La Regina
La Regina di San Marzano is a privately held Italian food processor in Scafati that produces premium San Marzano tomato products — peeled tomatoes, passata, and ready-made pasta sauces — for retail, food service, and as the primary co-manufacturer of Rao's Homemade sauces for the North American market.
- Company typePrivate
- Founded1972
- HeadquartersScafati, Italy
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What La Regina does
La Regina di San Marzano di Antonio Romano S.p.A. is a privately held Italian food processing company headquartered in Scafati, in the San Marzano region on the slopes of Vesuvius, that produces premium and super-premium tomato-based products — peeled tomatoes, diced tomatoes, cherry tomatoes, passata, ready-made pasta sauces, and soups/cream sauces — for both food-service operators (restaurants, pizzerias, catering) and retail consumers. The company was founded in 1972 by Antonio Romano, with its first production plant established in 1983; the Romano family retains ownership, with Campbell's Company acquiring a 49% stake in May 2026 for $286 million. Operations are vertically integrated from seed selection and farmer supervision through slow-cooking production, with manufacturing in Italy and a US plant in Alma, Georgia (La Regina Atlantica, LLC, est. 2020) for meat-containing sauces that cannot be exported from Italy. Distribution is dual-channel: large-format cans (3000g USA/Canada, 2550g Europe) for food service, and glass jars, bottles, and retail cans (680g-1130g) for supermarkets across the EU, USA, and Canada.
The core technology centers on traditional Italian recipes adapted for industrial scale, slow-cooking processes, BPA-free lacquer tinplate packaging with a 3-year shelf life, and rigorous certifications (FSSC 22000, BRC, IFS, ISO 9001, ISO 14001, Kosher, HALAL, EU Organic). The revenue model is B2B and wholesale-led: own-brand sales through retail and food-service channels plus private-label/OEM co-manufacturing — most notably as the primary production partner for Rao's Homemade pasta sauces since 1993, and through the 2017 equity stake in Canadian distributor Vera Trima Import-Export, Inc. The company has scaled production capacity aggressively (sauce line tripled in 2020, canning line more than doubled in 2021) to support what it describes as exponential revenue growth over the last five years, primarily in pasta sauce sales.
La Regina firmographics
Firmographics- Name
- La Regina
- Legal name
- La Regina di San Marzano di Antonio Romano S.p.A.
- Website
- https://laregina.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- La Regina di San Marzano is a privately held Italian food processor in Scafati that produces premium San Marzano tomato products — peeled tomatoes, passata, and ready-made pasta sauces — for retail, food service, and as the primary co-manufacturer of Rao's Homemade sauces for the North American market.
- Ownership category
- akta.pro rank
La Regina industry classification
Industry- Product category
- Italian Tomato Products
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Specialty Canning (311422), Food Manufacturing (311)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)
- akta.pro primary industry
- Canned & Jarred Fruit & Vegetable Processing (Canning, Bottling) (AFAKAFAH)
- akta.pro secondary industries
- Canned Vegetables Manufacturing (AFAKACAB), Purees & Fruit/Vegetable Bases (Aseptic, Frozen, Drum) (AFAKAFAD)
Keywords
Where La Regina is headquartered
LocationHeadquarters
- HQ city
- Scafati
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
La Regina business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Tomato Products Sales: Manufacturing and sale of premium and super-premium tomato-based products including peeled tomatoes, tomato passata, pasta sauces, soups, and cream sauces. Products sold under own brand and as private label/production partner for Rao's Homemade.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
La Regina product offering
Product offeringCore offering
La Regina manufactures and exports premium and super-premium tomato-based products, including peeled tomatoes, tomato passata, pasta sauces in glass jars, and ready-made soup and cream sauces, all made from 100% Italian San Marzano tomatoes processed using traditional family recipes and slow-cooking methods. The company operates a dual food service and retail product line, sells under its own brand, and serves as a long-standing private-label production partner for Rao's Homemade premium pasta sauces.
Product overview
La Regina di San Marzano is an Italian food manufacturing company specializing in premium tomato-based products. The company operates as a unified product portfolio centered around San Marzano tomatoes and tomato-based prepared foods. The core offerings include Pasta Sauce in Jar (their flagship ready-made sauces in various recipes), Soup and Cream Sauces, and canned tomato products (Peeled Tomatoes, Diced Tomatoes, Cherry Tomatoes, and Tomato Passata). Products are available in both Food Service sizes (cans for restaurants, pizzerias, and catering) and Retail sizes (jars and cans for supermarkets). The company produces in Italy (Scafati) and the USA (Georgia) to serve North American markets.
Differentiator
Problem solved
Functional benefit
Brands
- La Regina di San Marzano USA, Inc. U.S. subsidiary established in 2013 for American market operations and consumer engagement.
Products and services
- Pasta Sauce in Jar Premium tomato-based pasta sauces packaged in glass jars, made from San Marzano tomatoes with fresh local ingredients, processed using slow cooking methods and traditional Italian recipes adapted to American consumer preferences. Available in multiple recipes for retail and food service channels.
- Soup and Cream Sauces Ready-made soup and cream sauces prepared with vegetables from local agriculture and Italian PDO (Protected Designation of Origin) cheese, packaged in glass jars and exported to the USA market.
- Peeled Tomatoes Whole peeled tomatoes, carefully selected and preserved in their own tomato juice, produced using seeds and land from the San Marzano region. Available in can formats for both food service (large cans) and retail channels.
- Diced Tomatoes Canned diced tomatoes prepared from round-shaped peeled and chopped tomatoes preserved in tomato juice, suitable for retail and food service applications.
- Cherry Tomatoes Small, sweet red cherry tomatoes resembling a bunch of grapes, canned and preserved using the same traditional processes as other La Regina tomato products.
- Tomato Passata Tomato passata produced by direct pressing, centrifugation, and mechanical refining of fresh whole ripe tomatoes, with partial elimination of water to achieve the characteristic smooth consistency.
Quantifiable outcome
- Exponential turnover growth in past 5 years
Companies that use La Regina
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
La Regina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
La Regina partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Campbell's CompanyflagshipCampbell's Company completed acquisition of 49% interest in La Regina di San Marzano di Antonio Romano S.p.A. and La Regina Atlantica, LLC for $286 million. La Regina has been a key production partner for Rao's Homemade since 1993. Transaction expected to be neutral to Campbell's fiscal 2026 adjusted EPS. Positions Rao's Homemade as fourth billion-dollar brand in Campbell's portfolio alongside Campbell's, Goldfish, and Pepperidge Farm.
- Vera Trima Import-Export, Inc.coreCanadian distributor with equity interest acquired by La Regina in 2017 as part of North American market expansion strategy. Manages distribution of La Regina tomato products in Canadian market.
Scale indicators9 records
Recent moves9 records
Expansion highlights5 records
La Regina competitors and assessment
Company assessmentBroad incumbents
- Barilla: Global Italian food giant with a sizable pasta sauce and pesto portfolio alongside its core pasta business. Competes with La Regina in retail pasta sauces globally and shares the premium-Italian positioning narrative.
- Hunt's (Conagra Brands): Major North American canned tomato brand owned by Conagra. Overlaps with La Regina at the mass end of the canned tomato and pasta sauce market, particularly in foodservice and retail.
- Del Monte Foods: Large North American packaged fruit and vegetable producer with a tomato products line. Comparable as a broad-line canned tomato competitor with established North American retail distribution.
- De Cecco: Italian premium pasta and sauce manufacturer with tomato-based sauce offerings in international retail. Comparable premium positioning and Italian authenticity story, though sauces are a smaller part of the broader portfolio.
Direct peers
- Mutti: Italy-based premium tomato products manufacturer (peeled tomatoes, passata, sauces) sold across Europe and internationally. Closest direct competitor to La Regina in the premium canned tomato and sauce category, with comparable vertical integration and DOP-region sourcing.
- Cirio: Historic Italian canned tomato and sauce brand (owned by Conserve Italia). Competes directly with La Regina in canned peeled tomatoes, passata, and pasta sauces across European retail and foodservice.
- Cento Fine Foods: US-based Italian-American specialty food company specializing in canned tomatoes, pasta, and olive oil. Comparable as a US-focused distributor of premium Italian tomato products with overlapping retail and foodservice channels.
- Pomì (Conserve Italia): Italian tomato processor producing passata, chopped tomatoes, and pulp under the Pomì brand, distributed widely in European and North American retail. Comparable in product mix (tomato-based shelf-stable products) and retail channels to La Regina.
Regional players
- Pastificio Lucio Garofalo: Italian premium pasta producer with a growing pasta sauce line sold in European and international retail. Comparable in premium-Italian positioning and retail channels; mostly regional with sauce exposure rather than dedicated manufacturing.
Emerging players
- Rao's Homemade: Premium US pasta sauce brand owned by Campbell's and La Regina's primary OEM customer since 1993. Comparable in end-product (premium jarred pasta sauces) and North American retail positioning; partial overlap because Rao's owns the brand and La Regina owns the production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
La Regina social profiles
Digital presenceLa Regina compliance and trust
Trust signalCompliance8 records
La Regina financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Regina leadership team
Management profileNumber of profiles
La Regina subsidiaries and ownership
Company hierarchySubsidiaries3 records
La Regina funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Regina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Regina
What does La Regina do?
La Regina manufactures and exports premium and super-premium tomato-based products, including peeled tomatoes, tomato passata, pasta sauces in glass jars, and ready-made soup and cream sauces, all made from 100% Italian San Marzano tomatoes processed using traditional family recipes and slow-cooking methods. The company operates a dual food service and retail product line, sells under its own brand, and serves as a long-standing private-label production partner for Rao's Homemade premium pasta sauces.
Is La Regina a public or private company?
La Regina is a private company. It is classified as family owned and is currently operating.
When was La Regina founded?
La Regina was founded in 1972. It employs 501 to 1,000 people.
Where is La Regina based?
La Regina is headquartered in Scafati, Italy, in the Europe region.
How does La Regina make money?
One revenue line is on record: tomato Products Sales.
Who are La Regina's main competitors?
Broad incumbents on record are Barilla, Hunt's (Conagra Brands), Del Monte Foods and De Cecco. Direct peers are Mutti, Cirio, Cento Fine Foods and Pomì (Conserve Italia). Pastificio Lucio Garofalo is listed as a regional player. Rao's Homemade is listed as an emerging player.
Does La Regina have an API?
No public API is recorded for La Regina.
What industry is La Regina in?
La Regina's product category is Italian Tomato Products. Its primary akta.pro industry code is AFAKAFAH, Canned & Jarred Fruit & Vegetable Processing (Canning, Bottling), with a secondary code of AFAKACAB, Canned Vegetables Manufacturing. Its NAICS code is 3114 and its SIC code is 2030.