Red Rocks Park and Amphitheatre
Red Rocks Park and Amphitheatre is a municipally owned, National Historic Landmark outdoor concert venue in Morrison, Colorado, operated by Denver Arts & Venues. It hosts concerts, film screenings, yoga, and private events for over 1 million annual visitors across a 9,000-seat amphitheatre with naturally perfect acoustics.
- Company typePrivate
- Founded1941
- HeadquartersMorrison, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Red Rocks Park and Amphitheatre does
Red Rocks Park and Amphitheatre is a municipally owned outdoor amphitheatre located in Morrison, Colorado, in the foothills of the Rocky Mountains approximately 15 minutes from downtown Denver. Opened on June 15, 1941 after construction by the Civilian Conservation Corps under Franklin D. Roosevelt's New Deal program, the venue is designated a National Historic Landmark and is recognized as the only naturally occurring, acoustically perfect amphitheatre in the world, capable of projecting sound without electronic amplification. The facility holds approximately 9,000 guests per event and welcomes over 1 million visitors annually across a March–November operating season. It is owned and operated by Denver Arts & Venues, a division of the City and County of Denver.
The core offering centers on concerts and live performances, supplemented by a diversified programming portfolio that includes Film on the Rocks (with Sundance Film Festival partnership), Yoga on the Rocks, SnowShape winter fitness, Trail Mix Sessions, Reggae on the Rocks, and Deadrocks. Supporting services include the on-site Ship Rock Grille restaurant (reservations via OpenTable), the Trading Post retail store, guided tours, a public live cam, electric vehicle charging through ChargePoint, and private event hosting (weddings, corporate events, meetings) across multiple spaces including The Rock Room, Upper Terrace, and Trading Post Backyard. Digital touchpoints comprise the redrocksonline.com website, an official mobile app with touchless digital ticketing, and active social channels (Instagram, TikTok, X, Facebook, YouTube, LinkedIn). All ticketing is handled exclusively through AXS under a core channel partnership.
Red Rocks monetizes through a multi-stream model: transactional revenue from ticket sales (via AXS) and merchandise (online store plus on-site stands); concession and catering revenue operated by Aramark; recurring corporate sponsorship packages (entry-level venue partnerships begin at $50,000; Yoga on the Rocks partnerships begin at $9,000, with multi-year contracts) with named major partners including Toyota (presenting sponsor of the 2026 concert season), Coca-Cola, Absolut, Altos, Molson Coors, and Xcel Energy; private event rentals; and donations through the Preserve the Rocks fund. As a government-owned public amenity rather than a commercial enterprise, the venue does not have external investors, and revenue is not publicly disclosed. The entity is ISO 14001 certified since 2009 and achieves a 50% waste diversion rate during concert season, supported by partnerships with Eco-Products (Official Zero-Waste Partner) and Xcel Energy (sustainability presenting sponsor).
Red Rocks Park and Amphitheatre firmographics
Firmographics- Name
- Red Rocks Park and Amphitheatre
- Legal name
- City and County of Denver
- Website
- https://redrocksonline.com
- Company type
- Private
- Founded year
- 1941
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Red Rocks Park and Amphitheatre is a municipally owned, National Historic Landmark outdoor concert venue in Morrison, Colorado, operated by Denver Arts & Venues. It hosts concerts, film screenings, yoga, and private events for over 1 million annual visitors across a 9,000-seat amphitheatre with naturally perfect acoustics.
- Ownership category
- akta.pro rank
Red Rocks Park and Amphitheatre industry classification
Industry- Product category
- Live Entertainment Venue
- NAICS
- Amusement and Theme Parks (71311), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)
- akta.pro secondary industry
- Concerts & Music Festivals (THAJAFAA)
Keywords
Where Red Rocks Park and Amphitheatre is headquartered
LocationHeadquarters
- HQ city
- Morrison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Red Rocks Park and Amphitheatre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Ticket Sales: Revenue from concert and event ticket sales through official ticketing partner AXS.
- Corporate Sponsorships: Corporate partnership packages including on-site promotions, year-round presence, sampling, exhibit space, signage, cross-promotions, hospitality, licensing of venue name and marks. Partner packages begin at $50,000; Yoga on the Rocks packages at $9,000.
- Food and Beverage: Concessions and catering services operated by Aramark, including Ship Rock Grille restaurant.
- Merchandise: On-site merchandise sales through the Red Rocks Online Store and event merchandise stands.
- Private Events: Rental revenue from weddings, meetings, and private events in venues including The Rock Room, Ship Rock Grille, Upper Terrace, and Trading Post Backyard.
- Donations: Preserve the Rocks fund accepts donations for education, restoration, and preservation of Red Rocks Park and Amphitheatre.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Red Rocks Amphitheatre Partner Package |
| Subscription | Multi-year contract | Yoga on the Rocks Partner Package |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Red Rocks Park and Amphitheatre product offering
Product offeringCore offering
Red Rocks Park and Amphitheatre is a naturally occurring, acoustically perfect outdoor amphitheatre in Morrison, Colorado, that hosts a year-round calendar of live entertainment and experiential programming. The venue's primary business is ticketed concerts from March through November, supplemented by Yoga on the Rocks, Film on the Rocks, SnowShape winter fitness, Trail Mix Sessions, private events, on-site dining (Ship Rock Grille), retail merchandise, and guided tours.
Product overview
Red Rocks Park and Amphitheatre is a naturally occurring, acoustically perfect outdoor amphitheatre operated by Denver Arts & Venues. The venue offers a comprehensive portfolio of live entertainment experiences centered around its iconic concert amphitheatre, supplemented by fitness programs (Yoga on the Rocks, SnowShape), entertainment series (Film on the Rocks, Trail Mix Sessions), and dining services (Ship Rock Grille). The venue also provides private event hosting, tours, and an online merchandise store. Key digital touchpoints include the official website with event ticketing through AXS, a mobile app with digital ticketing and venue maps, and an online store for merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- Yoga on the Rocks: Morning yoga sessions held at sunrise at the amphitheatre
- Film on the Rocks
- SnowShape
- Trail Mix Sessions
- Reggae on the Rocks
- Deadrocks
Products and services
- Concerts & Events Ticketed live concerts and performances held at the Red Rocks Amphitheatre from March through November, featuring headliners across genres (rock, pop, classical, electronic, country). Venue capacity is approximately 9,000 per show, with over 1 million visitors annually.
- Yoga on the Rocks Sunrise yoga sessions held at the amphitheatre, offering participants a unique fitness experience in the iconic outdoor venue. Ticketed via AXS with corporate Yoga on the Rocks partner packages starting at $9,000.
- Film on the Rocks Outdoor movie series featuring classic and feature films screened at the amphitheatre during summer months, often in partnership with Sundance Film Festival and accompanied by pre-show musical performances.
- SnowShape Winter Fitness Winter fitness and conditioning series programmed for skiers, snowboarders, and winter sports enthusiasts at the amphitheatre.
- Trail Mix Sessions Live music sessions filmed from the trails of Red Rocks Park, featuring performances from various artists in an outdoor setting.
- Private Events & Weddings Rental of Red Rocks spaces for weddings, corporate events, meetings, and private celebrations. Spaces include The Rock Room, Ship Rock Grille, Upper Terrace, and Trading Post Backyard.
- Tours Guided tours of Red Rocks Park and Amphitheatre offering visitors insights into the history, geology, and architecture of the venue.
- Ship Rock Grille On-site restaurant located inside the Visitor Center, built around two massive boulders, offering a delectable menu with scenic views. Reservations powered by OpenTable.
- Trading Post On-site retail store offering Red Rocks merchandise, memorabilia, and gifts, set in historical architecture predating the amphitheatre.
- Red Rocks Online Store Online merchandise store at shop.redrocksonline.com offering Red Rocks branded apparel, accessories, and memorabilia.
- Red Rocks Mobile App Official mobile application offering digital ticketing with touchless entry, park and venue maps, visitor tips, original Red Rocks content, and event notifications. Available on iOS and Android.
- 85th Anniversary Merchandise Limited edition commemorative merchandise celebrating Red Rocks' 85th anniversary, including t-shirts, hoodies, coffee mugs, and tote bags.
- Live Cam Live streaming camera feed showing real-time views of Red Rocks Amphitheatre.
- Red Rocks Hall of Fame Hall of Fame exhibit recognizing notable performances and artists who have performed at Red Rocks Amphitheatre.
Quantifiable outcome
- 50% waste diversion rate during concert season
- +2 more outcomes
Companies that use Red Rocks Park and Amphitheatre
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Red Rocks Park and Amphitheatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Red Rocks Park and Amphitheatre partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and minor.
- AXScoreAXS is the official ticketing partner of Red Rocks Amphitheatre, handling all ticket sales for events at the venue through their platform.
- Denver Arts & VenuescoreRed Rocks Amphitheatre is owned and operated by Denver Arts & Venues, a division of the City and County of Denver.
- ToyotamajorToyota is the Official Vehicle of Red Rocks Amphitheatre. The partnership includes tailgate activations, Top Plaza setup, and sweepstakes for ultimate tailgate kits including 2027 tickets. Presented by sponsor for 2026 concert season.
- AbsolutmajorThe official vodka of Red Rocks Amphitheatre. Absolut Colorado Red Rocks Edition is a limited edition package from a distillery dedicated to sustainability with CO2 neutral distillation.
- AltosmajorThe official tequila of Red Rocks Amphitheatre. Known for the Red Rocks Margarita and the Altos van presence at events.
- AquafinamajorAquafina is the official bottled still water partner of Red Rocks Amphitheatre, with Hydration meets Elevation messaging.
- Bandit WinesminorBandit Wines is the official wine partner of Red Rocks Amphitheatre. Made for active, on-the-go lifestyles with adventure-ready lightweight wines.
- Coca-ColamajorCoca-Cola is the official beverage, soft drink, juice and sports drink of Red Rocks Amphitheatre. Includes 'Surprise and Delight' prize promotions.
- HCA HealthONEminorHCA HealthONE is the Official Healthcare Partner of Red Rocks Amphitheatre, working together for community health initiatives.
- Molson CoorsmajorCrack open a cold one and crank up the volume with refreshing Hot Tracks and Cold Beer Playlist on Spotify featuring top songs from Red Rocks artists.
- Origin HotelminorOrigin Red Rocks is a preferred lodging partner of Red Rocks Amphitheatre, designed for explorers by explorers.
- Xcel EnergymajorXcel Energy is the presenting sponsor of Red Rocks Amphitheatre's Sustainability page, supporting environmental initiatives at the venue.
- Eco-ProductsmajorEco-Products, Inc. is Red Rocks Amphitheatre's Official Zero-Waste Partner, supporting the venue's waste diversion efforts.
- Sundance Film FestivalminorPartnership for Film on the Rocks programming, including special events like Andrea Gibson tribute with Sundance collaboration.
- Colorado Symphony OrchestramajorMultiple collaborations with the Colorado Symphony for special performances, including The Head And The Heart, Maren Morris, Hans Zimmer & John Williams music, and Gregory Alan Isakov shows.
- Argus Event StaffingminorProvides event staff, ushers, security, and parking personnel for Red Rocks events.
- AramarkmajorAramark provides food service, concessions, and facility/janitorial services for Red Rocks Amphitheatre.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Red Rocks Park and Amphitheatre competitors and assessment
Company assessmentBroad incumbents
- AEG Presents: Major live music promoter and venue operator with a portfolio of amphitheaters and arenas (including The Greek Theatre LA). Competes with Red Rocks for touring content and sponsorship dollars.
- Live Nation Entertainment: Largest global live entertainment promoter and venue operator; runs The Gorge and many comparable amphitheaters. Serves as the parent/operator for many direct peers and competes for the same touring artists.
Direct peers
- Saratoga Performing Arts Center (SPAC): Outdoor amphitheatre in Saratoga Springs, NY (5,100 covered plus lawn) hosting summer concerts plus New York City Ballet and Philadelphia Orchestra residencies. Comparable multi-format venue with similar seasonal operating model.
- Blossom Music Center: Outdoor amphitheatre in Cuyahoga Falls, Ohio (~23,000 capacity) operated by Live Nation. Comparable large-scale summer concert amphitheatre with similar touring economics.
- The Hollywood Bowl: Iconic outdoor amphitheatre in Los Angeles operated by the LA Philharmonic with comparable natural setting, similar summer concert programming, comparable ~17,000 capacity, and similar municipal/nonprofit operating structure. The most direct peer to Red Rocks among outdoor amphitheaters globally.
- Greek Theatre (Berkeley): UC Berkeley's 8,500-capacity outdoor amphitheatre in a natural hillside setting, operated by Another Planet Entertainment. Directly comparable scale, outdoor acoustic venue, and seasonal concert model.
- Merriweather Post Pavilion: Outdoor music pavilion in Columbia, Maryland, with ~19,000 capacity run by a nonprofit. Comparable in hosting a summer concert series, scenic wooded setting, and multi-format programming (concerts, symphony, films).
- Forest Hills Stadium: Historic outdoor stadium in Queens, New York, with ~14,000 capacity operating a summer concert series. Comparable outdoor venue with heritage status and modern concert programming.
- The Gorge Amphitheatre: Large outdoor concert amphitheatre in George, Washington, with ~27,000 capacity, scenic natural setting, and a summer concert season analogous to Red Rocks. Owned by Live Nation, making it a directly comparable outdoor venue operator with similar destination-event economics.
Emerging players
- Telluride MusicFest / Bonnaroo: Large outdoor music festivals operating in destination natural settings (Bonnaroo ~80,000 capacity). Adjacent format to Red Rocks' concert programming — competing for the same touring acts, fan travel, and corporate sponsors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Rocks Park and Amphitheatre social profiles
Digital presenceRed Rocks Park and Amphitheatre compliance and trust
Trust signalCompliance4 records
Red Rocks Park and Amphitheatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Rocks Park and Amphitheatre leadership team
Management profileNumber of profiles
Red Rocks Park and Amphitheatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Rocks Park and Amphitheatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Rocks Park and Amphitheatre
What does Red Rocks Park and Amphitheatre do?
Red Rocks Park and Amphitheatre is a naturally occurring, acoustically perfect outdoor amphitheatre in Morrison, Colorado, that hosts a year-round calendar of live entertainment and experiential programming. The venue's primary business is ticketed concerts from March through November, supplemented by Yoga on the Rocks, Film on the Rocks, SnowShape winter fitness, Trail Mix Sessions, private events, on-site dining (Ship Rock Grille), retail merchandise, and guided tours.
Is Red Rocks Park and Amphitheatre a public or private company?
Red Rocks Park and Amphitheatre is a private company. It is classified as state government owned and is currently operating.
When was Red Rocks Park and Amphitheatre founded?
Red Rocks Park and Amphitheatre was founded in 1941. It employs 1 to 10 people.
Where is Red Rocks Park and Amphitheatre based?
Red Rocks Park and Amphitheatre is headquartered in Morrison, United States, in the North America region.
How does Red Rocks Park and Amphitheatre make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are corporate Sponsorships, food and Beverage, merchandise, private Events and donations.
Who are Red Rocks Park and Amphitheatre's main competitors?
Broad incumbents on record are AEG Presents and Live Nation Entertainment. Direct peers are Saratoga Performing Arts Center (SPAC), Blossom Music Center, The Hollywood Bowl, Greek Theatre (Berkeley), Merriweather Post Pavilion, Forest Hills Stadium and The Gorge Amphitheatre. Telluride MusicFest / Bonnaroo is listed as an emerging player.
Does Red Rocks Park and Amphitheatre have an API?
No public API is recorded for Red Rocks Park and Amphitheatre.
What industry is Red Rocks Park and Amphitheatre in?
Red Rocks Park and Amphitheatre's product category is Live Entertainment Venue. Its primary akta.pro industry code is MPAGALAG, Outdoor Amphitheater & Open-Air Venue Operations, with a secondary code of THAJAFAA, Concerts & Music Festivals. Its NAICS code is 71311 and its SIC code is 7900.