Andertoons
- Company typePrivate
- Founded1998
- HeadquartersSchaumburg, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
Andertoons firmographics
Firmographics- Name
- Andertoons
- Legal name
- Andertoons
- Website
- https://andertoons.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Andertoons is headquartered
LocationHeadquarters
- HQ city
- Schaumburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Andertoons business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Cartoon Subscriptions: Monthly recurring subscription revenue from two tiers. Pro plan at $20/month and Premium plan at $75/month. Both tiers offer identical access to all cartoons; pricing varies based on intended commercial use.
- Custom Cartoon Services: Bespoke cartoon creation for clients needing personalized illustrations. Mark Anderson offers teaching services at schools and libraries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro subscription for standard commercial use |
| Subscription | Monthly | Premium subscription for higher-volume commercial use |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Andertoons product offering
Product offeringCore offering
Andertoons is a digital cartoon licensing platform offering subscribers unlimited downloads of thousands of original cartoons across 20+ categories (business, animal, medical, legal, technology, holiday, etc.) via two monthly subscription tiers (Pro at $20/month for standard commercial use and Premium at $75/month for higher-volume commercial use). The company also offers bespoke custom cartoon commissions and in-person cartooning teaching services at schools and libraries.
Product overview
Andertoons is a cartoon licensing platform operated by freelance cartoonist Mark Anderson based in Sheboygan, Wisconsin. The core offering is a Cartoon Subscription service available in two tiers: Pro ($20/month) and Premium ($75/month), both providing unlimited downloads of thousands of themed cartoons covering topics such as business, animals, family, holidays, medical, office, science, sports, technology, and education. Additional offerings include Custom Cartoons (bespoke illustration services) and Teaching Services (in-person cartooning workshops at schools and libraries). The platform formerly offered individual cartoon purchases but phased this out in favor of the subscription model.
Differentiator
Problem solved
Functional benefit
Products and services
- Cartoon Subscription (Pro) Monthly subscription plan priced at $20/month allowing unlimited downloads of all cartoons in the Andertoons catalog (thousands of original illustrations across 20+ categories). Designed for individual or light business use with standard commercial use rights.
- Cartoon Subscription (Premium) Monthly subscription plan priced at $75/month offering unlimited cartoon downloads for heavier commercial use, with pricing structured around an honor system based on intended commercial use case.
- Custom Cartoons Bespoke cartoon creation service where cartoonist Mark Anderson creates custom illustrations tailored to specific client needs, including presentations, marketing materials, business publications, or special occasions. Customers such as A Blue Moon Arts cite fast turnaround and business-appropriate humor style.
- Teaching Services In-person educational service where Mark Anderson visits schools or libraries to teach cartooning, providing workshops and demonstrations for students on cartoon illustration techniques.
Companies that use Andertoons
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Andertoons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Andertoons partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Andertoons competitors and assessment
Company assessmentEmerging players
- Toons4Sale / independent cartoonist marketplaces: Smaller marketplaces aggregating independent cartoonists for license-by-use purchase; competes with Andertoons' custom cartoon service by offering multiple artists, though less curation and consistency.
- Openverse (Creative Commons search): Aggregator of Creative Commons and openly licensed images including cartoons and illustrations; competes with Andertoons on price (free) for less time-sensitive or brand-flexible use cases.
Broad incumbents
- Shutterstock: Global stock content platform with illustration and vector categories that include cartoon-style assets, sold via subscription. Competes for the same marketing/communications budget but is far broader and includes photos and video.
- Adobe Stock: Subscription stock image and illustration service with cartoon/illustration categories, integrated into Creative Cloud workflows; serves the same business professional buyer.
- Pond5: Stock media marketplace including illustrations and cartoons with royalty-free licensing for commercial use; broader scope than Andertoons but competes for the same buyer budget.
- iStock by Getty Images: Massive stock image and illustration platform (including cartoons) sold via subscription; serves the same business communications buyers but as part of a much broader visual content catalog with thousands of contributors.
- Storyblocks: Unlimited subscription platform for stock creative assets including illustrations and vectors; competes for the same SMB/marketer budget seeking affordable visual content.
Direct peers
- Cartoon Collections: Licensing agent representing cartoonists for editorial, book, and commercial usage; serves the same business-customer use cases (newsletters, presentations, marketing) as Andertoons.
- Punch / Cartoon Bank: Licensing arm of Punch magazine offering cartoon licensing for editorial and commercial use; directly comparable in business model (cartoon licensing to publishers, marketers, and businesses).
- CartoonStock: Direct competitor offering a subscription-based stock cartoon licensing service for business and editorial use, with thousands of cartoons across categories by multiple artists. Closest comparable business model to Andertoons.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Andertoons social profiles
Digital presenceAndertoons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Andertoons leadership team
Management profileNumber of profiles
Profiles1 record
Andertoons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Andertoons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Andertoons
What does Andertoons do?
Andertoons is a digital cartoon licensing platform offering subscribers unlimited downloads of thousands of original cartoons across 20+ categories (business, animal, medical, legal, technology, holiday, etc.) via two monthly subscription tiers (Pro at $20/month for standard commercial use and Premium at $75/month for higher-volume commercial use). The company also offers bespoke custom cartoon commissions and in-person cartooning teaching services at schools and libraries.
Is Andertoons a public or private company?
Andertoons is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Andertoons founded?
Andertoons was founded in 1998. It employs 1 to 10 people.
Where is Andertoons based?
Andertoons is headquartered in Schaumburg, United States, in the North America region.
How does Andertoons make money?
Two revenue lines are on record. Cartoon Subscriptions are the primary driver. The others are custom Cartoon Services.
Who are Andertoons's main competitors?
Emerging players on record are Toons4Sale / independent cartoonist marketplaces and Openverse (Creative Commons search). Broad incumbents are Shutterstock, Adobe Stock, Pond5, iStock by Getty Images and Storyblocks. Direct peers are Cartoon Collections, Punch / Cartoon Bank and CartoonStock.
Does Andertoons have an API?
No public API is recorded for Andertoons.