Daisy Technologies

What Daisy Technologies does

Daisy Technologies (Дейзи Тех АД) is a Bulgarian private joint-stock company founded in 1991, headquartered in Sofia, and specializing in the design, manufacture, and distribution of electronic fiscal devices and retail equipment. Its core product portfolio spans fiscal cash registers (Perfect, Compact, eXpert, Micro, and SMART series), fiscal printers (FX 1200C, FX 1300, FX 1300 Wi-Fi), FUVAS vending fiscal devices, electronic scales (DSV, TS5EV), POS terminals (ZT-6412, P2C J-100, Telpo C9, SunMI D2S LITE), barcode scanners, and complementary peripherals. Underlying technology includes built-in GPRS modems for direct NAP (National Revenue Agency) communication, KLEN electronic control strips with storage capacity exceeding 55 million rows, integrated payment terminals supporting NFC, QR codes, mobile wallets, and PSD2 open banking, plus the MyDaisy cloud portal for remote device management and the I-Cash cloud-based trading software suite (Standard, Invoicing, Production, Restaurant modules).

Daisy generates revenue through one-time hardware sales (cash registers, printers, POS terminals, scales, scanners, banknote counters, accessories), recurring monthly I-Cash cloud software subscriptions, and free bundled fiscalization/NAP registration services that drive attach to hardware purchases. The company sells directly from its Sofia headquarters, via its own e-commerce storefront at daisy.bg, and through 500+ authorized Bulgarian distributors plus dozens of international partners across Asia, Africa, Europe, and the Middle East. Customer segments are deliberately diversified across retail stores, food service, gas stations, public transportation, butcher/food retail, vending operators, and service businesses. The company holds ISO 9001, ISO 14001, and ISO 45001 certifications, is the only Bulgarian manufacturer of electronic fiscal devices with both EU Module B and Module D certifications, complies with the European Measuring Instruments Directive (MID), and has received multiple rounds of European grant financing (most recently 500,000 BGN non-repayable in February 2025) for innovation projects.

Name

Daisy Technologies

Legal name

Дейзи Тех АД

Website

https://daisy.bg

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Daisy Technologies is a Bulgarian manufacturer of fiscal cash registers, POS terminals, and retail equipment serving SMB retailers across Bulgaria and international markets through 500+ distributors and direct sales.

Ownership category

akta.pro rank

Product category

Fiscal Devices and Retail Point-of-Sale Equipment

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Computer and Peripheral Equipment Manufacturing (3341), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Computer & Office Equipment (3570), Printing Trades Machinery & Equipment (3555), Calculating & Accounting Machines (No Electronic Computers) (3578), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD)

akta.pro secondary industries

Revenue Systems, E-Filing & Digital Tax Administration (BPAIADAO), Tax Return Filing, Processing & Assessment (BPAIADAC), Managed Print Hardware (Fleet/Departmental Printers) (HDACAEAK)

Keywords

• Fiscal cash registers
• Fiscal printers
• POS terminals
• Electronic retail scales
• Cloud trading software

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fiscal Hardware Sales: Sale of fiscal devices including cash registers, fiscal printers, POS terminals, electronic scales, barcode scanners, banknote counters, and accessories. One-time purchase model with prices varying by device complexity and features.
2. I-Cash Cloud Software Subscriptions: Monthly subscription-based cloud trading software providing access to invoicing, inventory management, and business reporting features. Includes 10,000 operations per month per location.
3. Fiscalization Services: Free fiscalization and registration with NAP (National Revenue Agency) for all cash registers purchased from their office or website.
4. FUVAS (Fiscal Devices for Vending Machines): Specialized fiscal devices designed for integration into self-service vending machines and automated systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Daisy Technologies designs, manufactures, and distributes electronic fiscal devices (cash registers, fiscal printers, POS terminals, vending fiscal units) and complementary retail equipment (electronic scales, barcode scanners, banknote counters, POS printers). The company also offers the I-Cash cloud-based commercial software for invoicing, inventory, and reporting, the MyDaisy remote management portal, and free fiscalization/registration services with the Bulgarian National Revenue Agency (NAP). All hardware complies with Bulgarian Ordinance N-18 and EU Module B/Module D certifications.

Product overview

Daisy Technologies is a Bulgarian manufacturer of fiscal devices and retail equipment with over 30 years of experience. The product portfolio centers on fiscal cash registers (Daisy Perfect, Compact, eXpert, Smart, and Micro series) and fiscal printers (Daisy FX series), many now incorporating integrated payment terminals supporting mobile wallets, NFC, QR codes, and PSD2 open banking. The ecosystem includes the I-Cash cloud-based commercial software platform (Standard, Production, Invoicing, and Restaurant modules), the MyDaisy remote management portal, Daisy Manager Bulgaria programming software, and comprehensive peripheral devices including electronic scales (Daisy DSV, DSB, DSC, DS series with labeling variants), 2D barcode scanners (Daisy 5700, 2610, 1200D series), POS terminals (ZT-6412, P2C J-100, Telpo C9, SunMI D2S LITE), payment terminals, POS printers (RP80, PP7, NX21, RP58), banknote counters and detectors (Safescan series), safes, customer displays, and marking pliers. Daisy also offers fiscalization services, health products (UV lamps, thermometers), and complete store equipment solutions.

Differentiator

Problem solved

Functional benefit

Brands

• MyDaisy: Cloud-based portal for remote control and monitoring of Daisy fiscal devices from anywhere in the world
• I-Cash
• Daisy SMART

Products and services

• Daisy Perfect S 01 Compact luxury cash register with fiscal printer mode, 30,000 programmable articles, QR code printing, and built-in GPRS modem for direct NAP communication. Available in mobile and stationary variants for retailers requiring full fiscal compliance.
• Daisy Compact M 02 Compact mobile cash register with built-in tax terminal for remote NAP communication. Recognized as the best-selling fiscal device in the Balkans. Suitable for mobile trading and various retail environments.
• Daisy Compact S 01 Compact mobile cash register designed for portability and ease of use in various trading environments, for small retailers and mobile vendors.
• Daisy eXpert SX/01

Quantifiable outcome

• 500,000 BGN non-repayable EU financing secured
• +2 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• DSK Bank (ДСК)coreStrategic or Co-development Partner · 8 April 2026Joint development of an all-in-one solution combining cash register and POS terminal in a single device. The partnership enables merchants to accept various payment methods through a unified device with DSK's banking infrastructure.
• Digital Payments PartnercoreTechnology or Integration · 10 May 2021Partnership in the field of digital payments to optimize business processes. Details of the partner not explicitly named in the source.
• International Distributors NetworkcoreChannel Partner/ Reseller/ DistributorDozens of international partners across Asia, Africa, Europe, and Middle East markets distributing Daisy fiscal devices globally.
• Bulgarian Distributor NetworkcoreChannel Partner/ Reseller/ DistributorOver 500 authorized distributors across Bulgaria providing local sales, installation, support, and service for Daisy products.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ATOL: Russian/CIS manufacturer of cash registers, fiscal devices, and POS equipment, directly comparable as a regional fiscal-device specialist that has also expanded into cloud retail software.
• Elcom: European (Bulgaria/Poland-rooted) manufacturer of fiscal cash registers, POS systems, and weighing equipment with comparable EU-certified fiscal hardware products sold across Central and Eastern Europe.
• Datecs: Bulgarian manufacturer of fiscal cash registers, fiscal printers, and POS terminals, and the primary domestic competitor to Daisy in the Bulgarian NAP-certified fiscal device market.
• Tremol: Bulgarian fiscal device manufacturer producing cash registers and fiscal printers certified for use with the Bulgarian National Revenue Agency, competing head-to-head with Daisy in the same SMB retail channel.
• SAM4S (CRS, Inc.): POS hardware manufacturer offering cash registers, POS terminals, and receipt printers, with overlapping product categories (EFT-integrated POS, thermal printers) to Daisy's fiscal hardware line.

Broad incumbents

• Toshiba Global Commerce Solutions: Global POS and self-checkout hardware and software provider, offering competing retail-front technology that overlaps with Daisy's POS terminal and integrated payment terminal roadmap.
• NCR Corporation: Global incumbent in retail POS hardware, software, and payment services, competing with Daisy in larger retail accounts and representing the upper bound of integrated retail-technology competition.
• Sharp Electronics (POS): Established global manufacturer of ECR cash registers and POS systems, comparable as a broad-line incumbent in the same SMB retail cash register category as Daisy's Perfect, Compact, and eXpert lines.
• Casio (Electronic Cash Registers): Global brand of electronic cash registers and POS solutions, representing a competing mass-market ECR offering to Daisy's cash register portfolio in the SMB retail segment.

Emerging players

• Ingenico (Worldline): Global payment terminal manufacturer (now part of Worldline) that competes with Daisy's integrated payment terminal roadmap, particularly the Daisy SMART product, in modern NFC/QR/PSD2 payment acceptance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/daisybg
• Facebookfacebook.com/daisytechnology
• Xx.com/daisytechnology
• LinkedInlinkedin.com/company/daisy-technology

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daisy Technologies