Ab Astris
Ab Astris is a family-owned boutique winery in Stonewall, Texas, producing 100% Texas-grown wines from a 12-acre estate vineyard and selling directly to consumers via its tasting room, three-tier wine club, e-commerce shop, and on-site events.
- Company typePrivate
- Founded2018
- HeadquartersStonewall, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ab Astris does
Ab Astris is a family-owned boutique winery established in 2018 in Stonewall, Texas, in the heart of the Texas Hill Country along the Texas 290 Wine Trail. The business was founded by two couples, Erin and Tony Smith and their daughter and son-in-law Kristen and Mike Nelson, with operations led by the family alongside one assistant winemaker. Its core asset is a 12-acre estate vineyard planted between 2018 and 2019 with five varietals uncommon in Texas: Tannat (4 acres), Souzao (2 acres), Clairette Blanche (2 acres), Petite Syrah (2 acres), and Montepulciano (2 acres). Production is supplemented by fruit sourced from Hill Country and High Plains growers, and all wines are positioned as 100% Texas-grown and crafted on-site.
The product portfolio spans 100% Texas white wines, red wines, and rosés, with reds aged a minimum of two years in barrel using minimal oak intervention and whites aged in neutral oak or stainless steel. Distribution runs entirely through direct-to-consumer channels: a physical tasting room at 320 Klein Road open Thursday through Sunday, an e-commerce wine shop on the Orderport platform with UPS shipping, three subscription tiers of a wine club (Four Bottle, Six Bottle, and Case Club) with quarterly shipments and escalating 15-25% member discounts, and on-site event hosting including wine club gatherings, live music, and participation in regional festivals such as the Fredericksburg Food and Wine Fest. The website and ExploreTock handle tasting room reservations, while social channels (Instagram, Facebook) and an email newsletter drive top- and mid-funnel engagement.
The business model is direct-to-consumer with three monetization streams: tasting room visits at $30 per person with optional $35 cheese board pairings, recurring quarterly wine club subscriptions, and one-time e-commerce bottle sales. Direct shipping is currently limited to Texas customers due to interstate alcohol shipping laws, which constrains the addressable geographic market. The company has no disclosed external funding, operates as a privately held family entity, and runs on a small team, with growth reliant on tourism, wine club retention, and event-driven sales rather than wholesale or out-of-state distribution.
Ab Astris firmographics
Firmographics- Name
- Ab Astris
- Legal name
- Ab Astris Winery
- Website
- https://abastriswinery.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ab Astris is a family-owned boutique winery in Stonewall, Texas, producing 100% Texas-grown wines from a 12-acre estate vineyard and selling directly to consumers via its tasting room, three-tier wine club, e-commerce shop, and on-site events.
- Ownership category
- akta.pro rank
Ab Astris industry classification
Industry- Product category
- Boutique Winery
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Ab Astris is headquartered
LocationHeadquarters
- HQ city
- Stonewall
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ab Astris business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales (Tasting Room): On-site wine tastings at $30 per person plus optional cheese board pairings at $35. Direct bottle sales to visitors. Walk-ins welcome but reservations encouraged.
- Wine Club Subscriptions: Quarterly wine shipments with four membership tiers: Four Bottle (4 bottles quarterly, 15% discount, $30 shipping), Six Bottle (6 bottles quarterly, 20% discount, $15 shipping), and Case Club (12 bottles quarterly, 25% discount, free shipping). Members receive complimentary tastings, exclusive event invitations, and first access to new releases.
- E-commerce Wine Sales: Direct-to-consumer online wine shop with nationwide shipping capabilities (primarily Texas due to shipping laws). Orders processed via credit card through Orderport platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wine Tasting - $30 per person |
| Subscription | Quarterly | Four Bottle Wine Club - Red or Mixed membership |
| Subscription | Quarterly | Six Bottle Wine Club - Red or Mixed membership |
| Subscription | Quarterly | Case Club - Red or Mixed membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Ab Astris product offering
Product offeringCore offering
Ab Astris is a family-owned boutique winery that produces and sells 100% Texas-grown handcrafted wines from a 12-acre estate vineyard in Stonewall, Texas. The portfolio includes estate-grown and sourced white wines, red wines, and rosé made from varietals uncommon in Texas such as Tannat, Souzao, Clairette Blanche, Petite Syrah, and Montepulciano, with reds aged a minimum of two years in barrel. Wines are sold directly to consumers through a tasting room, an online shop, and a subscription wine club with three tiers.
Product overview
Ab Astris is a family-owned boutique winery offering a portfolio of 100% Texas-grown handcrafted wines, distributed through direct-to-consumer channels including an e-commerce shop and a physical tasting room. The core product lineup consists of white wines, red wines, and rosé varieties crafted from estate-grown fruit (12 acres) and sourced from Hill Country and High Plains growers. The winery supplements its wine sales with three wine club membership tiers (Four Bottle, Six Bottle, and Case Club) offering quarterly shipments with escalating discounts and perks. Additional offerings include guided tasting room experiences with cheese pairings and private event hosting.
Differentiator
Problem solved
Functional benefit
Products and services
- 100% Texas White Wines Estate-grown 100% Texas white wines including Clairette Blanche, Fiano, Picpoul Blanc, Stello, and Roussanne varieties, crafted with minimal oak aging in neutral oak or stainless steel. Sold directly to consumers through the on-site tasting room, online shop, and wine club.
- 100% Texas Red Wines Estate-grown and sourced 100% Texas red wines including Mourvèdre, Montepulciano, Avignon, Estate Tannat, Petite Sirah, Sinistra, and Cabernet Franc, aged a minimum of two years in barrel. Sold directly to consumers through the tasting room, online shop, and wine club.
- 100% Texas Rosé Rosé wines including Aurora Rosé and Apricus Rosé, crafted from Texas-grown fruit and sold directly to consumers through the tasting room, online shop, and wine club.
- Wine Club Membership Subscription wine club with three quarterly-shipment tiers (Four Bottle, Six Bottle, Case Club), each offering Red or Mixed options, member discounts of 15-25%, complimentary tastings, exclusive event invitations, and first access to new releases including library wines at the top tier.
- Tasting Room Experience Guided wine tastings featuring five dry wines (one white, one rosé, three reds) led by sommelier-trained staff, priced at $30 per person with an optional cheese board pairing for $35. Reservations encouraged for groups of 1-6 and required for groups of 7 or more.
- Event Hosting On-site event hosting including Wine Club gatherings with wine, cheese, and live music, plus bottle service under oak trees for parties of 14 or more. The winery also participates in regional festivals such as the Fredericksburg Food and Wine Fest.
Quantifiable outcome
- 12-acre estate vineyard producing 100% Texas-grown wines
- +2 more outcomes
Companies that use Ab Astris
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Ab Astris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Ab Astris partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Ab Astris competitors and assessment
Company assessmentDirect peers
- Lost Draw Cellars: Texas winery producing 100% Texas-grown estate wines with wine club and tasting room. Comparable DTC and 100%-Texas positioning.
- William Chris Vineyards: Texas Hill Country producer of 100% Texas-grown wines with emphasis on terroir-driven varietals (Mourvedre, Sangiovese) and a wine club. Direct competitor in estate-grown Texas wine DTC.
- Hye Meadow Winery: Boutique Texas Hill Country winery on the 290 Wine Trail offering estate wines and tasting room experiences. Closely comparable in scale and DTC focus.
- Duchman Family Winery: Texas Hill Country family winery producing 100% Texas wines with Italian varietal focus (Sangiovese, Montepulciano). Comparable estate-grown DTC model and Italian-varietal positioning that overlaps Ab Astris's Montepulciano plantings.
- Becker Vineyards: Family-owned Texas Hill Country winery on the 290 Wine Trail with estate vineyard, tasting room, and wine club. Closest geographic and operating analog to Ab Astris at a larger scale.
- Pedernales Cellars: Texas Hill Country winery specializing in Spanish and Rhone varietals (Tempranillo, Viognier) with estate vineyards, tasting room, and wine club. Comparable DTC craft positioning and varietal specialization.
- Grape Creek Vineyards: Family-owned winery on the 290 Wine Trail with estate vineyards, tasting room, and wine club memberships. Closely comparable business model and customer experience.
- Texas Hills Vineyard: Small Texas Hill Country winery producing estate wines with tasting room and wine club. Closely comparable family-style boutique operation.
- Spicewood Vineyards: Texas Hill Country estate winery with tasting room, wine club, and limited production estate wines. Similar boutique positioning and DTC customer experience.
Regional players
- Slate Mill Wine Collective: Texas Hill Country wine collective featuring multiple boutique producers including Ab Astris-aligned producers. Comparable customer base and DTC channels but operates as a multi-winery venue rather than single estate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Ab Astris social profiles
Digital presenceAb Astris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ab Astris leadership team
Management profileNumber of profiles
Profiles5 records
Ab Astris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ab Astris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ab Astris
What does Ab Astris do?
Ab Astris is a family-owned boutique winery that produces and sells 100% Texas-grown handcrafted wines from a 12-acre estate vineyard in Stonewall, Texas. The portfolio includes estate-grown and sourced white wines, red wines, and rosé made from varietals uncommon in Texas such as Tannat, Souzao, Clairette Blanche, Petite Syrah, and Montepulciano, with reds aged a minimum of two years in barrel. Wines are sold directly to consumers through a tasting room, an online shop, and a subscription wine club with three tiers.
Is Ab Astris a public or private company?
Ab Astris is a private company. It is classified as family owned and is currently operating.
When was Ab Astris founded?
Ab Astris was founded in 2018. It employs 11 to 50 people.
Where is Ab Astris based?
Ab Astris is headquartered in Stonewall, United States, in the North America region.
How does Ab Astris make money?
Three revenue lines are on record. Wine Sales (Tasting Room) is the primary driver. The others are wine Club Subscriptions and E-commerce Wine Sales.
Who are Ab Astris's main competitors?
Direct peers on record are Lost Draw Cellars, William Chris Vineyards, Hye Meadow Winery, Duchman Family Winery, Becker Vineyards, Pedernales Cellars, Grape Creek Vineyards, Texas Hills Vineyard and Spicewood Vineyards. Slate Mill Wine Collective is listed as a regional player.
Does Ab Astris have an API?
No public API is recorded for Ab Astris.
What industry is Ab Astris in?
Ab Astris's product category is Boutique Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130.