Red Rocks Park and Amphitheatre

What Red Rocks Park and Amphitheatre does

Red Rocks Park and Amphitheatre is a municipally owned outdoor amphitheatre located in Morrison, Colorado, in the foothills of the Rocky Mountains approximately 15 minutes from downtown Denver. Opened on June 15, 1941 after construction by the Civilian Conservation Corps under Franklin D. Roosevelt's New Deal program, the venue is designated a National Historic Landmark and is recognized as the only naturally occurring, acoustically perfect amphitheatre in the world, capable of projecting sound without electronic amplification. The facility holds approximately 9,000 guests per event and welcomes over 1 million visitors annually across a March–November operating season. It is owned and operated by Denver Arts & Venues, a division of the City and County of Denver.

The core offering centers on concerts and live performances, supplemented by a diversified programming portfolio that includes Film on the Rocks (with Sundance Film Festival partnership), Yoga on the Rocks, SnowShape winter fitness, Trail Mix Sessions, Reggae on the Rocks, and Deadrocks. Supporting services include the on-site Ship Rock Grille restaurant (reservations via OpenTable), the Trading Post retail store, guided tours, a public live cam, electric vehicle charging through ChargePoint, and private event hosting (weddings, corporate events, meetings) across multiple spaces including The Rock Room, Upper Terrace, and Trading Post Backyard. Digital touchpoints comprise the redrocksonline.com website, an official mobile app with touchless digital ticketing, and active social channels (Instagram, TikTok, X, Facebook, YouTube, LinkedIn). All ticketing is handled exclusively through AXS under a core channel partnership.

Red Rocks monetizes through a multi-stream model: transactional revenue from ticket sales (via AXS) and merchandise (online store plus on-site stands); concession and catering revenue operated by Aramark; recurring corporate sponsorship packages (entry-level venue partnerships begin at $50,000; Yoga on the Rocks partnerships begin at $9,000, with multi-year contracts) with named major partners including Toyota (presenting sponsor of the 2026 concert season), Coca-Cola, Absolut, Altos, Molson Coors, and Xcel Energy; private event rentals; and donations through the Preserve the Rocks fund. As a government-owned public amenity rather than a commercial enterprise, the venue does not have external investors, and revenue is not publicly disclosed. The entity is ISO 14001 certified since 2009 and achieves a 50% waste diversion rate during concert season, supported by partnerships with Eco-Products (Official Zero-Waste Partner) and Xcel Energy (sustainability presenting sponsor).

Name

Red Rocks Park and Amphitheatre

Legal name

City and County of Denver

Website

https://redrocksonline.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Rocks Park and Amphitheatre is a municipally owned, National Historic Landmark outdoor concert venue in Morrison, Colorado, operated by Denver Arts & Venues. It hosts concerts, film screenings, yoga, and private events for over 1 million annual visitors across a 9,000-seat amphitheatre with naturally perfect acoustics.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Amusement and Theme Parks (71311), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)

akta.pro secondary industry

Concerts & Music Festivals (THAJAFAA)

Keywords

• Live entertainment venue
• Outdoor amphitheatre
• Concert events
• Fitness programming
• Venue rentals

Headquarters

HQ city

Morrison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from concert and event ticket sales through official ticketing partner AXS.
2. Corporate Sponsorships: Corporate partnership packages including on-site promotions, year-round presence, sampling, exhibit space, signage, cross-promotions, hospitality, licensing of venue name and marks. Partner packages begin at $50,000; Yoga on the Rocks packages at $9,000.
3. Food and Beverage: Concessions and catering services operated by Aramark, including Ship Rock Grille restaurant.
4. Merchandise: On-site merchandise sales through the Red Rocks Online Store and event merchandise stands.
5. Private Events: Rental revenue from weddings, meetings, and private events in venues including The Rock Room, Ship Rock Grille, Upper Terrace, and Trading Post Backyard.
6. Donations: Preserve the Rocks fund accepts donations for education, restoration, and preservation of Red Rocks Park and Amphitheatre.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Red Rocks Park and Amphitheatre is a naturally occurring, acoustically perfect outdoor amphitheatre in Morrison, Colorado, that hosts a year-round calendar of live entertainment and experiential programming. The venue's primary business is ticketed concerts from March through November, supplemented by Yoga on the Rocks, Film on the Rocks, SnowShape winter fitness, Trail Mix Sessions, private events, on-site dining (Ship Rock Grille), retail merchandise, and guided tours.

Product overview

Red Rocks Park and Amphitheatre is a naturally occurring, acoustically perfect outdoor amphitheatre operated by Denver Arts & Venues. The venue offers a comprehensive portfolio of live entertainment experiences centered around its iconic concert amphitheatre, supplemented by fitness programs (Yoga on the Rocks, SnowShape), entertainment series (Film on the Rocks, Trail Mix Sessions), and dining services (Ship Rock Grille). The venue also provides private event hosting, tours, and an online merchandise store. Key digital touchpoints include the official website with event ticketing through AXS, a mobile app with digital ticketing and venue maps, and an online store for merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Yoga on the Rocks: Morning yoga sessions held at sunrise at the amphitheatre
• Film on the Rocks
• SnowShape
• Trail Mix Sessions
• Reggae on the Rocks
• Deadrocks

Products and services

• Concerts & Events Ticketed live concerts and performances held at the Red Rocks Amphitheatre from March through November, featuring headliners across genres (rock, pop, classical, electronic, country). Venue capacity is approximately 9,000 per show, with over 1 million visitors annually.
• Yoga on the Rocks Sunrise yoga sessions held at the amphitheatre, offering participants a unique fitness experience in the iconic outdoor venue. Ticketed via AXS with corporate Yoga on the Rocks partner packages starting at $9,000.
• Film on the Rocks Outdoor movie series featuring classic and feature films screened at the amphitheatre during summer months, often in partnership with Sundance Film Festival and accompanied by pre-show musical performances.
• SnowShape Winter Fitness Winter fitness and conditioning series programmed for skiers, snowboarders, and winter sports enthusiasts at the amphitheatre.
• Trail Mix Sessions Live music sessions filmed from the trails of Red Rocks Park, featuring performances from various artists in an outdoor setting.
• Private Events & Weddings Rental of Red Rocks spaces for weddings, corporate events, meetings, and private celebrations. Spaces include The Rock Room, Ship Rock Grille, Upper Terrace, and Trading Post Backyard.
• Tours Guided tours of Red Rocks Park and Amphitheatre offering visitors insights into the history, geology, and architecture of the venue.
• Ship Rock Grille On-site restaurant located inside the Visitor Center, built around two massive boulders, offering a delectable menu with scenic views. Reservations powered by OpenTable.
• Trading Post On-site retail store offering Red Rocks merchandise, memorabilia, and gifts, set in historical architecture predating the amphitheatre.
• Red Rocks Online Store Online merchandise store at shop.redrocksonline.com offering Red Rocks branded apparel, accessories, and memorabilia.
• Red Rocks Mobile App Official mobile application offering digital ticketing with touchless entry, park and venue maps, visitor tips, original Red Rocks content, and event notifications. Available on iOS and Android.
• 85th Anniversary Merchandise Limited edition commemorative merchandise celebrating Red Rocks' 85th anniversary, including t-shirts, hoodies, coffee mugs, and tote bags.
• Live Cam Live streaming camera feed showing real-time views of Red Rocks Amphitheatre.
• Red Rocks Hall of Fame Hall of Fame exhibit recognizing notable performances and artists who have performed at Red Rocks Amphitheatre.

Quantifiable outcome

• 50% waste diversion rate during concert season
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• AXScoreChannel Partner/ Reseller/ DistributorAXS is the official ticketing partner of Red Rocks Amphitheatre, handling all ticket sales for events at the venue through their platform.
• Denver Arts & VenuescoreOthersRed Rocks Amphitheatre is owned and operated by Denver Arts & Venues, a division of the City and County of Denver.
• ToyotamajorGTM or Marketing PartnerToyota is the Official Vehicle of Red Rocks Amphitheatre. The partnership includes tailgate activations, Top Plaza setup, and sweepstakes for ultimate tailgate kits including 2027 tickets. Presented by sponsor for 2026 concert season.
• AbsolutmajorGTM or Marketing PartnerThe official vodka of Red Rocks Amphitheatre. Absolut Colorado Red Rocks Edition is a limited edition package from a distillery dedicated to sustainability with CO2 neutral distillation.
• AltosmajorGTM or Marketing PartnerThe official tequila of Red Rocks Amphitheatre. Known for the Red Rocks Margarita and the Altos van presence at events.
• AquafinamajorGTM or Marketing PartnerAquafina is the official bottled still water partner of Red Rocks Amphitheatre, with Hydration meets Elevation messaging.
• Bandit WinesminorGTM or Marketing PartnerBandit Wines is the official wine partner of Red Rocks Amphitheatre. Made for active, on-the-go lifestyles with adventure-ready lightweight wines.
• Coca-ColamajorGTM or Marketing PartnerCoca-Cola is the official beverage, soft drink, juice and sports drink of Red Rocks Amphitheatre. Includes 'Surprise and Delight' prize promotions.
• HCA HealthONEminorGTM or Marketing PartnerHCA HealthONE is the Official Healthcare Partner of Red Rocks Amphitheatre, working together for community health initiatives.
• Molson CoorsmajorGTM or Marketing PartnerCrack open a cold one and crank up the volume with refreshing Hot Tracks and Cold Beer Playlist on Spotify featuring top songs from Red Rocks artists.
• Origin HotelminorGTM or Marketing PartnerOrigin Red Rocks is a preferred lodging partner of Red Rocks Amphitheatre, designed for explorers by explorers.
• Xcel EnergymajorGTM or Marketing PartnerXcel Energy is the presenting sponsor of Red Rocks Amphitheatre's Sustainability page, supporting environmental initiatives at the venue.
• Eco-ProductsmajorGTM or Marketing PartnerEco-Products, Inc. is Red Rocks Amphitheatre's Official Zero-Waste Partner, supporting the venue's waste diversion efforts.
• Sundance Film FestivalminorStrategic or Co-development PartnerPartnership for Film on the Rocks programming, including special events like Andrea Gibson tribute with Sundance collaboration.
• Colorado Symphony OrchestramajorStrategic or Co-development PartnerMultiple collaborations with the Colorado Symphony for special performances, including The Head And The Heart, Maren Morris, Hans Zimmer & John Williams music, and Gregory Alan Isakov shows.
• Argus Event StaffingminorOthersProvides event staff, ushers, security, and parking personnel for Red Rocks events.
• AramarkmajorOthersAramark provides food service, concessions, and facility/janitorial services for Red Rocks Amphitheatre.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AEG Presents: Major live music promoter and venue operator with a portfolio of amphitheaters and arenas (including The Greek Theatre LA). Competes with Red Rocks for touring content and sponsorship dollars.
• Live Nation Entertainment: Largest global live entertainment promoter and venue operator; runs The Gorge and many comparable amphitheaters. Serves as the parent/operator for many direct peers and competes for the same touring artists.

Direct peers

• Saratoga Performing Arts Center (SPAC): Outdoor amphitheatre in Saratoga Springs, NY (5,100 covered plus lawn) hosting summer concerts plus New York City Ballet and Philadelphia Orchestra residencies. Comparable multi-format venue with similar seasonal operating model.
• Blossom Music Center: Outdoor amphitheatre in Cuyahoga Falls, Ohio (~23,000 capacity) operated by Live Nation. Comparable large-scale summer concert amphitheatre with similar touring economics.
• The Hollywood Bowl: Iconic outdoor amphitheatre in Los Angeles operated by the LA Philharmonic with comparable natural setting, similar summer concert programming, comparable ~17,000 capacity, and similar municipal/nonprofit operating structure. The most direct peer to Red Rocks among outdoor amphitheaters globally.
• Greek Theatre (Berkeley): UC Berkeley's 8,500-capacity outdoor amphitheatre in a natural hillside setting, operated by Another Planet Entertainment. Directly comparable scale, outdoor acoustic venue, and seasonal concert model.
• Merriweather Post Pavilion: Outdoor music pavilion in Columbia, Maryland, with ~19,000 capacity run by a nonprofit. Comparable in hosting a summer concert series, scenic wooded setting, and multi-format programming (concerts, symphony, films).
• Forest Hills Stadium: Historic outdoor stadium in Queens, New York, with ~14,000 capacity operating a summer concert series. Comparable outdoor venue with heritage status and modern concert programming.
• The Gorge Amphitheatre: Large outdoor concert amphitheatre in George, Washington, with ~27,000 capacity, scenic natural setting, and a summer concert season analogous to Red Rocks. Owned by Live Nation, making it a directly comparable outdoor venue operator with similar destination-event economics.

Emerging players

• Telluride MusicFest / Bonnaroo: Large outdoor music festivals operating in destination natural settings (Bonnaroo ~80,000 capacity). Adjacent format to Red Rocks' concert programming — competing for the same touring acts, fan travel, and corporate sponsors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RedRocksCO
• YouTuberedrocksonline.com/video
• Facebookfacebook.com/RedRocksCO
• LinkedInlinkedin.com/company/red-rocks
• Instagraminstagram.com/redrocksco
• TikToktiktok.com/@redrocksonline?lang=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Rocks Park and Amphitheatre