Ski-Doo

What Ski-Doo does

Ski-Doo is a Canadian snowmobile brand and trademark wholly owned by BRP Inc. (Bombardier Recreational Products), a publicly traded Canadian corporation listed on the Toronto Stock Exchange under ticker DOO. The brand designs and manufactures a comprehensive lineup of snowmobiles spanning deep-snow and freestyle riding (Freeride, Summit, Backcountry), trail performance (MXZ, Renegade), and sport-utility and work applications (Expedition, Skandic, Tundra). Core technology is built around proprietary Rotax engines — including the new 600RR E-TEC, the 850 E-TEC Turbo R, and 900 ACE Turbo variants — and the REV Gen5 platform architecture paired with uMotion rear suspension. For Model Year 2027, Ski-Doo expanded the REV Gen5 platform from performance models into the Skandic and Tundra utility lines and introduced a new Rotax 600RR E-TEC engine featuring an industry-first silent mode.

Ski-Doo distributes finished snowmobiles primarily through an authorized dealer network across North America (United States and Canada) and select international markets, complemented by a direct e-commerce channel at ski-doo-shop.brp.com for accessories, OEM parts, LinQ quick-attach accessories, XPS oils and lubricants, helmets, and apparel. Pricing is unit-based, with starting MSRPs ranging from $9,749 for the Tundra to $18,099 for the Freeride, plus consumer financing offers routed through dealer partners and an online build-and-price configuration tool. The BRP GO! mobile app provides a connected layer with GPS navigation, embedded topographic maps, Wi-Fi trail updates, and group-riding features, and was extended to 2023–2024 model owners via an accessory module in 2024.

Revenue is generated through three primary streams: (1) hardware sales of new snowmobiles across seven model lines, (2) recurring aftermarket and consumable sales through the e-commerce store and dealer service operations, and (3) financing facilitation services supporting dealer transactions. Customers are segmented horizontally into four use-case groups — trail and sport riders, deep-snow and mountain riders, utility and work riders, and crossover riders — served by dedicated model lines. The brand also engages in community-driven marketing through events such as the DXB Snow Run at Ski Dubai and dealer-organized riding experiences, and operates social media channels across Instagram, Facebook, YouTube, and TikTok.

Name

Ski-Doo

Legal name

Ski-Doo (brand of BRP Inc.)

Website

https://ski-doo.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Ski-Doo is a Canadian snowmobile brand owned by BRP Inc., designing and distributing recreational, deep-snow, and utility snowmobiles powered by proprietary Rotax engines on the REV Gen5 platform, sold through a North American dealer network and direct e-commerce channels.

Ownership category

akta.pro rank

Product category

Recreational Snowmobiles

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (44133)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Snowmobile Manufacturing (IMACAEAG)

akta.pro secondary industry

Snowmobile Riding Gear Retail (CRAMANAI)

Keywords

• Recreational snowmobiles
• Winter powersports vehicles
• Snowmobile manufacturing
• Trail riding sleds
• Deep snow vehicles

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Snowmobile Sales: Primary revenue from selling snowmobiles across multiple model lines (Freeride, Summit, MXZ, Renegade, Expedition, Skandic, Tundra) targeting trail, deep snow, and utility riding segments.
2. Accessories, Parts & Clothing: E-commerce sales of accessories, OEM parts, maintenance products, XPS oils and lubricants, LinQ accessories, helmets, and apparel through ski-doo-shop.brp.com.
3. Financing Services: Loan offers provided through the website to help customers finance snowmobile purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Ski-Doo designs, manufactures, and sells recreational snowmobiles across trail performance, deep snow/mountain, and sport-utility/work categories. The lineup is powered by proprietary Rotax engines (600RR E-TEC, 850 E-TEC Turbo R, 900 ACE Turbo) and built on the REV Gen5 platform. The brand also sells OEM parts, accessories, LinQ cargo systems, helmets, apparel, and XPS oils/lubricants through its dealer network and BRP e-commerce store.

Product overview

Ski-Doo is a snowmobile brand of BRP Inc. offering a comprehensive lineup of snowmobiles across multiple categories: deep snow/freestyle models (Freeride, Summit, Backcountry), trail performance models (MXZ, Renegade), and sport-utility/work models (Expedition, Skandic, Tundra). The portfolio is built on proprietary Rotax engines (including 600RR E-TEC and 850 E-TEC Turbo R variants) and the REV Gen5 platform. Ski-Doo also provides digital services through the BRP GO! app with GPS/trail navigation, accessories including LinQ quick-attach system, and XPS brand maintenance products. The 2027 lineup features redesigned Skandic and Tundra on REV Gen5, new Rotax 600RR E-TEC engines, and X-RS 20th anniversary editions.

Differentiator

Problem solved

Functional benefit

Brands

• Freeride: Freestyle snowmobile for extreme capability and uncompromising riding experience
• Summit
• MXZ
• Expedition
• Skandic
• Tundra
• Renegade

Products and services

• Freeride Deep snow freestyle snowmobile designed for riders who push limits in steep terrain, featuring powerful performance, unmatched extreme capability, and a lighter frame for aggressive freestyle riding.
• Summit Deep snow mountain snowmobile line designed for technical terrain and powder hunting, with the Summit X with Expert Package recognized as 2026 Snowmobile of the Year by Snow Goer Magazine.
• MXZ Trail performance snowmobile celebrating two decades of race-winning performance, featuring superior trail agility, advanced 2-stroke engines, and industry-defining suspensions.
• Renegade Trail performance snowmobile featuring sport-focused design and advanced engineering for riders seeking high-performance trail experiences.
• Backcountry Deep snow crossover snowmobile designed for backcountry exploration, combining deep snow capability with trail versatility.
• Expedition Sport-utility crossover snowmobile offering unmatched versatility and cargo capacity with rider-focused features for any winter adventure, available in SE and LE variants.
• Skandic Work-focused utility snowmobile built to conquer the toughest tasks in remote winter landscapes, built on the advanced REV Gen5 platform with proven reliability, strength, and cargo capacity.
• Tundra Lightweight sport-utility snowmobile on the REV Gen5 platform with proven Rotax engines, featuring a go-anywhere attitude with unique design for accessing winter landscapes.
• BRP GO! App Mobile application providing GPS navigation, topographic maps, trail updates via Wi-Fi, group riding features, and ride planning tools for Ski-Doo snowmobile owners.
• LinQ Accessories System Quick-attach accessory system for cargo, storage, and gear mounting on Ski-Doo snowmobiles, sold through the BRP e-commerce store.
• XPS Oils & Lubricants Brand-specific oils, lubricants, and care products designed for optimal Ski-Doo snowmobile performance and maintenance.

Quantifiable outcome

• 2026 Snowmobile of the Year award by Snow Goer Magazine for Summit X with Expert Package
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Polaris Inc. Polaris is a large diversified powersports manufacturer whose snowmobile division (INDY, RMK, Switchback, Titan) competes head-to-head with Ski-Doo across trail, deep snow, and crossover segments. Highly comparable on customer base, dealer network, model-year refresh cadence, and premium pricing tiers.
• Yamaha Motor: Yamaha's snowmobile line (Sidewinder, Mountain Max, Transporter, VK Professional) competes directly with Ski-Doo across trail, mountain, and utility categories. Comparable on proprietary 4-stroke and 2-stroke engine technology, global dealer footprint, and recreational use-case segmentation.
• Lynx: Lynx is a sister brand under BRP that builds snowmobiles on shared platforms (e.g., Radien, Boondocker) targeting European and Nordic markets. It is a brand-level direct peer — same parent, same engineering base, overlapping product categories — though it primarily competes in a different geography than Ski-Doo.
• Arctic Cat: Arctic Cat is a Textron-owned snowmobile manufacturer with trail, mountain, and crossover model families that directly compete with Ski-Doo's MXZ, Summit, and Backcountry lines in North American dealerships. Comparable on core product category, customer base (recreational snowmobilers), and dealer-driven GTM.

Broad incumbents

• Honda Powersports: Honda Powersports is a large, established powersports manufacturer with a snowmobile legacy and active lineup. While not category-specialized like Ski-Doo, it competes in adjacent segments (side-by-sides, motorcycles) and serves overlapping dealer channels and rider demographics.
• BRP Inc. BRP Inc. is Ski-Doo's publicly traded parent (TSX: DOO) and the umbrella for related powersports brands (Sea-Doo, Can-Am, Lynx, Rotax). It is a broad incumbent in recreational vehicles that owns Ski-Doo's technology, manufacturing, and distribution assets and is the relevant entity for any brand-level M&A or capital-markets transaction.
• Kawasaki Motors: Kawasaki is a diversified powersports OEM with historical snowmobile presence and current strength in side-by-sides, motorcycles, and Jet Ski watercraft. Comparable as a broad incumbent in the recreational vehicle space serving overlapping dealer networks and customer demographics.

Regional players

• Alpina Snowmobiles: Alpina is an Italian manufacturer of niche and specialty snowmobiles, including shaper/utility models. It is comparable in product category (snowmobiles) but operates primarily in European markets with a more limited model range and price-point overlap with Ski-Doo's utility Skandic and Tundra lines.

Others

• Can-Am (Off-Road): Can-Am is BRP's side-by-side and ATV brand, sister to Ski-Doo under the same parent. It is not a direct snowmobile competitor but is thematically and structurally related — sharing Rotax engines, dealer network, and BRP's connected-vehicle platform — making it a highly relevant ecosystem peer.

Emerging players

• Taiga Motors: Taiga Motors is a Canadian manufacturer of electric snowmobiles (and electric PWCs/UTVs) targeting the same recreational winter rider base as Ski-Doo. It is an emerging disruptor in a category that Ski-Doo dominates with 2-stroke Rotax engines, with potential overlap in fleet/commercial and environmentally regulated geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SkidooBRPMedia
• Facebookfacebook.com/SkiDoo
• Instagraminstagram.com/skidoo
• TikToktiktok.com/@skidoo
• Xx.com/skidoomotors
• LinkedInlinkedin.com/company/ski-doo-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski-Doo