Mount Zero Olives
Mount Zero Olives is an Australian privately-held producer of premium extra virgin olive oils and artisan pantry products, serving health-conscious home cooks and wholesale foodservice buyers via Shopify e-commerce, a subscription club, a Melbourne warehouse shop, and an Australian stockist network.
- Company typePrivate
- Founded1993
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mount Zero Olives does
Mount Zero Olives is an Australian privately-held food producer founded in 1993 and operating from a warehouse and retail outlet at 6 Law Court, Sunshine West, Victoria. The company produces and distributes extra virgin olive oil as its core product, with a portfolio that also includes Agrumato citrus-infused olive oils, Art Series ceramic gift bottles, bulk 2L and 15L sizes for foodservice, vinegars and dressings, table olives, Pink Lake Salt (wild-harvested in collaboration with indigenous landholders), pulses and grains, condiments such as dukkah, and curated gift hampers and e-gift cards. The company acknowledges the Traditional Owners of its harvest land — the Wotjobaluk, Jaadwa, Jadawadjali, Wergaia and Jupagulk peoples and the Wurundjeri people of the Kulin Nation — as part of its provenance positioning.
The underlying technology stack is a standard Shopify-powered e-commerce storefront with no proprietary platform, no mobile app, no API surface, and no disclosed integrations. Marketing relies on a recipe blog, organic social presence across Instagram, Facebook, Twitter and YouTube, an email newsletter, and Judge.me review aggregation (1,507+ reviews). The "Friends of Mount Zero" program is a curated marketplace of partner-producer pantry staples sold through the same storefront, broadening assortment without in-house manufacturing.
The business model combines three revenue streams: direct-to-consumer one-off e-commerce sales (AUD pricing, free shipping over A$120), the Olive Oil Club recurring subscription, and B2B wholesale and bulk sales to restaurants, cafes and retailers via a stockist network. Distribution is multi-channel — Shopify DTC, the Sunshine West warehouse shop open Monday–Friday 9am–5pm, and Australian stockists. The primary customer segment is health-conscious Australian home cooks; secondary segments are wholesale foodservice buyers and Olive Oil Club subscribers. No revenue, headcount-trend, or ownership details beyond founder/independent operation are disclosed.
Mount Zero Olives firmographics
Firmographics- Name
- Mount Zero Olives
- Legal name
- Mount Zero Olives
- Website
- https://mountzeroolives.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mount Zero Olives is an Australian privately-held producer of premium extra virgin olive oils and artisan pantry products, serving health-conscious home cooks and wholesale foodservice buyers via Shopify e-commerce, a subscription club, a Melbourne warehouse shop, and an Australian stockist network.
- Ownership category
- akta.pro rank
Mount Zero Olives industry classification
Industry- Product category
- Specialty Food Production
- NAICS
- Food Manufacturing (311)
- SIC
- Fats & Oils (2070), Food And Kindred Products (2000)
- akta.pro primary industry
- Olive Oil Production & Bottling (AFAKAEAC)
- akta.pro secondary industries
- Olive Groves (Olives for Oil & Table) (AFAGACAG), Virgin & Cold-Pressed Culinary Oils (AFAJALAB), Preserved Specialty Foods Manufacturing (Olives, Antipasto, Relishes) (AFAKACAN), Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)
Keywords
Where Mount Zero Olives is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Mount Zero Olives business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through their Shopify-powered online store, offering products including extra virgin olive oil, olives, vinegars, condiments, grains, pulses, and Pink Lake Salt. Orders ship with free shipping on orders over $120 AUD.
- Olive Oil Club Subscription: Recurring subscription model where customers join the Olive Oil Club to receive regular deliveries of their favorite Mount Zero products, providing predictable recurring revenue.
- Wholesale/Bulk Sales: B2B wholesale channel for bulk olive oil (2L & 15L sizes) and other products, with dedicated wholesale enquiry functionality on their website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Mount Zero Olives product offering
Product offeringCore offering
Mount Zero Olives produces and distributes Australian extra virgin olive oil in multiple formats (standard bottles, Art Series ceramic bottles, bulk 2L/15L containers, and Agrumato citrus-infused varieties). The broader product portfolio includes olives, vinegars, dressings, wild-harvested Pink Lake Salt, pulses, grains, condiments, gift hampers, and curated partner products under the 'Friends of Mount Zero' initiative. Sales are conducted through a direct e-commerce store, physical warehouse retail, wholesale distribution to hospitality and retail buyers, and a recurring Olive Oil Club subscription.
Product overview
Mount Zero Olives is an Australian food company offering a portfolio of extra virgin olive oils and artisanal food products. The core product line centers on Extra Virgin Olive Oil (available in standard bottles, Art Series ceramic bottles, and bulk sizes of 2L and 15L) and Agrumato Olive Oils. The broader portfolio includes complementary products: vinegars and dressings, olives, Pink Lake Salt, pulses and grains, and condiments like dukkah. The company also offers gift hampers and gift vouchers, and operates a subscription service called the Olive Oil Club for recurring deliveries. Through the Friends of Mount Zero initiative, the company curates partner products from local producers, expanding the pantry staples offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Extra Virgin Olive Oil Premium Australian extra virgin olive oil available in bottles, featuring fruity, peppery, and bitter flavor characteristics for home cooking, drizzling, and dipping.
- Art Series Ceramic Bottles Premium olive oil packaged in artistic ceramic bottles, combining functional product with decorative presentation suitable for gifting and special occasions.
- Bulk Olive Oil Olive oil available in larger quantities (2L and 15L) for commercial kitchen or bulk purchasing needs by hospitality and wholesale buyers.
- Agrumato Olive Oil Infused olive oils made through the agrumato method, combining olives with citrus and other botanicals during the pressing process.
- Vinegars and Dressings Range of vinegars and salad dressings complementing the olive oil offerings for home culinary use.
- Olives Australian-grown olives, including cured olives ready to eat and fresh olives for home curing.
- Pink Lake Salt Pure, unadulterated wild-harvested salt from Pink Lake, produced in collaboration with indigenous communities.
- Pulses and Grains Australian-grown pulses and grains including lentils, chickpeas, and other pantry staples for home cooking.
- Condiments Range of condiments including dukkah and other pantry staples for seasoning and finishing dishes.
- Gift Hampers and Gift Vouchers Curated gift hampers and electronic gift cards for gifting occasions across the product range.
- Friends of Mount Zero - Local Pantry Staples Partner products from local Australian producers curated under the Friends of Mount Zero initiative, featuring local pantry staples that complement the core range.
- Olive Oil Club Subscription club providing regular recurring deliveries of Mount Zero olive oil products so customers never run out of their favorite items.
Companies that use Mount Zero Olives
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Mount Zero Olives technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mount Zero Olives partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Friends of Mount ZerocoreA curated network of local Australian producers and suppliers who contribute complementary products to the Mount Zero ecosystem. Includes partners for pulses, grains, and other pantry staples that align with Mount Zero's quality and Australian origin standards.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Mount Zero Olives competitors and assessment
Company assessmentBroad incumbents
- Deoleo: World's largest olive oil bottler, owner of legacy brands Bertolli, Carapelli, and Minerva; competes against Mount Zero at the mass retail shelf, but does so via branded portfolio rather than single-estate premium positioning.
- Pompeian: One of the largest US olive oil brands, offering mid- and entry-priced EVOO across grocery and club channels; competes for the at-home cooking budget but in a more value-led position than Mount Zero's Australian premium lines.
Direct peers
- Brightland: US-based premium DTC olive oil brand focused on estate-grown, beautifully packaged California extra virgin olive oils sold online via subscription and a curated gourmet assortment — closely mirrors Mount Zero's premium packaging, DTC, and subscriber model.
- California Olive Ranch: One of the largest US producers of California extra virgin olive oil, offering premium EVOOs via grocery, foodservice, and DTC; comparable in category, premium positioning, and product breadth of varietals (arbequina, arbosana, etc.).
- Cobram Estate: Australia's largest vertically integrated olive oil producer (ASX-listed, formerly Boundary Bend), producing and retailing premium Australian extra virgin olive oils across DTC, grocery, and foodservice channels — the closest scale competitor in the same category and geography as Mount Zero.
- Lucini Italia: Premium Italian-sourced extra virgin olive oil brand sold across US grocery, specialty, and DTC channels; directly competitive on premium EVOO positioning, varietal storytelling, and pantry line extension.
- Apollo Olive Oil: Family-run California producer of premium extra virgin olive oils with strong early-harvest and estate-plot storytelling; comparable to Mount Zero on single-estate provenance messaging, fresh-harvest cadence, and price-point premiumization.
- Red Island: Australian extra virgin olive oil brand produced by the Boundary Bend / Cobram Estate group, selling bottled EVOO and table olives domestically and into Asia; directly competes with Mount Zero in Australian specialty food and gifting channels.
- Maggie Beer: Iconic Australian premium artisanal food brand spanning condiments, vinegars, pâtés, ice creams, and pantry items distributed via DTC, the Barossa retail experience, and stockists; directly comparable on Australian provenance, premium gifting, and cross-category pantry storytelling.
Regional players
- Belazu Premium Olive Oil: UK-based premium olive oil and Mediterranean ingredient brand serving restaurants, food service, and DTC; comparable to Mount Zero on premium EVOO, agrumato-style infusions, and a foodservice-plus-retail go-to-market, though operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mount Zero Olives social profiles
Digital presenceMount Zero Olives financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mount Zero Olives leadership team
Management profileNumber of profiles
Mount Zero Olives funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mount Zero Olives M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mount Zero Olives
What does Mount Zero Olives do?
Mount Zero Olives produces and distributes Australian extra virgin olive oil in multiple formats (standard bottles, Art Series ceramic bottles, bulk 2L/15L containers, and Agrumato citrus-infused varieties). The broader product portfolio includes olives, vinegars, dressings, wild-harvested Pink Lake Salt, pulses, grains, condiments, gift hampers, and curated partner products under the 'Friends of Mount Zero' initiative. Sales are conducted through a direct e-commerce store, physical warehouse retail, wholesale distribution to hospitality and retail buyers, and a recurring Olive Oil Club subscription.
Is Mount Zero Olives a public or private company?
Mount Zero Olives is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mount Zero Olives founded?
Mount Zero Olives was founded in 1993. It employs 11 to 50 people.
Where is Mount Zero Olives based?
Mount Zero Olives is headquartered in Melbourne, Australia, in the Oceania region.
How does Mount Zero Olives make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are olive Oil Club Subscription and wholesale/Bulk Sales.
Who are Mount Zero Olives's main competitors?
Broad incumbents on record are Deoleo and Pompeian. Direct peers are Brightland, California Olive Ranch, Cobram Estate, Lucini Italia, Apollo Olive Oil, Red Island and Maggie Beer. Belazu Premium Olive Oil is listed as a regional player.
Does Mount Zero Olives have an API?
No public API is recorded for Mount Zero Olives.
What industry is Mount Zero Olives in?
Mount Zero Olives's product category is Specialty Food Production. Its primary akta.pro industry code is AFAKAEAC, Olive Oil Production & Bottling, with a secondary code of AFAGACAG, Olive Groves (Olives for Oil & Table). Its NAICS code is 311 and its SIC code is 2070.