpel, Sérac, Subzero, Katana lines) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Loubsol product offering
Product offeringCore offering
Loubsol designs, manufactures, and sells sport and lifestyle eyewear — primarily ski/snowboard goggles and sunglasses — featuring proprietary lens technologies (Apex Photochromic, High Definition, High Contrast, Polarized, Loubsomatic). The products are made in Italy and sold across multiple product lines covering adult, women's, and children's sizing for outdoor activities including cycling, triathlon, running, trail, hiking, mountaineering, skiing, and sailing.
Product overview
Loubsol is a French eyewear brand offering two core product lines: ski/snowboard goggles and sunglasses. The ski goggle lineup spans adult models (LS7, LS5, LS4, LS3, LS2.5, LS2) and children's models (LS1 for ages 4-10, LS Mini for ages 2-6). The sunglasses portfolio is organized into performance lines (Performance Lifestyle, Performance Sport, Speed, Subzero, Sérac, Plasma, Revolt, Volt, Icon, Izoard, Katana) and lifestyle lines (Lifestyle, Street, Vermont, Noda), with dedicated children's collections (Enfant Lifestyle, Enfant Sport, Ozzy, Mini Ozzy). Products feature various lens technologies including Apex Photochromic, Apex Polarized, Apex High Definition, Apex High Contrast, Loubsomatic, and polarized options across Category 1-4 ratings. Screen types include cylindrical, spherical, and toric designs. The brand serves multiple outdoor activities including cycling, triathlon, running, trail, hiking, mountaineering, and nautical sports.
Differentiator
Problem solved
Functional benefit
Products and services
- LS Series Ski Goggles
Companies that use Loubsol
Customer profileSegments4 records
Ideal customer profiles4 records
Loubsol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Loubsol partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Loubsol competitors and assessment
Company assessmentBroad incumbents
- Salomon: French outdoor brand (under Amer Sports) offering ski goggles and sport sunglasses as part of broader footwear, apparel, and equipment portfolio. Comparable French heritage and ski/outdoor positioning, though eyewear is one of many categories.
- Oakley: Global leader in sport sunglasses and goggles under Luxottica with deep cycling, ski, and outdoor sports presence. Operates as the dominant incumbent in the same categories Loubsol targets but with vastly broader scale.
Direct peers
- POC: Swedish brand producing ski goggles, sport sunglasses, and protective gear with strong cycling and skiing credibility. Comparable premium sport eyewear positioning and similar target athlete demographics.
- Rudy Project: Italian sport eyewear brand specializing in cycling, triathlon, and running sunglasses. Highly comparable to Loubsol's cycling/triathlon-focused sunglass lines and shares Italian manufacturing heritage.
- Julbo: French eyewear brand specializing in ski goggles and sport/performance sunglasses with proprietary lens technologies. Closest direct competitor to Loubsol given shared French heritage, similar product breadth across goggles and sunglasses, and comparable positioning in outdoor sports.
- Bollé: French sport eyewear brand with ski goggles, sport sunglasses, and safety eyewear portfolio. Overlaps directly with Loubsol across both core product categories and shares French heritage and DTC-retail hybrid distribution.
- Smith Optics: American brand under Safilo producing ski goggles, sport sunglasses, and helmets with proprietary ChromaPop lens technology. Directly comparable product mix with Loubsol in goggles and performance sunglasses categories.
- Bliz: Swedish sport eyewear brand focused on cross-country skiing, cycling, and running sunglasses plus goggles. Comparable product mix and price points to Loubsol's performance sport sunglass lines.
- Alpina Eyewear: German sport eyewear brand with ski goggles, cycling sunglasses, and sport sunglasses portfolio. Overlaps directly with Loubsol's product categories and competes in the European outdoor sports channel.
- Cébé: French eyewear brand under Bollé Safety focused on ski goggles and sport sunglasses. Directly competes with Loubsol in the European ski and outdoor sports eyewear market with similar product positioning.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Loubsol social profiles
Digital presenceLoubsol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loubsol leadership team
Management profileNumber of profiles
Loubsol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loubsol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loubsol
What does Loubsol do?
Loubsol designs, manufactures, and sells sport and lifestyle eyewear — primarily ski/snowboard goggles and sunglasses — featuring proprietary lens technologies (Apex Photochromic, High Definition, High Contrast, Polarized, Loubsomatic). The products are made in Italy and sold across multiple product lines covering adult, women's, and children's sizing for outdoor activities including cycling, triathlon, running, trail, hiking, mountaineering, skiing, and sailing.
Is Loubsol a public or private company?
Loubsol is a private company. It is classified as unknown and is currently operating.
When was Loubsol founded?
Loubsol was founded in 1948. It employs 11 to 50 people.
Where is Loubsol based?
Loubsol is headquartered in Hérouville-saint-clair, France, in the Europe region.
How does Loubsol make money?
One revenue line is on record: eyewear Product Sales.
Who are Loubsol's main competitors?
Broad incumbents on record are Salomon and Oakley. Direct peers are POC, Rudy Project, Julbo, Bollé, Smith Optics, Bliz, Alpina Eyewear and Cébé.
Does Loubsol have an API?
No public API is recorded for Loubsol.
What industry is Loubsol in?
Loubsol's product category is Sport Eyewear. Its primary akta.pro industry code is CRAMAJAC, Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors), with a secondary code of CRAAAKAC, Sport & Performance Eyewear. Its NAICS code is 45613 and its SIC code is 3851.