Car Dealership Love Group

What Car Dealership Love Group does

Škoda Autohaus Liebe Gruppe, doing business as Car Dealership Love Group, is a privately held German automotive retail group operating as the largest exclusive authorized Škoda (Volkswagen Group) dealer partner in Germany by new-car deliveries in 2025. The group runs 9 owned retail showrooms and service centers across Saxony-Anhalt, Thuringia, Saxony, and Lower Saxony, with its headquarters in Sangerhausen. Since 2008 it has served both individual retail consumers (its primary segment) and business/commercial fleet customers (Gewerbekunden), accumulating a claimed base of more than 33,000 satisfied customers.

The product portfolio spans 11 Škoda models — including EVs (Epiq, Peaq, Elroq, Enyaq), compact cars (Fabia, Scala), SUVs (Kamiq, Karoq, Kodiaq), and the Octavia and Superb sedans/wagons — supported by new and used vehicle sales, in-house leasing (since 2008), financing, full workshop service, winter-wheel packages, an emergency roadside program, a used-car warranty ("Liebe-Gebrauchtwagengarantie"), and a trade-in purchase service. The digital layer is built around Twinner technology for high-resolution virtual vehicle visualization and an online service-appointment booking system, with the corporate website (skodaliebe.de) serving as the primary marketing and lead channel alongside local SEO, video content, and customer testimonials.

Revenue is generated through five streams: new vehicle sales (primary), used vehicle sales, workshop service and maintenance (recurring), vehicle leasing (transaction fee), and vehicle financing (transaction fee). The go-to-market is direct-to-consumer through owned physical showrooms plus a dedicated field-sales motion for commercial fleet accounts. Pricing is not publicly disclosed; all vehicle, leasing, and financing offers are quote-based. The company is privately held with no parent, no subsidiaries, no institutional investors, and no public revenue or headcount disclosures.

Name

Car Dealership Love Group

Legal name

Škoda Autohaus Liebe Gruppe

Website

https://liebe-auto.de

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

Škoda Autohaus Liebe Gruppe is Germany's largest exclusive authorized Škoda dealership group, operating 9 owned retail showrooms and service centers across central and eastern Germany, selling the full Škoda lineup alongside leasing, financing, and workshop services to retail consumers and commercial fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Sangerhausen

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. New Vehicle Sales: Direct sales of new Škoda vehicles to retail consumers and business/government fleet customers. Primary revenue stream for the dealership group.
2. Used Vehicle Sales: Sales of pre-owned Škoda vehicles with optional Liebe Gebrauchtwagengarantie (Love Used Car Warranty) coverage.
3. Vehicle Service and Maintenance: Full service operations including maintenance, repairs, winter wheel services, and emergency breakdown assistance.
4. Vehicle Leasing: Leasing arrangements for new vehicles since 2008, offered as part of comprehensive Škoda ownership packages.
5. Vehicle Financing: Financing options for vehicle purchases.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Škoda Autohaus Liebe Gruppe is a multi-location Škoda car dealership group that sells new and used Škoda vehicles, provides authorized workshop service and maintenance, and offers vehicle leasing and financing. It operates 9 retail showrooms across Germany and complements its physical retail with Twinner-powered online vehicle visualization and digital service appointment booking.

Product overview

Car Dealership Love Group operates as a multi-location car dealership offering a comprehensive portfolio of Škoda vehicles and automotive services. The core offering consists of 11 distinct Škoda vehicle models (Epiq, Peaq, Elroq, Enyaq, Fabia, Scala, Kamiq, Octavia, Karoq, Kodiaq, Superb) spanning electric vehicles, compact cars, SUVs, and family sedans. These are complemented by an integrated suite of vehicle-related services including new vehicle sales (Neuwagenangebote) with Top Deals discounts, in-stock vehicle sales (Lagerwagen-Angebote), commercial customer services (Gewerbekunden), vehicle trade-in (Wir kaufen Ihren Skoda), workshop/maintenance services, winter wheel packages, used car guarantees, emergency services, and financing/leasing options. The dealership positions itself as the largest exclusive Škoda partner in Germany, operating 9 locations across Sangerhausen, Eisleben, Erfurt, Halle, Leipzig, Sondershausen, Salzgitter, Braunschweig, and Arnstadt. The company also employs Twinner technology for virtual vehicle viewing, enabling online high-resolution vehicle visualization.

Differentiator

Problem solved

Functional benefit

Products and services

• New Škoda Vehicle Sales

Quantifiable outcome

• 33,000+ satisfied customers served

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• Škoda Auto (Volkswagen Group)coreChannel Partner/ Reseller/ DistributorExclusive authorized Škoda dealership partner representing Škoda brand in Germany. Since 2008, the Liebe Gruppe has been the largest exclusive Škoda partner in Germany, selling new vehicles, providing service, and offering leasing/financing solutions for the brand.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• WellerGruppe: Large multi-brand German automotive dealer group operating dozens of locations. Comparable as a scaled independent dealer group with similar revenue diversification across new/used vehicles, service, and financing.
• AVAG Holding SE: One of Germany's largest multi-brand automotive dealer groups, operating dozens of retail locations across southern Germany. Comparable as a large independent German auto retail platform with multi-brand and franchise exposure, providing a benchmark for scale economics in German car retail.
• Senger Gruppe: Large German automotive retail group with VW, Audi, Škoda, and other franchise locations. Comparable as a multi-brand Volkswagen Group-aligned dealer group with similar service/sales/financing offerings and similar geographic footprint across Germany.
• Gottfried Schultz Gruppe: Major German automotive retailer with VW, Audi, Porsche, BMW, and other franchises across multiple locations. Comparable as a large multi-brand German dealer group with similar full-service sales/service/financing model and comparable customer scale.

Direct peers

• Moll Gruppe: VW Group dealer group with multiple brands including Škoda, VW, and Audi locations across western Germany. Direct peer as a competing multi-brand VW-Group-aligned dealer group with similar business model.
• Rosier Gruppe: Multi-brand automotive dealer group in northern Germany with Mercedes-Benz and other franchises. Comparable as a German multi-location dealer group with similar full-service offerings.
• Feser, Graf & Co. Automobil Holding: Large VW Group-aligned dealer group with Škoda franchise locations in Germany. Direct peer as a competing large-scale Škoda/VW franchise dealer with similar multi-location service and sales operations.
• Auto Ebert Group: VW/Škoda dealer group with multiple locations in southern Germany. Direct peer as a multi-location Škoda-aligned franchise dealer with comparable new/used sales and service operations.
• Krüll Motor Gruppe: Large German automotive dealer group with multiple franchises across northern and western Germany. Comparable as a scaled multi-brand German dealer group with similar operational profile.
• DÜRKOPP GmbH & Co. KG Autohaus: Large multi-brand automotive dealer group in Germany with multiple franchise locations. Comparable as a scaled independent German auto retail group with similar sales/service/financing business mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Car Dealership Love Group