La Regina

What La Regina does

La Regina di San Marzano di Antonio Romano S.p.A. is a privately held Italian food processing company headquartered in Scafati, in the San Marzano region on the slopes of Vesuvius, that produces premium and super-premium tomato-based products — peeled tomatoes, diced tomatoes, cherry tomatoes, passata, ready-made pasta sauces, and soups/cream sauces — for both food-service operators (restaurants, pizzerias, catering) and retail consumers. The company was founded in 1972 by Antonio Romano, with its first production plant established in 1983; the Romano family retains ownership, with Campbell's Company acquiring a 49% stake in May 2026 for $286 million. Operations are vertically integrated from seed selection and farmer supervision through slow-cooking production, with manufacturing in Italy and a US plant in Alma, Georgia (La Regina Atlantica, LLC, est. 2020) for meat-containing sauces that cannot be exported from Italy. Distribution is dual-channel: large-format cans (3000g USA/Canada, 2550g Europe) for food service, and glass jars, bottles, and retail cans (680g-1130g) for supermarkets across the EU, USA, and Canada.

The core technology centers on traditional Italian recipes adapted for industrial scale, slow-cooking processes, BPA-free lacquer tinplate packaging with a 3-year shelf life, and rigorous certifications (FSSC 22000, BRC, IFS, ISO 9001, ISO 14001, Kosher, HALAL, EU Organic). The revenue model is B2B and wholesale-led: own-brand sales through retail and food-service channels plus private-label/OEM co-manufacturing — most notably as the primary production partner for Rao's Homemade pasta sauces since 1993, and through the 2017 equity stake in Canadian distributor Vera Trima Import-Export, Inc. The company has scaled production capacity aggressively (sauce line tripled in 2020, canning line more than doubled in 2021) to support what it describes as exponential revenue growth over the last five years, primarily in pasta sauce sales.

Name

La Regina

Legal name

La Regina di San Marzano di Antonio Romano S.p.A.

Website

https://laregina.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

501–1,000 employees

Short description

La Regina di San Marzano is a privately held Italian food processor in Scafati that produces premium San Marzano tomato products — peeled tomatoes, passata, and ready-made pasta sauces — for retail, food service, and as the primary co-manufacturer of Rao's Homemade sauces for the North American market.

Ownership category

akta.pro rank

Product category

Italian Tomato Products

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Specialty Canning (311422), Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)

akta.pro primary industry

Canned & Jarred Fruit & Vegetable Processing (Canning, Bottling) (AFAKAFAH)

akta.pro secondary industries

Canned Vegetables Manufacturing (AFAKACAB), Purees & Fruit/Vegetable Bases (Aseptic, Frozen, Drum) (AFAKAFAD)

Keywords

• Tomato processing
• Pasta sauces
• Italian canned tomatoes
• Private label manufacturing
• Food processing

Headquarters

HQ city

Scafati

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Tomato Products Sales: Manufacturing and sale of premium and super-premium tomato-based products including peeled tomatoes, tomato passata, pasta sauces, soups, and cream sauces. Products sold under own brand and as private label/production partner for Rao's Homemade.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

La Regina manufactures and exports premium and super-premium tomato-based products, including peeled tomatoes, tomato passata, pasta sauces in glass jars, and ready-made soup and cream sauces, all made from 100% Italian San Marzano tomatoes processed using traditional family recipes and slow-cooking methods. The company operates a dual food service and retail product line, sells under its own brand, and serves as a long-standing private-label production partner for Rao's Homemade premium pasta sauces.

Product overview

La Regina di San Marzano is an Italian food manufacturing company specializing in premium tomato-based products. The company operates as a unified product portfolio centered around San Marzano tomatoes and tomato-based prepared foods. The core offerings include Pasta Sauce in Jar (their flagship ready-made sauces in various recipes), Soup and Cream Sauces, and canned tomato products (Peeled Tomatoes, Diced Tomatoes, Cherry Tomatoes, and Tomato Passata). Products are available in both Food Service sizes (cans for restaurants, pizzerias, and catering) and Retail sizes (jars and cans for supermarkets). The company produces in Italy (Scafati) and the USA (Georgia) to serve North American markets.

Differentiator

Problem solved

Functional benefit

Brands

• La Regina di San Marzano USA, Inc. U.S. subsidiary established in 2013 for American market operations and consumer engagement.

Products and services

• Pasta Sauce in Jar Premium tomato-based pasta sauces packaged in glass jars, made from San Marzano tomatoes with fresh local ingredients, processed using slow cooking methods and traditional Italian recipes adapted to American consumer preferences. Available in multiple recipes for retail and food service channels.
• Soup and Cream Sauces Ready-made soup and cream sauces prepared with vegetables from local agriculture and Italian PDO (Protected Designation of Origin) cheese, packaged in glass jars and exported to the USA market.
• Peeled Tomatoes Whole peeled tomatoes, carefully selected and preserved in their own tomato juice, produced using seeds and land from the San Marzano region. Available in can formats for both food service (large cans) and retail channels.
• Diced Tomatoes Canned diced tomatoes prepared from round-shaped peeled and chopped tomatoes preserved in tomato juice, suitable for retail and food service applications.
• Cherry Tomatoes Small, sweet red cherry tomatoes resembling a bunch of grapes, canned and preserved using the same traditional processes as other La Regina tomato products.
• Tomato Passata Tomato passata produced by direct pressing, centrifugation, and mechanical refining of fresh whole ripe tomatoes, with partial elimination of water to achieve the characteristic smooth consistency.

Quantifiable outcome

• Exponential turnover growth in past 5 years

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Campbell's CompanyflagshipStrategic or Co-development Partner · 11 May 2026Campbell's Company completed acquisition of 49% interest in La Regina di San Marzano di Antonio Romano S.p.A. and La Regina Atlantica, LLC for $286 million. La Regina has been a key production partner for Rao's Homemade since 1993. Transaction expected to be neutral to Campbell's fiscal 2026 adjusted EPS. Positions Rao's Homemade as fourth billion-dollar brand in Campbell's portfolio alongside Campbell's, Goldfish, and Pepperidge Farm.
• Vera Trima Import-Export, Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 2017Canadian distributor with equity interest acquired by La Regina in 2017 as part of North American market expansion strategy. Manages distribution of La Regina tomato products in Canadian market.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Barilla: Global Italian food giant with a sizable pasta sauce and pesto portfolio alongside its core pasta business. Competes with La Regina in retail pasta sauces globally and shares the premium-Italian positioning narrative.
• Hunt's (Conagra Brands): Major North American canned tomato brand owned by Conagra. Overlaps with La Regina at the mass end of the canned tomato and pasta sauce market, particularly in foodservice and retail.
• Del Monte Foods: Large North American packaged fruit and vegetable producer with a tomato products line. Comparable as a broad-line canned tomato competitor with established North American retail distribution.
• De Cecco: Italian premium pasta and sauce manufacturer with tomato-based sauce offerings in international retail. Comparable premium positioning and Italian authenticity story, though sauces are a smaller part of the broader portfolio.

Direct peers

• Mutti: Italy-based premium tomato products manufacturer (peeled tomatoes, passata, sauces) sold across Europe and internationally. Closest direct competitor to La Regina in the premium canned tomato and sauce category, with comparable vertical integration and DOP-region sourcing.
• Cirio: Historic Italian canned tomato and sauce brand (owned by Conserve Italia). Competes directly with La Regina in canned peeled tomatoes, passata, and pasta sauces across European retail and foodservice.
• Cento Fine Foods: US-based Italian-American specialty food company specializing in canned tomatoes, pasta, and olive oil. Comparable as a US-focused distributor of premium Italian tomato products with overlapping retail and foodservice channels.
• Pomì (Conserve Italia): Italian tomato processor producing passata, chopped tomatoes, and pulp under the Pomì brand, distributed widely in European and North American retail. Comparable in product mix (tomato-based shelf-stable products) and retail channels to La Regina.

Regional players

• Pastificio Lucio Garofalo: Italian premium pasta producer with a growing pasta sauce line sold in European and international retail. Comparable in premium-Italian positioning and retail channels; mostly regional with sauce exposure rather than dedicated manufacturing.

Emerging players

• Rao's Homemade: Premium US pasta sauce brand owned by Campbell's and La Regina's primary OEM customer since 1993. Comparable in end-product (premium jarred pasta sauces) and North American retail positioning; partial overlap because Rao's owns the brand and La Regina owns the production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lareginadisanmarzano
• LinkedInlinkedin.com/company/la-regina-di-san-marzano-di-antonio-romano-spa

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Regina