Magisterio

What Magisterio does

Magisterio, operating digitally as Magisnet, is Spain's oldest educational press outlet, founded in 1866 and published by the Madrid-based private company SIENA EDUCACIÓN S.A. The platform serves Spanish educators, education administrators, policy makers, and parents with continuous news, opinion content, blogs, and analysis on the education sector. It maintains dedicated regional editions for eight Spanish autonomous communities, including Madrid, Valencia, Castilla y León, Galicia, Cantabria, Canarias, Murcia, and Baleares, positioning it as a national publication with localized depth.

The product portfolio centers on the Magisnet web portal, a digital newsstand (Quiosco) offering current and archived magazine editions, a digital library (Biblioteca Magisterio), curated educational resources organized by subject, and an extensive podcast and video library including series such as Magisterio en tres minutos, La Charleta Educativa, and Voces de la Educación. The company has also introduced Gabinete IA (AI Cabinet), an AI-powered section offering specialized educational assistants including Archivo M, Consultorio Urra, and Rumbo Académico, representing a domain-specialized application of generative AI layered on top of its editorial content. The site registers 11–50 employees and operates a community-led go-to-market motion anchored by free reader registration, free weekly newsletter, events coverage, and a cross-promotional partnership network with related educational platforms.

Magisterio's revenue model combines digital advertising and sponsored content, sales of digital and physical magazine editions through the Quiosco, and a freemium reader registration offering personalization across personas (Directivo, Docente, Padre/Madre, Otro). Its market reach is entirely domestic Spain, with no international footprint. With over 158 years of continuous operation, the publication claims the title of 'dean of Spanish educational press' and benefits from strong brand recognition within the Spanish education sector, though it operates at modest scale in a niche vertical.

Name

Magisterio

Legal name

SIENA EDUCACIÓN S.A.

Website

https://magisnet.com

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

11–50 employees

Short description

Magisterio (operating as Magisnet) is Spain's oldest educational newspaper, founded in 1866 and published by SIENA EDUCACIÓN S.A. It provides digital news, opinion, podcasts, AI tools, and regional education coverage to Spanish educators, administrators, and families.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Educational journalism
• Digital news platform
• Education sector media
• Teacher resources
• Educational publishing

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Advertising: The platform displays advertisements and accepts sponsored content (Contenido patrocinado) as a revenue stream, targeting the education sector audience.
2. Digital Newsstand (Quiosco): Publication sells digital and physical magazine editions through the Quiosco section, offering back issues and current editions (e.g., Mayo-Junio 2026, Marzo-Abril 2026).
3. Premium Membership/Registration: While basic registration is free, the platform offers 'unete a magisterio' (join Magisterio) suggesting premium membership options for enhanced access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Magisterio (brand: Magisnet) operates a digital news and content portal for the Spanish education sector, providing journalism, opinion, podcasts, video interviews, AI-driven advisory tools, educational resources organized by subject, a digital library, a digital/print newsstand, and eight regional autonomous community editions. It serves educators, administrators, and families in Spain and monetizes primarily through advertising, sponsored content, newsstand sales, and membership.

Product overview

Periódico Magisterio operates Magisnet as a comprehensive digital education news platform offering news coverage, opinion content, podcasts, and educational resources. The portfolio includes the main Magisnet portal, the AI Cabinet (Gabinete IA) advisory service, multiple podcast series (Magisterio en tres minutos, La Charleta Educativa), a digital library, newsstand, curated educational resources by subject, and regional autonomous editions covering Spain's education sector. The company, owned by SIENA EDUCACIÓN S.A., has been informing on the education sector since 1866.

Differentiator

Problem solved

Functional benefit

Brands

• Gabinete IA: AI Cabinet section providing AI assistants based on specialized and verified educational sources
• Archivo M
• Consultorio Urra
• Rumbo Educativo
• Magisterio Dossier
• Biblioteca Magisterio
• Vademécum
• DECINE

Products and services

• Magisnet Digital News Portal Spain's oldest educational newspaper, operating as the Magisnet.com digital news portal covering the Spanish education sector with news, opinion, blogs, podcasts, and educational resources, accessible via free reader account registration.
• Gabinete IA (AI Cabinet) AI advisory service providing specialized educational assistants including Archivo M (archive), Consultorio Urra (advisory column), and Rumbo Educativo (academic guidance), available to educators through the Magisnet platform.
• Biblioteca Magisterio Digital library featuring educational publications, books, and learning materials curated for Spanish educators, administrators, and parents.
• Quiosco Magisterio Digital and physical magazine store offering current and archived editions of the Magisterio publication, with back issues available for purchase.
• Magisterio Podcasts and Video Series Multiple original podcast and video series covering education topics, including Magisterio en tres minutos (three-minute news podcast), La Charleta Educativa, Cómo está el patio, ¡Hip, hip, Urra!, Orientación para el Siglo XXI, ¿Hablas conmigo… DECINE?, Voces de la Educación, Capacidades, and Defensa de 3.
• Ediciones Autonómicas (Regional Editions) Dedicated regional editions covering education news and policy across eight Spanish autonomous communities: Comunidad de Madrid, Comunitat Valenciana, Castilla y León, Galicia, Cantabria, Canarias, Región de Murcia, and Islas Baleares.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered parent and minor.

• Siena EducaciónparentOthersSiena Educación S.A. (formerly Servicios de Información Educativa y de Noticias S.A.) is the parent company and owner of the Magisterio publication and magisnet.com website, established as a Spanish educational information services company.
• DECINE21minorStrategic or Co-development PartnerCross-promotional partnership with decine21.com (cinema education website) featuring shared branding and content links, targeting the intersection of cinema and educational content.
• ScholarumminorStrategic or Co-development PartnerEducational platform partnership providing cross-promotional links to scholarum.es educational resources.
• AulasienaminorStrategic or Co-development PartnerPartnership with aulasiena.com educational platform, appearing as a linked partner site in the footer network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Guardian Education: The Guardian's education section covers teaching, schools, and higher education in the UK and globally. Comparable to Magisterio in its focus on education journalism, though operating at much larger scale and broader geographic reach.
• Khan Academy: Khan Academy is a global online education platform offering free learning resources across subjects. While primarily a learning platform rather than a publisher, it competes with Magisterio for educator mindshare in the digital education resources category.
• Santillana: Santillana is one of the largest Spanish and Latin American educational publishers, with extensive textbook and digital learning offerings. Comparable to Magisterio as a major player in the Spanish education ecosystem, though it operates in publishing rather than journalism.
• El País Educación: El País maintains a dedicated education section that covers Spanish education policy, schools, and universities. As a broad-incumbent general newspaper with massive traffic, it competes with Magisterio for educator readers and education-sector advertising in Spain.
• Edelvives: Edelvives is a Spanish educational publisher producing textbooks, digital materials, and learning resources. Comparable to Magisterio as a long-standing Spanish education-focused brand, though operating in publishing rather than journalism.
• Ediciones SM: Ediciones SM is a major Spanish-language educational publisher producing textbooks and learning materials across Spain and Latin America. While broader in scope than Magisterio (publishing rather than journalism), it competes for educator attention and school procurement budgets in the same Spanish market.
• ABC Educación: ABC's education section provides coverage of Spanish education news, policy, and universities. As a major Spanish general-interest newspaper, it competes with Magisterio for the same educator and policymaker audience in Spain.

Direct peers

• TES (Times Educational Supplement): TES is a long-established UK education news and resources publication serving teachers, school leaders, and administrators. It is a direct peer to Magisterio in the specialized education journalism category, with a comparable mix of news, opinion, teaching resources, and community features targeting educators in a single national market.
• Education Week: Education Week is the leading US K-12 education news publication, covering policy, teaching, and school leadership. It is a direct peer to Magisterio as a specialist education newspaper operating a digital-first model with newsletters, opinion, and resource content aimed at educators.

Emerging players

• Scholarum: Scholarum is a Spanish educational platform partnership already linked with Magisterio. It overlaps in serving Spanish educators and parents with learning resources and community features, making it an emerging peer with potential to expand in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/magisnet
• Facebookfacebook.com/periodicomagisterio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magisterio