What b-token does

b-token is a Belgian private limited company (b-token SRL, headquartered in Retie, Belgium) that designs, manufactures, and sells personalized tokens for events, festivals, hospitality venues, gaming, and promotional applications. The company's product portfolio spans 13 core SKUs across more than eight materials, including virgin plastic, recycled plastic (from white goods), wood fibres (PEFC-certified), fishing nets (sourced from Danish partner Plastix), potato-peel-based biodegradable bioplastic, recycled chewing gum (processed above 200°C for hygiene), brass/metal, and aluminium. Tokens can be customized via digital print, embossing, or piercing. The product line is complemented by an accessory ecosystem (counting trays, stackable storage boxes, token bags) that targets operational efficiency for cash-desk and cloakroom workflows.

The business operates a direct-to-consumer e-commerce storefront at b-token.com supported by phone, WhatsApp, and email sales support, with a quote-based inside-sales motion for larger or customized orders. Pricing is unit-based, ranging from €0.012 per festival token (sheet format) to €0.99 per personalized fabric token bag, with volume discounts on multi-thousand-piece orders. Customers configure and order directly online, with payment methods including Visa, MasterCard, Bancontact, iDEAL, Google Pay, Apple Pay, Payconiq, and PayPal. Vertically integrated production is conducted in-house via injection moulding and digital printing departments, enabling rapid customization and 1-day delivery on stocked items.

Customer segmentation is horizontal, spanning event organizers (primary), hospitality and cloakroom operators, gaming/poker operators, accessibility-focused events (via Braille tokens), sustainability-driven organizations, and automated service operators (vending/lockers). The company emphasizes sustainability as a core brand pillar, evidenced by ISO certification, PEFC-certified wood sourcing, membership in The Shift (Belgian CSR initiative) since 2017, the b-green! sub-brand, and the PSI Sustainable Product Prize won in 2019 for the Ocean Token made from recycled fishing nets. Headcount is 11-50, revenue is not publicly disclosed, and the company appears to be founder-owned with no recorded external funding rounds.

Name

b-token

Legal name

b-token BV

Website

https://b-token.eu

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

b-token is a Belgian manufacturer of personalized tokens made from recycled and biobased materials, serving event organizers, hospitality venues, gaming operators, and sustainability-focused B2B buyers via direct e-commerce and quote-based sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Retie

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Token Sales: One-time purchase of personalized or standard tokens. Revenue generated from direct sales through e-commerce platform. Various materials offered including plastic, recycled plastic, fishing net, biodegradable, wooden, metal, aluminium, and chewing gum tokens.
2. Token Accessories: Sales of token organizers including counting trays, storage boxes, cloakroom number boxes, and token bags. Complementary products supporting token usage.
3. Surplus/ Clearance Sales: Sales corner offering leftover and surplus items at bargain prices, available while stocks last.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

b-token is a Belgian manufacturer that designs and produces personalised tokens (clothing coins, cloakroom numbers, festival payment tokens, game pieces, vending/locker tokens, braille tokens) in plastic, recycled plastic, wood, fishing net, bioplastic, chewing gum, metal and aluminium, with in-house injection moulding and digital printing for embossing, printing and piercing personalisation. The company sells these tokens and related storage/counting accessories directly through its own e-commerce web shop to event organisers, hospitality venues, gaming operators and other customers worldwide.

Product overview

b-token is a manufacturer of personalised tokens and customised token applications with in-house manufacturing capabilities. The product portfolio consists of a core token product line (Plastic Tokens, Recycled Plastic Tokens, Wooden Tokens, Fishing Net Tokens, Biodegradable Tokens, Chewing Gum Tokens, Metal Tokens, Aluminium Tokens, Festival Tokens, Cloakroom Tokens, Game Tokens, Braille Tokens, and Funfair Tickets) complemented by storage and organisation accessories (Token Organisers, Token Boxes, Token Counting Trays, and Token Bags). The company emphasises sustainability by offering eco-friendly materials including recycled and biobased options. Token personalisation is available through printing, embossing, or piercing methods.

Differentiator

Problem solved

Functional benefit

Brands

• b-green!: A sustainability-focused initiative mentioned on the website.

Products and services

• Plastic Tokens

Quantifiable outcome

• Tokens can be recycled back to b-token for 5% discount on next order
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The ShiftcoreStrategic or Co-development Partner · 1 January 2017Belgian initiative focused on corporate social responsibility. b-token has been a member since 2017. Partnership demonstrates company's commitment to sustainability and responsible business practices.
• Flanders Investment & Trade (FIT)minorGTM or Marketing PartnerGovernment agency supporting international business development. Provided support for website development, helping b-token establish its online presence.
• PlastixcoreStrategic or Co-development PartnerDanish company that collects discarded fishing nets from ports. Converts fishing net waste into granulated pellets that b-token processes into fishing net tokens. Critical supplier for ocean pollution reduction initiative.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Mints: UK supplier of custom coins, tokens, medals, and keyrings for promotional and corporate use. Overlaps b-token's promotional token, medallion, and event-payment product categories.
• The Tokens Company: British supplier of custom tokens, poker chips, and medal-style products for events, casinos, and promotions. Closely overlaps b-token's core token product line and customization-led value proposition.
• Osborne Coinage: US-based manufacturer of custom tokens, medallions, and coins for casinos, amusement, and promotional use. Comparable as a long-established token mint serving gaming and event channels with branded currency.
• Claysmith Gaming: Manufacturer of clay composite poker chips and gaming tokens serving casinos, poker rooms, and home-game markets. Closely comparable in custom poker-chip/token production for gaming and events.
• ABC Tokens & Medals: UK-based manufacturer and supplier of tokens, medals, and coins for events, promotions, and corporate use. Directly comparable as a bespoke token producer serving similar event and promotional end-markets with personalization options.
• Promo Plastic Tokens: Specialist manufacturer of plastic promotional tokens for marketing and event use. Directly comparable to b-token's core plastic and festival token range with similar personalization services.
• Crown Gaming Supplies: Supplier of gaming tokens, plaques, and casino chips for the amusement and gaming industry. Directly comparable in serving token-based payment systems for venues and events.

Broad incumbents

• Spectrum Gaming Group: Global gaming industry consultancy and supplier with token and chip product offerings for casino clients. Broader portfolio than b-token but overlapping in token-based payment solutions for regulated gaming.
• Giesecke+Devrient: Global security technology and currency/tokenization specialist with banknote, coin, and secure payment solutions. Broader incumbent covering token-like instruments at industrial scale across cash and digital rails.

Emerging players

• Vegware: UK-based manufacturer of compostable and plant-based food packaging and event disposables. Adjacent comparable as a sustainability-led manufacturer serving event organizers with circular-economy certified products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BtokenEurope
• Facebookfacebook.com/btoken.europe
• LinkedInlinkedin.com/company/b-token
• Instagraminstagram.com/btoken_eu

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about b-token