Service Industries

What Service Industries does

Service Industries Limited (SIL), publicly listed on the Pakistan Stock Exchange (PSX: SRVI), is the parent of the Servis Group conglomerate — Pakistan's largest manufacturer of footwear, tyres, and tubes, with consolidated annual revenue of PKR 125 billion (US$ 449 million). The Group operates across five principal entities: Service Global Footwear Limited (Pakistan's largest footwear exporter with one-third share of national footwear exports, exporting over 5 million pairs annually to 25+ countries across five continents, and one of Asia's first solar-powered footwear manufacturers); Service Tyres Private Limited (leading manufacturer and largest exporter of tyres and tubes for motorcycles, bicycles, three-wheelers, and agricultural vehicles, exporting to 40+ countries using advanced German technology and European standards); Service Long March Tyres Limited (Pakistan's first and largest truck and bus radial (TBR) tyre manufacturer, a joint venture with China's Chaoyang Long March Tyre Co. Ltd.); Service Retail Private Limited (the Servis brand retail network with 280+ stores nationwide, operating sub-brands L&F, Mavrik, Ekisha, YO!, ACE, Cheetah, Servis Comfeet, and Don Carlos); and Servis Foundation for CSR. The Group also operates Servis Genuine Parts for motorcycle spares (launched 2015).

The Group runs four manufacturing facilities — Lahore/Gulberg, Gujrat (established 1964, Pakistan's oldest footwear manufacturing hub, 1,700+ employees), Muridke, and SITE Nooriabad (Sindh) — employing approximately 15,000 people across the conglomerate. Footwear manufacturing leverages state-of-the-art equipment including DESMA and Gusbi machines and vulcanizers; tyre manufacturing is built on German technology transfer and Satra/BSCI/ISO 9001 quality compliance. Revenue is generated primarily through B2B hardware sales (footwear and tyre manufacturing contracts, OEM supply) and B2C retail through owned stores, with exports reaching 40+ countries and export-market shares of 45% (footwear) and 55% (tyres and tubes). Pricing is negotiated per contract for B2B and per-store for B2C and is not publicly disclosed.

The Group's next phase of growth centres on three offensive moves: (i) the May 2026 IPO of Service Long March Tyres Limited (PKR 5.83 billion raised at ~$550M valuation); (ii) a $80 million passenger car tyre plant at Nooriabad targeting January 2028 commercial operations; and (iii) a 25% capacity expansion at the TBR facility to 2 million tyres per annum. The Group is also exploring footwear and tyre manufacturing investments in Uzbekistan (March 2026 discussions). Leadership is anchored by the Saeed family alongside professional management, with Arif Saeed as CEO of SIL, Uzma Adil Khan as Chairperson, and Omar Saeed as CEO of Service Long March Tyres.

Name

Service Industries

Legal name

Service Industries Limited

Website

https://servisgroup.com

Company type

Public

Founded year

1953

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Service Industries Limited (Servis Group) is a Pakistani conglomerate manufacturing footwear, tyres, and tubes. It is Pakistan's largest footwear and tyre exporter (45% and 55% national export shares), operates 280+ retail stores, exports to 40+ countries, and operates Pakistan's first TBR tyre venture.

Ownership category

akta.pro rank

Product category

Footwear and Tyre Manufacturing

NAICS

Footwear Manufacturing (31621)

SIC

Leather & Leather Products (3100)

akta.pro primary industry

Footwear Manufacturing (OEM/ODM & Private Label) (CRAAACAJ)

Keywords

• Footwear manufacturing
• Tyre manufacturing
• Rubber products
• Footwear retail
• Vehicle tyres

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Footwear Manufacturing and Sales: Manufacturing and sale of footwear products including leather and non-leather footwear through domestic retail stores (280+) and export to 25+ countries. Service Global Footwear exports over 5 million pairs annually. Service Retail operates Pakistan's favourite footwear brand with 280+ stores.
2. Tyre and Tube Manufacturing: Leading manufacturer and largest exporter of tyres and tubes in Pakistan. Products include tyres for motorcycles, bicycles, three-wheelers, agricultural vehicles, and truck/bus radial tyres. Exports to over 40 countries worldwide.
3. Truck and Bus Radial Tyres: Service Long March Tyres produces truck and bus radial (TBR) tyres for domestic use and export markets including USA, Brazil, Middle East, and Asia. Capacity expanded to 2 million tyres per annum.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Service Industries Limited (Servis Group) is a diversified Pakistani conglomerate engaged in the manufacture and sale of footwear, tyres, tubes, and rubber products. It operates four manufacturing facilities across Pakistan producing leather and non-leather footwear, tyres for motorcycles, bicycles, three-wheelers, agricultural vehicles, and truck/bus radial tyres. The group sells domestically through 280+ retail Servis stores and exports footwear and tyres to more than 30 countries across five continents.

Product overview

Service Industries (Servis Group) is a diversified Pakistani conglomerate comprising five main companies: Service Industries Limited (parent footwear/tires company), Service Global Footwear Limited (largest footwear exporter), Service Long March Tyres Private Limited (TBR tires), Service Tyres Private Limited (motorcycle/bicycle tires), and Service Retail Private Limited (Servis retail brand with 280+ stores). The portfolio spans footwear manufacturing and retail (including multiple sub-brands like L&F, Mavrik, Ekisha, YO!, ACE, Cheetah, Servis Comfeet, Don Carlos) and tire/tube manufacturing for trucks, buses, motorcycles, bicycles, and agricultural vehicles. The group also operates Servis Genuine Parts for motorcycle spare parts. Manufacturing facilities are spread across four locations (three in Punjab, one in Sindh) with exports to over 40 countries.

Differentiator

Problem solved

Functional benefit

Brands

• L&F: Premium luxury footwear for sophisticated men.
• Mavrik
• Ekisha & Ekisha Comfy
• YO!
• ACE
• Cheetah
• Servis Comfeet
• Don Carlos
• Service Genuine Parts

Products and services

• Service Long March Truck and Bus Radial (TBR) Tyres Pakistan's first and largest Truck and Bus Radial (TBR) tyre manufacturer, producing high-performance TBR tyres for long-haul and regional routes. Capacity of 2 million tyres per annum at the SITE Nooriabad, Sindh facility. Targets fleet operators, commercial trucking companies, and OEM manufacturers in the USA, Brazil, Middle East, and Asia.
• Service Tyres (Motorcycle, Bicycle, Three-Wheeler, and Agricultural Tyres and Tubes) Pakistan's leading manufacturer and largest exporter of tyres and tubes for motorcycles, bicycles, three-wheelers, and agricultural vehicles. Leverages advanced German technology and European quality standards. Products are exported to over 40 countries worldwide and supplied to OEM manufacturers domestically.
• Service Global Footwear (Leather and Non-Leather Footwear for Export) Pakistan's largest footwear exporter, holding one-third share of Pakistan's footwear exports. Manufactures and exports over 5 million pairs of high-quality leather and non-leather footwear annually to more than 25 countries across five continents. Operates four fully integrated solar-powered manufacturing facilities and serves leading global brands and retailers in North America, Europe, and Australia.
• Servis Retail Footwear (Servis, L&F, Mavrik, Ekisha, YO!, ACE, Cheetah, Servis Comfeet, Don Carlos) Pakistan's favorite footwear retail brand operating 280+ stores nationwide. Manages a diverse portfolio of footwear brands covering premium luxury (L&F, Don Carlos), trendy affordable (Mavrik), women's fashion (Ekisha), kids (YO!), sports (ACE, Cheetah), and everyday comfort (Servis Comfeet), serving Pakistani families with footwear and accessories for men, women, and children.
• Service Industries Footwear Gujrat (Diverse Footwear Range) Pakistan's oldest footwear manufacturing facility, established in 1964 in Gujrat with 1700+ employees. Produces a comprehensive range of footwear including injected shoes, lasted shoes, boots, moccasins, sports shoes, vulcanized footwear, hand-stitched shoes, safety footwear, and sandals/slippers. Equipped with state-of-the-art quality testing labs, 5 DESMA machines, 5 Gusbi machines, and 2 vulcanizers.
• Servis Genuine Parts (Premium Motorcycle Spare Parts) Premium motorcycle spare parts brand launched in 2015 as part of the Service Tyres division, supplying quality motorcycle components to OEMs and the after-market across Pakistan.

Quantifiable outcome

• Pakistan's largest footwear exporter with 45% market share
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Tashkent Region (Uzbekistan Government)minorStrategic or Co-development Partner · 1 March 2026Discussions regarding potential tire and footwear manufacturing investments in Uzbekistan. Parties agreed to conduct market research and organize reciprocal company visits to explore investment opportunities.
• Omni Group of CompaniesminorStrategic or Co-development Partner · 1 March 2026Uzbek delegation met with Omni Group and Service Industries Limited to discuss potential investment projects including sugar production unit and joint tractor assembly venture with Omni Group, while Service Industries expressed interest in footwear and tires production projects in Uzbekistan.
• Chaoyang Long March Tyre Co. Ltd.coreStrategic or Co-development Partner · 1 January 2019Strategic joint venture between Servis Group and Chaoyang Long March Tyre Co. Ltd. established in 2019, creating Service Long March Private Limited - Pakistan's first and largest truck and bus radial tyre manufacturer. Combines local expertise with global technology.
• Lahore Chamber of Commerce & IndustryminorOthersIndustry association membership providing networking and advocacy for business interests
• Pakistan Footwear Manufacturers AssociationminorOthersIndustry association membership for footwear manufacturers

Scale indicators14 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Continental AG: Continental is a global Tier-1 tyre manufacturer with a passenger car radial portfolio and TBR presence. It is a relevant incumbent benchmark for Service Long March's planned passenger car radial entry and the technology/quality bar the new plant will need to clear to win OEM business.
• Bata Corporation: Bata is a global footwear incumbent with a multi-country retail footprint and own-brand manufacturing. While not a direct Pakistani competitor, it competes in the same branded footwear space as Servis's retail brands and represents the broader incumbent Service Industries' retail and brand business is benchmarked against.

Direct peers

• MRF Limited: MRF is India's largest tyre manufacturer with a broad product portfolio across motorcycle, commercial vehicle, and TBR segments, and a strong domestic-retail-led distribution model that mirrors Service Tyres' domestic wholesale-plus-export GTM.
• Apollo Tyres: Apollo Tyres is an Indian tyre manufacturer with a comparable TBR and PCR product mix, established export presence in the Middle East, Africa, and Asia, and similar positioning as a credible non-Japanese/non-Korean challenger brand—directly comparable to Service Long March's TBR ambitions.
• Relaxo Footwears: Relaxo is an Indian branded footwear manufacturer serving mass-market and value segments with a wide SKU range, directly comparable to Service Industries' mass-market Servis retail range and to its OEM footwear volume in similar price tiers.
• Pou Chen Corporation: Pou Chen is a Taiwanese footwear OEM/ODM giant producing for Nike, Adidas, and other global brands. It is the closest large-scale analog to Service Global Footwear's contract manufacturing for international brands, with similar export-driven revenue mechanics.
• Bata Pakistan: Bata Pakistan is the most direct domestic comparable: a footwear manufacturer and retailer operating a national store network in Pakistan, competing in the same mass-market to mid-tier consumer segments as Servis's 280+ retail stores.
• Yue Yuen International: Yue Yuen is the world's largest branded and OEM footwear manufacturer. It is a direct peer to Service Global Footwear's 5M+ pair annual export model for global brands, with a similar contract-manufacturing value proposition at larger scale.
• Ceat Limited: Ceat is an Indian tyre manufacturer with strong TBR and two-wheeler exposure and a growing international footprint, comparable to Service Long March in product mix and to Service Tyres in the two-wheeler/agricultural segment.
• General Tyre & Rubber Company of Pakistan: General Tyre is Pakistan's other major domestic tyre manufacturer with a comparable product range (motorcycle, light vehicle, and truck/bus tyres) and export footprint, making it the closest pure-play peer to Service Tyres and Service Long March.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service Industries