Backspin Seating

What Backspin Seating does

Backspin Seating is a privately held, family-owned manufacturer of custom golf cart seats, founded in 2011 as a division of Custom Seats Inc. (established 2000 by Thomas Dellamalva). The company produces four core product lines—the Split-Back Bucket (premium tier), Crossover Bench Bucket, Crossover Bench, and the OnPar Golf Cart Seat Cover (entry-level)—plus accessories such as rear seat kits ($400), positioning belts ($150–$160), and sound barrier foam ($25). Seats are built one-by-one in a 140,000 sq ft manufacturing facility in Wilkes-Barre, Pennsylvania, using impact-resistant molded foam, heavy-gauge steel armrests, and weather-resistant marine-grade vinyl upholstery, with high-performance textile upgrades including Sunbrella fabrics, Double Eagle fluting, and Diamond Tuft styling. The product line is compatible with Yamaha, EZ-GO, and Club Car golf carts, with over 200 colors and thousands of customization combinations available.

The company operates a hybrid go-to-market model: direct-to-consumer sales through a Shopify e-commerce storefront (shipping to the continental US) and a network of authorized dealers serving both US and international markets, with dealer margins, dealer-branded marketing materials, and showroom sample programs. Pricing is purely transactional (one-time purchase) with ASPs ranging from $229.99 for slip-on covers to $2,355 for the top-tier Split-Back Bucket with Diamond Tuft styling. Customers are primarily individual golf cart owners seeking personalized OEM upgrades, supplemented by commercial fleet operators and golf cart dealers as secondary channels. Backspin differentiates on first-to-market features (positioning belts, seat sliders, adjustable arm rests, sound barrier foam, custom embroidery, easy lift access), Made-in-USA manufacturing with domestically sourced parts, and a 3-year warranty on vinyl and 1-year warranty on foam, seams, and structural supports.

Name

Backspin Seating

Legal name

Backspin Seating

Website

https://backspinseating.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Backspin Seating is a privately held, family-owned manufacturer of custom golf cart seats for Yamaha, EZ-GO, and Club Car carts, selling premium and entry-level seats through a Shopify storefront and a US/international dealer network from its Wilkes-Barre, Pennsylvania facility.

Ownership category

akta.pro rank

Product category

Golf Cart Seating / Custom Automotive Seating

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (336360)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Seating Systems Manufacturing (Frames/Mechanisms/Foam/Complete Seats) (IMACAKAA)

Keywords

• Custom golf cart seats
• Golf cart upholstery
• Golf cart accessories
• Marine grade vinyl
• Custom seating manufacturing

Headquarters

HQ city

Wilkes Barre

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Golf Cart Seat Sales: One-time purchase revenue from custom golf cart seats including Split-Back Bucket, Crossover Bench Bucket, Crossover Bench, and Golf Cart Seat Covers. Products are sold with various upgrade options including Sunbrella fabric, Double Eagle style, and Diamond Tuft.
2. Accessories and Add-ons: Revenue from accessories including rear seat kits ($400), positioning belts ($150-$160), and sound barrier foam upgrades ($25).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Backspin Seating manufactures and sells custom-made golf cart seats and accessories for Yamaha, EZ-GO, and Club Car golf carts, built with impact-resistant molded foam, heavy-gauge steel armrests, and marine-grade vinyl upholstery. The product line includes the premium Split-Back Bucket, Crossover Bench Bucket, Crossover Bench, slip-on seat covers, and add-on accessories such as positioning belts, rear seat kits, and sound barrier foam. Seats are offered in over 200 color combinations with optional Sunbrella fabric, Double Eagle, and Diamond Tuft upgrades.

Product overview

Backspin Seating is a custom golf cart seat manufacturer offering four distinct seat product lines: the Split-Back Bucket (premium top-of-the-line bucket seat), Crossover Bench Bucket (stylish bucket with sweeping curves), and Crossover Bench (comfortable bench-style with full back support). These core products are complemented by a Golf Cart Seat Cover (entry-level slip-on cover for Yamaha carts). All seats support multiple upgrade options including Sunbrella fabric, Double Eagle horizontal flute design, Diamond Tuft styling, and Sound Barrier foam. The product line also includes add-on accessories such as positioning belts and a rear seat kit. Backspin Seating's seats are custom-built for Yamaha, EZ-GO, and Club Car golf carts, with over 100 color and texture combinations available across marine-grade vinyl materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Split-Back Bucket Golf Cart Seat Premium top-of-the-line bucket seat for Yamaha and EZ-GO golf carts, featuring three adjustable armrests, adjustable seat sliders, and positioning belts. Available in over 100-120 colors and textures with style upgrades including Sunbrella fabric, Double Eagle, and Diamond Tuft.
• Crossover Bench Bucket Golf Cart Seat Stylish bucket seat with sleek lines and sweeping curves for Yamaha, EZ-GO, and Club Car golf carts. Includes three adjustable armrests and positioning belts, with color-blocking and coordinating double top-stitching, and optional Sound Barrier foam, Double Eagle, Sunbrella, and Diamond Tuft styles.
• Crossover Bench Golf Cart Seat Bench-style seat with firm, full back support and generous cushioning for Yamaha, EZ-GO, and Club Car golf carts. Includes two adjustable armrests and positioning belts, with optional Sound Barrier foam, Double Eagle, Sunbrella, and Diamond Tuft upgrades.
• Golf Cart Seat Cover Entry-level slip-on seat cover for Yamaha golf carts 2007 and up. Available in 6 color choices (Red, Green, White, Gray, Yellow, Blue), installs in minutes with no tools required, and ships free with standard shipping.
• Rear Seat Kit Optional rear seat kit accessory that adds rear seating capacity to golf carts. Priced at $400 with Sunbrella fabric, Double Eagle, and Diamond Tuft style options available.
• Positioning Belt Safety positioning belt accessory for Backspin golf cart seats, available at $150-$160 depending on configuration.
• Sound Barrier Foam Upgrade Optional sound barrier foam upgrade priced at $25 for Crossover Bench Bucket and Crossover Bench seats to reduce noise and enhance comfort.

Quantifiable outcome

• Over 200 color options with thousands of combinations possible
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• YamahacoreOthersBackspin Seating products are specifically designed to fit Yamaha golf carts including Yamaha Drive (2004-2016), Yamaha Drive (2017-present), and Yamaha 2016 or older/2017 or newer models. This compatibility is a core part of their product offerings.
• EZ-GOcoreOthersBackspin Seating products are specifically designed to fit EZ-GO golf carts including EZ-GO RXV (2008-2015), EZ-GO RXV (2016-present), and EZ-GO TXT models.
• Club CarcoreOthersBackspin Seating products are specifically designed to fit Club Car golf carts including Club Car (2004-present), Club Car Precedent, and Club Car Onward models.
• Golf Car Option MagazineminorGTM or Marketing PartnerBackspin Seating was featured in Golf Car Option magazine's October 2020 issue, providing editorial coverage and industry recognition.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Yamaha Golf Cars: OEM manufacturer of golf carts. Backspin's premium Split-Back Bucket is currently available only for Yamaha and EZ-GO models, making Yamaha platform compatibility a direct dependency for Backspin's highest-priced SKU.
• EZ-GO (Textron): OEM manufacturer of golf carts under Textron. Factory-installed seats compete implicitly with aftermarket upgrades like Backspin's; EZ-GO platform compatibility is a core Backspin SKU requirement.
• Club Car (Ingersoll Rand): OEM manufacturer of golf carts and factory seating. While Backspin makes aftermarket seats compatible with Club Car, Club Car is the broader incumbent whose platform designs and seat geometries Backspin's products depend on.

Direct peers

• GTW (Golf Cart Wheels & Tires): Aftermarket golf cart parts manufacturer specializing in wheels, tires, seats, and accessories sold through golf cart dealers. Comparable product category (custom golf cart seats) and dealer-channel go-to-market.
• Phantom Body / Phantom Golf Carts: Manufacturer of custom golf cart body kits, seating, and accessories. Competes directly with Backspin in the premium golf cart customization aftermarket, particularly among Club Car and EZ-GO owners.
• MADJAX (LTF Holdings): Aftermarket golf cart parts and accessories brand offering seats, lift kits, body kits, and other upgrades. Competes with Backspin in the premium golf cart customization segment with overlapping dealer distribution.
• RedDot Products: Custom golf cart seat covers and accessories manufacturer. Direct competitor to Backspin in the golf cart seat/cover aftermarket, offering custom-fit covers for Yamaha, Club Car, and EZ-GO with similar DTC + dealer distribution.
• Stretch Golf Cart Seats: Manufacturer of custom golf cart seating and accessories, focused on aftermarket seating upgrades for major golf cart brands. Comparable product category, customer base, and customization positioning to Backspin.

Others

• Golf Car Option Magazine: Trade publication covering the golf car industry. Featured Backspin in October 2020 and serves as an industry context for product positioning, dealer leads, and competitive benchmarking.
• Custom Seats Inc. Parent company of Backspin Seating, manufacturing seating for healthcare, transportation, theaters, auditoriums, and casinos for 20+ years. Sister/parent capability relevant because it provides Backspin with manufacturing depth (140,000 sq ft facility, upholstery workforce) that competitors lack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/backspinseating
• Facebookfacebook.com/BackspinSeating
• Instagraminstagram.com/BackspinSeating
• Pinterestpinterest.com/backspinseating

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Backspin Seating