Something Different Party Rental

What Something Different Party Rental does

Something Different Party Rental (SDPR) is a privately held event rental company operating as a DBA of S. Stern & Company Inc., a New Jersey corporation. Founded in 1982 and headquartered at a warehouse facility on Railroad Avenue in Paterson, NJ, the company rents premium tabletop and event equipment — chinaware, flatware, glassware, chargers, linens, and seating — to event professionals and hosts across the New York City metropolitan area, New Jersey, and the Hamptons. SDPR carries a curated catalog of more than 40 named chinaware collections alongside designer brands such as Serax (FCK, Inku, Perfect Imperfection) and Vinci glass, positioning itself in the premium tier of the regional rental market. The company does not rent tents or large-scale structures and is not a national operator.

SDPR monetizes primarily through short-term equipment rentals on a standard three-day cycle (delivery the day before the event, pickup the day after), with revenue generated by rental fees plus delivery, pickup, setup, and damage-waiver charges. Pricing is quote-based and gated behind a trade-account login for caterers, planners, designers, florists, and venues; consumer-facing orders are routed through an online event-cart quote system handled by customer service representatives. A secondary revenue stream comes from the sale of retired rental equipment at discount, with notifications to interested buyers. The company supports its operations with a company-owned delivery fleet, a Paterson warehouse with will-call pickup, and two physical showroom locations in Manhattan (150 East 39th Street) and Southampton, NY. Its go-to-market combines digital channels (website, email newsletter, portfolio/gallery content) with bottom-of-funnel showroom visits and a Business Development "Difference Makers" wholesale-discount program targeting loyal trade clients. Featured and named customers include The Met, Wildlife Conservation, New York Magazine, The Knot, and Michael Scott Events, indicating work across cultural, corporate, editorial, and wedding segments.

Name

Something Different Party Rental

Legal name

S. Stern & Company Inc.

Website

https://somethingdifferentparty.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Something Different Party Rental is a privately held, NJ-based event rental company founded in 1982 that rents premium chinaware, flatware, glassware, chargers, linens, and seating to event professionals and hosts across the NYC metro, New Jersey, and Hamptons markets via two showrooms and a company-owned delivery fleet.

Ownership category

akta.pro rank

Product category

Event Equipment Rental

NAICS

Other Consumer Goods Rental (53228), General Rental Centers (532310)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Tabletop & Linens Rentals (China, Glassware, Flatware, Linen) (HSACAFAC)

akta.pro secondary industries

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)

Keywords

• Event equipment rentals
• Wedding rentals
• Tabletop rentals
• Party rentals
• Event linen rentals

Headquarters

HQ city

Paterson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rentals: Short-term rental of event equipment including tableware (chinaware, flatware, glassware), linens, chargers, seating, and decorative items. Standard rental period is 3 days (delivery day before event, pickup day after). Revenue generated through rental fees plus associated charges for delivery, pickup, setup, and damage waivers.
2. Used Equipment Sales: Sale of retired rental equipment at discounted rates to interested buyers who sign up for notifications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Something Different Party Rental rents premium event tabletop and seating equipment — including chinaware, flatware, glassware, chargers, linens, and seating — to event professionals and hosts across the NYC, New Jersey, and Hamptons markets. Orders are managed through an online event cart quoting system and fulfilled via company-owned delivery, pickup, and optional setup services, with a standard 3-day rental period (delivery day before, pickup day after).

Product overview

Something Different Party Rental (SDPR) is an event rental company operating primarily in New York City, New Jersey, and the Hamptons, with over 20 years of experience. The company operates as a single unified rental platform offering tabletop essentials (flatware, glassware, chinaware, chargers, linens) and seating through its online event cart system and physical showrooms. The product portfolio consists of core rental categories supplemented by a vast array of designer collections spanning 40+ named chinaware lines (including White Square, White Rim, Estate Gold, Ecru Gold Rim, Vinci, Serax collections), decorative designer plates and chargers, and specialty flatware and glassware in various finishes. Additional offerings include used equipment sales, design consultation services at Manhattan and Hamptons showrooms, and delivery/pickup logistics management. The company does not carry tents or canopies.

Differentiator

Problem solved

Functional benefit

Products and services

• Flatware Rentals Rental of dinner forks, salad forks, dinner knives, soup spoons, and teaspoons across multiple styles and finishes including gold, rose gold, brushed gold, stainless steel, and wood, for events ranging from intimate gatherings to large-scale galas.
• Glassware Rentals Rental of water goblets, wine glasses (red and white), champagne flutes, specialty glasses, mugs, and sundae glasses in various colors and styles for events.
• Chinaware Rentals Rental of dinner plates, salad plates, soup bowls, cups, saucers, and specialty pieces across 40+ named collections including White Rim, White Square, White Rectangular, Estate Gold, Ecru Gold Rim, Platinum Rim, Aerie, Angela, Vinci (Black, Teal, Lime), and Serax sub-brands (FCK, Inku, Perfect Imperfection). Pre-configured place setting combinations are also available.
• Charger Rentals Rental of decorative charger plates in glass, ceramic, and specialty finishes including gold, silver, copper, mirrored, and designer patterns such as Fan, Prism, Amber Luster, Gold Band, Silver Band, Copper Band, and Gold Beaded, used for visual table enhancement.
• Linen Rentals Rental of table linens in various colors, sizes, and shapes (rectangle, round, custom dimensions) including specialty collections such as Jute Beige, Hemstitched, and Majestic.
• Seating Rentals Rental of event seating solutions including cushions and specialty seating accessories for events.
• Used Rental Equipment Sales Sale of retired rental equipment at discounted rates, with notification signup for interested buyers.
• Delivery, Pickup, and Setup Services Company-owned fleet delivery and pickup of rental equipment across the NYC/NJ/Hamptons metro area, with optional table, chair, and pipe & drape setup/breakdown labor available for an additional charge, plus after-hours, Sunday, holiday, and narrow-window surcharges.

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SDPartyRental

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Something Different Party Rental