What Augsburg International does

Augsburg International is a Romanian private limited company (AUGSBURG INTERNAȚIONALIMPEX S.R.L.), founded in 1996 and headquartered in Chiajna, Ilfov, operating as an authorized wholesale distributor of aftermarket auto parts, service equipment, and consumables. The company serves three primary customer segments: auto parts shops and retail resellers, independent automotive repair workshops and service centers, and companies operating vehicle fleets (cars, commercial vehicles, and trucks). Its nationwide distribution infrastructure covers all 41 Romanian counties through an owned network of regional warehouses, anchored by a 21,000 sqm central warehouse (as of December 2024) that processes 25,000 daily order lines and manages 142,000 SKUs. Operational scale includes 9 daily deliveries, 350 daily routes, and 70,000 km of daily transport, supported by a 24/7 call center and dedicated sales divisions for Tourism (North and South) and Truck markets.

The company is an authorized distributor of more than 100 global manufacturer brands, including Bosch, Valeo, TRW, Brembo, Continental, Delphi, SKF, ZF, LUK, KYB, Monroe, Mahle, and Mann, and has built a parallel portfolio of seven proprietary exclusive brands under "Augsburg Brands" covering steering/suspension (Rienger), braking (Krieger), filtration (Stocker), antifreeze and consumables (AI Perfect), electrical systems (K-Stark), cooling systems (eKraft), and body parts (ARADO). Beyond physical distribution, Augsburg operates two digital platforms: AiCAT, a digital customer service platform targeting workshops and service operators, and AiFleet, a subscription-based fleet management solution for commercial vehicle operators. The company generates revenue through wholesale parts distribution (transaction-based), AiFleet subscriptions (recurring), and manufacturer-led technical training and consultancy programs (professional services).

Augsburg's go-to-market combines direct field sales organized by regional division, a mobile demovan that conducts on-site product demonstrations at customer premises, manufacturer-partner technical training events, annual partner gatherings (Augsburg Cup fishing competition, 14th edition in 2025), and motorsport sponsorships (Romanian rally driver Simone Tempestini, 10-time national champion). On June 2, 2026, the company announced a strategic partnership with Autonet Import to combine two of Romania's reference auto parts distributors into a larger joint distribution network. Augsburg has approximately 500 employees across Romania and operates independently with no disclosed parent company, institutional investors, or external funding rounds.

Name

Augsburg International

Legal name

AUGSBURG INTERNATIONAL IMPEX S.R.L.

Website

https://augsburg.ro

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Augsburg International is a Romanian wholesale distributor of aftermarket auto parts, service equipment, and consumables, operating since 1996 across all 41 Romanian counties with 500+ employees, an owned regional warehouse network, and proprietary exclusive brands plus digital fleet management solutions.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Auto parts distribution
• Automotive aftermarket wholesale
• Fleet management software
• Spare parts distribution
• Vehicle parts wholesale

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Distribution of Auto Parts: Official distributor and reliable partner of the most established auto parts manufacturers, selling spare parts for mechanical and bodywork applications, service equipment, and consumables to auto parts shops, service centers, and repair workshops across Romania through a nationwide regional warehouse network.
2. Fleet Management Services (AiFleet): Fleet management solution providing vehicle tracking, administration, and optimization services for companies with car fleets, commercial vehicles, and trucks.
3. Training and Consultancy Services: Personalized training programs and consultancy contributed to the development of partner companies, including technical training courses conducted with manufacturers such as Valeo, TotalEnergies, Nissens, Pierburg, NRF, and Denso.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Augsburg International is an authorized wholesale distributor of auto parts in Romania, distributing spare parts, mechanical and bodywork components, service equipment, and consumables from established global manufacturers through a nationwide regional warehouse network covering all 41 Romanian counties. The company also sells proprietary private-label auto parts brands (Rienger, Krieger, Stocker, AI Perfect, K-Stark, eKraft, ARADO) and offers subscription-based fleet management software (AiFleet) and digital customer service software (AiCAT) to automotive workshops and fleet operators.

Product overview

Augsburg International operates as an official distributor of established auto parts manufacturers since 1996, and as a provider of automotive services and proprietary brands. The company offers physical products through exclusive in-house brands (BE, Krieger, Stocker, AI Perfect, K-Stark, eKraft, ARADO) covering steering/suspension, braking, filtration, antifreeze/consumables, electrical systems, cooling systems, and body parts, alongside digital platforms (AiCAT for digital customer service and AiFleet for fleet management). The product portfolio spans over 100 supplier brands including BOSCH, BREMBO, VALEO, Continental, SKF, ZF, and MANN. Core services include distribution, 24/7 call center, training, and business concepts for automotive shops.

Differentiator

Problem solved

Functional benefit

Brands

• Augsburg BRANDS: Exclusive auto parts brand portfolio including steering/suspension (Rieger), braking systems (Krieger), filtration (Stocker), antifreeze and consumables (AI Perfect), electrical systems (K-Stark), cooling systems (eKraft), and body parts (ARADO).
• AICAT
• AIFLEET

Products and services

• Wholesale Auto Parts Distribution Import and wholesale distribution of spare parts, mechanical and bodywork components, service equipment, and consumables from over 100 global auto parts manufacturers to auto parts shops, service centers, and repair workshops across Romania through the company's own regional warehouse network covering all 41 counties.
• AiFleet Fleet Management Solution Subscription-based fleet management software for companies operating car fleets, commercial vehicles, and trucks, providing vehicle tracking, administration, and cost optimization.
• AiCAT Digital Customer Service Digital customer service platform providing software solutions for cost efficiency and business success for automotive service operations.
• 24/7 Call Center Support Round-the-clock call center service providing customer support, parts ordering assistance, and account management for partners across Romania.
• Technical Training and Consultancy Personalized training programs and consultancy services delivered with manufacturer partners including Valeo, TotalEnergies, Nissens, Pierburg, NRF, and Denso, covering air conditioning, lubrication, EGR valves, and other technical topics for workshop professionals.
• Rienger Brand - Steering, Suspension & Articulation Parts Proprietary exclusive brand offering steering, suspension, and articulation components including cardan, planetary, wheel hub, wheel bearing sets, control arms, tie rods, anti-roll bars, shock absorbers, and helical springs.
• Krieger Brand - Braking Systems Proprietary exclusive brand for braking systems including brake discs, brake pad sets, brake shoes, parking brake cables, brake calipers, and ABS sensors.
• Stocker Brand - Filtration Systems Proprietary exclusive brand offering air filters, oil filters, fuel filters, and pollen filters.
• AI Perfect Brand - Antifreeze and Consumables Proprietary exclusive brand for antifreeze products (G12, G11, G13, G R, JKS, type D), windshield fluid, AdBlue, service consumables, air fresheners, and cosmetics.
• K-Stark Brand - Electrical Systems Proprietary exclusive brand for electrical systems including alternators, electric motors, throttle body, EGR module/valve, and lambda probes.
• eKraft Brand - Cooling Systems Proprietary exclusive brand for cooling systems including A/C condensers, engine cooling radiators, intercoolers, passenger heating radiators, oil cooling radiators, electric fans, thermostats, and coolant expansion tanks.
• ARADO Brand - Body Parts Proprietary exclusive brand for body parts including window cranes, door latches, hood/tailgate components, wiper mechanisms, and engine oil pans.

Quantifiable outcome

• 9 daily deliveries across Romania
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Autonet ImportcoreChannel Partner/ Reseller/ Distributor · 2 June 2026Starting June 2, 2026, Augsburg International and Autonet Import, two reference companies on the Romanian auto parts market, joined forces with a clear objective: to become an even stronger partner for customers. This strategic consolidation creates one of the largest combined distribution networks in Romania.
• TotalEnergiescoreStrategic or Co-development PartnerGlobal leader in automotive lubricants and fluids. Organized two technical training sessions in September 2025 in Iași and Cluj-Napoca for Augsburg International partner workshops, covering lubricants and lubrication systems. Also supported the Augsburg Cup 2025 fishing competition.
• ValeocoreStrategic or Co-development PartnerConducted multiple technical training sessions for Augsburg International partner workshops, including air conditioning systems training in Piatra Neamț and Bacău (June 2025), and clutch systems & dual mass flywheel technology training in Corbeanca (May 2025).
• NissenscoreStrategic or Co-development PartnerOrganized two technical training sessions focused on automotive air conditioning systems in Pitești and Craiova (May 2025) for Augsburg International partner service professionals.
• NRFcoreStrategic or Co-development PartnerConducted technical training sessions in July 2023 visiting customers in Bistrita, Nasaud, Baia Mare, Zalau, and Simleu. Also sponsored the Augsburg Cup 2025 fishing competition. Solutions proposed for technical challenges faced by workshop professionals.
• DensocoreStrategic or Co-development PartnerConducted technical training sessions between July 11-14, 2023 for Augsburg International clients and teams in Bucharest, Constanta, Galati, and Brasov, covering Denso product solutions.
• PierburgcoreStrategic or Co-development PartnerCollaborated on two technical training sessions focused on EGR Valve - Challenges and Solutions, held in Iași and Suceava in April 2025, led by trainer Liviu Săceleanu.
• OSRAMminorGTM or Marketing PartnerPartner for the annual Augsburg Cup fishing competition, providing motivating prizes each year. Sponsored multiple editions including the 14th edition in September 2025.
• myPOSminorGTM or Marketing PartnerB2B payment solution provider. Augsburg International partnered with myPOS to solve B2B payment challenges, reducing business costs, minimizing risks, and improving supplier payment speed.
• AHK Romania (Romanian-German Chamber of Commerce and Industry)coreGTM or Marketing PartnerAugsburg International participated as Gold sponsor at the AHK Romania 2026 New Year's Reception, one of the most important business events at the beginning of the year, held at the Palace of Parliament with ~800 guests from the Romanian-German economic community.
• Multiple Global Auto Parts ManufacturerscoreChannel Partner/ Reseller/ DistributorOfficial distributor and reliable partner of the most established auto parts manufacturers worldwide, including BOSCH, VALEO, TRW, BREMBO, CONTINENTAL, DELPHI, SKF, ZF, LUK, KYB, MONROE, MAHLE, MANN, and many others. The company portfolio includes over 100 brands across steering, suspension, braking, filtration, electrical, cooling, and body parts categories.
• Simone Tempestini (Rally Driver)minorGTM or Marketing PartnerRomanian rally driver and 10-time national champion sponsored by Augsburg International, competing in the National Rally Championship and FIA European Rally Championship (ERC). His victories generate significant brand visibility and media coverage for Augsburg International.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Oscaro: Major European online auto parts marketplace. Overlaps with Augsburg's aftermarket parts business through digital-first competition, particularly relevant as workshops increasingly source parts online.
• AUTODOC: Europe's largest online auto parts retailer, serving both B2C and B2B customers. Competes with Augsburg's digital shop and increasingly with its workshop customers through transparent cross-border pricing.

Direct peers

• Inter Cars: Largest independent auto parts distributor in Central/Eastern Europe, with operations spanning Poland, Romania, and other CEE markets. Directly comparable business model: B2B wholesale of aftermarket parts with proprietary private-label brands and workshop-focused services.
• Mekonomen: Northern European auto parts distributor and workshop chain. Comparable B2B parts distribution model with proprietary brands, fleet management services, and integrated supply to independent workshops.
• Autonet Import: Direct Romanian auto parts wholesaler that merged with Augsburg International in June 2026. Operates an overlapping product portfolio and distribution network across Romania, making it the closest comparable and now a combined entity rather than purely a peer.

Broad incumbents

• LKQ Corporation: Global aftermarket parts distributor with significant European operations through LKQ Euro Car Parts and Fource. Comparable in distribution focus but operates at materially larger scale across multiple geographies.
• Alliance Automotive Group: European-wide distributor of vehicle parts, accessories, and workshop equipment owned by Genuine Parts Company. Larger and broader than Augsburg, with overlapping product categories and pan-European scale advantages.
• Febi Bilstein: Major European aftermarket parts brand owned by Bilstein Group, distributed through partners including distributors like Augsburg. Comparable as a brand owner in the same aftermarket parts categories, but operates upstream as a manufacturer rather than distributor.

Regional players

• Romauto: Other significant Romanian auto parts distributor serving the local aftermarket. Directly comparable in geographic focus and product portfolio, competing for the same workshops and retail customers.

Others

• myPOS: B2B payment solution provider that partnered with Augsburg International for workshop and supplier payment workflows. Adjacent ecosystem participant rather than a competitor, but interacts with the same customer base of Romanian SMEs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AugsburgInternational

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Augsburg International